Choosing a newsletter platform in Belize has particular challenges. Many tools are priced in US dollars per contact, which penalises a Belizean hotel whose list is mostly past guests who travel once every few years. Many host data in the United States, which matters to offshore-sector clients who chose Belize precisely for its privacy regime. And very few think about bilingual lists or hurricane-season alerts. Here is what to look for, and how Mailpro handles each point.
What a Belizean business should look for
Pricing that follows your season
Mailpro charges by the number of emails you send, not by the number of contacts you keep. A lodge can keep its full guest history, mail it heavily from September to December, send little during the green season and pay accordingly. You start with 500 free credits.
Design without a designer
More than 600 responsive templates and a drag-and-drop editor mean a store manager or receptionist can produce a professional newsletter. The newsletter academy covers the basics.
Contact management that handles mixed lists
Tags and fields for language, district, home country and customer type let you keep locals, visitors and trade contacts in one base and still send each group the right message. See contact management for Belize businesses.
Automation
Welcome series, birthday greetings and post-stay follow-ups run by themselves, which is useful when the whole team is busy in high season. Details are on our automated emails page.
Deliverability and data protection
Domain authentication with SPF, DKIM and DMARC, managed sending reputation, and automatic handling of bounces and unsubscribes keep you in the inbox. In Mailpro’s own customer survey, users rated email deliverability 9.6/10. Data sits on Mailpro’s own infrastructure in Switzerland, outside US jurisdiction, and is never sold or rented. This matches the expectation in Belize’s Data Protection Act, 2021 that data sent abroad be adequately protected. More on Mailpro and the GDPR, which also covers European subscribers.
More than newsletters
- SMS: send texts to +501 mobiles and overseas numbers for time-critical messages, from the same account. See the SMS gateway. In Mailpro’s own customer survey, SMS deliverability was rated 9.8/10.
- Forms: signup, booking-enquiry and registration forms that feed straight into your lists. See online forms in Belize.
- Surveys: post-stay satisfaction, member feedback or product research, with results in the same platform.
- Integrations: API, SMTP relay and connectors to CRMs and online shops.
Questions to ask any provider
- Do I pay for contacts I keep but rarely email, or only for what I send?
- In which country is my data stored, and which governments can demand access to it?
- Can I send in English and Spanish from one list without duplicating contacts?
- Can I send SMS from the same account for urgent messages?
- How are unsubscribes handled, and can I prove how each person subscribed?
- Is support and documentation available in the languages my team uses?
Is newsletter marketing worth it for you?
If you have customers who would welcome hearing from you again, the answer is usually yes. An email list is an audience you own, unlike followers on a social platform whose reach can change overnight. Our page on why Belizean businesses use newsletters sets out the case.