Whether you run a boutique hotel in Valletta, a wine shop in Rabat or a corporate services firm in Ta’ Xbiex, your newsletter is often the first thing a customer reads from you each month. Mailpro gives you three ways to build it, all producing responsive emails that read well on the phones most Maltese subscribers use.
Three ways to build
Drag-and-drop builder
Assemble a newsletter from blocks: headings, images, text, buttons and social links. The newsletter builder needs no code, so a front-desk manager can put together a guest update in an afternoon. Add a countdown timer to build urgency before a festa-weekend offer ends, and use the image editor to crop harbour photos without leaving the app.
Templates
Start from one of more than 600 newsletter templates and adapt colours, fonts and logo to your brand. Seasonal layouts are a quick way to prepare Carnival, summer and Christmas issues.
HTML import
If an agency has designed your newsletter, import the HTML directly and edit it in the WYSIWYG editor. See HTML newsletters for coding tips.
Building for a bilingual audience
English and Maltese are both official languages, and many businesses serve both. You have two good options:
- Separate versions: duplicate the newsletter, translate it, and send each version to a segment based on a language field.
- Personalised greetings: keep the body in English but open with a Maltese greeting for contacts who prefer it, using dynamic fields.
Mailpro also includes an AI translator to speed up a first draft, which should always be reviewed by a fluent speaker.
Make it personal
Insert first names, locality, last booking date or membership tier with dynamic fields. A Gozo tour operator can greet returning guests by name and mention the month they last visited. Read more about personalised newsletters.
Content ideas that suit Maltese readers
- Seasonal guides: what is on for Carnival, the summer festas or Notte Bianca, with your own offer woven in.
- Behind the scenes: the fishing boats supplying your restaurant, the restoration of your Valletta townhouse hotel, the team preparing for peak season.
- Practical updates: new opening hours, Gozo delivery days, parking tips during festa weekends.
- Regulatory briefings for B2B audiences, such as a summary of a new rule affecting your clients.
Keep each issue focused: one main story and one main call to action usually beat a crowded layout.
Before you send
- Check that every contact on the list gave consent or qualifies for the soft opt-in under Malta’s S.L. 586.01.
- Preview on mobile and desktop.
- Send a test to colleagues who read Maltese and English.
- Schedule for Central European Time.
Your finished newsletters and contact data are stored in Switzerland, outside US jurisdiction and covered by an EU adequacy decision. For a step-by-step walkthrough, see how to create a newsletter.