Most businesses in St Kitts and Nevis are small teams. The person writing the newsletter is often also answering the phone, checking in guests or running the kitchen. Mailpro’s newsletter tools are designed for exactly that: a finished, professional email in the time you have, without code or a designer.
Three ways to build a newsletter
- Start from a template. Pick one of 600+ templates and replace the text and images with your own. There are layouts that suit hotels, restaurants, shops, events and professional firms. Browse them in the template gallery.
- Build with drag and drop. Add blocks for text, images, buttons, social links and video thumbnails, and arrange them as you like.
- Import your own HTML. If an agency has designed a branded template for you, paste or upload the code. The details are on HTML newsletters.
Content ideas that fit the Federation
Not sure what to write? A few starting points that make sense for a St Kitts or Nevis audience:
- A monthly what’s on for guests already booked: restaurant nights, boat trips, the Music Festival in June or Culturama on Nevis in late July and early August.
- A behind the scenes story: the chef’s visit to the Basseterre market, the new rooms, a staff member’s favourite beach.
- A practical guide for visitors: the ferry between the islands, what to pack, how the Eastern Caribbean dollar works alongside US dollars.
- A seasonal offer: early booking for the December to April peak, or festive packages for Sugar Mas.
Make each reader feel addressed
Newsletters perform better when they use what you know about the reader. Mailpro lets you insert first names, the island they stayed on, their last visit or their preferred language. See personalised newsletters for how it works, and use segmentation to send different versions to local customers and to overseas guests.
Check the results
After each send, campaign statistics show opens, clicks, bounces and unsubscribes. Over time they tell you which topics and send times suit your audience.
Mind the practical details
A few things trip up newsletters from the islands: prices without a currency label, dates for festivals copied from last year, and ferry or opening times that have changed. Keep a short checklist and run through it before every send. Label prices EC$ or US$, check event dates against the official announcements, and make sure your business address on St Kitts or Nevis appears in the footer.
A note on your contacts
Only send newsletters to people who agreed to receive them. The Federation’s Data Protection Act, 2018 is built on consent, and many of your readers are also protected by laws in their home countries. Mailpro stores your contacts in Switzerland, outside US jurisdiction, and never sells or rents them.
For a walk-through from blank page to first send, follow how to create a newsletter in St Kitts and Nevis.