Creating a newsletter should not require a design agency in Castries or a developer on retainer. With Mailpro, a hotel manager, a shop owner or a charity volunteer can produce a professional newsletter in an afternoon, and a good one in an hour once the template is set.
Three ways to build
Start from a template
Mailpro offers more than 600 newsletter templates. For Saint Lucia, the hotel, travel, restaurant, wedding and event layouts are natural starting points. Swap in your own photos, colours and logo and save it as your house template.
Drag and drop
The newsletter builder lets you stack blocks of text, images, buttons and social links without code. It suits most small businesses and teams where several people contribute content.
Import your own HTML
If your web designer has built a branded layout, import it and edit it in Mailpro. Our guide to HTML newsletters in Saint Lucia explains what to check first.
Designing for Saint Lucian readers
- Phones first: most people on the island and most travellers read on a phone. Mailpro templates are responsive by default.
- Light images: a stunning drone shot of the Pitons is wasted if it takes too long to load on a slow connection. Compress images and avoid putting key text inside them.
- Clear currency: say whether a price is in EC dollars or US dollars. The EC dollar is pegged to the US dollar, but readers still need to know which you mean.
- Local voice: a Kwéyòl greeting or the name of a familiar place gives a newsletter a sense of home that a generic template cannot.
Make it personal
Greeting a reader by name, mentioning the month they stayed, or showing offers relevant to their home country all lift engagement. Our guide to personalised newsletters shows how to do this with contact fields and segments, and how to avoid the classic mistakes.
Before you send
Send a test to yourself on a phone and a computer. Check that links to your booking engine or online store work, that the unsubscribe link is present, and that the sender name is one people will recognise. Then target the right group with segmentation and follow up with campaign statistics.
Data and compliance
Your contact list is personal data under Saint Lucia’s Data Protection Act 2011. Mailpro stores it in Switzerland on private infrastructure outside US jurisdiction, uses TLS 1.3 for connections and never sells or rents it.
New to newsletters? Follow our step-by-step guide on how to create a newsletter in Saint Lucia.