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It's always nice for someone to feel liked and appreciated; this creates a friendly relationship with your client, especially if you offer him or her a real gift through your site, with a 20% bonus for example, or a surprise gift in your shop or office.
When importing your address book, you must first fill in the birthday of your client. Then, in the Automatic Email section, you can choose the field (and test it) of your client's birth date and the newsletter template you want to send. Mailpro will check your database every day and send the email at a time you have previously defined. You can also watch the video: «How to set up an automatic birthday e-mail »