5 Ways to Increase Your Newsletter's Audience Engagement
The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails and newsletters serve as one of the most effective means to establish a direct connection with customers at an individual level.
The first step of email marketing, quite obviously, is to build a list of customers, and subscribers. But in today’s world, time and attention are just as valuable as money. So if your newsletters are not engaging enough for your audience, then they will lose interest in your products or services.
And that is why today, we'll be giving you 5 effective tips that will help you increase the audience engagement on your newsletters.
5 Tips to Make Your Newsletters Highly Engaging for Your Audience
Get Feedback from Inactive Customers
It’s impossible to keep every one of your subscribers interested and engaged, so you’ll probably have many inactive subscribers in your email list. If you want to increase audience engagement in the future, then you need to what made your inactive subscribers lose interest.
So our first tip is quite simple – collect feedback from customers who have stopped interacting with your newsletters. Ask them why they lost interest. If there was something they didn’t like, and what they can do to improve.
However, keep in mind that these are uninterested subscribers, and there’s a good chance that they may even ignore your feedback mail. Then how do you make sure that your feedback mail gets a response from them? Here are some ways to do it:
- The subject of your mail should make it clear that you want the customer’s feedback.
- Your email copy should be short, polite yet professional, and straight to the point.
- Add in words that express how valuable their opinions are, and that they can help you improve your services.
- Add in a few sentences to express how you appreciate them for taking time to send feedback, and that their voices matter to you.
- In the end, also tell them that you’d love to have them back on board.
You can even throw in a personalized offer in your feedback mail, to give the customers some motivation or incentive to come back.
Feedback emails will not just help you to collect audience opinion on what went wrong, but may even draw the attention of audiences who lost interest. And most importantly, it will show them that you care for your customers and not just for profits.
Segment your email list
Customer segmentation is a term that is frequently heard in the digital marketing domain. There are many benefits of segmenting your customers based on their preferences or other demographic factors such as age, gender, location, etc. And one such benefit is that it helps to increase audience engagement.
Customers don't like to receive lots of irrelevant emails and newsletters. You want to target the right content towards the right audience. And customer segmentation is one of the most effective methods of doing it. When you categorize your email list, you can group customers with similar interests and behavior.
Once you have segmented your audience, you'll get a good idea about the type of content that attracts each group. Then you can carefully draft your newsletters based on the audience's preferences. When customers get the most relevant content in their inbox, they are more likely to respond or interact.
Create Quality Content
A lot of people who seek marketing advice get annoyed when they hear something as clichéd as 'Quality Content'. And yet, it was a highly successful and influential person – Bill Gates – who popularized the phrase 'Content is King.’
Yes, even today, this phrase holds just as much weight as it did in the past. All your marketing efforts and strategies will go down the drains if your content isn’t good enough. Here are some points that will help you create quality content for your newsletters:
- Don’t stretch your words. Your newsletters should drive home the main point of the email at the beginning itself. The subject and first few lines of the mail should clearly tell the audience what it’s about.
- Create content that has a voice. It means that your newsletters should have a conversational tone and shouldn’t be monotonous or generic.
- Your newsletters must be useful to the readers. Whether you are trying to sell something or simply sharing information, it should benefit the audience. Also, don’t forget to provide your subscribers with an option through which they can share the content on social media.
If you are dealing with a large number of customers and subscribers, consider hiring professional copywriters who are experienced in creating quality content for newsletters.
Make Your Emails Visually Appealing
Bland is boring, and you don’t want your readers to feel bored. People are busy these days, and they usually skim through the information that they don’t find useful. If your newsletter fails to capture the readers’ attention instantly, then it will fail to create any engagement. With a visually appealing email draft, you can immediately grasp the readers’ attention.
There are plenty of tools, templates, and software that are designed to integrate engaging graphical elements to your emails. Understand color combinations and how they influence your readers’ mindset.
Add in some animations and images that are relevant to the content of your mail. Highlight important links, call-to-action buttons, and other important texts in the mail so that even those who don’t read the entire mail can still get the main point. If you want to create a positive first impression, then make sure that your newsletters are visually appealing.
Craft Personalized Newsletters
Customers love to receive personalized emails; it shows them that you’ve taken the time to understand their needs. More importantly, personalized emails are a way to tell your audience that you appreciate them individually.
A common mistake that many businesses make is that they focus more on what they want to say, and not what the readers want to hear. If your newsletters sound like a sales pitch, then that’s a red flag for your business.
Here are some things you can do to create reader-oriented newsletters.
- Build a two-way communication channel. Let the audience share their voices too. A great example is to start a newsletter campaign that asks audiences to share their experiences with your product or service. Then you can even share these stories with other readers in future newsletters.
- Study your audience. How can you create emails focused on your audience if you don’t know what they want? Don’t be too engaged in promoting your own services. Spend a considerable time studying your customers' behavior and know them better at an individual level.
There’s no rocket science behind the fact that readers love to engage with content that makes them feel appreciated at a personal level.
Newsletters are a versatile marketing tool. They can provide information, enlighten readers about your business, and boost sales by increasing conversion rates. But customer preferences and trending topics are constantly changing, so it can be very difficult to craft engaging newsletters.
Give a fresh perspective to your email campaigns, and make the best use of the above-mentioned tips in your newsletters with the help of Mailpro. We guarantee that you will be pleased with the results.
How to Adapt your Email Marketing to the Corona Virus Crisis?
For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is impacting our world economy severely.
Just like any other marketing trick, coronavirus has also affected email marketing, which could affect your online store. This devastating virus has already unsettled the stock market and caused operational disruptions to various industries, be it health, eCommerce, medicine, or education.
This leaves email marketers with two questions, which are how to respond to these changes and how to anticipate customer’s behavior so it won’t affect sales at a large scale. However, to help the affected countries and regaining the world economy, you need to make new marketing strategies keeping the current situation in mind.
As an email marketer, you must be thinking about how you can do this. So, here is how you can adapt your email marketing to the coronavirus crisis.
Do Not Focus On Your Sales During This Sensitive Time
Don’t just stay silent at the time of crisis. Instead, show some support and empathy during this frightening situation. Although there will be times where you can say the wrong things at the wrong time, in this situation, you just have to show full support to the affected people and their families.
So, in this situation, keep focusing on “how can you support your customers during this devastating time” instead of just focusing on increasing your sales. This can even work against you for brand promotion.
Many companies, including Dell, Microsoft, etc. have already donated millions of dollars to the Chinese Red Cross. But you don’t have to make a dent in your pocket if you are on short on cash. You can build your brand by sharing motivating messages, sending some products to those in need, and creating relevant content to educate people.
Apart from this, make sure you don’t use this time or leverage the virus to increase the sales of your eCommerce store. DO NOT focus on promoting sales by offering discounts sales. Although it can increase your sales, it could have a bad effect on your reputation.
Another great measure to support is to provide the necessary items. For instance, provide free masks to them so they can protect themselves from the virus. Or, since the people would be washing their hands more often, you can give them hand creams to prevent their hands from drying. You can send these products directly to the hospital or distribute them at their homes.
Target The Right Customers
Since people are staying more and more inside their homes, it is driving online sales. It is also leading to low inventory and delays in logistics and manufacturing, which makes it hard to deliver products to customers who are paying.
With this in mind, instead of making efforts to acquire new customers, e-commerce marketers should focus on developing existing customers with the highest lifetime value. They are the ones who will stay and spend beyond the crisis period.
Leverage deep learning to analyze your data more effectively to identify your high-value customers. It is done by examining past behaviors and discovering patterns for segmenting audiences, then predicting conversion rates for each group. Once you have this idea, you can customize your engagement campaigns accordingly.
Also, this is the time where target the right customers is essential. Keep in mind your products and focus on the right customers. Suppose you are selling masks; in this case, do not target kids. Instead, it would be best if you targeted their parents and hospitals.
Also, whatever you are creating and sending in your email, make sure to make it relevant and compelling. So, people are forced to open it and browse through your sections. By keeping the coronavirus in mind, integrating crisis-relevant keywords and visuals into your email marketing campaigns and advertising can help you draw attention to them. However, you need to be careful and make sure they are appropriate.
Also, do not run the campaigns for the products that are not related to the current situation. However, if your product can help people right now, as a hand sanitizer, you should spread your message and your product.
Given the current situation, more and more people are avoiding social interactions and prefer to be in the home as a safety measure. This gives you the right opportunity to communicate more often with your customers, as they will be online more often. People confining themselves to their homes can lead to higher opening rates.
You will be surprised to know that all social marketing platforms have experienced a sudden increase in the number of users. Be it content related to fitness and health, games, crafts, or the latest news; the people are spending most of their behind their laptop or phone screens.
So, you can send out relevant emails more often instead every other week or once a month. You can have your email sent out daily or every alternate day, or you can create your videos and apps to promote your brand.
For instance, if you are in the health and fitness industry, you can promote videos of simple exercises and eat healthy meals to fight the virus. Also, promote your product the right way. Promote your products along with some safety measures and encourage people to stay healthy and strong if you are selling food items.
Another important thing that will boost your email marketing sales is segmenting your audience. Segmenting your contact lists will help you deliver the relatable and valuable information to your audience at the appropriate time.
Coronavirus is making more and more people go online and read about it. With reading more and more about this virus, they will buy relevant products to help and protect themselves from getting infected by the virus.
This has opened numerous opportunities for you and various brands. The industries may include wellness, healthcare, and pharmacy. To avail the maximum benefits during this time of crisis, you need to focus on the right customers at the appropriate time.
You can seek help from artificial intelligence-driven tools to analyze the online data to identify who reads the content on the coronavirus and what type of content they read. You can then segment your target audience based on the keywords or topics that interest them to provide relevant content for more precise targeting.
Communicate In A Sensitive Manner
At this time of crisis, you need to handle your audience in a sensitive manner. Since this virus has affected the population physically and mentally, you need to be very cautious while dealing with these issues and its affected people.
Don’t be materialistic and mean and just focusing on selling the products. This might affect your reputation in a bad way, which could affect your sales after this situation as well. Keep in mind that they are going through a hard time and just need some mental support.
Additionally, in every email, make sure to include some helpful data. It could some tips and tricks to keep prevented from the virus or mention them nearby locations where they can get themselves tested if they are experiencing symptoms of this virus.
Besides, not everyone is fully aware of the situation and the harmful effects of the virus. With your email, you can make everyone aware of the current situation and give them precautionary tips to deal with the circumstances. Mention the symptoms of the virus and tell them to get them tested at the earliest so they can be cured.
At this time, you need to be more sensitive. Make sure you are putting your ads and emails in the right context. Pay more attention to when and how your customers see your emails. Before sending out an email, make sure that your language is natural. Use web-based tools to analyze the data and gain a better knowledge of customers so you can help them in this needy hour.
Although this is a tough time for many countries, the good news is the crisis is only temporary. With people spending most of their time online, it is a fantastic opportunity to build your brand name. You can do this by following the sure-shot tips mentioned above. Or, you can engage more people by endowing them with interesting and quality content.
Keeping the current circumstances in mind, if you focus primarily on education and entertainment, it would be really beneficial for email marketing campaigns and brands. Also, show workers some internal support as well. Let them work from home and make sure to check in on them and their families.
However, with all these tips and tricks, make sure to keep your customers your top priority. Support them and be available for them round the clock by adjusting your marketing strategy accordingly. With these, you can be in a good position to keep your brand safe currently and in the future as well.
Also, if you need help with your email marketing, you can contact us. We, at Mailpro, will give you genuine suggestions regarding your campaigns to increase your conversion rate.
The Importance of Image to Text Ratio in Newsletters
The act of sending effective and impressive communication, to existing and or prospective consumers to gain their loyalty or to turn them into buyers, via emails is called email marketing.
Since about 99% of consumers check their emails daily, emails make a great marketing tool. However, there are several things that are to be done right to ensure that the users open your emails. In this article, we will discuss one of the crucial yet highly debatable aspects of the emails i.e. image to text ratio.
Why Image to Text Ratio is Important?
One reason why the image to text ratio is gaining high importance is that this ratio determines if the message is spam or not. Various email servers use a spam filter based on the image to text ratio to determine if an email is a spam.
An email that is image-heavy with minimum to no text is considered spam. Thus, it is essential to maintain a healthy image to text ratio so that your emails end up in the inbox of your users and not anywhere else.
Some users also turn off the automatic image download option. This results in blank emails and could also make your users unsubscribe to your newsletter.
What is the Ideal Ratio?
This is a bit of a tough number to figure out, mostly because of the varied level of filters applied by different email servers. Various numbers have been presented so far, ranging from 60-40 to 80-20 text to image ratio, for the perfect email. We highly recommend you stick to an 80-20 text to image ratio while designing an email.
How to Use an Image in an Email Newsletter?
Keeping in mind the above constraint, we recommend that you use the image very astutely while designing a newsletter with Mailpro. Follow these points to dodge the spam bullet:
- Do not give the image more than 40% exposure
- Minimum 60% area in a layout should be text
- Don’t have more than 3 images in a page
- Ensure that the images don’t touch each other
- Keep a minimum of 400 characters of text
Along with this, it is advisable to follow certain other guidelines as well:
Most users today end up skimming through mails to get to the important ones. It becomes necessary to utilize the preview space in an interesting way to catches the attention of the consumers. Thus, to improve the click-through rate, we will highly recommend using enticing text.
Though internet speed has improved drastically over the years, there still exist places where the connectivity is not proper and the internet speed is slow.
The result - emails do not download properly on a smartphone or any other device. Sometimes, this even leads to a blank email. To avoid this, do not use a big heavy image or a collage of several small ones. It may look good on your computer screen but it is not functional.
Simple emails are the best emails to get through to your consumers instead of the ones with too complex graphics and design.
Subsequently, it is a good idea to do A/B testing of different layout and design options available to figure out what works best for you.
What if Rules were not followed?
These are not hard fast rules that you ought to religiously follow. You can certainly try different options before you arrive at the sweet ratio that works for you. However, following the aforementioned guidelines will ensure better click-through rates and might help you in avoiding being dumped in the spam folder.
Determining the Best Image to Text Ratio
If you are still confused about the image to text ratio in your emails and don’t want to take any risk whatsoever, the best way to move ahead with this is by conducting a SPAM test. Mailpro can assist you here.
In addition to , Mailpro also estimates if your email will be considered as spam. It helps you by:
- Highlighting the spamwords
- Highlighting the broken links
- Allowing you to adjust the image/text ratio
- Providing you with a spam score
All you need to do is start using Mailpro to stay safe!
How to Determine the Right Budget for Your Email Marketing Campaign?
Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the campaign.
Now, allocating a certain budget for email marketing can be somewhat tricky, as it depends on many factors and a little bit of guesswork. So to make things easier for you, we have listed some important aspects that you should consider when planning your email marketing campaign budget.
Things to Consider When Creating a Budget for Email Marketing Campaigns
The following factors must be considered when you are estimating the total cost for an email marketing campaign.
Generating Leads and Building Your Email List
The first and foremost aspect of email marketing is to have a list of customers to send emails to. The best practice is to try and build your subscribers list ‘organically’ is by using methods where the customers themselves show interest and provide their email address to you.
But a common misconception in the marketing domain is that people think “organic” means “free”. So just because you work on building an organic email list doesn’t mean you won’t need to spend a single penny for it. As such, the first step in building your budget is to calculate what expenses will be involved in growing your email/subscriber list.
The Design Aspect of Emails
When we talk about the design of emails, a lot of things are included such as images, layout, templates, animation, and much more. So the first thing you need to decide is whether you want to handle the email designs yourself or outsource the work to a designer.
If you decide to hire a designing service, you’ll have to contact different individuals or companies that provide email designing services and get their price quotes. Select two or three of the best services you can find and add the price of the most expensive one among them to your budget plan.
This option may be a little expensive, but an expert designing service can take care of everything – the font, graphics, animation, images and gifs, templates, and all other design aspects of your email.
In case you take the other route and plan to do things yourself, you will have two options. One is to get someone within your organization who has the required designing skills and let them do the job.
The other option is to get online email templates. Many such tools are available online, some are free and some need to be paid for. If you’re running a small campaign with financial restrictions, then it may be better to go for free templates. Otherwise, choosing a paid template is always the better option. This option may be cheaper than hiring a designer but it will require more effort from your end.
Cost of Email Service Provider
It’s obvious that you’ll have to get a mailing service for your email marketing campaign. Research the different email service providers (ESP) and select what suits you best. The safe route would be to choose reputed email services like Gmail or Outlook. But there are many other options so feel free to check them out.
However, keep in mind that the service you choose should have a good reputation regarding the deliverability of email, and tight security measures to protect your data and confidential or sensitive mails. Also ensure that ESP you choose is capable of handling business mailing requirements, such as bulk mails, auto – filtering of inactive subscribers, mail tracking, and the like.
Cost of Analytical and Other Tools
To operate an efficient email marketing campaign, you will also have to make the best use of advanced tools and software. For example, it is essential to have an analytic tool that can measure parameters such as conversion rates and click-through rates. It will give you a clear idea of the result of your marketing campaign.
So make a list of all the performance measuring and statistical tools/software that you want to use for your marketing campaign. The cost of acquiring these tools must be added to your budget.
Cost of Database and its Maintenance
When you are dealing with thousands of emails and subscribers, you will need a secure database to store and manage all data and information. You can set up your database in-house by installing all the necessary hardware.
It can be expensive, so it’s a better option for bigger organizations. The next option is to opt for cloud computing services.
Your ESP may also provide cloud storage for maintaining your email contacts and other databases. So the cost of maintaining an up-to-date database with high-security measures must be included in your budget plan.
Hiring an Email Marketing Agency/Manager
This last factor is also one of the most decisive aspects when it comes to budget planning. It’s an extremely important decision as to whether you should hire an email marketing agency or not.
If you don’t hire an agency or manager, you’ll have to plan all the aspects of your email marketing campaign by yourself. This means jotting down all the different factors which we have discussed in the above points, estimating the budget for each factor, and adding them up to get an estimate for the overall budget.
But if you hire a marketing agency, it means a lot less workload for you. No need to do calculations and estimations for the budget of different aspects of your campaign. No need to spend your time and effort on planning every minute detail on your own. The agency will give you a fixed quote and that itself will be your overall marketing budget.
The agency will then handle most other aspects on their own. If you find a reliable and professional agency who provide you with a reasonable or affordable price quote for their services, then this option will definitely be worth considering. And instead of dividing your budget into different sections, you’ll most likely be paying a fixed, upfront amount/
When you consider the above aspects for your email marketing campaign, just remember that there’s no right or wrong option. Your main focus should be on striking the right balance between cost and quality.
Don’t underspend by opting for cheaper services at the cost of quality. At the same time, don’t overspend by allocating a budget that will be a bit heavy on your business’s finances.
We hope that keeping all these things in mind will help you plan a suitable budget for your email marketing campaign.
Wondering where you will get the best email services? Don’t forget to check Mailpro!
How to Do your First Drip Campaign?
Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads.
No matter how many new strategies and tactics come, email marketing never goes out style. But there are few tips that you need to learn before you start a drip campaign.
How Do You Write An Effective Drip Campaign?
Well, writing a compelling and converting drip campaign may seem a little daunting, but it is not. Here, we’ve rendered a few steps that can help you in achieving your goals and creating an effective drip campaign.
Step 1: Set Your Objectives and Goals
Yes – you are here for more customers and revenue!
But to get started, the very first thing you need to do is figure out your objectives and what you want from this campaign. Make sure you know what you want to achieve after or during your campaign.
Not everyone wants the same thing as others. You need to understand what your goals are. Do you want to win over email leads? Do you want more referrals? Or, perhaps, you just want people to buy a specific product or service.
So, before anything else, make sure you are well-acquainted with your end-goal. You will have to measure your goal to track your results. In fact, these goals will let you know about the failure or success of your campaign.
For instance, you can set goals for:
- Conversion rate
- Click-through rate
- Email open rate
- Number of sales
- Number of new customers
Step 2: Plan Beforehand
If this is your first campaign, you need a plan to implement. If you don’t have a plan, chances are you’ll just lose many potential customers. So, plan for things like:
- Choose an email provider that best suits your needs. You can consider factors such as automation features, customer support, cost, purpose of the campaign, etc.
- Consider the number and length of emails in your campaigns. Avoid sending too few or too many emails. The length of the email depends on the needs of your audience. Usually, shorter emails are the norm, but you can send longer emails if needed.
- The content of your email should also be given some thought before starting the campaign.
Step 3: Understand Your Audience
The basic rule of any marketing strategy is to know your audience. Be it TV advertisements, websites, or email marketing, knowing your audience is probably one of the most important steps.
Now, you must be wondering why.
Well, because if you don’t get to know your audience, you probably wouldn’t know their needs.
And, if you don’t know what they want and why they want it, you’re unable to understand their preferences, perspective, and questions. If this has been the case, your messages will come across irrelevant.
Also, you need to segment your customers into specific niches so that you can create personalized campaigns to meet each customer’s needs.
Step 4: Focus on the Content
The content your email contains is probably one of the most important things about the drip campaign. And, the content of your email should be outstanding.
Understand it this way: If your customers can’t relate to your emails, there are most likely to consider it spam, which would result in a decreased conversion rate.
So, focus on creating content that provides a solution to customer’s problems. Let your emails mean something to customers to make your campaign a success.
Tip: Make the information in your email scan-able, so it catches the user’s attention. Do it with headings, sub-headings, bold sections, and more.
Make sure you write content that aligns with your goals and customers’ needs. Here are some tips for writing creative and effective content:
- Keep it engaging and short
- Make sure to include call-to-actions (CTAs)
- The subject line should be catchy
- Try using recipient’s personal information if you have
Step 5: Create the Landing Page
You don’t need a landing page for every part of the campaign. But with landing pages, you’ll get to know who visits your website and what type of content they click or engage with.
The landing page makes it easy to monitor how much time a visitor is spending on-page.
Step 6: Decide When and How Often You Need To Send Out Emails
Now you need to decide when you want to send out the emails. Also, decide the frequency of the emails. Since there is no hard and fast rule for this, it all depends on your brand and goal.
But to ease things up, you can start by sending the emails regularly and then settling down with the flow.
For instance, start sending out emails every day, then once a week, followed by once a month and once a 3 months and so on.
In this step, you’ll also set triggers, which include ‘if/then’ commands.
Step 7: Measure Stuff and Test
So, your campaign is up and running! Now, you need to review how things are working and make little amendments to make sure everything is working as planned.
Apart from clicks and open rates, you also need to measure which of your emails are converting.
To make people visit your sign-up page, you need to measure the total traffic from the campaign to the desired page and then monitor the conversions.
Building your drip campaign may seem intimidating at first, but it gets quite easy once you get the hold of it.
As appealing as the idea of lead generation is to marketers, it is equally a highly effective tool for lead generation. The one thing you are required to do is pay proper attention to your audience, your objectives, goals, and you are good to go.
Should you need any help with your campaign, you can also seek help from various email marketing software available online such as mailpro. Mailpro is one of the best and easy-to-use autoresponders that can help you in email automation, campaign statistics and reporting, email marketing campaign, and so on.
Best Valentine’s Day Newsletter Ideas for Your Email Campaign
Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products.
If you want to woo your audience this Valentine’s Day, then your newsletter can serve as your wingman. A carefully planned and well-executed Valentine’s Day email campaign with Mailpro can not only boost your sales but help you to build a stronger relationship with your customers.
Below, we have discussed some of the best methods and ideas to create a successful Valentine’s Day newsletter.
How to make your audience fall in love with your Valentine’s Day Newsletter
Start by sending a notification, followed by a reminder
If you want your newsletter to have an impact, you must make your audience eagerly wait for it. So, before you send them the main Valentine’s Day promotional email, first give them a notification mail about a week ago. It should be simple and brief but visually appealing which informs audiences that Valentine’s Day offer is coming soon.
Then send them a reminder email about two days before the actual event. It will alert the last-minute shoppers and those who forgot about the offer. But most importantly, these reminder mails will act as a strong build-up for your Valentine’s Day newsletter.
Set the right offer
Your Valentine’s Day newsletter should have an offer that will encourage your audience to convert. But at the same time, you should be careful not to give a high percentage of discount that may affect your profit. You need to find a balance where the offer is lucrative for the audience but doesn’t put you at a loss either.
When your products are somewhat relevant to Valentine’s Day, such as gifts and accessories, then you’ll have an easy time promoting them. But if your business deals with products that are not relevant to the festival of love, then you need to be a bit more creative with the promotion, and generous with the offers.
Choose a suitable template
The visual appeal of your email copy is responsible for delivering the first impression in the reader’s mind. So, you need to be very careful about selecting the right template. Color schemes and designs related to Valentine’s Day like hearts and roses are a safe option.
But then most other businesses will probably be choosing similar templates, so you won’t stand out from your competitors.
However, don’t go overboard trying to be creative. Try your best to avoid clichéd Valentine’s Day templates but still focus on simplicity and pleasant colors. Add in some cute animations and images wherever suitable to give your newsletter a lovely vibe that resonates with the idea of Valentine’s Day.
Focus on the theme of love
It’s only obvious that your email should have a general theme of ‘love’ on Valentine’s Day. No matter what products or services you are promoting, your theme should be focused on love.
Of course, this is not an issue for some products, for example, a watch. You can just mention how a watch is a perfect gift for your partner and how it will reflect your love every time they war it.
But what about you want to promote a grill? Or an oven? You need to cleverly link such products to the theme of love, like this example below:
‘They say the way to a man’s heart is through his stomach. This Valentine’s day, win your man’s heart with good food by preparing delicious recipes easily with the XYZ microwave. As a token of our love, we are offering a 25% flat discount for orders on and before Valentine’s Day!’
The idea here is to stay true to the theme of love, no matter what type of products you are promoting.
Even though your main target is to get more conversions and boost sales, still, your Valentine’s Day newsletter should not feel like a try-hard attempt to convince the readers. The discounts, offers, attractive templates, and reminders are all strategies to get better conversions. But increasing sales should not be your one and only aim.
You should also try to get your business in the good books of the customers, and build a deeper relationship with them. And there’s no better way to do so than by giving away some freebies on Valentine’s Day.
It will also act as a gesture of gratitude towards your customers and show that you value them. And such freebies will also act as samples – if those freebies have a good impression on people who received them, then they will be eager to buy more.
All in all, giveaways are perfect for building a good image among the audience and potentially boosting sales in the future. If possible, make use of it on your Valentine’s Day newsletter.
Always make sure that your Valentine’s Day newsletter has a personal approach and doesn’t just feel like a marketing copy.
It should make your audience feel that your purpose is not just to make money but to build a strong family of customers. If possible, you can design to separate emails for Valentine’s Day – the first one to wish your audience and show them your appreciation (along with a giveaway notice if you want), and the second one with some offers and a call to action.
The key is to find the perfect balance between product promotion and developing a business-customer relationship.
The New Era of Email Marketing with GDPR
The General Data Protection Regulation, also known as GDPR, came into being on May 25th, 2018. However, this latest policy has sparked fears in the minds of marketers since then. You ask why? Well, it was because:
33.33% of B2B marketers believed that the introduction of GDPR will drop their conversion rates drastically.
40% of marketers thought that they will have to introduce some drastic changes in their marketing strategy.
51% of all marketers thought that the introduction of GDPR will shrink their emailing lists.
The fears were real, more so because non-compliance could make the marketers bankrupt – fines as high as €20 million or 4% of your global turnover could be imposed – whichever amount is higher!
What’s more, these were not just warnings, but the marketing teams of FlyBe and Honda actually experienced fines from the Information Commissioner’s Office of the UK.
The Impact of GDPR on Email Marketing
GDPR is a name provided to a series of laws related to personal data protection in Europe. The law takes existing data protection laws and fine-tunes them as per the perspective of a digital age.
However, aside from renovating the existing digital laws framework, EU data protection not only stays limited to the EU, but these laws apply to anyone who processes data on an EU citizen.
The official website of GDPR illustrates personal data to be anything – the name, phone, to the IP address of a computer – it could be anything.
So What Do GDPR Means for Email Marketing?
When it comes to email marketing, the personal data that you are dealing with is the email address of your subscribers. As a matter of fact, more than 269 billion emails are sent every day, and this number will soon cross 333 billion emails by 2021.
Undoubtedly, this is a big number, and this is the reason why GDPR is an important topic for marketers as they will need to do take consent of their subscribers to send emails.
The Onset of Permission-Based Email Marketing
Let’s understand how GDPR has changed the way email marketing is conducted.
Obtaining permission from contacts
What does obtaining permission from contacts mean? Well, it simply reflects that if you have people in your mailing list who have opted-in to receive your marketing emails prior to 25th May 2018, then you can still continue to send emails to them – but the key here is that you should have the required consent.
More often than not, the mailing list not only contains the explicitly opted-in subscribers but they also contain subscribers who were automatically opted-in, either through a purchased emailing list or through a pre-checked box.
In that case, you are required to get their consent.
How can you do it? Well, the easiest way here is to send a re-permission campaign. Ask your subscribers if they will like to continue receiving your emails. This will help you cut out the chaos.
Collect new opt-ins and email permissions
Historically, marketers used to extract email addresses entered on a web form or a pop-up and start sending email campaigns to them.
But with the introduction of GDPR – this is no more the case.
You need to obtain the required permissions explicitly with them. This means that you cannot pre-tick a box for them or hide certain things under your privacy statement. If you wish to send email communication to your prospects, it is essential that you get that permission from your prospects.
How can you do that?
You can choose to go for double opt-in. This is an automated mail that is sent to the new subscribers to confirm that their email address is correct and that they have actually signed up for the marketing communication from you.
The good news is that you can easily integrate double opt-in with your email marketing campaign with Mailpro.
Segmentation, automation, and more
Email marketing is now greatly impacted by marketing automation. This practice allows you to send emails to your subscribers automatically.
However, with GDPR, you need to be increasingly aware of who you send and how you send. This means that you cannot send onboarding email, lead nurturing emails and the likes randomly.
You need to segment your emails as per the rules of GDPR. If you are confused about all this development, Mailpro will take care of all the tasks for you. Mailpro is GDPR compliant and manages your data in line with the requirements set by the new laws.
The Next Steps
Long story short – if you are looking for the best email marketing software which cannot only help you in managing your email marketing campaigns but can also ensure that you are in line with the latest GDPR laws – Mailpro is what you need. Try it today.
How Countdown Timer in Emails and Newsletters can Boost Sales?
Emails are an effective way of directly communicating with customers. Unlike advertisements, which are designed to attract a large group of customers, emails have a personal approach. So, the objective of email marketing is to develop regular communication with customers at an individual level and gradually earn their trust.
Another objective of this method is to attract customers with relevant products after studying their purchasing behavior. For example, in the case of e-commerce giants like Amazon, there are thousands of products available in every category. When you send an email to customers showing some products that they have previously shown interest in, then they are more likely to make a purchase.
But a successful email marketing campaign requires a lot of planning, perseverance, and, most importantly, patience. There are different techniques that businesses use in their email marketing campaigns to increase the conversion rate of sales.
One of the tried and tested strategies of boosting sales through emails is by including a countdown timer. So let’s take a look at what countdown timers are and how businesses can incorporate them in their emails to create higher conversion rates.
What Are Countdown Timers?
A countdown timer is exactly what its name suggests - an animated digital timer that counts down to a specific time as set by a party. These are mostly used to convince customers to instantly take some action, without wasting time. They are used primarily during the sale of items that are in limited stock, discounted deals, special offers, gift cards, promo codes, or vouchers.
An important thing to know about countdown timers is that they must instantly attract the customer’s attention. That is why they are most designed in eye-catching colors and formats and are often larger in font size as compared to other content in the email.
How does adding a countdown timer in emails and newsletters boost sales?
The main purpose of countdown timers is to persuade customers to make a purchase immediately. It does so by creating a situation of urgency as well as scarcity. Below, we have explained in detail how countdown timers in emails can increase sales.
Creating a sense of urgency among customers
The first purpose of countdown timers is to create urgency among customers. Many people often browse for items and services online, and then think of purchasing it sometime later. If such customers are informed that the item of their interest is available at discounted prices for a short time, it can convince them to make a purchase.
When customers are gifted with vouchers or coupons, they are more likely to make a purchase, even if it’s only to make use of the coupon.
It urges potential customers to take immediate action
Once again, let’s focus on the habit of customers of browsing for items but not purchasing immediately. This behavior of customers gives vital information to the business. It tells them what a specific customer is interested in buying. The customer may be waiting to make a purchase later, or might even have forgotten about the product.
Sending them emails advertising similar products can alert them and reignite their interest. Take, for example, the “similar products” or “customers who bought this recently also purchased” types of strategies used by Amazon. When you add a countdown timer to such emails, it becomes even easier to convince customers to place an order.
Limited time discount coupons attract new customers
A good email marketing campaign doesn’t just focus on existing customers but also brings new customers to the business. And one of the most effective and proven strategies to do this is by offering them discount coupons or vouchers.
What’s even more effective is to make the coupons available for a limited time. The countdown timer will draw their attention, and they will be more likely to redeem the coupon before it expires.
It informs customers about special offers and discount sales
On special occasions, businesses offer discounts on many products. Some of the most common occasions include festivals like Christmas, New Year, Holiday seasons, Black Friday sales, etc. A lot of customers miss out on such offers just because they were uninformed about it.
So it’s useful to send an email to your subscriber’s list informing them about the offers. Add a countdown timer to such emails with a text that says something like – ‘Free shipping on all products for on a limited time’ or X % discount on all purchases above a certain amount. It provides an incentive for customers to purchase something.
It improves the effectiveness of personalized emails
Many businesses create customized emails for individual customers based on their past activities and preferences.
Let’s say a customer often orders or browses DSLR cameras and its accessories. What you can do is create a list of the best products in that category, and forward it to the customer by adding a special discount or offer for them.
To make it more effective, you can add in a limited time offer on those products. It can be phrased with texts such as “Order this product before so-and-so date to avail X % flat discount.” Then add a countdown timer into the email.
Firstly, it will make the customer feel special, that you are providing them special offers on products of their interest. The countdown will do the job of alerting them that the offer, however, lasts only for a certain amount of time. It’ll be very effective in convincing the customer to buy the product.
A Final Note – Some Guidelines Regarding Countdown Timers
When using countdown timers in your emails and newsletters, take the following points into serious consideration.
- Make sure that the timer grabs the viewer’s attention quickly.
- Ensure that the limited time offer is genuine and not just a fake countdown. There’s nothing more harmful to a business than losing their customer’s trust.
- The total countdown time must be decided carefully. If the offer time is too short, you may lose customers who check their emails only once every few days. If the timer is too long, customers will lose the sense of urgency as they will feel that there is enough time to check it later.
- Be honest. Don’t create false urgency or scarcity.
The Next Steps
So take the next step in your email marketing efforts. Add appropriate countdown timers in your newsletters and persuade more customers, thus, boosting sales and revenue. Wondering how? Mailpro can help. Add a timer functionality to your newsletter now.
Countdown Timers in Newsletters Motivate People to Take Urgent Action
Emails and newsletter are not the most advanced marketing tools, but they do a great job in building customer interactions. Where social media and advertising help businesses reach out to a large group of customers, emails help in building a personal relation with individuals.
However, the effectiveness of email marketing relies on how smartly a business utilizes it. One of the best ways to motivate your audience to take your emails seriously is by using countdown timers in your newsletters.
Before we explain the benefits of countdown timers in emails, we first need to understand why these timers are so important in the first place.
Why Are Countdown Timers In Newsletter So Important?
Can you remember the last time your mind was completely still and free of all thoughts? Trying to remember something like that is itself a thought process. Our brains are working 24x7, thinking and processing loads of information every second. Since we can’t fit every bit of information in our mind, we mostly remember things that are important, serious in nature, or urgent.
And even when things are urgent, we still have to face a mental battle – something we like to call “Procrastination vs. Panic.” A lot of people get trapped in this battle. They put things off and procrastinate until the last minute, and only take action when panic starts to kick in. Even urgent things skip our mind until there’s only a little time left.
Most emails are read but don’t get any response because they are just a piece of information for people. If you want to push customers to take action, your email must have a sense of urgency, and a deadline to remind them that they don’t have much time. Can you think of any easier way to do this than by simple putting in a countdown timer?
So the bottom line is that countdown timers are very important for newsletters because they add the aspect of urgency to your emails.
Benefits of Countdown Timers in Emails and Newsletters
Let’s take a look at the benefits of adding countdown timers in emails.
Attracts visual attention
Let’s say a business has decided to sell their products for a huge discount for a limited time. They draft an email notifying the customers to take advantage of the offer. Many customers receive the mail and open it. They proceed to read the subject, perhaps the first few lines, and then they close the mail thinking it’s not important.
You must have done this many times as well. It may be because you were busy, or you were so distracted that you didn’t pay attention. Whatever the reason may be, a lot of people quickly ignore emails if it’s not from work or someone they know.
Add in a countdown timer to the same email, and the results will be very different. When a person opens the email, the first thing that will catch their attention is that timer. So in just a few seconds, the countdown timer will serve its first purpose – driving attention to the email.
Now that your email has managed to capture the reader’s attention, the next thing you want is to make the customers curious. Continuing the same example as discussed above, what will happen when a person receives an email that has a big countdown timer which caught their attention? It’s simple – they will be curious.
They’ll see the timer and want to know what is that the timer is counting down. With a countdown timer, your emails will not just grab attention but capture your customer’s interest too. And if they are interested in your email, that’s already a much better response than having your emails ignored.
Influences their decision by creating a sense of urgency
You’ve already managed to make your customers curious. Next, they’ll read the content of the email so they can make a decision. After reading the mail and checking out whatever it is that you’re offering, they have to decide if they want it or not. Countdown timers play a major role in influencing their decisions.
Remember the part above where we talked about urgency, panic, deadlines, and how it motivates people to act? The timer will give people an immediate idea about how much time is left for them to act. It gives them a deadline and a reason to act urgently before the valuable offer expires.
Creates a fear of missing out
Have you ever been in a situation where you do something that you weren’t interested in, just because you didn’t want to miss the opportunity? For example, your friend is shopping and you tag along, but don’t plan to buy anything yourself. Then you see a pretty dress that is being sold at 50% discount and you buy it because you don’t want to miss the offer.
A countdown timer will do the same for your emails, what the ‘50% off’ tag did for that pretty dress in the above example. Countdown timers tell people that what you’re offering is scarce, cheaper than usual, or available for a limited time. Even those who are not interested in the offer may end up getting it just so they don’t miss out.
Some tips to use countdown timers properly
If you want to make the most out of countdown timers, there are a few things that must be considered.
- Be honest. If you are advertising false offers, are creating fake deadlines with the timers just to boost sales - this is dishonest and very unethical as a business method. Don’t put these timers just for the sake of influencing your customers.
- Add timers to genuinely interesting offers. The countdown timer will definitely create a sense of urgency. But they won’t be effective if what you are offering is not interesting. The effectiveness of the timers will depend on how exciting your offer is in the first place. That is why you will see that these timers are used most often for discounts, vouchers, coupons, and festive sales.
- Make your timer as eye-catching as possible.
- Use the countdown timers more towards the end of your offer. For example, if your business is organizing a festive sale, the timers will be more effective towards the end of the sale. The less time the customers have, the more motivated they will be to make a purchase.
A countdown timer is not a magical button that will give you a positive response for any email sent to customers. They need to be used at the right time for the right reasons. When used properly, they can significantly improve your sales and revenue.
Now that you know the basics of a countdown timer, and why you should include it in your newsletter, it makes sense to integrate the timer with your newsletter. How do you do that? Mailpro will help out. Check now.