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Marketing

Email marketing is a great way to reach out to both potential and current customers. However, it's important to make sure that your email subscribers are being converted into customers. Luckily, there are a few things you can do ...
The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails an...
When classes are back in session, the days of rest and vacation have come to an end, and students return to their work routines and classrooms. It is a moment where there are new challenges, new changes and of course, in which co...
Email marketing is an ideal marketing solution for all kinds of businesses and startups. According to the 2018 studies by DMA, the marketing platform served an ROI of almost $32 for every dollar you spend on it. Another study by ...
Newsletters are one of the most popular methods for reaching out to your target audience in the ecommerce industry. What is its main purpose? It simply communicates a small message about the company such that the users remember i...
Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products. If you want...
The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effect...
In today's dynamic digital landscape, effective marketing has evolved far beyond relying on a single communication channel. To truly connect with your audience and achieve meaningful results, it's essential to embrace a multichan...
Email and SMS campaigns can complement each other very well. While email is a great way to reach a large number of people with your message, SMS campaigns can be more effective when targeting a smaller, more specific audience. By...
Emails and newsletter are not the most advanced marketing tools, but they do a great job in building customer interactions. Where social media and advertising help businesses reach out to a large group of customers, emails help i...
It is clear that the goal of any marketing strategy is to achieve conversions and customer loyalty. It’s no different with Email Marketing, where we look for prospects to become customers. Using a Sales Funnel for Email Marketing...
Summer has arrived! It is possible that you are planning to give your subscribers a break and vary your email marketing strategy for summer. But, we must tell you that you should not overlook this season and continuecommunicating...
With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace. Being a tried a tested approach, email m...
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify effective solutions. It is a technique used by startups and fast-growing companies to achieve sustainable growth. ...
Emails are an effective way of directly communicating with customers. Unlike advertisements, which are designed to attract a large group of customers, emails have a personal approach.So, the objective of email marketing is to dev...
For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is i...
Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the ca...
Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads. No matter how ...
Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks.But true is that e-mail is still the first means of choice in corporate and c...
If you are on this page, chances are that you are trying to put together a Christmas newsletter for your clients and customers. Sending Christmas newsletters will be of no use if most of your customers don't even click on it. The...

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