Customer feedback form template

This customer feedback form lets you measure how satisfied your customers are with your product, your service and your team. In a few clicks they rate their experience, say whether they would recommend you and tell you what to improve.

What is this customer feedback form for?

Send it after a purchase, at the end of a project or once a customer has used your service for a while. The first question asks how long they have been a customer, which helps you compare newcomers with loyal clients. They then rate overall experience, product quality and value for money, and indicate how likely they are to recommend you. A dedicated section checks whether your staff answered their questions and resolved their issue, before open fields collect improvement ideas and any remaining concerns.

Who is it for?

• Online shops and retailers following up on orders
• Service companies, agencies and consultants closing a project
• Support teams checking the quality of their answers
• Software publishers listening to subscribers

How to adapt it in Mailpro

Edit each question and the introduction, add your logo and brand colors, then share the form by link, QR code on a receipt or in a Mailpro newsletter. Answers are collected in Mailpro. With conditional questions you can ask for details only when a customer says the issue was not resolved, and with tags you can mark unhappy contacts so someone calls them back. If you prefer honest, unnamed opinions, switch on anonymous responses and remove the contact fields.

Tips

• The overall experience rating appears twice; keep only one to shorten the form.
• Rewrite the generic introduction with a sentence that explains why their opinion matters to you.
• Run the same customer feedback survey regularly, so you can see trends rather than one-off snapshots.
• Thank respondents and tell them what you changed thanks to their answers.

Frequently asked questions

When should I send a client feedback form?

Shortly after the key moment: delivery, end of a project or a support ticket being closed. Customers remember details better and answer more readily.

Can I reuse this customer feedback form template for several products?

Yes. Add a question asking which product or service the answer is about, or create one copy per product line.

How many questions should I keep?

Only those that lead to decisions. Remove anything you will not analyse and the form becomes quicker to complete.

Questions in this template

1. How long have you used our product or service?
   Less than 1 month · 1-3 months · 3-6 months · 6 months - 1 year · More than 1 year
2. Please rate your overall customer experience
3. Please rate the quality of the product
4. Do you feel the product provided value for money?
5. How likely would you recommend our products to your friends or family members?
   Extremely likely · Maybe · Not at all

1. Did our staff answer all your questions?
   Yes · No
2. Was our staff able to resolve your issue or concern?
   Yes · No
3. Please rate your overall customer experience
4. How can we improve our service?
5. Do you have any other comments, questions or concerns?

1. Name
2. Email
3. Phone Number