Email marketing is one of the most effective ways to generate leads, increase revenue, and increase brand awareness. However, in order to get the most of it, you should make sure you are carrying out your campaign properly. It includes sending emails on the best day of the week. In this article, we will read about the best weekday to send emails to prospects.
Why Email Marketing sending time is so Crucial?
In email marketing, the major aspect of concern is the open rates and click rates. These are elementary but crucial. Email marketers aim for high click rates and high open rates that contribute to positive outcomes. Good design, prominent call-to-action, the subject line, and other factors contribute to good click and open rates. The time and day for sending emails influence click rates and open rates.
When is the Right Time to Send Emails?
To get the exact answer to this question, it is important to understand your audience’s behavior, your business, targets, type of newsletter, and more. Every email list has a set of individuals with different interests and habits. Therefore, you should know that the time that works best for your marketing emails is also best for your targeted audience. Once you analyze the personas of your target audience, you will find it easier to uncover the best day and time to send an email. The major aspect is that more people open your email within the first hour of you sending an email campaign. Moreover, people who don’t take action on an email are unlikely to take action at call. So, it is quite obvious that the best day and time to send emails is when your recipients are in the right mindset to read your emails and take action.
In general, the best time to send emails depends on age, time zones, and habits. To test, you can send an email at 10 am and then send it next week at 3 pm. You can try A/B testing by sending a campaign to half of your list in the morning and then in the afternoon. Analyze and compare the results and then move to the next experiment. However, in general, you should send your emails between 9:00 am to 11:00 am as most office hours start during their time, and people are more likely to check their emails.
Best Day of the Week to send Emails
The best days of the week to send emails are Tuesday, Wednesday, and Thursday. Emails sent on Tuesday have maximum open rates resulting in higher traffic sites and better CTR. The next best day to maximize open rates is Thursday. If you are looking for the best days for sending marketing emails, you can choose any of these days to send your messages. However, you should avoid sending emails on Sundays and Saturdays as people are busy in their personal lives, and these are the days when people avoid opening their inboxes. You can run an A/B test in order to verify which are the best days for your organization to send emails.
Read Mailpro´s Email Marketing Benchmark and learn more about the best days to send emails.
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