A newsletter for Indian readers has a few jobs a Western template does not always handle well. It must look good on a small Android screen, load quickly on mobile data, and often carry more than one language. It may need to change completely for Diwali, then again for Republic Day. Mailpro gives you the tools to handle all of this without a designer.
Three ways to build
- Drag-and-drop builder: arrange text, images, buttons and product blocks visually. The newsletter builder tutorial takes you through it.
- Templates: start from more than 600 newsletter templates and adapt colours, fonts and images to your brand.
- Your own HTML: developers can import coded designs; see HTML newsletters.
Design for how India reads email
Keep to a single column, use images that are compressed and meaningful, and make the main button easy to tap with a thumb. Put the most important message in the first screen, since many readers will not scroll far on a phone. Mailpro templates are responsive by default, so the same design adapts to phones, tablets and desktops.
Plan for more than one language
If you serve customers across states, consider separate versions of key newsletters: English for pan-India and professional audiences, and Hindi or a regional language where your customers prefer it. Write each version natively rather than translating word for word, and check that Devanagari, Tamil or Bengali script renders properly in your test sends. Our guide to multilingual email marketing explains how to organise lists and templates.
Make every issue personal
Personalisation goes beyond “Namaste, Priya”. Use city to promise the right delivery time, past purchases to choose products, and segments to send different content to students, parents and professionals. The page on personalised newsletters has practical ideas.
Keep a festival calendar
Seasonal issues work best when planned early. Build a template for each major moment (Republic Day, Holi, Independence Day, Raksha Bandhan, the Navratri-to-Diwali festive season) and adapt it each year, remembering that Hindu festival dates shift annually. Diwali falls on 8 November in 2026.
A quick pre-send checklist
- The subject line and preheader make sense on a phone lock screen.
- Hindi or regional-language text displays correctly in the test email.
- Prices show the ₹ symbol and match your website.
- Every link works, including the unsubscribe link in the footer.
- The email reads well with images switched off.
- You are sending only to contacts who gave consent, as the Digital Personal Data Protection Act 2023 expects.
Measure every send
After each issue, Mailpro’s campaign statistics show opens, clicks and unsubscribes, so you can see which sections readers actually use and trim the rest.
New to newsletters? Our step-by-step guide on how to create a newsletter covers planning, writing and sending your first issue.