Reviews on travel sites tell you what guests chose to say in public. A survey tells you what you need to know. For Saint Lucian businesses and organisations, surveys turn anecdotes (“people seem to like the new menu”) into evidence you can act on.
Surveys that matter on the island
Guest satisfaction
Sent a day or two after check-out, a short satisfaction survey asks about arrival, room, food, staff and excursions. It catches problems privately before they become public reviews, and it tells you which staff and experiences to celebrate.
Customer feedback for local businesses
Supermarkets, banks, insurers and service providers can ask customers about service, opening hours and new products. A few questions every quarter show trends.
Event feedback
After a festival night, a conference or a Carnival fête, ask attendees what worked and what did not: access, sound, food, value. Organisers can use the results to plan next year and to show sponsors the audience’s view.
Market research
Thinking about a new excursion, a delivery service or a product for export? Ask your list before you invest.
Staff and member surveys
Hotels with seasonal staff, NGOs with volunteers, and associations with members can gather anonymous feedback and ideas.
What Mailpro’s survey tools offer
- Question types from ratings and multiple choice to open text.
- Branching logic that skips irrelevant questions.
- Your own branding and colours.
- Live statistics with charts as responses come in.
- Sharing by email, link, embed or QR code.
Surveys for public bodies and NGOs
Community organisations, schools and non-profits in Saint Lucia can use surveys to consult residents on programmes, gather volunteer availability or measure the reach of an awareness campaign. Kwéyòl-language versions of key questions can widen participation, especially during Creole Heritage Month in October. For communities with limited data access, pair an online survey with a short SMS invitation containing the link.
Turning answers into action
A survey is only worth running if someone reads the results and decides something. Agree in advance who owns the survey, when results will be reviewed, and which decisions they will inform, such as next season’s excursion list, staff training or opening hours. Mailpro’s statistics can be exported for team meetings.
Good survey practice
- Keep it short: five to ten questions for guests; people are on holiday or back at work.
- Ask one thing per question: “How were the room and the food?” cannot be answered honestly.
- Time it well: within a few days of the experience, in the respondent’s daytime.
- Close the loop: tell respondents what you changed.
Privacy
Survey answers can be personal. Explain why you are asking, whether answers are anonymous, and how long you will keep them, in line with Saint Lucia’s Data Protection Act 2011. Mailpro stores responses in Switzerland, outside US jurisdiction, and is GDPR-native, which helps when you survey European guests; see Mailpro’s GDPR compliance.
Pricing
See forms and surveys pricing. For a step-by-step guide, read how to create an online survey in Saint Lucia.