The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. D...
How to keep your emails out of spam To avoid the spam folder and reach the inbox, three things matter most: a clean, opt-in email list, a strong sender reputation, and authenticated emails (SPF, DKIM, DMARC). The spam filters use...
SPF, DKIM and DMARC: how to authenticate your emails Authenticating your emails means proving to mailbox providers that you are the legitimate sender of your messages. It rests on three complementary standards: SPF, DKIM and DMAR...