Question : What does the unsubscribe experience look like for my recipient?

When someone unsubscribes from your Mailpro emails, the experience is quick and frictionless. Here's exactly what your recipient sees, the choices they get, and what happens next.

What your recipient does

1. Clicks the unsubscribe link in your email footer
2. No login, no account — a single click
3. Lands on a confirmation page that closes the loop

The choices they see

• Unsubscribe completely from all your emails
• “Receive less” — fewer emails, by topic or by frequency
• Update their preferences instead of leaving

What happens next

• They’re moved to your unsubscribe list immediately
• No future campaign reaches them
• An optional one-question survey on why they left feeds your reports

How you can shape it

You control the unsubscribe page: add your logo and brand colours, a personalised message, and offer partial opt-out so fewer people leave entirely — a softer alternative than an all-or-nothing goodbye.

More on the unsubscribers management page.