Post event survey: how was the event?

This post event survey collects attendees' impressions while the day is still fresh in their minds. In about two minutes over two short pages, guests rate the event overall, give their opinion on several aspects, say whether they will come back and explain what they liked and what you should improve.

What is this event survey for?

After a trade show, a conference, an open day, a gala or a workshop, this event survey helps you understand what really worked. The rating grid lets you compare elements such as the venue, the programme, the speakers or the catering, while the open questions bring out the details you would never see in a headcount. The question about the next event gives an early indication of loyalty, and the optional email field lets interested guests ask to hear about the next edition, building your audience for future invitations.

Who is it for?

• Event agencies reporting results to their clients
• Companies organising seminars, product launches or customer days
• Associations and federations running an annual meeting or festival
• Training centres and schools hosting open days
• Cultural venues gathering feedback after a show or exhibition

How to adapt it in Mailpro

Use this post event survey template as a base and replace the rated aspects with those of your own event. Edit the questions and texts, add your logo and colours, then share the survey through a link, a QR code displayed at the exit or on screen, or in the thank-you newsletter you send with Mailpro. All responses arrive in Mailpro. You can also set tags on contacts according to their answers, for example to identify guests who intend to come back.

Tips

• Send the survey within a day or two, ideally in the same email as your thanks and photos.
• Rate only aspects you can actually change; otherwise the feedback leads nowhere.
• Keep the event name and date in the introduction so that regular guests know which edition they are rating.
• Share a short summary of the results with attendees: it shows that their opinion counted.

Frequently asked questions

Which post event survey questions for attendees matter most?

An overall rating, a rating of the main components and two open questions about strengths and improvements cover most needs. Add more only if you have a specific decision to make.

Can people answer anonymously?

The email field is optional, so guests can share their views without leaving contact details.

When should the survey be sent?

As soon as possible after the event. Response rates drop quickly once the day is forgotten.

Questions in this template

Your overall opinion

1. Overall, how would you rate the event?
2. How satisfied were you with…

Next time

1. Will you come to our next event?
   Yes, definitely · Maybe · No
2. What did you like most?
3. What should we improve?
4. Your email, if you would like to hear about the next edition