How to Do your First Drip Campaign?
Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads.
No matter how many new strategies and tactics come, email marketing never goes out style. But there are few tips that you need to learn before you start a drip campaign.
How Do You Write An Effective Drip Campaign?
Well, writing a compelling and converting drip campaign may seem a little daunting, but it is not. Here, we’ve rendered a few steps that can help you in achieving your goals and creating an effective drip campaign.
Step 1: Set Your Objectives and Goals
Yes – you are here for more customers and revenue!
But to get started, the very first thing you need to do is figure out your objectives and what you want from this campaign. Make sure you know what you want to achieve after or during your campaign.
Not everyone wants the same thing as others. You need to understand what your goals are. Do you want to win over email leads? Do you want more referrals? Or, perhaps, you just want people to buy a specific product or service.
So, before anything else, make sure you are well-acquainted with your end-goal. You will have to measure your goal to track your results. In fact, these goals will let you know about the failure or success of your campaign.
For instance, you can set goals for:
- Conversion rate
- Click-through rate
- Email open rate
- Number of sales
- Number of new customers
Step 2: Plan Beforehand
If this is your first campaign, you need a plan to implement. If you don’t have a plan, chances are you’ll just lose many potential customers. So, plan for things like:
- Choose an email provider that best suits your needs. You can consider factors such as automation features, customer support, cost, purpose of the campaign, etc.
- Consider the number and length of emails in your campaigns. Avoid sending too few or too many emails. The length of the email depends on the needs of your audience. Usually, shorter emails are the norm, but you can send longer emails if needed.
- The content of your email should also be given some thought before starting the campaign.
Step 3: Understand Your Audience
The basic rule of any marketing strategy is to know your audience. Be it TV advertisements, websites, or email marketing, knowing your audience is probably one of the most important steps.
Now, you must be wondering why.
Well, because if you don’t get to know your audience, you probably wouldn’t know their needs.
And, if you don’t know what they want and why they want it, you’re unable to understand their preferences, perspective, and questions. If this has been the case, your messages will come across irrelevant.
Also, you need to segment your customers into specific niches so that you can create personalized campaigns to meet each customer’s needs.
Step 4: Focus on the Content
The content your email contains is probably one of the most important things about the drip campaign. And, the content of your email should be outstanding.
Understand it this way: If your customers can’t relate to your emails, there are most likely to consider it spam, which would result in a decreased conversion rate.
So, focus on creating content that provides a solution to customer’s problems. Let your emails mean something to customers to make your campaign a success.
Tip: Make the information in your email scan-able, so it catches the user’s attention. Do it with headings, sub-headings, bold sections, and more.
Make sure you write content that aligns with your goals and customers’ needs. Here are some tips for writing creative and effective content:
- Keep it engaging and short
- Make sure to include call-to-actions (CTAs)
- The subject line should be catchy
- Try using recipient’s personal information if you have
Step 5: Create the Landing Page
You don’t need a landing page for every part of the campaign. But with landing pages, you’ll get to know who visits your website and what type of content they click or engage with.
The landing page makes it easy to monitor how much time a visitor is spending on-page.
Step 6: Decide When and How Often You Need To Send Out Emails
Now you need to decide when you want to send out the emails. Also, decide the frequency of the emails. Since there is no hard and fast rule for this, it all depends on your brand and goal.
But to ease things up, you can start by sending the emails regularly and then settling down with the flow.
For instance, start sending out emails every day, then once a week, followed by once a month and once a 3 months and so on.
In this step, you’ll also set triggers, which include ‘if/then’ commands.
Step 7: Measure Stuff and Test
So, your campaign is up and running! Now, you need to review how things are working and make little amendments to make sure everything is working as planned.
Apart from clicks and open rates, you also need to measure which of your emails are converting.
To make people visit your sign-up page, you need to measure the total traffic from the campaign to the desired page and then monitor the conversions.
Building your drip campaign may seem intimidating at first, but it gets quite easy once you get the hold of it.
As appealing as the idea of lead generation is to marketers, it is equally a highly effective tool for lead generation. The one thing you are required to do is pay proper attention to your audience, your objectives, goals, and you are good to go.
Should you need any help with your campaign, you can also seek help from various email marketing software available online such as mailpro. Mailpro is one of the best and easy-to-use autoresponders that can help you in email automation, campaign statistics and reporting, email marketing campaign, and so on.
Best Valentine’s Day Newsletter Ideas for Your Email Campaign
Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products.
If you want to woo your audience this Valentine’s Day, then your newsletter can serve as your wingman. A carefully planned and well-executed Valentine’s Day email campaign with Mailpro can not only boost your sales but help you to build a stronger relationship with your customers.
Below, we have discussed some of the best methods and ideas to create a successful Valentine’s Day newsletter.
How to make your audience fall in love with your Valentine’s Day Newsletter
Start by sending a notification, followed by a reminder
If you want your newsletter to have an impact, you must make your audience eagerly wait for it. So, before you send them the main Valentine’s Day promotional email, first give them a notification mail about a week ago. It should be simple and brief but visually appealing which informs audiences that Valentine’s Day offer is coming soon.
Then send them a reminder email about two days before the actual event. It will alert the last-minute shoppers and those who forgot about the offer. But most importantly, these reminder mails will act as a strong build-up for your Valentine’s Day newsletter.
Set the right offer
Your Valentine’s Day newsletter should have an offer that will encourage your audience to convert. But at the same time, you should be careful not to give a high percentage of discount that may affect your profit. You need to find a balance where the offer is lucrative for the audience but doesn’t put you at a loss either.
When your products are somewhat relevant to Valentine’s Day, such as gifts and accessories, then you’ll have an easy time promoting them. But if your business deals with products that are not relevant to the festival of love, then you need to be a bit more creative with the promotion, and generous with the offers.
Choose a suitable template
The visual appeal of your email copy is responsible for delivering the first impression in the reader’s mind. So, you need to be very careful about selecting the right template. Color schemes and designs related to Valentine’s Day like hearts and roses are a safe option.
But then most other businesses will probably be choosing similar templates, so you won’t stand out from your competitors.
However, don’t go overboard trying to be creative. Try your best to avoid clichéd Valentine’s Day templates but still focus on simplicity and pleasant colors. Add in some cute animations and images wherever suitable to give your newsletter a lovely vibe that resonates with the idea of Valentine’s Day.
Focus on the theme of love
It’s only obvious that your email should have a general theme of ‘love’ on Valentine’s Day. No matter what products or services you are promoting, your theme should be focused on love.
Of course, this is not an issue for some products, for example, a watch. You can just mention how a watch is a perfect gift for your partner and how it will reflect your love every time they war it.
But what about you want to promote a grill? Or an oven? You need to cleverly link such products to the theme of love, like this example below:
‘They say the way to a man’s heart is through his stomach. This Valentine’s day, win your man’s heart with good food by preparing delicious recipes easily with the XYZ microwave. As a token of our love, we are offering a 25% flat discount for orders on and before Valentine’s Day!’
The idea here is to stay true to the theme of love, no matter what type of products you are promoting.
Even though your main target is to get more conversions and boost sales, still, your Valentine’s Day newsletter should not feel like a try-hard attempt to convince the readers. The discounts, offers, attractive templates, and reminders are all strategies to get better conversions. But increasing sales should not be your one and only aim.
You should also try to get your business in the good books of the customers, and build a deeper relationship with them. And there’s no better way to do so than by giving away some freebies on Valentine’s Day.
It will also act as a gesture of gratitude towards your customers and show that you value them. And such freebies will also act as samples – if those freebies have a good impression on people who received them, then they will be eager to buy more.
All in all, giveaways are perfect for building a good image among the audience and potentially boosting sales in the future. If possible, make use of it on your Valentine’s Day newsletter.
Always make sure that your Valentine’s Day newsletter has a personal approach and doesn’t just feel like a marketing copy.
It should make your audience feel that your purpose is not just to make money but to build a strong family of customers. If possible, you can design to separate emails for Valentine’s Day – the first one to wish your audience and show them your appreciation (along with a giveaway notice if you want), and the second one with some offers and a call to action.
The key is to find the perfect balance between product promotion and developing a business-customer relationship.
The New Era of Email Marketing with GDPR
The General Data Protection Regulation, also known as GDPR, came into being on May 25th, 2018. However, this latest policy has sparked fears in the minds of marketers since then. You ask why? Well, it was because:
33.33% of B2B marketers believed that the introduction of GDPR will drop their conversion rates drastically.
40% of marketers thought that they will have to introduce some drastic changes in their marketing strategy.
51% of all marketers thought that the introduction of GDPR will shrink their emailing lists.
The fears were real, more so because non-compliance could make the marketers bankrupt – fines as high as €20 million or 4% of your global turnover could be imposed – whichever amount is higher!
What’s more, these were not just warnings, but the marketing teams of FlyBe and Honda actually experienced fines from the Information Commissioner’s Office of the UK.
The Impact of GDPR on Email Marketing
GDPR is a name provided to a series of laws related to personal data protection in Europe. The law takes existing data protection laws and fine-tunes them as per the perspective of a digital age.
However, aside from renovating the existing digital laws framework, EU data protection not only stays limited to the EU, but these laws apply to anyone who processes data on an EU citizen.
The official website of GDPR illustrates personal data to be anything – the name, phone, to the IP address of a computer – it could be anything.
So What Do GDPR Means for Email Marketing?
When it comes to email marketing, the personal data that you are dealing with is the email address of your subscribers. As a matter of fact, more than 269 billion emails are sent every day, and this number will soon cross 333 billion emails by 2021.
Undoubtedly, this is a big number, and this is the reason why GDPR is an important topic for marketers as they will need to do take consent of their subscribers to send emails.
The Onset of Permission-Based Email Marketing
Let’s understand how GDPR has changed the way email marketing is conducted.
Obtaining permission from contacts
What does obtaining permission from contacts mean? Well, it simply reflects that if you have people in your mailing list who have opted-in to receive your marketing emails prior to 25th May 2018, then you can still continue to send emails to them – but the key here is that you should have the required consent.
More often than not, the mailing list not only contains the explicitly opted-in subscribers but they also contain subscribers who were automatically opted-in, either through a purchased emailing list or through a pre-checked box.
In that case, you are required to get their consent.
How can you do it? Well, the easiest way here is to send a re-permission campaign. Ask your subscribers if they will like to continue receiving your emails. This will help you cut out the chaos.
Collect new opt-ins and email permissions
Historically, marketers used to extract email addresses entered on a web form or a pop-up and start sending email campaigns to them.
But with the introduction of GDPR – this is no more the case.
You need to obtain the required permissions explicitly with them. This means that you cannot pre-tick a box for them or hide certain things under your privacy statement. If you wish to send email communication to your prospects, it is essential that you get that permission from your prospects.
How can you do that?
You can choose to go for double opt-in. This is an automated mail that is sent to the new subscribers to confirm that their email address is correct and that they have actually signed up for the marketing communication from you.
The good news is that you can easily integrate double opt-in with your email marketing campaign with Mailpro.
Segmentation, automation, and more
Email marketing is now greatly impacted by marketing automation. This practice allows you to send emails to your subscribers automatically.
However, with GDPR, you need to be increasingly aware of who you send and how you send. This means that you cannot send onboarding email, lead nurturing emails and the likes randomly.
You need to segment your emails as per the rules of GDPR. If you are confused about all this development, Mailpro will take care of all the tasks for you. Mailpro is GDPR compliant and manages your data in line with the requirements set by the new laws.
The Next Steps
Long story short – if you are looking for the best email marketing software which cannot only help you in managing your email marketing campaigns but can also ensure that you are in line with the latest GDPR laws – Mailpro is what you need. Try it today.
How Countdown Timer in Emails and Newsletters can Boost Sales?
Emails are an effective way of directly communicating with customers. Unlike advertisements, which are designed to attract a large group of customers, emails have a personal approach. So, the objective of email marketing is to develop regular communication with customers at an individual level and gradually earn their trust.
Another objective of this method is to attract customers with relevant products after studying their purchasing behavior. For example, in the case of e-commerce giants like Amazon, there are thousands of products available in every category. When you send an email to customers showing some products that they have previously shown interest in, then they are more likely to make a purchase.
But a successful email marketing campaign requires a lot of planning, perseverance, and, most importantly, patience. There are different techniques that businesses use in their email marketing campaigns to increase the conversion rate of sales.
One of the tried and tested strategies of boosting sales through emails is by including a countdown timer. So let’s take a look at what countdown timers are and how businesses can incorporate them in their emails to create higher conversion rates.
What Are Countdown Timers?
A countdown timer is exactly what its name suggests - an animated digital timer that counts down to a specific time as set by a party. These are mostly used to convince customers to instantly take some action, without wasting time. They are used primarily during the sale of items that are in limited stock, discounted deals, special offers, gift cards, promo codes, or vouchers.
An important thing to know about countdown timers is that they must instantly attract the customer’s attention. That is why they are most designed in eye-catching colors and formats and are often larger in font size as compared to other content in the email.
How does adding a countdown timer in emails and newsletters boost sales?
The main purpose of countdown timers is to persuade customers to make a purchase immediately. It does so by creating a situation of urgency as well as scarcity. Below, we have explained in detail how countdown timers in emails can increase sales.
Creating a sense of urgency among customers
The first purpose of countdown timers is to create urgency among customers. Many people often browse for items and services online, and then think of purchasing it sometime later. If such customers are informed that the item of their interest is available at discounted prices for a short time, it can convince them to make a purchase.
When customers are gifted with vouchers or coupons, they are more likely to make a purchase, even if it’s only to make use of the coupon.
It urges potential customers to take immediate action
Once again, let’s focus on the habit of customers of browsing for items but not purchasing immediately. This behavior of customers gives vital information to the business. It tells them what a specific customer is interested in buying. The customer may be waiting to make a purchase later, or might even have forgotten about the product.
Sending them emails advertising similar products can alert them and reignite their interest. Take, for example, the “similar products” or “customers who bought this recently also purchased” types of strategies used by Amazon. When you add a countdown timer to such emails, it becomes even easier to convince customers to place an order.
Limited time discount coupons attract new customers
A good email marketing campaign doesn’t just focus on existing customers but also brings new customers to the business. And one of the most effective and proven strategies to do this is by offering them discount coupons or vouchers.
What’s even more effective is to make the coupons available for a limited time. The countdown timer will draw their attention, and they will be more likely to redeem the coupon before it expires.
It informs customers about special offers and discount sales
On special occasions, businesses offer discounts on many products. Some of the most common occasions include festivals like Christmas, New Year, Holiday seasons, Black Friday sales, etc. A lot of customers miss out on such offers just because they were uninformed about it.
So it’s useful to send an email to your subscriber’s list informing them about the offers. Add a countdown timer to such emails with a text that says something like – ‘Free shipping on all products for on a limited time’ or X % discount on all purchases above a certain amount. It provides an incentive for customers to purchase something.
It improves the effectiveness of personalized emails
Many businesses create customized emails for individual customers based on their past activities and preferences.
Let’s say a customer often orders or browses DSLR cameras and its accessories. What you can do is create a list of the best products in that category, and forward it to the customer by adding a special discount or offer for them.
To make it more effective, you can add in a limited time offer on those products. It can be phrased with texts such as “Order this product before so-and-so date to avail X % flat discount.” Then add a countdown timer into the email.
Firstly, it will make the customer feel special, that you are providing them special offers on products of their interest. The countdown will do the job of alerting them that the offer, however, lasts only for a certain amount of time. It’ll be very effective in convincing the customer to buy the product.
A Final Note – Some Guidelines Regarding Countdown Timers
When using countdown timers in your emails and newsletters, take the following points into serious consideration.
- Make sure that the timer grabs the viewer’s attention quickly.
- Ensure that the limited time offer is genuine and not just a fake countdown. There’s nothing more harmful to a business than losing their customer’s trust.
- The total countdown time must be decided carefully. If the offer time is too short, you may lose customers who check their emails only once every few days. If the timer is too long, customers will lose the sense of urgency as they will feel that there is enough time to check it later.
- Be honest. Don’t create false urgency or scarcity.
The Next Steps
So take the next step in your email marketing efforts. Add appropriate countdown timers in your newsletters and persuade more customers, thus, boosting sales and revenue. Wondering how? Mailpro can help. Add a timer functionality to your newsletter now.
Countdown Timers in Newsletters Motivate People to Take Urgent Action
Emails and newsletter are not the most advanced marketing tools, but they do a great job in building customer interactions. Where social media and advertising help businesses reach out to a large group of customers, emails help in building a personal relation with individuals.
However, the effectiveness of email marketing relies on how smartly a business utilizes it. One of the best ways to motivate your audience to take your emails seriously is by using countdown timers in your newsletters.
Before we explain the benefits of countdown timers in emails, we first need to understand why these timers are so important in the first place.
Why Are Countdown Timers In Newsletter So Important?
Can you remember the last time your mind was completely still and free of all thoughts? Trying to remember something like that is itself a thought process. Our brains are working 24x7, thinking and processing loads of information every second. Since we can’t fit every bit of information in our mind, we mostly remember things that are important, serious in nature, or urgent.
And even when things are urgent, we still have to face a mental battle – something we like to call “Procrastination vs. Panic.” A lot of people get trapped in this battle. They put things off and procrastinate until the last minute, and only take action when panic starts to kick in. Even urgent things skip our mind until there’s only a little time left.
Most emails are read but don’t get any response because they are just a piece of information for people. If you want to push customers to take action, your email must have a sense of urgency, and a deadline to remind them that they don’t have much time. Can you think of any easier way to do this than by simple putting in a countdown timer?
So the bottom line is that countdown timers are very important for newsletters because they add the aspect of urgency to your emails.
Benefits of Countdown Timers in Emails and Newsletters
Let’s take a look at the benefits of adding countdown timers in emails.
Attracts visual attention
Let’s say a business has decided to sell their products for a huge discount for a limited time. They draft an email notifying the customers to take advantage of the offer. Many customers receive the mail and open it. They proceed to read the subject, perhaps the first few lines, and then they close the mail thinking it’s not important.
You must have done this many times as well. It may be because you were busy, or you were so distracted that you didn’t pay attention. Whatever the reason may be, a lot of people quickly ignore emails if it’s not from work or someone they know.
Add in a countdown timer to the same email, and the results will be very different. When a person opens the email, the first thing that will catch their attention is that timer. So in just a few seconds, the countdown timer will serve its first purpose – driving attention to the email.
Now that your email has managed to capture the reader’s attention, the next thing you want is to make the customers curious. Continuing the same example as discussed above, what will happen when a person receives an email that has a big countdown timer which caught their attention? It’s simple – they will be curious.
They’ll see the timer and want to know what is that the timer is counting down. With a countdown timer, your emails will not just grab attention but capture your customer’s interest too. And if they are interested in your email, that’s already a much better response than having your emails ignored.
Influences their decision by creating a sense of urgency
You’ve already managed to make your customers curious. Next, they’ll read the content of the email so they can make a decision. After reading the mail and checking out whatever it is that you’re offering, they have to decide if they want it or not. Countdown timers play a major role in influencing their decisions.
Remember the part above where we talked about urgency, panic, deadlines, and how it motivates people to act? The timer will give people an immediate idea about how much time is left for them to act. It gives them a deadline and a reason to act urgently before the valuable offer expires.
Creates a fear of missing out
Have you ever been in a situation where you do something that you weren’t interested in, just because you didn’t want to miss the opportunity? For example, your friend is shopping and you tag along, but don’t plan to buy anything yourself. Then you see a pretty dress that is being sold at 50% discount and you buy it because you don’t want to miss the offer.
A countdown timer will do the same for your emails, what the ‘50% off’ tag did for that pretty dress in the above example. Countdown timers tell people that what you’re offering is scarce, cheaper than usual, or available for a limited time. Even those who are not interested in the offer may end up getting it just so they don’t miss out.
Some tips to use countdown timers properly
If you want to make the most out of countdown timers, there are a few things that must be considered.
- Be honest. If you are advertising false offers, are creating fake deadlines with the timers just to boost sales - this is dishonest and very unethical as a business method. Don’t put these timers just for the sake of influencing your customers.
- Add timers to genuinely interesting offers. The countdown timer will definitely create a sense of urgency. But they won’t be effective if what you are offering is not interesting. The effectiveness of the timers will depend on how exciting your offer is in the first place. That is why you will see that these timers are used most often for discounts, vouchers, coupons, and festive sales.
- Make your timer as eye-catching as possible.
- Use the countdown timers more towards the end of your offer. For example, if your business is organizing a festive sale, the timers will be more effective towards the end of the sale. The less time the customers have, the more motivated they will be to make a purchase.
A countdown timer is not a magical button that will give you a positive response for any email sent to customers. They need to be used at the right time for the right reasons. When used properly, they can significantly improve your sales and revenue.
Now that you know the basics of a countdown timer, and why you should include it in your newsletter, it makes sense to integrate the timer with your newsletter. How do you do that? Mailpro will help out. Check now.
How to Grow Your E-Mail List through Social Media?
Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks. But true is that e-mail is still the first means of choice in corporate and customer communications.
But it is also true that social networks such as Twitter, Instagram, Facebook, or Xing offer countless opportunities for companies. Be it a higher level of awareness, customer loyalty, advertising, or direct sales - many things are possible with social media.
Therefore, in this post, you will learn how to connect your e-mail marketing to the social networks to grow your contact list and to bind your existing customers even more closely to your brand.
Why You Should Link E-Mail Marketing With Social Media?
Twitter, Facebook, Instagram, YouTube, and Xing is the list that can be continued indefinitely. There are now so many new platforms that are used by different audiences.
And all the social media mentioned have an advantage over traditional e-mail: the public.
Share company or industry news, and then reach a broad audience with a short, simple post that can interact with you. Not only this is an excellent way to improve your reach and position your business as an expert in your field, but you will also be in direct contact with your customers.
But how do you manage not to lose track of a large number of different platforms with the right approach?
As in any other form of marketing, you should first explore your target audience. Who cares about your brand and your products? Do you work in B2B or B2C?
In the next step, you will find out which social media your target group prefers to use. While a broad audience visits YouTube, a younger audience is mostly found on Instagram.
In all cases, it makes sense to combine e-mail marketing and social media to cover as many channels as possible and thus address a larger audience. This, in turn, will translate into a rising ROI.
How to Build E-Mail Lists with Social Media?
Reach and expert status are excellent and useful.
But let's be honest, e-mail marketing is all about an optimally functioning and growing contact list. That's why the primary focus should be on how social media helps you attract new subscribers to your newsletters.
Despite numerous data scandals, the American platform is still a heavyweight among the new social media. According to the latest figures, about 1.52 billion people use Facebook every day, 381 million of them in Europe alone.
If you still can not convince these numbers, and you still doubt the benefits of a corporate page on Facebook: 90 million small and medium-sized businesses already use this opportunity.
And it's worth it.
Platforms like Facebook allow you to present the human side of your business. Users are familiar with Facebook and the features and do not have to click through a foreign website to get the information they want.
But how can your Facebook page help you recruit new leads for your e-mail marketing?
Free advertising for your newsletter
First, simply redirect your Facebook subscribers to your registration page. All you have to do is place a Call to Action Button (CTA) under your Facebook banner.
To do this, click on the blue button below your title picture on your page (this will only be displayed to you as a page administrator). You can then choose the action you want (Contact, Buy Now, Learn More, to name a few).
Second, since you only have one CTA under your banner, it must be selected according to your needs. If you would like to extend your e-mail contact list, we recommend choosing the "Register" button.
Third, you can then insert the URL of your registration page: Visitors to your Facebook page can now subscribe to your newsletter with just three mouse clicks.
In this way, you will be able to promote and grow your e-mail contact list for free with Facebook.
Paid Facebook Ads
Your e-mail contact list can grow organically with social media. You can display the corresponding ads and get into the newsfeed of your target group in this way.
Twitter also provides a great way to link your social media channels to your e-mail marketing and to expand your contact list. And with the lead generation cards, which are similar to the principle of Facebook Ads.
These cards are paid ads (while at least the Facebook CTAs are free). The different settings allow you to reach specific target groups (gender, location, languages).
In just a few steps, you have created such a Lead Generation Card:
First, to create a Lead Gen Card on Twitter, go to their profile picture and select the "Twitter Ads" option.
Second, create a new campaign and select your desired campaign destination. To promote your website/landing page is especially "Website clicks or conversions." You can now define and create new Lead Generation Cards.
Third, choose the Audience and Budget and create a memorable CTA. Write an appealing message, add a visual element (tweets with pictures for better results), and select the appropriate link depending on the objective.
Fourth, select the URL of your newsletter sign-up page if you are aiming to grow your e-mail contact list.
Despite the platform's swiftness, Twitter is an excellent channel to promote your e-mail list and connect your e-mail marketing to this social network.
When it comes to linking social media and e-mail marketing, the two social networks Xing and LinkedIn are most obvious. They are great for maintaining business relationships and finding tailored audiences.
Here's the opportunity to use your connections and contacts to build an audience.
Tip: On Xing, you can set up your page for your business, build a community, and keep it up to date.
For example, you can export the e-mail addresses of your network to an Excel format and send personal e-mails to invite your contacts to subscribe to your newsletter. However, this can be a very lengthy process.
As mentioned earlier, having your company and you personally as an expert in a particular area is a great advantage.
This means that your voice resonates with your community. This, in turn, means that you share interesting content and point to trends in the industry.
Therefore, every time you share content on your LinkedIn page or XING, you should add an invitation to subscribe to your e-mail by including a link to your sign-in page. So you can make more users aware of your newsletter.
To provide visual content, use one of the largest and most widely used platforms. You should provide video tutorials to users to help them understand how to use your products and services.
YouTube is the second most used search engine in the world and is used by 1.5 billion people a day - also, 75% of all executives watch weekly business-related videos. This is a chance you should not miss. Videos are popular and are a strong marketing trend - your audience will also be guaranteed to watch your videos.
You can use such videos to grow your e-mail contact list. How?
Frequently and widely used channels like YouTube allow you to add annotations and maps to your videos.
You can easily add links at the end of your video tutorials.
You can provide this information through your channel settings. After adding your domain to your YouTube account, you can integrate your link. It's as simple as that. Be sure to create an engaging message to convince viewers to subscribe to your newsletter.
Phrase like, "Would you like to know more about our product? Then subscribe to our newsletter "is recommended.
Instagram offers you the opportunity to present your brand to a younger audience. To enlarge your e-mail list with Instagram, you should, in a first step, create the necessary conditions for your followers to learn about the offer of a newsletter.
An excellent opportunity for this is, for example, the insertion of a registration form in the page description.
The next step is to animate your audience to interact. Possibilities for this would be:
- Special promo codes for Instagram users
- Free downloads
- Photos that excite to tag friends
The goal is to promote your company, your brand, and your products. For this, you use word of mouth, which can develop on platforms like Instagram very quickly in your favor.
Stay up-to-date, regular post photos, and especially stories to stay in both the newsfeed and remember your followers - it'll be worth it.
Once you have built up a community, you will be provided with up-to-date news about new products, offers, and exclusive discounts for Instagram followers.
But beware: you should not shoot all your powder on your social media channels. If you already publish and deploy all actions on a single platform, you will have difficulty promoting the added value of your newsletter.
Therefore, you should divide discount codes, competitions, etc. in such a way that you can at any time point out the merits of your newsletter and its added value.
Instagram is a great way to promote your e-mail contact list with visual content - take this opportunity.
How to avoid spam filters in E-mail Marketing?
All companies should know about how to overcome spam filters in e-mail marketing, but the reality is that they still mistake in the mass sending of e-mails.
When you have a low opening rate in the campaign, it is very likely due to filters they have rated the message as spam.
Surely you would have received in the inbox commercial messages from companies, brands, or websites that make you think where they got your e-mail because you do not remember subscribing or signing up for their newsletter.
Well, the explanation to this case is very simple; today, there are still many companies that make the serious mistake of buying databases with the sole purpose of selling their products or services.
The terms junk mail and junk message refer to unauthorized, unwanted, or unknown sender messages massively sent to a list of people. For this reason, this excessive behavior is called spamming.
Hence, if you want to succeed in e-mail marketing campaigns to avoid dying on the blacklist, you have to create the optimized content and format that will make the subscriber fall in love.
Now, how you can build up an e-mail contact list using social media according to the latest data protection laws - GDPR. Here, comes the role of Mailpro – the e-mail marketing software tool, which is compliant with GDPR and manages your private data.
Mailpro supports you in various steps and provides the necessary functions. With Mailpro, you can create newsletter, manage the contacts, run the e-mail marketing campaigns, e-mail automation, SMTP Relay Server, analysis of campaign statistics and reporting, routing and deliverability, and other advanced features. Today, this free emailing software is used over 150,000 associations, both small and medium-sized ventures. Mailpro compliance with GDPR assures the privacy and integrity of the data and customers.
You now know how to connect your social media channels with your e-mail marketing and what advantages this strategy has. But even with the best social media campaign to build your contact list, it is essential that you observe and obey the legal framework.
Advantages of Sending New Year Newsletters
Newsletters are one of the most popular methods for reaching out to your target audience in the ecommerce industry. What is its main purpose? It simply communicates a small message about the company such that the users remember it when they shop online!
The New Year period is rather exciting since all the users are engaged and ready to splurge! January is an active month and this could be your chance to make use of it!
Here are some advantages of sending out New Year newsletters and some ideas on how you could make the most out of this opportunity!
One of the best chances of building a relationship with your customers online is to send out frequent newsletters. This is especially true around the time of the New Year. This is when everyone is celebrating and welcoming the New Year.
When you communicate with them during this period, you show you care and are active during the festivities. This need not be a very informative newsletter. All you could do is extend your greetings and convey a few changes about your ecommerce portal. That is sufficient to get their attention!
The end of December is the season of festivities and this is the time when a lot of users resort to ecommerce portals. Shopping and gifting are common concepts during this time. Thus, when they are scanning through pages on the internet looking for products of their liking, it is imperative that you leave an impression on them with a newsletter.
In this way, they will remember you when they are looking for something online! Brief product-related information works to your advantage here! All of these contribute towards increasing the sales of the ecommerce brand around the beginning of the year.
Gearing up for February
Studies suggest that February has the highest advertisement opening rates for the ecommerce industry. This means that the users are most likely to go through a commercial in February. The open rate stands at about 17.9% at present.
So, it is best to connect with your audience in the first few weeks of the year with a newsletter such that they remember you when February comes. You are gearing up for the upcoming active month by connecting with the users in advance.
Sales post-Black Friday
Black Friday marks the end to the second last month of the year. Reports claim that customer reactivation emails or win-back emails generated 106% more sales during the Black Friday period as compared to the rest of the year.
But what happens after that? Are you content to just meet your sales target or do you want to achieve more? Dealing with heightened sales during Black Friday is exciting. But prepare yourself to increase sales in December and January with the New Year newsletter when you connect with potential buyers!
Build a social media image
Almost all ecommerce portals depend highly on social media behaviors. This is the one chance they get to form a personal connection with their customers and also spread information about the company.
And it is not surprising to know that social media is rather active during the end-of-the-year festivities. Thus, releasing New Year and festival newsletters on these portals could act to your advantage. You are harnessing their attention when they are generating maximum traffic on social media sites.
Considering the fact that 73% of marketers have positively acknowledged the effect of social media on their business, New Year newsletters are quite the excitement!
Know your target audience
Not everyone on the list of internet users needs every kind of product available online. There is always a segmentation denoting the audience’s reaction to different varieties of products in the commerce platform.
Releasing New Year newsletters could be an interesting method to understand your target audience. For instance, if you release a New Year communication about a certain type of a product, and only 10% of the total viewers actually react on it or act on it, you know you have a small cluster actually interested in the product category.
The next time you market your products, you would be aware of this distinction!
So Are You Ready to Send New Year Newsletter?
With this in mind, if you want to trigger a New Year email marketing campaign, now is the best time to plan things and get started. Don’t forget to check out New Year newsletter templates from Mailpro for effortless planning and strategizing.
4 Advanced Ways to Reduce Newsletter Unsubscribe Rates
Whether you admit it or not, you can’t please everyone. There will always exist people who will unsubscribe to your newsletter and opt-out of emails. That’s how it is. And it is the need of the hour that you accept this fact and move ahead.
But make no mistake: customer retention is important, and plays a vital role in determining the success of your brand. Thus, no matter how bogged down you feel, it is necessary to rise and shine.
Do you need more inspiration? Here are a few important stats which clearly point out as to how important it is to reduce newsletter unsubscribe rates:
- InsightSquared revealed that acquiring a new customer could cost you 5-25 times more than retaining an existing one.
- If you can manage to reduce your churn rate by just 5%, you can actually end up increasing your profits by 25% to 95%.
Although it is almost impossible to stop readers from opting out of your newsletters, you can do your little bit and reduce the newsletter unsubscribe rate. We will tell you how.
Having a double opt-in form
You might not have seen this coming but it is true that a lot of users subscribe to your newsletter without actually knowing. They might be browsing your website and checking it out when they accidentally press the subscribe button, and whoa! It is done.
What follows next is not-so-pleasant. As you start sending them newsletters, they feel irritated as this is what not they subscribed to intentionally. The result? They choose to opt-out of your emails, and here you are with high unsubscribe rates!
The solution? Easily create a double opt-in subscription form with Mailpro. This way, once they have subscribed to your newsletter on your website, they will also have to reconfirm their subscription via an email sent to their link.
It helps you in two ways – it provides you with only those subscribers who are genuinely interested in your newsletter and additionally ensures that you are in line with the new General Data Protection Regulation (GDPR).
Sending highly-targeted emails by segmenting the subscriber list by interest
To excel in your email marketing strategy, it is essential to keep yourself in the shoes of your subscribers.
How bad do you feel when you subscribe to a newsletter with high hopes and all you get is trashy content with no relevance to your preferences and interests?
This is exactly how your subscribers feel, and this is the third most common reason why people unsubscribe to newsletters.
The ideal solution here is to send highly targeted emails based on segmentation. You can choose to segment your subscribers right after they have joined your subscriber-list. Mailpro helps you do this by organizing your contacts into address books. You can install Mailpro subscription on your website to subscribe the users and automatically integrate the collected contacts to your account.
Additionally, you can also upload your own subscribers’ list and segment them.
Quality over quantity
Let’s face it: a lot of readers choose to unsubscribe to the newsletter because they were receiving them way too often. There is a large number of companies who send just one email every week. A lot of them even mention in their subscription form. Then, there are others that send one email every day. There also exist companies that send multiple emails every day, and this is perhaps where they go wrong.
Although sending too many emails in a short period of time is not a good idea, a lot of marketers disagree. The golden rule of thumb is to focus on quality over quantity. Make sure that you do not compromise on your content in a bid to send frequent emails.
Further, also keep a close eye on your metrics. Check what is working out and what is not and frame a strategy accordingly.
Personalize each message
Nothing beats the power of personalization. Do you remember how great do you feel when you received a Happy Birthday email on your birthday? Or an email providing you with men’s gift suggestions near to your boyfriend’s birthday? Undoubtedly, you feel special, and this is what your subscribers feel when you personalize the newsletter for them.
Believe us, it is not difficult to personalize your email. You can do it effectively using dynamic fields of Mailpro. Easily add dynamic elements in your newsletter and choose from 500+ templates.
That’s all! Didn’t we say that it is not rocket science to reduce the newsletter unsubscribe rate? All you need to do is discover new ways to keep your readers engaged.
What are your views on this? Let us know in the comments below.
How to Increase Clicks on your Christmas Newsletter?
If you are on this page, chances are that you are trying to put together a Christmas newsletter for your clients and customers. Sending Christmas newsletters will be of no use if most of your customers don't even click on it. Therefore, we have a few tips in this guide that will help you increase clicks on your Christmas newsletter. Read on to find out more.
Personalize the newsletters
With your Christmas newsletter, you can market your products and services to your customers in an effective manner. To make a newsletter more effective, it is better that you customize it. This will help you compete with your competitors.
If you want to catch the attention of your customers, your Christmas newsletter should be customized. Based on the needs wants and interest of your customers, the aim of your personalized Christmas newsletter should be to:
- Boost click-through rate
- Remain relevant
- Increase the conversion rate
- Make the marketing campaign more effective
- Improve the customer relationship
Best time to send it
Ideally, you should send your Christmas newsletter a few days before Christmas. This will help you provide guaranteed delivery of your products before Christmas. The best days for sending the newsletter are Tuesday, Wednesday, and Thursday after 12pm.
Sending the newsletter on Monday before 12:00 p.m is not a good idea because users tend to delete emails that they think are not important when they start their work on Monday mornings. So this is important to keep in mind.
Create a Compelling headline
The headline of your newsletter should be compelling enough so that more and more users click on it. With the powerful headline, you can:
- Trigger interest of the customers
- Increase click-through rate
- Boost readership
- Promise a benefit
Remember: you should never use the term "newsletter" in the subject line as it may decrease the click rate by 40%, according to many email marketing studies.
Consider the recipients
Before getting started on your newsletter, make sure you consider your audience. You may want to address your customers directly as if you are sitting in front of them. This way, your content will be more engaging and your customers will be more likely to develop an interest in your offers. This will result in a higher rate of conversion.
Include a Preview
Most email inboxes provide a preview of the content of each email. Therefore, if your emails don't provide a preview, chances are that most of your customers or recipients will just ignore your newsletter.
Therefore, it is better to use a digital marketing software program to create a short preview of your Christmas newsletters. A couple of lines will be enough to provide a teaser to convince your customers and increase the click rate.
Focus on The Body of the newsletter
The body of the newsletter should consist of scannable sections. This will not only make it easier for you to produce your newsletter it will also help your readers scan through your newsletter.
As a matter of fact, you can use different Christmas newsletter templates to streamline the entire process. Given below are some ideas for your Christmas newsletter.
- Introduction: Keep the introduction short and sweet. You can also start with a strong statement or question.
- Include a story: Narrate a Christmas story from your staff.
- Success stories: Include a few client success stories to showcase their achievements.
- Highlight your best practices: In this section of your newsletter, you can highlight your best practices and opinions. For instance, you can share expert opinions, news about changes in the industry, or other industry news that may be interesting for your customers.
- Lifestyle: You can also recommend your clients a good book that they can read on Christmas Day.
Design and Images
Don't forget to include your business logo and a few vibrant background colors. Based on your brand colors, you can choose from a lot of templates. With these templates, you can make sure that your Christmas newsletter is formatted properly based on the devices your customers are using.
If your content is long-form, you can place a URL link or you can add include a "read more" button on the bottom of the page. This link should take your readers to the news page of your site or your blog.
Your Christmas newsletter should also contain images so that it creates more engagement. If your newsletter is engaging, your customers will share it with their friends which will increase the click rate father.
However, using too many images is not a good idea. You can use a few images to break up the content of your newsletter. What sets your firm apart from others is the personal connection you have with your customers. Therefore, you may add your photos as well as the photos of your staff members.
Follow the Rules
If you are sending your Christmas newsletter to or large number of customers, make sure you have their permission. You may leave an "unsubscribe" link at the bottom of the newsletter page. It is even better if you inform your recipients why they are receiving these emails from you.
Send a Test
Lastly, before you send the newsletter to your customers, do a test by sending this Email to yourself. Read through the newsletter to check for spelling and grammar errors. This will make sure your newsletter is designed well and is free of glaring spelling and grammar errors. If left, these errors will create a bad impression on your recipients.
To cut a long story short, if you want to make your Christmas newsletter more compelling to increase the click rate, make sure you follow the tips given in this article. Hopefully, these tips will help you get the most out of your newsletters this Christmas.