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Question : What is a Double opt-in Subscription?

Learn about Double Opt-in Subscriptions

Double opt-in is an email subscription in which the subscriber will acknowledge twice that he/she wants to receive your emails.

The subscriber will first fill the form on your website with his/her email address (Opt-in) and will then receive an email in which he/she will have to again click to acknowledge.

Mailpro lets you easily create an online form for your subscribers to let you know they want to receive your newsletter. Then we will send them an automatic email in which they will have to click and verify again that they want to receive your newsletter.

We will store this proof of consent for you inside your address books in fields 24 and 25.

According to the new General Data Protection Regulation, it is imperative that you get proof of consent for your subscribers.

Read more about GDPR, How to get Double Opt-in subscriptions.

Advantages of Double Opt-in

Double opt-in subscription in email marketing involves sending a confirmation email to a subscriber after they have signed up on a website or other platform. The subscriber must take an additional step to confirm their subscription by clicking on the confirmation link or button in the email. Here are some advantages of using double opt-in subscriptions in email marketing:
  • Reduced spam complaints: Double opt-in helps to reduce the number of spam complaints because subscribers must confirm their subscription, which ensures they have given explicit consent.
  • Improved deliverability: Having confirmed subscribers, ensures that emails being sent will have higher deliverability rates with fewer emails being marked as spam. Delivery providers, such as ISPs or webmail providers, generally consider confirmed subscriptions as more legitimate than non-confirmed subscriptions.
  • Quality of email recipients: Double opt-ins ensure that only interested people are signing up for your email, increasing the chances of engagement and conversion rates. It helps to reduce the likelihood of subscribers entering bogus email addresses or automatically signing up for marketing content
  • Enhanced subscriber engagement: Subscribers who have confirmed their subscription are more engaged as they have gone through an extra step to subscribe to your content.
  • Legal compliance: Double opt-in helps to ensure that your email marketing campaigns are GDPR and CAN-SPAM compliant by proving you have consent to send emails to your subscribers.
In summary, some of the advantages of using double opt-in email subscription in email marketing include lower spam complaints, better deliverability rates, more interested subscribers, improved engagement, and compliance with email sending regulations.

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