What “emailing” means, how it works, and where it fits in your marketing stack.
In francophone, hispanophone, and lusophone markets, emailing is the common term for email marketing: sending permission-based emails to subscribers and customers to inform, educate, and drive action. An emailing program typically includes newsletters, automated journeys (welcome, onboarding, renewal), and sometimes transactional messages (receipts, alerts).
With Mailpro, teams can create responsive emails, segment audiences, optimize assets via the image editor, and measure results with campaign statistics.
How Emailing Works (at a glance)
- Consent & list growth: collect sign-ups with clear value and double opt-in.
- Segmentation: group by lifecycle, interests, and engagement for relevance.
- Creation: write copy, design modules, optimize images, and set tracking.
- Testing: A/B subject lines or CTAs; keep variables focused.
- Send & monitor: watch bounces/complaints; protect domain reputation.
- Analyze & iterate: evaluate KPIs and document learnings for the next send.
Why Teams Use Emailing
- Owned reach: your list is an asset, independent of social algorithms.
- ROI & measurability: performance ties to concrete KPIs and revenue.
- Personalization: segmentation and timing improve relevance and conversions.
Core KPIs
- Engagement: open rate, click-through rate (CTR), click-to-open rate (CTO).
- Deliverability: bounce and complaint rates, inbox placement health.
- Business outcomes: sign-ups, purchases, upgrades, bookings.
Examples of Emailing Campaigns
- Welcome series: set expectations, deliver first value quickly.
- Newsletter: education, product updates, and curated content cadence.
- Promotions: time-bounded offers; pair with a countdown timer.
- Renewal & retention: reminders, benefits recap, and incentives when appropriate.
- Re-engagement: win back inactive subscribers; protect list health.
FAQ
Is “emailing” the same as “email marketing”?
Yes. “Emailing” is widely used in FR/ES/PT markets; in English you’ll also see “email marketing.”
How often should I send?
Start with a consistent cadence (weekly or bi-weekly newsletter) and adjust by segment based on engagement.
How do I keep my list healthy?
Use double opt-in, remove hard bounces, suppress chronic inactives, and avoid role accounts and purchased lists.
Which Mailpro tools help with emailing?
Use the Newsletter Builder, Segmentation, Image Editor, and Campaign Statistics. Run an anti-spam check before sending.
Mailpro and emailing
Emailing done right, on a Swiss platform
Mailpro is the all-in-one emailing platform — list, editor, automation, deliverability and reporting — at a transparent per-contact price.