Concept testing survey: your opinion on our new service

This concept testing survey lets you check whether a new service appeals to your market before you invest in launching it. Over three short pages, about three minutes, respondents describe their profile and current habits, then react to your idea: level of interest, most attractive features, acceptable price and intention to subscribe.

What is a concept testing questionnaire for?

The example is built around a delivery service for fresh, local produce, but the structure works for almost any project. First, you learn who is answering and how they meet the need today. Next, you measure interest in the concept and find out which benefits matter most, such as home delivery, seasonal variety or the absence of commitment. Finally, the price ranges and the subscription question give you a realistic view of demand. People who want to be told about the launch can leave their email, which gives you a first list of prospects.

Who is it for?

• Founders validating a business idea before writing a business plan
• Small businesses considering a new offer or subscription formula
• Producers, cooperatives and local shops testing a delivery or box service
• Marketing teams preparing a new product survey for existing customers
• Students carrying out a market study as part of their course

How to adapt it in Mailpro

Replace the fresh produce example in this concept testing survey with a short description of your own concept, then adapt the answer options, especially the profiles, benefits and price ranges, to your currency and market. Add your logo and colours. Share the survey by link, by QR code at a market stand or event, or in a Mailpro newsletter sent to your contacts. Answers arrive in Mailpro, and you can set tags on contacts who say they would subscribe so that you can invite them first at launch.

Tips

• Describe the concept in two or three plain sentences; respondents cannot judge an idea they do not understand.
• Offer price ranges rather than an open question: answers are easier to compare.
• Treat “probably” answers with caution, since stated intentions are usually more optimistic than real purchases.
• Survey people who match your target, not only friends and family.

Frequently asked questions

Which new product survey questions should I ask?

Cover the current need, interest in the concept, preferred benefits, acceptable price and purchase intention. This template follows that order, which also suits most market research survey questions.

How many answers do I need?

It depends on your market. Above all, look for clear trends and repeated comments rather than a precise figure.

Can I test several versions of my concept?

Yes: duplicate the survey, change the description and send each version to a different group.

Questions in this template

About you

1. Which describes you best?
   Private individual · Self-employed · Company · Association or public body
2. How often do you need fresh, local produce?
   Every day · Every week · Every month · Rarely · Never
3. How do you meet this need today?

The concept

1. How interested are you in this concept?
2. What appeals to you most? (several answers)
   Local products · Home delivery · No commitment · Seasonal variety · Supporting producers
3. What monthly price would seem reasonable to you?
   Less than 40 · 40 to 60 · 60 to 80 · More than 80
4. Would you subscribe to this service?
   Definitely · Probably · Maybe · Probably not · Definitely not

Stay informed

1. Your email, if you would like to be told when it launches