Question : Can I add branching logic to my surveys?

Yes, you can use branching logic, also known as conditional logic, in your surveys with Mailpro. This powerful feature allows you to create a more personalized and engaging survey experience by dynamically adapting the survey path based on the respondent's answers.

What is branching logic?

Branching logic is a feature that enables you to direct respondents to specific questions or sections of the survey based on their previous responses. For example:

• If a respondent answers "Yes" to a question about interest in a product, the next question might ask about their preferred features.
• If a respondent selects "No," the survey can skip additional questions about that product and move on to a different topic.

This ensures that respondents only see questions that are relevant to them, which can improve response rates and the quality of the data collected.

How to use branching logic in Mailpro:

1. Start by creating your survey and adding all the questions you need.
2. Go to the question where you want to apply conditional logic.
3. Use Mailpro’s branching settings to define rules based on the respondent's answers. For instance:
   • If the answer is "Yes," redirect to Question 5.
   • If the answer is "No," skip to Question 8.
4. Repeat these steps for any additional conditional rules you want to set up.
5. Test your survey to ensure the logic flows as expected.

With branching logic, Mailpro allows you to create smarter and more focused surveys tailored to your audience's input, improving both the user experience and the insights you gather.