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Displaying images during a campaign

Making sure that images get displayed correctly when a newsletter is received

Making sure that the visual elements of an email get displayed correctly

A newsletter can be fluid and pleasant to read before you send it and then, on the receiving end, owing to a compatibility issue, it can be a mere text block that the prospect won't bother to discover. With the large variety of operating systems, browsers and mail clients, making sure that the images of an email get displayed correctly has become a difficult task. Nevertheless, there are a few tricks to implement as soon as you start creating your newsletter in order to make sure that the visual elements are displayed correctly.

From sending to receiving, here are ideas to make sure that the images of a newsletter get displayed correctly

To make sure that the images of a newsletter get displayed faithfully, the advertiser needs to implement the three following tips :

  • Reduce their memory size as much as possible, to less than 100 KB if possible, to reduce the download and display times on the screen. It is better to choose small, low-resolution images : you need to find a decent compromise between graphical size and memory size to avoid a pixelated aspect. The JPEG format is often advised, as it uses less memory space than many others.

  • Host the images of the newsletter yourself. Even though your prospects' anti-spam filters allow your emails to reach their incoming boxes, it can block an email with content associated to a domain name that it doesn't know.

  • As a last resort, you can use replacement texts with the "alt" attribute of the image tag. These texts are messages that will display instead of the elements that couldn't display. The structure of your email won't be changed and it should remain airy enough to be read without discomfort.

The limits enforced by mail clients

Nevertheless, you need to keep in mind that, in spite of this advice, some mail software, which tries to protect its users' privacy, requires a confirmation of display as long as the sending address is not registered by the Internet user.

Therefore, the formerly suggested ideas enable you to make sure that the whole content of the newsletter gets displayed when the authorisation has been given by the addressee. You must think of the prospects who won't agree to have the images displayed and, consequently, you will have to prepare your emails so that they can be read pleasantly in their text-only versions.


You may also discover :
- How to use the advanced tools offered by Mailpro to create one's newsletter

Inserting attachments in one's emails with Mailpro

- The pre-existing newsletter templates offered by Mailpro

The automatic newsletter generator, a simple, quick and efficient tool


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