Small teams run a lot of Malta’s economy. A 20-room hotel in Gozo, a boutique in Sliema or a corporate services provider with a handful of staff cannot write every follow-up by hand. Automated emails send the right message when something happens, such as a sign-up, a booking or a birthday, without anyone pressing “send”.
Automations that fit Maltese businesses
Tourism and hospitality
- Pre-arrival sequence: a week before check-in, send directions from Malta International Airport, ferry times for Gozo guests, and restaurant suggestions.
- Post-stay follow-up: a thank-you the day after checkout, followed by a satisfaction survey.
- Anniversary reminder: eleven months after a stay, invite the guest back before they book elsewhere.
Retail and e-commerce
- Welcome series for new subscribers, introducing your shop and best-sellers.
- Birthday emails with a small gift or discount.
- Abandoned-cart reminders for online stores.
Financial and professional services
- Document-expiry reminders, such as renewing KYC documents before they lapse.
- Onboarding sequences for new clients explaining portals and contacts.
- Event follow-ups after a seminar or webinar.
iGaming
Account verification prompts, welcome information and responsible-gambling reminders can all be triggered automatically. Promotional automations must always respect suppression lists for self-excluded players and the Malta Gaming Authority’s rules on commercial communications.
How Mailpro automations work
Each automation combines a trigger (subscription, date field, link click, tag) with one or more actions (send an email, send an SMS, add a tag, move to a list). Explore automation triggers and automation actions. You can mix email and SMS in one flow, for example an email pre-arrival guide followed by an SMS on the morning of arrival.
Compliance built in
Automations still count as direct marketing when they promote something, so Malta’s S.L. 586.01 applies: consent in writing, or the soft opt-in for customers buying similar products, and an opt-out in every message. Purely service messages, such as booking confirmations, are not marketing, but keep them free of promotions if you want them treated that way. Mailpro automatically stops sending to anyone who unsubscribes.
Start small, then add
You don’t need a dozen flows on day one. Most Maltese SMEs get the biggest return from two automations: a welcome series for new subscribers and a follow-up after purchase or stay. Once those run smoothly, add a birthday message or a re-engagement flow for contacts who have gone quiet for a year. Each automation you add should replace a manual task someone was doing, or fill a gap where customers were hearing nothing.
Time zones and timing
Date-based automations run in your account’s time zone. For Maltese senders that is CET/CEST; if you mail guests in other time zones, set send windows so emails arrive during their daytime.
See how to send automated emails step by step, or read how to measure automation performance.