In high season, a guesthouse owner in Bequia or a charter manager in Union Island does not have time to write individual emails to every new booking. In the quiet months, the same business wants to stay in touch without starting from scratch each week. Automated emails solve both problems: you write the message once, choose what triggers it, and Mailpro sends it at the right moment.
Automations that fit Vincentian businesses
Welcome series
When someone joins your list from your website or a tablet at reception, send a welcome email straight away. Say thank you, explain what they will receive and add one useful link, such as your ferry and flight guide.
Pre-arrival information
Two weeks before arrival, send practical details: transfers from Argyle International Airport, ferry connections to the Grenadines, what to pack, currency tips (Eastern Caribbean dollars, with US dollars widely accepted in tourism). A second message a few days before can confirm pick-up times.
After the stay
A thank-you with a short survey a few days after departure, followed months later by an early-booking offer for the same season next year.
Birthdays and anniversaries
Credit unions, gyms, salons and restaurants can send a birthday email with a small reward. It costs little and is remembered.
Reminders
Renewal dates, payment reminders and appointment confirmations can all be sent automatically from a date field.
Triggers and conditions
Automations can start from a date (a birthday, a check-in), an action (signing up, clicking a link) or a change in a contact field. You can then branch: send one message to people who clicked and another to those who did not. See the range of automation triggers.
Automations for the calendar
Some automations run on dates everyone shares. You can prepare them weeks ahead and let them go out on time:
- A reminder to regular customers a week before your Nine Mornings events start on 16 December.
- Independence Day greetings on 27 October to your diaspora list, with a heritage story or offer.
- A pre-season check-in to past guests every September, before the winter high season.
- A hurricane-season message in early June explaining how you will contact customers if you have to close.
Email and SMS together
Automations can include text messages as well as emails. A pre-arrival email carries the details; a short SMS to the guest’s mobile the day before confirms the pick-up time. Mailpro manages both from one contact list, so there is no need to copy data between tools.
Keep automations honest
Automated marketing emails still need permission. Pre-arrival and booking messages are service emails and are expected; promotional follow-ups should go only to people who opted in. SVG has no dedicated anti-spam law, but overseas guests are protected by laws such as GDPR and CASL.
Check they are working
Automations are easy to forget. Review them before each season: update prices and dates, check links, and look at the numbers in your automated email statistics. For a full set-up walk-through, read how to send automated emails.