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Email Marketing Benchmark 2021: Everything you need to know .

 

Email is the core of the marketing channel for all sizes and shapes of brands. Email is contributing factor in organizational growth and marketing success. The email marketing campaign statistics let you determine if you can focus your efforts when creating your email strategy. When tracking email marketing ROI, there are several factors to considers. In fact, email marketing results, as well as practices, vary based on numerous factors. Starting from the day and time of the week to your email subject line, all factors determine if the emails you’ve sent are opened and drive the desired action. Undoubtedly, when implementing a strategy to convey, engage, nurture, and capture prospects, the one-size-fits-all approach work seldomly. 

 

Email Marketing Metrics to Study

Each email marketing metric tells something different about emails and how successful they were to drive a particular action. The following is a breakdown of each metric, tips for improving these metrics, and the average rate of Email users.

 

  • Open Rate

 

This shows how often the recipients open your emails. Unless the emails are opened, action can’t be taken, which is the crucial email marketing metric. In order to improve open rates, you should know that these depend on brand awareness, building trust with your subscribers, and your email subject line. However, the only way to build trust is when your audience feels that you consistently deliver value. So, it is important to offer something your audience needs. Make sure your email subject line is short, crisp, and sweet. Also, ensure it tells your audience what the email is all about. 

 

  • Click Rate

 

Click rate shows you the total amount of your sent emails that have actually generated click. This metric is crucial because your main aim to send emails is to motivate action. You want the recipients to set up a demo, download your whitepaper, and fill out your survey. You need to ensure you have segmented your lists based on key indicatory such as the industry where your prospects are in site behavior and customer journey. Moreover, these indicators will tell you more about your prospects so you can send them offers.

 

  • Unsubscribe Rate

 

This is referred to a rate at which people choose to opt out of receiving your emails. Many people unsubscribe themselves from your email list and they are difficult to win back. In order to improve unsubscribe rate, you need to ensure that you are not inundating your prospects with messaging. The more emails they receive, the more likely they will get irritated and unsubscribe. So, make sure you are providing them value in their email. 

Download our 2021 Email Marketing Benchmark and see where you stand

Mailpro���s Newsletters Templates for New Year

The festive season is on the way! Christmas and New Year are the hottest seasons for email marketers to impress their customers and clients with deals and offers. Of course, to send them wishes during the festive season, you need to use special and decorative newsletter templates. Mailpro is here to help you out! 

 

Types of Newsletter Templates

 

Ideally, you should be sending two types of New Year newsletters to your customer base. One is for greeting, and the other is for sales/promotion purposes. While this is a lot of work, you can make your job easier with beautiful newsletter templates for New Year from Mailpro. You just need to click on the template you like and matches your requirements and use it to create your New Year Newsletter. 

 

  • Greetings Template for New Year by Mailpro lets you send wishes, cheerfulness, and spread love. You can do that by building banners or embedding a video into the New Year email template. 

 

  • Sales/ Promo- Sales email is designed to attract people to buy your products. When designing a sales/Promo newsletter, Mailpro’s Newsletter templates are simply beautiful. You can even decorate them with elements and save them in your library.

 

Mailpro offers an exclusive range of newsletters designed for the New Year. These are beautiful and can grab the recipient’s attention in no time. You can choose the template by clicking on it and editing it with a range of editing options. You can change the color scheme, text, background, imagery, or any design element you want. Add your content and make it ready to send. All the essentials are already there to modify your newsletter. 

 

Customize your Newsletter with Various Design Options

 

A great newsletter should be branded, concise, and clear. If you want your New Year newsletter to stand out, Mailpro offers the most eye-catching and unique New year newsletter template options. Choose from the wide range of customization features and add something special to your newsletter. Add shapes, illustrations, icons, own brand logo, customized messages, and more. 

 

Choosing Mailpro’s New Year Newsletter Templates.

 

The best aspect of Mailpro’s New Year Newsletters is you don’t need any knowledge of graphic design or coding to master the basics. You just need to choose a newsletter template that gives you a headstart. It carries everything you need for a successful New Year newsletter. This powerful suite of design tools is amazing for creating marketing materials. Rather than paying fees for printing services or design, you can just create a beautiful newsletter using Mailpro’s New Year templates. 

 

New Year is an excellent opportunity to connect with your customers by sending them a newsletter with a personal message. Besides this, you can also spare time to talk about what’s new you are offering to them in the coming year. 

 

Explore the most eye-catching and beautiful New Year newsletter templates at Mailpro. Regardless of what sort of newsletter you want to send, we have a wide range of templates that can simply blow anyone’s mind

Amazing Tips for your Halloween Newsletter

 

Finally, Halloween is knocking on the doors once again, and people from all over the world are excited to celebrate it. When thinking about Halloween, what come to our minds are faces on pumpkins, spooky decorations, and scary costumes. As people are excited for Halloween, it’s the right time for businesses to reach them with good and attractive discounts and make them happier. If you are a business owner who wants to attract customers to your business, it is the right time to have fun with your email newsletter and make it a commercially lucrative venture.

 

Subject line

 

A subject line is something that forces people to click to see what’s inside. It is basically a tie-breaker that decides if you can impress your customers or not. Halloween is when people are in a chill and fun mood, so make sure your subject line has those elements. Make sure your subject line’s optimal length is 30-50 characters, including some creepy vibes using Halloween-related words—for example, screaming discounts and offers, spooky savings, and more.

 

 

 

Use seasonal Emojis

 

To bring a funny side on Halloween, make sure to add some amazing emojis that grab attention. Emojis are basically a universal language that delivers you a message in fun yet intuitive way. You can find many creepy small emojis that exude the vibe of holidays, such as skull, devil, magician, superhero, and more. Use them either in the bullet list or throughout the content. Make sure you are not overdoing it and keep your tone witty, smart, and fun but not juvenile.

 

Templates

 

The email newsletter template you use should complement the Halloween fest. Today, you can get many templates builder that helps you create the best email newsletter. One such name is Mailpro. The Newsletter builder of Mailpro lets you create and assemble the layout of the newsletter and the Halloween-themed emails. The template builder contains all elements that make your email newsletter more interesting. These are videos, gifs, text, images, design, and more. You can choose the best one from the different templates available at Mailpro.

 

Choose the Right Color

 

One of the most important things that make you stand apart from others is to choose the right color. When it comes to Halloween, it has its own sets of colors that bring out the mood. Some of these colors are black, white, and orange. If you want to add a touch of color schemes your brand uses, you can adapt images, small decorative details, or illustrations to suit your needs.

 

 

Add Spooky photos

 

If you want to add more fun elements to your email newsletter, you can choose from a wide range of spooky photos. It will help you achieve the desired results and establish a still-hearted, creepy atmosphere. The types of photos that work well with your Halloween email are graveyards, decorated halls, people in costumes, pumpkins/gourds, black cats, etc. Make sure not to add too many images. Some audiences may not like photos, so that you can segment your email audience carefully.

 

Offer good and attractive discounts.                     

 

This is what your customers are waiting for eagerly. So when designing your email newsletter for Halloween, make sure your customers are waiting for some great discounts. These discounts attract your audience, and they are more likely to buy your services or products.

 

Designing a Halloween newsletter is not rocket science if you take care of all these aspects. Everything starts with choosing the right templates. At Mailpro, we offer a wide range of email newsletter templates designed especially for Halloween. If you are looking for the best templates for your newsletter, use one of Mailpro’s templates by clicking here.

 

 

 

 

Benefits of Having a Two Factor Authenticator

 

In the world wide web, security has become a significant concern. Hackers are cracking the most robust password and security standards. Luckily, it can be stopped with two-factor authentication. Well, two-factor authentication is an authentication mechanism to check your identity twice legitimate. In email campaigns, two-factor authentication is highly effective. When you sign in to your Mailpro account, you are prompted to authenticate with a username and a password - that is your first verification layer. The second security layer is an extra step in the process. It will re-confirm your identity. The main purpose of two-factor authentication is to reduce fraud risks and make the attacker's life harder.

 

Benefits of two-factor authentication to log in your Mailpro Account

 

More Secure Data

 

The username and password of users are easy to hack and are more vulnerable, especially when passwords are easy to guess. For example, when two-factor authentication is enabled, the hacker requires a password, username, and access to the user’s phone. This reduces the chances of fraud. On the other hand, two-factor authentication makes data more secure by using secret code and scanning a QR code which is impossible and difficult to crack.

 

 

Support/Helpdesk Cost Reduction

 

One of the major issues faced by users is forgotten passwords. Without two-factor authentication, password recovery is equal to impossible. The recovery is only possible through helpdesk, which adds numbers of working hours and cost. But two-factor authentication can help you with these expensive and time-consuming reset calls by offering a secure and safe way for end-users to reset passwords.

 

Increase Users Trust

 

Users like knowing their data is protected and secure with Mailpro. Even though extra verification stepps can seem unnecessary and annoying at times, users appreciate and trust businesses that take precautions to secure and protect them seriously.

 

Simplify the Login Process

 

The single sign-on logins invention has made two-factor authentication much easier. An OTP (One-time password) is a string of characters, numbers, or letters sent to a user for attempting a single login. In fact, OTP can easily be sent to a mobile phone through voice or SMS, securing private credentials, data, and web-based services. One-time passwords also reduce fraud risks by sending random, time-sensitive, and unique PINs and codes to users' mobile via push message, voice, or SMS.

 

Easy to Implement

Two-factor authentication is among the least expensive to implement. As long as Mailpro supports it, which it certainly does, implementing 2FA can be non-intrusive virtually, resulting in no downtime, no matter what.

 

To sum up, two-factor authentication is an efficient tool that increases security, monitors fraud prevention, adds support reduction, and makes your Mailpro account completely safe.

Tips for your Summer Newsletter

 

Let’s face it- newsletters are one of the most effective ways for your company to convey the latest news and updates to followers and clients. These are quite effective in generating sales and leads, helping your business grow. Besides that, you will successfully track prospects and score their interest level when you use them for email campaigns.

 

In summer, when customers are relaxed and their main focus is on fun, family, and friends, email marketing should be done differently. If you send summer newsletters the way they should be, chances are such newsletters could win customers for life and boost your sales.

 

Summer Newsletter Sending Tips

 

In summer, you can find many upcoming dates, events, and holidays that give you a fair idea about the newsletter topic. Then, you need to focus on adding value to it to attract potential customers and make your brand stand out from the crowd. From Father’s Day, Memorial Day, Flag day, and more, you can send a newsletter keeping people's interest and special days into consideration. So, the following are the tips for your summer newsletter that will surely rock your brand.

 

  • Be playful and Go a Little Crazy.

 

In summer, everyone is in a playful mood. So, rather than sending them a boring newsletter, it's time to revamp it to get them in the right mood. You can surprise your subscribers by sending them an interesting newspaper with a puzzle game or something funny. Make sure to use a unique summer color theme to get the attention of your subscribers. Play with the design of your newsletter and make your subscribers interested.

 

  • Make Shopping Easy

 

Mobile phones have become a necessity more than a luxury. So, when you send a newsletter to your subscribers, make sure it is mobile friendly and allows them to shop for the products easily on mobile. Don’t forget to optimize graphics and texts to make them responsive and easy to navigate on small screens. When designing CTA buttons, make sure they are clearly marked as clickable elements. Use bright colors on CTA so it would be easily seen. Also, move it to the top of the newsletter so your subscribers can see it and take action without any hassle.

  • Give customers what they need.

When the summer holidays start, everyone looks to buy new summer clothes. From swimwear to sizzling bikinis, everyone plans to shop for the holiday season. It is the right time to put all the holiday accessories in your newsletter. Your main aim is to make it easy for consumers to shop and remind them what they need to take along for their happy vacation days.

 

  • Give a Little treat to your Subscribers.

 

Everyone likes free shipping, coupons, promotions, and lucrative deals of online shopping. So, with your summer newsletter, you get a chance to spoil your subscribers by giving them some treats.

 

  • Use Images to Set the Mood

 

To make your subscribers feel fuzzy and warm, use beautiful photos in your newsletter. You can find great choices of photos online for free. Make sure to use original photos for a more personalized experience.

To sum up

Mailpro offers a wide range of summer newsletter templates that allow you to play around and shake up your content. Creating a newsletter with Mailpro is easy, and you make it a part of your email marketing campaign and see how it helps you boost your business.

 

 Try our new Countdown timer for newsletters !

 

Share your Email Lists between your Mailpro Users

Let’s face it, today, modern teams work cross-functionally, remote across departments and time zones. While email remains the predominant way of communication, it is not conducive to a collaborative environment. As an ideal one-on-one communication method, email meets the needs of the modern team. When running an email campaign, it becomes important for the team to have a list of emails handy.

 

In order to make it easy for users, Mailpro introduces a sharing list of the emails between users. It is one of the ideal solutions for modern workflows, transparent communication, and team collaboration. Shared email lists help to bring teams together. Whether you work in the same department, building as a team, across location, office, or disciplines, a shared list of emails enables you to work transparently and collaboratively.

Benefits of Sharing Email List between Users

Enable Team to Collaborate

 

When email is shared between users, it makes collaboration easy as they know what is in the emails and what they are all about. Earlier when email lists were not shared, forwarding emails to colleagues with cc’ing or FYI was messy.

Offer Accountability and Transparency

Shared list of emails between users offers accountability and transparency. You can delegate and share emails lists with your entire team. In fact, everyone can see the email history and chain, enabling clear transparency. So, you don’t need to chase your coworkers to share a list of emails for information. With Mailpro, you don’t have to worry about getting information about a specific email, as users already have an email list accessible.

Secure and Easy to Monitor

Emails are excellent communication channels which were not designed to work as a team collaboration tool. On the flip side, when you share a list of emails with your team, everyone can easily manage outbound and inbound emails. Moreover, you don’t need to provide lengthy email chains.

 

At Mailpro, we help you share email lists between users in a simple and straight forward way. Similar to Mailpro’s multi-user account for email marketing team, this feature also helps a lot to make an email campaign successful.

 

 

Mailpro’s Multi-User Account for Your Email Marketing Team to Work Efficiently

 

An email campaign involves many people, and everyone has different roles related to each other. To make a campaign successful, collaboration is the key and to make it easy, Mailpro introduces a multi-user account. This is one of the most effective email marketing campaign tools to collaborate with different teams in one account. In simple terms, if your email campaign involves more than one person and you want that your team to be on the same page, this is for you. Let’s know about it in more detail. 

 

What is Mailpro’s Multi-user account? 

 

Whether your team member wants to make some corrections or the client wants to see a real-time report, or several teams are working on a client email campaign, Mailpro’s Multi-user account has got you covered! The multi-user feature enables you to collaborate with your client, employees, colleagues, and other specialists to manage users, create beautiful templates, manage lists etc. 

 

With this account, multiple users can log in to the same account to do their job according to their permission level. This indicates you can maintain a single account to manage your entire marketing team, and there will be no misunderstanding due to transparency. You can give access to only statistics of your campaigns to your marketing team, but not access to the administrative part of the account.

 

What is Mailpro’s Multi-user account for?

 

Are you wondering for whom Mailpro’s multi-user account for? This is for everyone who works as a team in a campaign, for example:


  • Marketing agencies, where different teams are working with customer email marketing accounts.
  • SMBs where outsourced advisors assist the chief marketer.
  • Large enterprises where different teams work on email marketing activities of the team. 

 

How does it work?

 

There is no rocket science behind it. The account owner can allow multiple teams to work with Mailpro accounts. Each one of them has their unique username and password. As an account manager, you can assign different roles to different members. Moreover, you can also limit them to taking particular actions in your account and restrict them from accessing the most sensitive information such as account settings, billing information, and more. Let’s understand it more precisely.


  • Assign Specific Roles to Different Team Members

 

The multi-user account allows you to choose the level of access you want to grant each member. As an account manager, you can control what members can see and perform in the account, so everyone is clear of their roles. 


  • Manage Client’s Account in one Place

 

Mailpro makes running your marketing campaign a cakewalk. It allows you to connect with your clients on your own, allowing you to move accordingly when you need it. 

 

Benefits of Mailpro’s Multi-user Account

Mailpro’s multi-user account comes with a plethora of benefits. The following is the list of benefits.

 

Teamwork

 

Mailpro multi-user account allows you to create a team with different users for your email marketing activities. From employers, outsourced advisors and agency staff to web designers, marketers, copywriters and more, anyone can be a part of a campaign account with different permission levels. 

 

Privacy

The account manager can create and edit email marketing campaigns only. No other users can access billing information and account settings. It means that privacy would never be at stake with Mailpro’s multi-user account. 

 

Team control and User Management

 

An account manager can track the users' progress, assign them new tasks, or ask for changes in the previous task. Moreover, in the staff turnover case, they will terminate the previous user account and add a new user. There is no need to transfer login details and risk any loss. 

 

Permission Management

 

The Account Manager has all rights to approve or reject the additional permissions by users. Moreover, an account manager is the one who can renew or demote permission levels of account users anytime. 

 

Sign-in to Mailpro Multi-user account now and Manage your Team in One Go

 

You can access the multi-user account by log into the Mailpro account and then clicking on the User Management section. In the same section, you can perform all activities with multiple users. You can create new users and then set up unique permissions for each one of them. It allows you to track the activities of sub-users and edit their permission levels. The account offers several options to organize your team tasks effectively. 

 

Final Words

 

Mailpro multi-user account manager has full permissions to make changes. However, sub-user accounts have restricted access. For instance, the account can be cancelled or closed only from the master account.

 

Sending Unsubscription Surveys to Learn why your Readers Leave

Did you know 40% of B2B marketers believe that email newsletters are the most crucial tactic in their email marketing strategy? While email marketing is not a new approach, many marketers are still striving to maintain and grow their subscriber's list. Like any effective marketing strategy, you need to get into your customers' minds to know why they are likely to subscribe or unsubscribe from your email list in email marketing. Of course, as an email marketer, while you cannot stop readers from opting out of your emails, you can reduce the possibility in the future.

 

Perhaps, creating and maintaining the email list is one of the challenges marketers have to face. If you are spending time growing your email list, you probably know that unsubscribe requests are part of it. Sometimes, even if the content is engaging and relevant, you will see a random fall in your subscribers. 

 

The reason could be anything like you are sending boring content or frequent emails to your subscribers. Knowing and understanding the reason is important if you can't afford to lose your subscribers. 

 

Although you do not need any explanation of why your users unsubscribe from your email list, it is always helpful to find out the reason. Here, Unsubscription surveys have got you covered! 

 

What are Unsubscription Surveys?

 

As the name implies, the unsubscription survey is the survey conducted to know the reason your subscribers choose to opt-out. It is an addition to the subscribe screen that enables you to collect relevant information from contacts or leads about why they've unsubscribed from your email subscription. The surveys include a few questions about the reasons for their unsubscribing. The main aim of the unsubscription survey is to allow subscribers to improve your program or ask for areas that need improvement.


Reasons why your subscribers opt-out

 

According to statistics, users mark the email as spam and unsubscribe for the same reason- too frequent email, irrelevant, not interested in the brand, never signed up for email. The primary reason why people mark email spam is when they do not find the unsubscribe button. This often puts the reputation of the sender at stake. That is why email marketers should make the unsubscribe button more visible and simplify the process of opt-outs. 

 

The following are the main reasons why your subscribers opt-out.

 

Email frequency 

 

One of the most common reasons people choose to unsubscribe from your email list is - too often emails. Although marketers are aware that too many emails may result in unsubscribe rates, they still send many weekly and daily emails without setting an accurate email frequency. Over 50% of marketers send three to eight times emails every week. 

 

Undoubtedly, sending too many promotional emails can be a huge turn off for subscribers. Rather than sending frequent emails, you should set the right expectations in the sign-up form or reduce your email sending frequency. If you have regular offers, then you should allow subscribers to adjust frequency through their preferences. 

 

Irrelevant content

 

Many subscribers only unsubscribe from email lists when they find the content spammy or are no longer valuable. If you experience low click through rates, open rates, or your subscriber reported poor content; you should work more on the content. 

 

When the email content is not even relevant, the response rate is quite low. If this is the reason, it is vital to check and reevaluate what content or offers you are sending. Subscribers generally consider such emails that are more relevant to them and offer them value. By sending more compelling content and personalized email to your broadcast emails, you can create more powerful email campaigns for your subscribers.


Unexpected Promotions

 

As an email marketer, understanding your target audience and providing them relevant content is your job. Consumers are more likely to sign up for an email when they find valuable and relevant content. But if the email content is unauthentic and unexpected, they will unsubscribe from your email list in no time. 

 

Never signed up or subscribed.

 

Many times, subscribers didn't realize when they had permitted you to send email newsletters. Either they subscribed by mistake, or the email marketer is using a paid mailing list. If you find many people are unsubscribing by giving this reason, make sure to strengthen your sign-up or confirmation method, depending on your sign-up or subscription context.

 

Sending long email content

 

Let's face it; no one has time to read long messages or emails. These are not only boring but consume a lot of time. Also, long email content is another major reason for subscribers to hit the unsubscribe button. According to recent data, an email's ideal length is somewhat between 50 words to 125 words. Such emails have a 50% response rate. Even a study reveals that emails with 20 lines of text or 200 words have higher clickthrough rates. So, rather than writing fluffy and lengthy content, make sure to write to-the-point. 

 

Poor Design

 

When sending email blasts, many marketers ignore working on the email design. Subscribers often get irritated with poorly designed emails that do not work on their mobiles, and thus they have no other option than to click on the unsubscribe button. 

 

Besides, many subscribers unsubscribe from an email list when they have any bad customer experience. This is the most common reason why many subscribers unsubscribe or mark the email as spam.

 

Make sure to design your newsletter easily with Mailpro’s newsletter builder and save time!

 

Final Words

 

An unsubscription survey is effective for marketers to understand what they are doing wrong and how they can improve their email marketing campaign. By providing an unsubscribe link on all the emails, introducing humor, and conducting a wellness checkup on your subscribers' experience with your email, you can reduce the unsubscribe rates. 

 

If you are looking for a precise unsubscription survey, Mailpro got your back. 

The unsubscribe survey by Mailpro sends a poll to contacts after subscribing to your email list. It will help you understand why your subscribers hit the 'unsubscribe' button, and you can work on improving your strategies.

 

Improve Click through Rates on Email Marketing Campaigns with Curiosity Gap

Do you know what is one of the major challenges in email marketing campaigns nowadays?

Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and read the email content.

That is called ‘the click-through-rate.’

Most email marketing professionals struggle with low click-through rates.

In fact, almost all email marketers struggle with it and want to increase it. One of the major problems most email marketers struggle with is the curiosity gap.

 So, before we start, let us make sure we are all on the same page.

What is Email Click-Through Rate?

Email click-through or email CTR is no rocket science. It is basically the ratio of click-on links in the campaign emails. In simple words, the number of subscribers clicked on any of the links you send them via a marketing email is known as Click-through-rate.

 Let’s say if you sent an email campaign to 1000 people, and 20 people clicked on the links you sent, then your click-through rate would be 2%.

 If the impressions are higher in number and your CTR is below average, it means either your ad is not appealing enough, or you have targeted the wrong keywords.

 So, where is the problem?

 The problem is your emails inability to provoke curiousity.  

 Of course, if your email content is not compelling or doesn’t make your visitors engaged, no recipients will click on it. The lack of curiosity gap is one of the major issues in email marketing campaigns, and it is important to cover this gap.

Mailpro is one of the leading email marketing software providers that help you customize your email marketing campaign while providing an ideal curiosity gap on your email marketing campaign that improves click-through-rates.

 It implements a curiosity gap in your email marketing campaigns by taking advantage of your audience's curiosity and persuading them to click on the links within your email.

 Keep in mind; if you do not give your audience a strong incentive to click through, they won’t even be interested in opening your email.

 The curiosity gap arouses your audience's interest by making them informed of something exciting they don't know and then presenting them what your subject line says.

How Curiosity Gap helps Improving Click-Through-Rates

So, here comes the main question- how the curiosity gap helps improve click-through-rates?

Getting your audience hooked at first glance is the main challenge of email marketers. Creating an action-provoking subject line is the most crucial part of an email. It should build a curiosity gap and be filled by clicking on the link within the email.

To ensure that emails end up in the readers' primary inboxes, Mailpro implements the most useful tips.

By periodically creating powerful Call-to-actions, personalized questions, and more, Maipro ensures to put themselves in the subscriber’s shoes to know them better and create a customized email marketing campaign that increases their clicking frequencies.

The following are the ways to create a curiosity gap on your email marketing campaign to improve their click-through rates. 

●      Leverage Emotional Triggers

  When you determine the exact emotion suitable for your audience, make sure your audience feels something when they open your email.

 If your email content has touched recipients' emotions, they will surely click on the link, and thus, your CTR increases.

●      Give Respect to your Readers

 One of the best ways to maintain your credibility is by giving respect to your readers. For that, delivering permission reports is crucial. The subject line is the initial impression that arouses the recipients' curiosity, enabling them to take action.

 Sometimes it might be no use to them, but as it is so appealing and pushes their curiosity button, they can't resist opening it.

●      Focus on Content Quality

No filler, no fluff content! That is a basic rule of email marketing campaigns. While most content writers understand the value of quality content, they often miss the mark when writing content for email marketing campaigns where click-through-rate is the lifeline.

For creating a curiosity gap, make sure you have 4-15 characters catchy subject lines that make readers click on the email, read it, and click on the link within the email. The main content should focus on the factors that they can relate with and the link to get the final solution they are looking for.

●      Send Mail on the right time

If you want to increase your CTR by 15%, you have to send an email marketing campaign at the right time. The best day to send an email to get the highest CTR is Monday and Tuesday, whereas the worst day is Saturday. Finding the right time when people open, read, and take action is crucial. It is known as CTO or clicks to open rate. The best time to send an email that maximizes your open rates, as well as click-through rates, is before and after working hours (daytime).

Undoubtedly leveraging the curiosity gap has many benefits such as:

  • Increases page traffic and views
  • Make content the next viral hit
  • Increase brand’s credibility and awareness
  • Encourage more engagement in paid ads

Boosting open email rates and click-through rates can be a process of  trial and error for most businesses. That’s why MailPro makes it simple. With the state-of-art online marketing software, Mailpro helps create a perfect newsletter and email marketing campaign, keeping curiosity gaps in mind.

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