Consent in email marketing is a person's clear, informed permission to receive your messages. Under privacy laws like GDPR, consent must be freely given, specific, and recorded — a pre-ticked box or a bought list does not count. It is the legal and ethical foundation of permission-based email.
How to collect valid consent
Ask people to actively opt in, tell them what they are signing up for, and keep a record of when and how they agreed. Double opt-in — confirming via a follow-up email — gives the strongest proof. Mailpro supports it with double opt-in subscription; see the difference between opt-in and double opt-in.
Why it matters
Consent protects you legally under GDPR and keeps complaints low, because people actually want your mail. See how GDPR treats data collection. Related: opt-in and suppression list.
Mailpro and compliance
Build a list on real consent
Mailpro's double opt-in and GDPR-native, Swiss-hosted platform make permission-based email simple.