Much of the email a New Zealand business sends is never written by hand. The online shop sends order confirmations, the booking system sends reminders, the accounting software sends invoices and statements, and the website contact form forwards enquiries. All of it leaves through an outgoing mail server. If that server is a shared web host or your internet provider’s default, messages can end up in spam folders or quietly disappear. Mailpro’s SMTP sending server gives those emails a dedicated, authenticated route.
Who uses an SMTP server like this
- Online retailers whose store platform has an “SMTP settings” screen for order and shipping emails.
- Accommodation and tourism operators using booking software that sends confirmations and pre-arrival details.
- Professional services firms sending invoices, quotes and statements from practice or accounting software.
- Developers connecting an app or a legacy system that already speaks SMTP. If you are choosing between protocols for a new build, read API vs SMTP.
What Mailpro’s SMTP server gives you
- Authenticated sending. Your application logs in with its own credentials; see SMTP authentication.
- Tracking. Opens, clicks and delivery results for emails sent through SMTP, via SMTP email tracking, and a dashboard explained on our SMTP statistics page.
- One account for everything. The same Mailpro account handles newsletters, automations and SMS, so contacts and results stay together.
- Security and privacy. TLS 1.3 encryption, private infrastructure in Switzerland outside US jurisdiction, and data that is never sold or rented.
Set up your .nz domain properly
Whether your address ends in .co.nz, .nz or .com, mailbox providers now check that a sender is who they claim to be. Before switching your software to Mailpro, add SPF and DKIM records for your domain and publish a DMARC policy. Our SPF, DKIM and DMARC guide walks through each record. If your domain is managed by a local web developer or registrar, send them the records and ask them to add them to your DNS.
Transactional email and New Zealand law
Most SMTP traffic is transactional: it confirms or completes something the customer already asked for. The Department of Internal Affairs’ guidance is that such messages are not commercial electronic messages under the Unsolicited Electronic Messages Act 2007. If your software adds marketing content, such as a discount for the next purchase, the message may become commercial, and then it needs consent, sender identification and an unsubscribe option. Our overview of email marketing law in New Zealand explains the line.
Time stamps and business hours
Automated emails often include dates and times. Make sure your application uses the New Zealand time zone (NZST, UTC+12, or NZDT, UTC+13 in summer), otherwise a booking confirmation can show the wrong day. The Chatham Islands run 45 minutes ahead of the rest of the country, which matters for businesses operating there.
Getting started
Create an account, add your domain’s authentication records, then enter Mailpro’s SMTP details in your software’s email settings and send a test. New to the protocol? Start with what SMTP is and how it works. You can begin with 500 free credits, and pricing is based on emails sent, not contacts stored.