Whether you run a beach bar in Dickenson Bay, a charter fleet in English Harbour or an accounting practice in St. John’s, your newsletter should look as good as your business does in person. Mailpro offers three ways to build one, so you can pick the method that matches your time and skills.
Option 1: the drag-and-drop builder
Most Antiguan businesses start here. You assemble a newsletter from blocks: a header photo, a text section, a two-column offer, a button. The newsletter builder needs no design or coding experience, and you can add countdown timers for time-limited offers such as a Carnival discount or an early-bird Sailing Week package.
Option 2: the WYSIWYG editor
If you prefer something closer to a word processor, the WYSIWYG editor lets you type and format directly while seeing the final result. It suits text-led newsletters, such as a law firm’s client bulletin or a bank’s quarterly update.
Option 3: your own HTML
Agencies and developers can import a coded design. Our page on HTML newsletters in Antigua and Barbuda covers what to watch out for.
Start from a template
Mailpro offers more than 600 newsletter templates, including designs for hotels, restaurants, events and retail. Swap in your own photos of the islands, adjust the colours to your brand and you are ready to send. Every template adapts to phones, which matters in a market where most people read on mobile.
Make it personal
Readers respond to emails that feel written for them. You can greet each subscriber by name, mention their home country, or show different offers to residents and visitors. See how in personalised newsletters for Antigua and Barbuda.
Which option should you choose?
If you send a monthly update and have no designer, use the drag-and-drop builder with a template. If your newsletter is mostly text, such as a client briefing or a church or community update, the WYSIWYG editor is quicker. If an agency has designed your brand emails, import their HTML and let your team edit the text. Many businesses on the islands use two methods: a template for regular news, and a custom design for big moments such as a resort reopening or the start of the winter season.
Images of the islands, used well
Your photos are your strongest asset. Use your own pictures rather than generic stock beaches: guests can tell the difference between your bay and a random one. Keep file sizes small for readers on mobile data, and add a short description to each image in case it does not load. The built-in image editor crops and resizes without separate software.
Before you send
- Check that every subscriber opted in, as the Data Protection Act, 2013 expects.
- Put your business name, address and contact details in the footer.
- Preview on a phone and on a desktop.
- Send a test to a colleague.
For a full walkthrough, read how to create a newsletter in Antigua and Barbuda. New accounts start with 500 free credits.