In a small business, the person who should be writing the follow-up email is usually also serving customers, doing the books and answering the phone. Automation fixes that. You write a message once, decide what should trigger it, and Mailpro sends it at the right moment, including over the Christmas and New Year break when many Kiwi businesses close their doors for a well-earned rest.
If you already run email marketing in New Zealand, automated emails are the natural next step: fewer manual sends, more timely messages, and customers who hear from you when it actually matters to them.
Journeys that suit New Zealand businesses
- Welcome series. Someone joins your list at the market stall or on your website; a welcome email thanks them, confirms what they signed up for and tells them what to expect.
- Birthday and anniversary messages. A café’s free coffee or a retailer’s birthday discount, sent automatically with birthday emails. Only ask for a birthdate if you will use it.
- Reminders on a timeline. A garage reminding customers that their Warrant of Fitness is due, a vet flagging annual vaccinations, a membership club prompting renewals. Time-based automations handle the dates for you.
- Before and after a stay. Tourism operators can send practical pre-arrival information, such as what to pack for an alpine day in any season, then a thank-you after the trip. Our tourism solution shows more ideas.
- Behaviour-triggered follow-ups. When a reader clicks a product link, send more detail on that product a day later.
Automation still follows the rules
An automated message is still a message you sent. Under the Unsolicited Electronic Messages Act 2007, enforced by the Department of Internal Affairs, commercial emails and texts need consent, accurate information about who sent them, and a working unsubscribe facility. When someone unsubscribes, their consent is treated as withdrawn from 5 working days later, so make sure the unsubscribe stops every marketing journey they are in, not just the newsletter. Purely factual transactional messages, such as confirming a booking the customer made, are treated differently. See our overview of New Zealand email marketing law.
Know what is working
Every journey reports its own opens and clicks by day and by hour, so you can spot a welcome email that is not being read or a reminder that is sent too early. Our page on automated email statistics explains what to watch.
Start small, then add steps
You do not need a complex journey on day one. Most businesses get the quickest return from a single welcome email, then add a second step a few days later, then a birthday or reminder automation once the first ones are running smoothly. Write in NZ English, keep each email focused on one action, and make sure your contact form records how and when each person gave consent, so every journey starts from a list you are entitled to email.
Why it suits seasonal businesses
Mailpro is priced by the emails you send, not by the number of contacts you store. A ski operator, a summer campground or a Christmas retailer can keep a large list all year and pay mainly for the months when automations are busy. You can start with 500 free credits, and your contact data stays in Switzerland on private infrastructure, outside US jurisdiction.
Ready to build your first journey? Follow our guide on how to send automated emails.