Many Maltese SMEs still manage customers across a booking engine, a spreadsheet, a WhatsApp group and someone’s memory. That works until a key employee leaves or a customer asks, under GDPR, to see what data you hold about them. Mailpro’s contact management gives you a lightweight CRM focused on communication: who your contacts are, what they agreed to, and how they have engaged.
What you can manage
- Contacts and custom fields: name, email, +356 mobile, language preference, locality, island, customer type and any fields you define with custom contact fields.
- Tags: label contacts as “festa sponsor”, “corporate client”, “Gozo guest” or “VIP” and organise them with tags.
- Segments: dynamic groups based on fields and behaviour, such as “clicked in the last 90 days and lives in the Northern Harbour district”.
- Engagement history: every email and SMS sent, opened and clicked.
- Consent records: double opt-in confirmations and unsubscribes, stored with the contact.
Why consent belongs in your CRM
Malta’s S.L. 586.01 requires prior written consent for marketing by email and SMS, including to business contacts, with a soft opt-in for existing customers. If your CRM does not record how and when each person agreed, you cannot prove compliance if the Information and Data Protection Commissioner asks. Mailpro stores this automatically when contacts join through its forms.
Sector examples
Hotels and guesthouses
Tag guests by stay dates and room type, then target returning-guest offers and post-stay surveys.
Corporate and financial service providers
Segment clients by service line so regulatory updates reach only those they concern, and keep marketing and service communications clearly separated.
Retail
Track which locality customers live in and promote store events or delivery slots accordingly.
Handling data subject requests
GDPR gives people the right to access, correct and erase their data, and to object to direct marketing at any time. With contacts in one place, answering a request takes minutes: search the contact, export or edit the record, or delete it. Doing the same across a booking engine, a spreadsheet and several inboxes can take days. Keeping one reliable source of truth is often the biggest compliance win for a Maltese SME.
Keeping the data clean
Duplicate records, outdated phone numbers and mistyped addresses reduce deliverability and skew your statistics. Mailpro flags invalid addresses after each send and handles duplicates on import. Review inactive contacts once a year and remove those you no longer have a reason to keep.
Integrations
Connect Mailpro to your shop or website with plugins for platforms such as WooCommerce, Shopify and WordPress, or sync contacts via the email API.
Data protection by design
Your contact database sits on Mailpro’s private infrastructure in Switzerland, outside US jurisdiction. Switzerland’s EU adequacy decision means no extra transfer mechanism is needed under GDPR. Contacts can be exported at any time, which helps with subject access requests, and data is never sold or rented.
New to the concept? Read what CRM means for a Maltese business.