Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products.
If you want to woo your audience this Valentine’s Day, then your newsletter can serve as your wingman. A carefully planned and well-executed Valentine’s Day email campaign with Mailpro can not only boost your sales but help you to build a stronger relationship with your customers.
Below, we have discussed some of the best methods and ideas to create a successful Valentine’s Day newsletter.
How to make your audience fall in love with your Valentine’s Day Newsletter
Start by sending a notification, followed by a reminder
If you want your newsletter to have an impact, you must make your audience eagerly wait for it. So, before you send them the main Valentine’s Day promotional email, first give them a notification mail about a week ago. It should be simple and brief but visually appealing which informs audiences that Valentine’s Day offer is coming soon.
Then send them a reminder email about two days before the actual event. It will alert the last-minute shoppers and those who forgot about the offer. But most importantly, these reminder mails will act as a strong build-up for your Valentine’s Day newsletter.
Set the right offer
Your Valentine’s Day newsletter should have an offer that will encourage your audience to convert. But at the same time, you should be careful not to give a high percentage of discount that may affect your profit. You need to find a balance where the offer is lucrative for the audience but doesn’t put you at a loss either.
When your products are somewhat relevant to Valentine’s Day, such as gifts and accessories, then you’ll have an easy time promoting them. But if your business deals with products that are not relevant to the festival of love, then you need to be a bit more creative with the promotion, and generous with the offers.
Choose a suitable template
The visual appeal of your email copy is responsible for delivering the first impression in the reader’s mind. So, you need to be very careful about selecting the right template. Color schemes and designs related to Valentine’s Day like hearts and roses are a safe option.
But then most other businesses will probably be choosing similar templates, so you won’t stand out from your competitors.
However, don’t go overboard trying to be creative. Try your best to avoid clichéd Valentine’s Day templates but still focus on simplicity and pleasant colors. Add in some cute animations and images wherever suitable to give your newsletter a lovely vibe that resonates with the idea of Valentine’s Day.
Focus on the theme of love
It’s only obvious that your email should have a general theme of ‘love’ on Valentine’s Day. No matter what products or services you are promoting, your theme should be focused on love.
Of course, this is not an issue for some products, for example, a watch. You can just mention how a watch is a perfect gift for your partner and how it will reflect your love every time they war it.
But what about you want to promote a grill? Or an oven? You need to cleverly link such products to the theme of love, like this example below:
‘They say the way to a man’s heart is through his stomach. This Valentine’s day, win your man’s heart with good food by preparing delicious recipes easily with the XYZ microwave. As a token of our love, we are offering a 25% flat discount for orders on and before Valentine’s Day!’
The idea here is to stay true to the theme of love, no matter what type of products you are promoting.
Even though your main target is to get more conversions and boost sales, still, your Valentine’s Day newsletter should not feel like a try-hard attempt to convince the readers. The discounts, offers, attractive templates, and reminders are all strategies to get better conversions. But increasing sales should not be your one and only aim.
You should also try to get your business in the good books of the customers, and build a deeper relationship with them. And there’s no better way to do so than by giving away some freebies on Valentine’s Day.
It will also act as a gesture of gratitude towards your customers and show that you value them. And such freebies will also act as samples – if those freebies have a good impression on people who received them, then they will be eager to buy more.
All in all, giveaways are perfect for building a good image among the audience and potentially boosting sales in the future. If possible, make use of it on your Valentine’s Day newsletter.
Always make sure that your Valentine’s Day newsletter has a personal approach and doesn’t just feel like a marketing copy.
It should make your audience feel that your purpose is not just to make money but to build a strong family of customers. If possible, you can design to separate emails for Valentine’s Day – the first one to wish your audience and show them your appreciation (along with a giveaway notice if you want), and the second one with some offers and a call to action.
The key is to find the perfect balance between product promotion and developing a business-customer relationship.