Yes — Mailpro surveys support branching logic, so each respondent only sees the questions that apply to them. Based on a previous answer, you can skip blocks, jump to a specific page, or end the survey early. The result is a shorter, more relevant questionnaire and noticeably higher completion rates.

In one sentence Branching = if answer X, go to question Y. It turns one long survey into a personalized path per respondent.

What you can do with branching

Branching logic earns its keep when you need to qualify respondents quickly (filter out non-target audiences in the first question), hide irrelevant blocks (customers see customer questions, prospects see prospect questions), drill down on detractors (a 0–6 NPS triggers a follow-up « why? »), branch by segment (different paths for B2B vs. B2C, free vs. paid) or end a survey early to thank disqualified respondents without forcing them through 20 questions.

Set it up in three steps

Add the question, define the rule (« if answer = X, go to page N »), and Mailpro handles the rest. Each path is tracked separately in survey statistics so you can see how each branch performs. Read the survey branching explainer.

Don’t over-branch More than two or three nested rules per survey gets hard to maintain. Map the flow on paper or a whiteboard before building it.

Build a smarter survey with branching

Open the branching logic feature, follow the survey branching FAQ and start a survey in the survey builder.

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