Klaviyo is a US-based email and SMS marketing platform built primarily for e-commerce, with deep integrations into online stores for behavior-based campaigns. Its pricing scales with the number of contacts (profiles), which can rise quickly as a list grows.
What Klaviyo offers
Klaviyo focuses on e-commerce data, combining email and SMS marketing with product and purchase triggers. For businesses whose main need is newsletters and broadcasts rather than deep store integration, a focused email tool can be simpler and more cost-predictable — Mailpro is priced by emails sent, not per contact.
Klaviyo and email marketing
If email is your core channel, compare deliverability, data hosting, and pricing model first. Mailpro offers Swiss-hosted, GDPR-native sending as a lighter alternative — see Klaviyo alternatives and how to choose email marketing software. Related: Mailchimp and HubSpot.
Mailpro and email marketing
Predictable pricing, priced by sends
Mailpro charges for emails sent, not per contact — Swiss-hosted and GDPR-native, so costs stay predictable as your list grows.