FAQ organized by category

Statistics management

How can I increase my opening rate?

Open rate goes up when three things line up: the right person, the right inbox, and a subject line worth...

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What are some common email marketing metrics?

The metrics that matter in email marketing all answer the same question: did your message reach the right people, and...

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Uncounted openings — why does it happen?

If some opens never show up in your report, that's expected and inherent to how tracking works. Here are the...

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For how long are the statistics available?

Mailpro keeps your full campaign history as long as your account is active. You access detailed statistics with no time...

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Can we export the statistics (opens, clicks, etc.)?

Yes — Mailpro lets you export every statistic from your campaigns as CSV or Excel for downstream analysis. Pro tip: schedule...

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Can we use Google Analytics for email campaigns?

Yes — Mailpro integrates natively with Google Analytics. Track campaigns beyond the click: conversions, average order value, on-site user journey. Pro...

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What is a good open rate?

In email marketing, a good average open rate sits around 20-25%. But that figure varies a lot with industry, list...

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What is the click-through rate (CTR)?

The click-through rate (CTR) is one of the most important KPIs in email marketing. It measures the share of recipients...

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Does Mailpro support images and hotspots for click statistics?

Yes — Mailpro tracks every individual click on images, hotspots and clickable areas in your newsletters. You can see which...

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Is it normal that badmails appear in open statistics?

It can happen — and it is normal and explainable. Here is why a rejected email may still appear in...

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Why are statistics incorrect or incomplete?

If your statistics look wrong or incomplete, it is usually a measurement issue, not a bug. Here are the main...

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