Creating a newsletter for Canada means designing for two languages, many regions and a legal footer that CASL requires in every message. Mailpro gives you the building blocks to do it quickly and consistently.
Three ways to build
- Start from a template. Choose from more than 600 newsletter templates and adapt colours, fonts and images to your brand.
- Drag and drop. The newsletter builder lets you add text, images, buttons and social links without code.
- Bring your own HTML. If your agency already codes your designs, import them and send through Mailpro. Our page on HTML newsletters in Canada explains how.
Plan the French edition from day one
The easiest way to run a bilingual newsletter is to design the English version, duplicate it, and translate the copy in the duplicate. Leave extra room in headings and buttons: French text is often longer than English, and a button that fits “Shop now” may not fit “Magasinez maintenant”. Then send each version to its language segment. Read more in our multilingual email marketing guide.
A footer that meets CASL
Save a footer block in each template with your legal business name, a mailing address, a phone number or website, and the unsubscribe link. That way, every newsletter you create already includes the identification and opt-out CASL requires, in the right language.
Make it personal
Greet subscribers by name, show the nearest store or mention their province. With personalized newsletters, a single design can show relevant content to readers in Winnipeg and Halifax alike.
Check, schedule, measure
Preview the newsletter on mobile and desktop, send a test, and schedule by time zone. After sending, use campaign statistics to see how each edition performed. If you are starting from scratch, follow our step-by-step guide on how to create a newsletter in Canada.
Your designs and contact data are stored in Switzerland, outside US jurisdiction, and never sold or rented.