Take advantage of everything email marketing has to offer starting from the first contact with your subscribers by sending a Welcome Email.
Create a welcome email is one of the main elements that you must take into account when creating a campaign. Reaching your contacts with this first message can ensure you a solid position in the race so that a reader can become your next customer.
It’s not just saying Welcome!
The welcome email is the first email a user receives when registering to a subscriber list. It is the first opportunity for you to make an important first impression and captivate new subscribers. Keep in mind that if you got the person to subscribe to your newsletter and confirmed to be part of your contact list, it is because they are interested in you, and in your brand or product. So it is necessary that you make a good first impression and thus show that you are interested in maintaining a good, long relationship.
The strategy you use to tackle this first message may determine your statistical data as well as the level of confidence that your subscribers instill in your products or services.
The correct conversation from the first mail
The messages that establish this first connection with a client end up having a higher opening rate, because they are aimed at that reader who is interested in what you do and is willing to know you better. You have already managed to capture their attention, and it would be a great mistake to miss this golden opportunity.
Here are some tips you should take into account to create your welcome email
- Personalize and Automatize: Something as simple as greeting your readers by their names will make them feel more secure and make them want to connect with your brand. Use the dynamic fields to import the names and surnames of your subscribers directly from your Mailpro address book. Do it automatically; an agent will be configured on our platform to verify every time there is a new contact in any of your address books and if when it is the case, it will send an email automatically.
- Welcome them enthusiastically: the purpose of this welcome message is to thank your reader for the interest they have shown in your services or products. Thank them for their vote of confidence by giving something them in return, use calls to action to guide them and to figure out what you could better offer them.
A discount for the first purchase, if you operate an online store
A downloadable guide about your services
Exclusive content in your social media groups
The important thing is that what you deliver is related to your brand and has value for your customers.
- Introduce yourself and create attraction
Even if the user already knows who you are, take this opportunity to tell them about yourself, and why he or she needs the service you offer.
Of course, you must be brief and precise. Try sending a message in short paragraphs where you summarize, for example:
"Hi X. we are XX, we are dedicated to Y, and we can help you to get Z"
Readers are interested in what you offer, but that attention will not be permanent. It is possible that even if they subscribed to your newsletter, they may forget you in no time. for this reason a welcome email is a key opportunity for you to connect with them and make them part of your community. Always remember how important it is to offer content that is of value to your users, to subtlety guide them towards your main goal.
- What can they expect from you?
Now that you have the user as part of your email list, it is time for you to explain how your new relationship will work.
Specify to your subscriber what they will receive from you in their inbox from this moment forward. The frequency of emails, the type of content and the benefits they will receive by being part of your contact list. With this, you generate confidence and you can generate expectation before future shipments.
- Create an original design
Keep in mind that this will be your cover letter to your future client. Be sure to use a creative template that gives you the differentiating touch. If you do not have the possibility of hiring the services of a designer, we offer you hundreds of template models that you can use to create your Welcome Email.
Make your subscribers feel like they made the right decision in subscribing to your newsletter, and that they will reach the solution they are looking for. The Welcome Email, is essential to get to connect with your future customers. Do not miss this first chance to connect and use all the tools available to create a unique and stand out message.