A newsletter from Saint Vincent and the Grenadines has a lot of ground to cover. It might be read on a phone at a bus stop in Kingstown, on a laptop in a Toronto office or on a tablet aboard a yacht anchored off Mayreau. Mailpro gives you three ways to build one, all of which produce emails that adapt to the screen.
Three ways to build
Drag and drop
The newsletter builder lets you stack blocks of text, images, buttons and social links without writing code. It is the quickest route for a shop owner, a guesthouse manager or a school secretary who needs something that looks professional in an hour.
Templates
Start from more than 600 newsletter templates and replace the photos and words with your own. A template designed for travel works well for a charter company; a simple one-column design suits a credit union notice.
Your own HTML
If your web designer has already built a branded layout, you can import it. Our page on HTML newsletters in SVG covers what to check first.
Make it feel local
- Use your own photographs: the view from your terrace, your team, your produce. Stock beaches look like everyone else’s.
- Mention the season and the calendar: the Bequia Easter Regatta, Vincy Mas, Independence Day on 27 October or the Nine Mornings festival in December.
- Say which currency you mean when you mention a price: Eastern Caribbean dollars (XCD) for residents, US dollars for most visitors.
- Add the recipient’s name and details with personalized newsletters, so a returning guest and a first-time enquirer see different greetings.
Keep it light
Connections in parts of the Grenadines can be slow, and large images take time to load on mobile data. Resize photos before uploading, use the built-in image editor to crop them, and keep the main message in real text rather than baked into a picture.
Before you send
Send a test to yourself and one colleague, and open it on a phone. Check that links work, the unsubscribe link is present and your business address appears in the footer. Then schedule the campaign for the time your readers are most likely to be awake, remembering that SVG stays on Atlantic Standard Time all year.
Want a step-by-step walk-through? Read how to create a newsletter. Every Mailpro account starts with 500 free credits, and your contact data is hosted in Switzerland.