Everyone has written an email with ChatGPT by now: you copy the text, paste it into your email marketing tool, pick the list, check everything and send. The AI did the writing, but you did everything else.
Now that assistants can...
In many companies, the team now has two kinds of members: coworkers, and AI agents. An agent handles a task from start to finish without waiting to be asked: it reads a form, generates a document, updates a customer record.
At so...
Many companies are reluctant to hand their customer files to an online assistant: questions, drafts and answers all go through the vendor's servers. The answer that's catching on is simple: run the AI in-house, with an open large...
To test an SMTP server, check five things in order: the server name exists, the port answers, the server greets you, the encryption works and your login is accepted. Then send one real email. Every step uses a command that is alr...
Holiday email deliverability: what changes between November and December?
Holiday email deliverability is harder than the rest of the year for one reason: everyone sends more at the same time, and Gmail, Yahoo and Microsoft respo...
Yes, you can send email through a free SMTP server, with limits. The free options are your mailbox provider's SMTP server (a personal Gmail account allows about 500 emails a day), your web host's mail server, and the f...
Email marketing for bars and pubs, explained
Email marketing for a bar or pub is about filling quiet nights. Unlike most retail, your problem is rarely awareness and almost always occupancy on a specific Tuesday. Email is th...
Email marketing for recruiters and HR teams, explained
Email marketing in recruitment means treating candidates like an audience you nurture rather than a database you spam. The best roles are often filled by someone who was no...
What does the 2026 holiday email marketing calendar look like?
The 2026 holiday email season runs from Singles' Day on Wednesday 11 November to the end of the January sales. The peak sits in one tight week: Black Friday falls on ...
Email marketing for IT companies and software firms, explained
Email marketing for an IT company means being useful to a technical audience that distrusts marketing. Developers, sysadmins, and IT managers unsubscribe faster tha...
An online survey example is a complete, ready-to-adapt survey: a short introduction that says who is asking, why and how long it takes, followed by a handful of focused questions with the right answer types. Below are 10 online s...
Email marketing for watch brands, explained
Email marketing for a watch or jewellery business is about patience and precision. These are high-consideration purchases made rarely, often tied to an occasion, and the buyer wants t...
Black Friday and Cyber Monday email subject lines that get opened in 2026
The best Black Friday email subject lines put the offer or the deadline in the first 30–40 characters, name one concrete detail (a percentage, a product, a...
Email marketing for art galleries, explained
Email marketing for a gallery is relationship work, not campaign work. You are not trying to convert a list, you are keeping a small number of collectors, visitors and artists close ...
What should an email marketing report to a client contain?
Four things: what you sent, what it achieved, what you learned, and what you will do next. Everything else is decoration. A client report is not a data dump — it ...
What is B2B email marketing?
B2B email marketing is the use of email to reach, nurture and keep business customers: companies, organisations and the people who buy on their behalf. Unlike consumer email, it usually speaks to seve...
Why email campaigns show up as "direct" in Google Analytics
Because without UTM parameters, Google Analytics has no way to know where a visitor came from. A click from a desktop email client carries no referrer, so th...
What is the best email marketing software in 2026?
There is no single best email marketing software for everyone: the right choice depends on the size of your list, how often you send and where your data needs to be hosted. For...
Email marketing for fashion brands, explained
Email marketing for a fashion brand means turning a seasonal, returns-heavy, taste-driven business into a predictable relationship with people who already like your clothes. It is t...
What is an SMS delivery report?
An SMS delivery report is the record of what happened to each message after you sent it: whether the carrier accepted it, whether it reached the handset, and if not, why. It is the SMS equivalent...
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