If you are on this page, chances are that you are trying to put together a Christmas newsletter for your clients and customers. Sending Christmas newsletters will be of no use if most of your customers don't even click on it. Therefore, we have a few tips in this guide that will help you increase clicks on your Christmas newsletter. Read on to find out more.
Personalize the newsletters
With your Christmas newsletter, you can market your products and services to your customers in an effective manner. To make a newsletter more effective, it is better that you customize it. This will help you compete with your competitors.
If you want to catch the attention of your customers, your Christmas newsletter should be customized. Based on the needs wants and interest of your customers, the aim of your personalized Christmas newsletter should be to:
- Boost click-through rate
- Remain relevant
- Increase the conversion rate
- Make the marketing campaign more effective
- Improve the customer relationship
Best time to send it
Ideally, you should send your Christmas newsletter a few days before Christmas. This will help you provide guaranteed delivery of your products before Christmas. The best days for sending the newsletter are Tuesday, Wednesday, and Thursday after 12pm.
Sending the newsletter on Monday before 12:00 p.m is not a good idea because users tend to delete emails that they think are not important when they start their work on Monday mornings. So this is important to keep in mind.
Create a Compelling headline
The headline of your newsletter should be compelling enough so that more and more users click on it. With the powerful headline, you can:
- Trigger interest of the customers
- Increase click-through rate
- Boost readership
- Promise a benefit
Remember: you should never use the term "newsletter" in the subject line as it may decrease the click rate by 40%, according to many email marketing studies.
Consider the recipients
Before getting started on your newsletter, make sure you consider your audience. You may want to address your customers directly as if you are sitting in front of them. This way, your content will be more engaging and your customers will be more likely to develop an interest in your offers. This will result in a higher rate of conversion.
Include a Preview
Most email inboxes provide a preview of the content of each email. Therefore, if your emails don't provide a preview, chances are that most of your customers or recipients will just ignore your newsletter.
Therefore, it is better to use a digital marketing software program to create a short preview of your Christmas newsletters. A couple of lines will be enough to provide a teaser to convince your customers and increase the click rate.
Focus on The Body of the newsletter
The body of the newsletter should consist of scannable sections. This will not only make it easier for you to produce your newsletter it will also help your readers scan through your newsletter.
As a matter of fact, you can use different Christmas newsletter templates to streamline the entire process. Given below are some ideas for your Christmas newsletter.
- Introduction: Keep the introduction short and sweet. You can also start with a strong statement or question.
- Include a story: Narrate a Christmas story from your staff.
- Success stories: Include a few client success stories to showcase their achievements.
- Highlight your best practices: In this section of your newsletter, you can highlight your best practices and opinions. For instance, you can share expert opinions, news about changes in the industry, or other industry news that may be interesting for your customers.
- Lifestyle: You can also recommend your clients a good book that they can read on Christmas Day.
Design and Images
Don't forget to include your business logo and a few vibrant background colors. Based on your brand colors, you can choose from a lot of templates. With these templates, you can make sure that your Christmas newsletter is formatted properly based on the devices your customers are using.
If your content is long-form, you can place a URL link or you can add include a "read more" button on the bottom of the page. This link should take your readers to the news page of your site or your blog.
Your Christmas newsletter should also contain images so that it creates more engagement. If your newsletter is engaging, your customers will share it with their friends which will increase the click rate father.
However, using too many images is not a good idea. You can use a few images to break up the content of your newsletter. What sets your firm apart from others is the personal connection you have with your customers. Therefore, you may add your photos as well as the photos of your staff members.
Follow the Rules
If you are sending your Christmas newsletter to or large number of customers, make sure you have their permission. You may leave an "unsubscribe" link at the bottom of the newsletter page. It is even better if you inform your recipients why they are receiving these emails from you.
Send a Test
Lastly, before you send the newsletter to your customers, do a test by sending this Email to yourself. Read through the newsletter to check for spelling and grammar errors. This will make sure your newsletter is designed well and is free of glaring spelling and grammar errors. If left, these errors will create a bad impression on your recipients.
To cut a long story short, if you want to make your Christmas newsletter more compelling to increase the click rate, make sure you follow the tips given in this article. Hopefully, these tips will help you get the most out of your newsletters this Christmas.