Customer information in many Jamaican businesses is scattered: a booking system for guests, a spreadsheet for the loyalty club, a phone full of WhatsApp chats and a box of paper forms. A customer relationship management (CRM) system brings those records together so everyone on the team can see who a customer is, what they bought and whether they agreed to hear from you. Mailpro includes a contact management CRM connected directly to your email, SMS, forms and surveys.
What a Jamaican business can track
- Contact details: name, email, mobile number in +1-876 format, parish or overseas city.
- Relationship: guest, customer, member, supplier, donor or prospect.
- History: purchases, visits, events attended, survey responses.
- Consent: when and how each person agreed to marketing, and on which channel.
- Preferences: interests, preferred currency and language, best time to contact.
Mailpro lets you create custom fields for anything specific to your business, such as room preferences for a hotel or a membership class for a sports club.
Sector examples
Hospitality
A villa manager in St Ann can see a guest’s past stays, preferred room and birthday, and send a personal offer before the next winter season.
Financial services
A credit union can segment members by product and branch, and send clear notices about rate changes or new services. Our banking solutions page shows more.
Education and associations
A school can keep one list of alumni, with those overseas separated from those at home, and invite each group to the right events.
A CRM that respects the Data Protection Act
Jamaica’s Data Protection Act, 2020 gives individuals rights over their personal data, including access to what you hold about them and correction of inaccurate data. Controllers must also register with the Office of the Information Commissioner and keep data secure. A single, well-organised CRM makes all of this easier: you can find a person’s record quickly, update it, and see their consent history in one place. For the legal background, see email marketing law in Jamaica.
Connected to your other tools
Contacts can be added automatically from online forms, segmented for campaigns and enrolled in automations. If you already use another system, Mailpro integrates with tools such as Salesforce, and developers can sync records through the API.
Swiss hosting for your customer data
Your CRM is often your most sensitive database. Mailpro keeps it in Switzerland, on private infrastructure outside US jurisdiction, and never sells or rents it. Switzerland’s EU adequacy decision helps when you document overseas transfers under section 31 of Jamaica’s Act.
New to the idea? Read what is CRM? for a plain-language introduction.