No. Buying an email list is not only a bad idea, but its also a huge waste of money.
It will actually hurt your company reputation as you will be categorized as a spammer and you will see no results on your campaigns. Opening rates will be horrible and you will have ended up wasting your time and valuable money.
Email marketing it’s a tool to build loyalty, to communicate effectively to an audience that has previously requested to be part of your email campaigns. The best way to do this is by growing your Email List Naturally. It takes a little bit longer but you will see real results for your campaigns.
Moreover, with in order to be GDPR compliant it is of the outmost importance to have proof of subscription from your audience.
Learn more about Double Opt-In Subscriptions and GDPR Here!