Email marketing software is a platform that lets businesses design, send, automate, and measure email campaigns to a list of subscribers — from newsletters and promotions to automated welcome and follow-up messages. It replaces manual sending with tools for templates, contact management, deliverability, and analytics in one place.
What email marketing software does
A typical platform combines a drag-and-drop editor and templates, contact list and segmentation tools, automation, and reporting on opens, clicks, and bounces. Mailpro adds authenticated sending and Swiss hosting so campaigns reach the inbox and stay GDPR-compliant. See how to choose email marketing software and Mailpro's email campaign tools.
How to choose one
Compare deliverability, ease of use, automation depth, data privacy and hosting, and the pricing model — some tools charge per contact, while Mailpro is priced by emails sent. Our guide covers it: choosing the best email marketing software for your business. Related: newsletter and email marketing ROI.
Mailpro and email marketing software
Everything you need to run email, in one platform
Mailpro brings templates, automation, segmentation, and Swiss-hosted deliverability together — priced by emails sent, not contacts.