The Sunset Policy: Retiring Inactive Subscribers
The Sunset Policy: Retiring Inactive Subscribers
What is an email sunset policy? An email sunset policy is a documented rule for automatically retiring subscribers who have stopped engaging with your emails after a defined period of inactivity. Instead of mailing the same ...
Why two-factor authentication is the best two minutes you'll spend on account security
Why two-factor authentication is the best two minutes you'll spend on accoun...
Two-factor authentication: the two-minute upgrade that protects your entire Mailpro account Two-factor authentication (2FA) is the single most effective step you can take to protect your Mailpro account, and it takes less th...
Best Transactional Email Services in 2026 (Compared)
Best Transactional Email Services in 2026 (Compared)
The best transactional email services in 2026, compared The best transactional email services in 2026 are Postmark, Amazon SES, Mailgun, SendGrid, and Mailpro. Each one is built to deliver password resets, receipts, order confi...
Email Marketing for Dentists: Fill Chairs, Boost Recalls, and Keep Patients Coming Back
Email Marketing for Dentists: Fill Chairs, Boost Recalls, and Keep Patients ...
Email marketing for dentists: fill chairs and keep patients coming back Email marketing helps dental practices fill open appointment slots, bring lapsed patients back, and turn one-time visitors into loyal, referring patients —...
Mailchimp Alternatives: 8 Best Email Marketing Platforms Compared (2026)
Mailchimp Alternatives: 8 Best Email Marketing Platforms Compared (2026)
The best Mailchimp alternatives in 2026, compared The best Mailchimp alternatives in 2026 are MailerLite, Moosend, ActiveCampaign, Klaviyo, Kit, EmailOctopus, Brevo, and Mailpro. Each one beats Mailchimp on a specific axis &mda...
Best GDPR-compliant email marketing software
Best GDPR-compliant email marketing software
Best GDPR-compliant email marketing software in 2026: the short answer If you are looking for the best GDPR-compliant email marketing software, the honest answer is that "GDPR-compliant" is doing a lot of work in that...
Why are my WordPress emails going to spam? (and how to fix it)
Why are my WordPress emails going to spam? (and how to fix it)
Same problem on another platform? See order confirmations in spam, PrestaShop emails in spam and Xero invoice emails in spam. Check your content before you send with Mailpro's built-in spam-score checker. WordPress emails...
Klaviyo alternatives for Shopify and ecommerce stores
Klaviyo alternatives for Shopify and ecommerce stores
Klaviyo alternatives: the short answer for Shopify and ecommerce stores If you are searching for a Klaviyo alternative, you are almost certainly running into one of two walls: the bill that keeps climbing as your subscriber ...
The Summer Email Slump Is a Myth ; Here's What Actually Works in July and August
The Summer Email Slump Is a Myth ; Here's What Actually Works in July and Au...
Every June, somebody at every marketing team says it: "It's summer, nobody's checking email, let's just… pause for a bit." Six weeks later they wonder why their list went cold. Here's the truth:...
Marketing Email Fails: The Funniest (and Most Expensive) Sends Ever
Marketing Email Fails: The Funniest (and Most Expensive) Sends Ever
There is a very specific kind of silence that happens about four seconds after you hit "Send" and realize something is horribly wrong. The blood drains from your face. Your hand hovers uselessly over a mouse, because th...
The 3-Second Journey of Your Email After You Hit "Send"
The 3-Second Journey of Your Email After You Hit "Send"
You write the email. You check the subject line one last time. You hit Send. And then… nothing. A little "sent" confirmation, and you move on with your day. But in those three quiet seconds, your humble email j...
What Kind of Email Sender Are You? (Take the Quiz)
What Kind of Email Sender Are You? (Take the Quiz)
Everyone who sends marketing emails has a… personality. Some of us hoard our subscribers like a dragon and email them twice a year out of guilt. Some of us send so often our readers have memorized our unsubscribe link. And...
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