Countdown Timers in Newsletters Motivate People to Take Urgent Action
Emails and newsletter are not the most advanced marketing tools, but they do a great job in building customer interactions. Where social media and advertising help businesses reach out to a large group of customers, emails help in building a personal relation with individuals.
However, the effectiveness of email marketing relies on how smartly a business utilizes it. One of the best ways to motivate your audience to take your emails seriously is by using countdown timers in your newsletters.
Before we explain the benefits of countdown timers in emails, we first need to understand why these timers are so important in the first place.
Why Are Countdown Timers In Newsletter So Important?
Can you remember the last time your mind was completely still and free of all thoughts? Trying to remember something like that is itself a thought process. Our brains are working 24x7, thinking and processing loads of information every second. Since we can’t fit every bit of information in our mind, we mostly remember things that are important, serious in nature, or urgent.
And even when things are urgent, we still have to face a mental battle – something we like to call “Procrastination vs. Panic.” A lot of people get trapped in this battle. They put things off and procrastinate until the last minute, and only take action when panic starts to kick in. Even urgent things skip our mind until there’s only a little time left.
Most emails are read but don’t get any response because they are just a piece of information for people. If you want to push customers to take action, your email must have a sense of urgency, and a deadline to remind them that they don’t have much time. Can you think of any easier way to do this than by simple putting in a countdown timer?
So the bottom line is that countdown timers are very important for newsletters because they add the aspect of urgency to your emails.
Benefits of Countdown Timers in Emails and Newsletters
Let’s take a look at the benefits of adding countdown timers in emails.
Attracts visual attention
Let’s say a business has decided to sell their products for a huge discount for a limited time. They draft an email notifying the customers to take advantage of the offer. Many customers receive the mail and open it. They proceed to read the subject, perhaps the first few lines, and then they close the mail thinking it’s not important.
You must have done this many times as well. It may be because you were busy, or you were so distracted that you didn’t pay attention. Whatever the reason may be, a lot of people quickly ignore emails if it’s not from work or someone they know.
Add in a countdown timer to the same email, and the results will be very different. When a person opens the email, the first thing that will catch their attention is that timer. So in just a few seconds, the countdown timer will serve its first purpose – driving attention to the email.
Now that your email has managed to capture the reader’s attention, the next thing you want is to make the customers curious. Continuing the same example as discussed above, what will happen when a person receives an email that has a big countdown timer which caught their attention? It’s simple – they will be curious.
They’ll see the timer and want to know what is that the timer is counting down. With a countdown timer, your emails will not just grab attention but capture your customer’s interest too. And if they are interested in your email, that’s already a much better response than having your emails ignored.
Influences their decision by creating a sense of urgency
You’ve already managed to make your customers curious. Next, they’ll read the content of the email so they can make a decision. After reading the mail and checking out whatever it is that you’re offering, they have to decide if they want it or not. Countdown timers play a major role in influencing their decisions.
Remember the part above where we talked about urgency, panic, deadlines, and how it motivates people to act? The timer will give people an immediate idea about how much time is left for them to act. It gives them a deadline and a reason to act urgently before the valuable offer expires.
Creates a fear of missing out
Have you ever been in a situation where you do something that you weren’t interested in, just because you didn’t want to miss the opportunity? For example, your friend is shopping and you tag along, but don’t plan to buy anything yourself. Then you see a pretty dress that is being sold at 50% discount and you buy it because you don’t want to miss the offer.
A countdown timer will do the same for your emails, what the ‘50% off’ tag did for that pretty dress in the above example. Countdown timers tell people that what you’re offering is scarce, cheaper than usual, or available for a limited time. Even those who are not interested in the offer may end up getting it just so they don’t miss out.
Some tips to use countdown timers properly
If you want to make the most out of countdown timers, there are a few things that must be considered.
- Be honest. If you are advertising false offers, are creating fake deadlines with the timers just to boost sales - this is dishonest and very unethical as a business method. Don’t put these timers just for the sake of influencing your customers.
- Add timers to genuinely interesting offers. The countdown timer will definitely create a sense of urgency. But they won’t be effective if what you are offering is not interesting. The effectiveness of the timers will depend on how exciting your offer is in the first place. That is why you will see that these timers are used most often for discounts, vouchers, coupons, and festive sales.
- Make your timer as eye-catching as possible.
- Use the countdown timers more towards the end of your offer. For example, if your business is organizing a festive sale, the timers will be more effective towards the end of the sale. The less time the customers have, the more motivated they will be to make a purchase.
A countdown timer is not a magical button that will give you a positive response for any email sent to customers. They need to be used at the right time for the right reasons. When used properly, they can significantly improve your sales and revenue.
Now that you know the basics of a countdown timer, and why you should include it in your newsletter, it makes sense to integrate the timer with your newsletter. How do you do that? Mailpro will help out. Check now.
How to Grow Your E-Mail List through Social Media?
Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks. But true is that e-mail is still the first means of choice in corporate and customer communications.
But it is also true that social networks such as Twitter, Instagram, Facebook, or Xing offer countless opportunities for companies. Be it a higher level of awareness, customer loyalty, advertising, or direct sales - many things are possible with social media.
Therefore, in this post, you will learn how to connect your e-mail marketing to the social networks to grow your contact list and to bind your existing customers even more closely to your brand.
Why You Should Link E-Mail Marketing With Social Media?
Twitter, Facebook, Instagram, YouTube, and Xing is the list that can be continued indefinitely. There are now so many new platforms that are used by different audiences.
And all the social media mentioned have an advantage over traditional e-mail: the public.
Share company or industry news, and then reach a broad audience with a short, simple post that can interact with you. Not only this is an excellent way to improve your reach and position your business as an expert in your field, but you will also be in direct contact with your customers.
But how do you manage not to lose track of a large number of different platforms with the right approach?
As in any other form of marketing, you should first explore your target audience. Who cares about your brand and your products? Do you work in B2B or B2C?
In the next step, you will find out which social media your target group prefers to use. While a broad audience visits YouTube, a younger audience is mostly found on Instagram.
In all cases, it makes sense to combine e-mail marketing and social media to cover as many channels as possible and thus address a larger audience. This, in turn, will translate into a rising ROI.
How to Build E-Mail Lists with Social Media?
Reach and expert status are excellent and useful.
But let's be honest, e-mail marketing is all about an optimally functioning and growing contact list. That's why the primary focus should be on how social media helps you attract new subscribers to your newsletters.
Despite numerous data scandals, the American platform is still a heavyweight among the new social media. According to the latest figures, about 1.52 billion people use Facebook every day, 381 million of them in Europe alone.
If you still can not convince these numbers, and you still doubt the benefits of a corporate page on Facebook: 90 million small and medium-sized businesses already use this opportunity.
And it's worth it.
Platforms like Facebook allow you to present the human side of your business. Users are familiar with Facebook and the features and do not have to click through a foreign website to get the information they want.
But how can your Facebook page help you recruit new leads for your e-mail marketing?
Free advertising for your newsletter
First, simply redirect your Facebook subscribers to your registration page. All you have to do is place a Call to Action Button (CTA) under your Facebook banner.
To do this, click on the blue button below your title picture on your page (this will only be displayed to you as a page administrator). You can then choose the action you want (Contact, Buy Now, Learn More, to name a few).
Second, since you only have one CTA under your banner, it must be selected according to your needs. If you would like to extend your e-mail contact list, we recommend choosing the "Register" button.
Third, you can then insert the URL of your registration page: Visitors to your Facebook page can now subscribe to your newsletter with just three mouse clicks.
In this way, you will be able to promote and grow your e-mail contact list for free with Facebook.
Paid Facebook Ads
Your e-mail contact list can grow organically with social media. You can display the corresponding ads and get into the newsfeed of your target group in this way.
Twitter also provides a great way to link your social media channels to your e-mail marketing and to expand your contact list. And with the lead generation cards, which are similar to the principle of Facebook Ads.
These cards are paid ads (while at least the Facebook CTAs are free). The different settings allow you to reach specific target groups (gender, location, languages).
In just a few steps, you have created such a Lead Generation Card:
First, to create a Lead Gen Card on Twitter, go to their profile picture and select the "Twitter Ads" option.
Second, create a new campaign and select your desired campaign destination. To promote your website/landing page is especially "Website clicks or conversions." You can now define and create new Lead Generation Cards.
Third, choose the Audience and Budget and create a memorable CTA. Write an appealing message, add a visual element (tweets with pictures for better results), and select the appropriate link depending on the objective.
Fourth, select the URL of your newsletter sign-up page if you are aiming to grow your e-mail contact list.
Despite the platform's swiftness, Twitter is an excellent channel to promote your e-mail list and connect your e-mail marketing to this social network.
When it comes to linking social media and e-mail marketing, the two social networks Xing and LinkedIn are most obvious. They are great for maintaining business relationships and finding tailored audiences.
Here's the opportunity to use your connections and contacts to build an audience.
Tip: On Xing, you can set up your page for your business, build a community, and keep it up to date.
For example, you can export the e-mail addresses of your network to an Excel format and send personal e-mails to invite your contacts to subscribe to your newsletter. However, this can be a very lengthy process.
As mentioned earlier, having your company and you personally as an expert in a particular area is a great advantage.
This means that your voice resonates with your community. This, in turn, means that you share interesting content and point to trends in the industry.
Therefore, every time you share content on your LinkedIn page or XING, you should add an invitation to subscribe to your e-mail by including a link to your sign-in page. So you can make more users aware of your newsletter.
To provide visual content, use one of the largest and most widely used platforms. You should provide video tutorials to users to help them understand how to use your products and services.
YouTube is the second most used search engine in the world and is used by 1.5 billion people a day - also, 75% of all executives watch weekly business-related videos. This is a chance you should not miss. Videos are popular and are a strong marketing trend - your audience will also be guaranteed to watch your videos.
You can use such videos to grow your e-mail contact list. How?
Frequently and widely used channels like YouTube allow you to add annotations and maps to your videos.
You can easily add links at the end of your video tutorials.
You can provide this information through your channel settings. After adding your domain to your YouTube account, you can integrate your link. It's as simple as that. Be sure to create an engaging message to convince viewers to subscribe to your newsletter.
Phrase like, "Would you like to know more about our product? Then subscribe to our newsletter "is recommended.
Instagram offers you the opportunity to present your brand to a younger audience. To enlarge your e-mail list with Instagram, you should, in a first step, create the necessary conditions for your followers to learn about the offer of a newsletter.
An excellent opportunity for this is, for example, the insertion of a registration form in the page description.
The next step is to animate your audience to interact. Possibilities for this would be:
- Special promo codes for Instagram users
- Free downloads
- Photos that excite to tag friends
The goal is to promote your company, your brand, and your products. For this, you use word of mouth, which can develop on platforms like Instagram very quickly in your favor.
Stay up-to-date, regular post photos, and especially stories to stay in both the newsfeed and remember your followers - it'll be worth it.
Once you have built up a community, you will be provided with up-to-date news about new products, offers, and exclusive discounts for Instagram followers.
But beware: you should not shoot all your powder on your social media channels. If you already publish and deploy all actions on a single platform, you will have difficulty promoting the added value of your newsletter.
Therefore, you should divide discount codes, competitions, etc. in such a way that you can at any time point out the merits of your newsletter and its added value.
Instagram is a great way to promote your e-mail contact list with visual content - take this opportunity.
How to avoid spam filters in E-mail Marketing?
All companies should know about how to overcome spam filters in e-mail marketing, but the reality is that they still mistake in the mass sending of e-mails.
When you have a low opening rate in the campaign, it is very likely due to filters they have rated the message as spam.
Surely you would have received in the inbox commercial messages from companies, brands, or websites that make you think where they got your e-mail because you do not remember subscribing or signing up for their newsletter.
Well, the explanation to this case is very simple; today, there are still many companies that make the serious mistake of buying databases with the sole purpose of selling their products or services.
The terms junk mail and junk message refer to unauthorized, unwanted, or unknown sender messages massively sent to a list of people. For this reason, this excessive behavior is called spamming.
Hence, if you want to succeed in e-mail marketing campaigns to avoid dying on the blacklist, you have to create the optimized content and format that will make the subscriber fall in love.
Now, how you can build up an e-mail contact list using social media according to the latest data protection laws - GDPR. Here, comes the role of Mailpro – the e-mail marketing software tool, which is compliant with GDPR and manages your private data.
Mailpro supports you in various steps and provides the necessary functions. With Mailpro, you can create newsletter, manage the contacts, run the e-mail marketing campaigns, e-mail automation, SMTP Relay Server, analysis of campaign statistics and reporting, routing and deliverability, and other advanced features. Today, this free emailing software is used over 150,000 associations, both small and medium-sized ventures. Mailpro compliance with GDPR assures the privacy and integrity of the data and customers.
You now know how to connect your social media channels with your e-mail marketing and what advantages this strategy has. But even with the best social media campaign to build your contact list, it is essential that you observe and obey the legal framework.
Advantages of Sending New Year Newsletters
Newsletters are one of the most popular methods for reaching out to your target audience in the ecommerce industry. What is its main purpose? It simply communicates a small message about the company such that the users remember it when they shop online!
The New Year period is rather exciting since all the users are engaged and ready to splurge! January is an active month and this could be your chance to make use of it!
Here are some advantages of sending out New Year newsletters and some ideas on how you could make the most out of this opportunity!
One of the best chances of building a relationship with your customers online is to send out frequent newsletters. This is especially true around the time of the New Year. This is when everyone is celebrating and welcoming the New Year.
When you communicate with them during this period, you show you care and are active during the festivities. This need not be a very informative newsletter. All you could do is extend your greetings and convey a few changes about your ecommerce portal. That is sufficient to get their attention!
The end of December is the season of festivities and this is the time when a lot of users resort to ecommerce portals. Shopping and gifting are common concepts during this time. Thus, when they are scanning through pages on the internet looking for products of their liking, it is imperative that you leave an impression on them with a newsletter.
In this way, they will remember you when they are looking for something online! Brief product-related information works to your advantage here! All of these contribute towards increasing the sales of the ecommerce brand around the beginning of the year.
Gearing up for February
Studies suggest that February has the highest advertisement opening rates for the ecommerce industry. This means that the users are most likely to go through a commercial in February. The open rate stands at about 17.9% at present.
So, it is best to connect with your audience in the first few weeks of the year with a newsletter such that they remember you when February comes. You are gearing up for the upcoming active month by connecting with the users in advance.
Sales post-Black Friday
Black Friday marks the end to the second last month of the year. Reports claim that customer reactivation emails or win-back emails generated 106% more sales during the Black Friday period as compared to the rest of the year.
But what happens after that? Are you content to just meet your sales target or do you want to achieve more? Dealing with heightened sales during Black Friday is exciting. But prepare yourself to increase sales in December and January with the New Year newsletter when you connect with potential buyers!
Build a social media image
Almost all ecommerce portals depend highly on social media behaviors. This is the one chance they get to form a personal connection with their customers and also spread information about the company.
And it is not surprising to know that social media is rather active during the end-of-the-year festivities. Thus, releasing New Year and festival newsletters on these portals could act to your advantage. You are harnessing their attention when they are generating maximum traffic on social media sites.
Considering the fact that 73% of marketers have positively acknowledged the effect of social media on their business, New Year newsletters are quite the excitement!
Know your target audience
Not everyone on the list of internet users needs every kind of product available online. There is always a segmentation denoting the audience’s reaction to different varieties of products in the commerce platform.
Releasing New Year newsletters could be an interesting method to understand your target audience. For instance, if you release a New Year communication about a certain type of a product, and only 10% of the total viewers actually react on it or act on it, you know you have a small cluster actually interested in the product category.
The next time you market your products, you would be aware of this distinction!
So Are You Ready to Send New Year Newsletter?
With this in mind, if you want to trigger a New Year email marketing campaign, now is the best time to plan things and get started. Don’t forget to check out New Year newsletter templates from Mailpro for effortless planning and strategizing.
4 Advanced Ways to Reduce Newsletter Unsubscribe Rates
Whether you admit it or not, you can’t please everyone. There will always exist people who will unsubscribe to your newsletter and opt-out of emails. That’s how it is. And it is the need of the hour that you accept this fact and move ahead.
But make no mistake: customer retention is important, and plays a vital role in determining the success of your brand. Thus, no matter how bogged down you feel, it is necessary to rise and shine.
Do you need more inspiration? Here are a few important stats which clearly point out as to how important it is to reduce newsletter unsubscribe rates:
- InsightSquared revealed that acquiring a new customer could cost you 5-25 times more than retaining an existing one.
- If you can manage to reduce your churn rate by just 5%, you can actually end up increasing your profits by 25% to 95%.
Although it is almost impossible to stop readers from opting out of your newsletters, you can do your little bit and reduce the newsletter unsubscribe rate. We will tell you how.
Having a double opt-in form
You might not have seen this coming but it is true that a lot of users subscribe to your newsletter without actually knowing. They might be browsing your website and checking it out when they accidentally press the subscribe button, and whoa! It is done.
What follows next is not-so-pleasant. As you start sending them newsletters, they feel irritated as this is what not they subscribed to intentionally. The result? They choose to opt-out of your emails, and here you are with high unsubscribe rates!
The solution? Easily create a double opt-in subscription form with Mailpro. This way, once they have subscribed to your newsletter on your website, they will also have to reconfirm their subscription via an email sent to their link.
It helps you in two ways – it provides you with only those subscribers who are genuinely interested in your newsletter and additionally ensures that you are in line with the new General Data Protection Regulation (GDPR).
Sending highly-targeted emails by segmenting the subscriber list by interest
To excel in your email marketing strategy, it is essential to keep yourself in the shoes of your subscribers.
How bad do you feel when you subscribe to a newsletter with high hopes and all you get is trashy content with no relevance to your preferences and interests?
This is exactly how your subscribers feel, and this is the third most common reason why people unsubscribe to newsletters.
The ideal solution here is to send highly targeted emails based on segmentation. You can choose to segment your subscribers right after they have joined your subscriber-list. Mailpro helps you do this by organizing your contacts into address books. You can install Mailpro subscription on your website to subscribe the users and automatically integrate the collected contacts to your account.
Additionally, you can also upload your own subscribers’ list and segment them.
Quality over quantity
Let’s face it: a lot of readers choose to unsubscribe to the newsletter because they were receiving them way too often. There is a large number of companies who send just one email every week. A lot of them even mention in their subscription form. Then, there are others that send one email every day. There also exist companies that send multiple emails every day, and this is perhaps where they go wrong.
Although sending too many emails in a short period of time is not a good idea, a lot of marketers disagree. The golden rule of thumb is to focus on quality over quantity. Make sure that you do not compromise on your content in a bid to send frequent emails.
Further, also keep a close eye on your metrics. Check what is working out and what is not and frame a strategy accordingly.
Personalize each message
Nothing beats the power of personalization. Do you remember how great do you feel when you received a Happy Birthday email on your birthday? Or an email providing you with men’s gift suggestions near to your boyfriend’s birthday? Undoubtedly, you feel special, and this is what your subscribers feel when you personalize the newsletter for them.
Believe us, it is not difficult to personalize your email. You can do it effectively using dynamic fields of Mailpro. Easily add dynamic elements in your newsletter and choose from 500+ templates.
That’s all! Didn’t we say that it is not rocket science to reduce the newsletter unsubscribe rate? All you need to do is discover new ways to keep your readers engaged.
What are your views on this? Let us know in the comments below.
How to Increase Clicks on your Christmas Newsletter?
If you are on this page, chances are that you are trying to put together a Christmas newsletter for your clients and customers. Sending Christmas newsletters will be of no use if most of your customers don't even click on it. Therefore, we have a few tips in this guide that will help you increase clicks on your Christmas newsletter. Read on to find out more.
Personalize the newsletters
With your Christmas newsletter, you can market your products and services to your customers in an effective manner. To make a newsletter more effective, it is better that you customize it. This will help you compete with your competitors.
If you want to catch the attention of your customers, your Christmas newsletter should be customized. Based on the needs wants and interest of your customers, the aim of your personalized Christmas newsletter should be to:
- Boost click-through rate
- Remain relevant
- Increase the conversion rate
- Make the marketing campaign more effective
- Improve the customer relationship
Best time to send it
Ideally, you should send your Christmas newsletter a few days before Christmas. This will help you provide guaranteed delivery of your products before Christmas. The best days for sending the newsletter are Tuesday, Wednesday, and Thursday after 12pm.
Sending the newsletter on Monday before 12:00 p.m is not a good idea because users tend to delete emails that they think are not important when they start their work on Monday mornings. So this is important to keep in mind.
Create a Compelling headline
The headline of your newsletter should be compelling enough so that more and more users click on it. With the powerful headline, you can:
- Trigger interest of the customers
- Increase click-through rate
- Boost readership
- Promise a benefit
Remember: you should never use the term "newsletter" in the subject line as it may decrease the click rate by 40%, according to many email marketing studies.
Consider the recipients
Before getting started on your newsletter, make sure you consider your audience. You may want to address your customers directly as if you are sitting in front of them. This way, your content will be more engaging and your customers will be more likely to develop an interest in your offers. This will result in a higher rate of conversion.
Include a Preview
Most email inboxes provide a preview of the content of each email. Therefore, if your emails don't provide a preview, chances are that most of your customers or recipients will just ignore your newsletter.
Therefore, it is better to use a digital marketing software program to create a short preview of your Christmas newsletters. A couple of lines will be enough to provide a teaser to convince your customers and increase the click rate.
Focus on The Body of the newsletter
The body of the newsletter should consist of scannable sections. This will not only make it easier for you to produce your newsletter it will also help your readers scan through your newsletter.
As a matter of fact, you can use different Christmas newsletter templates to streamline the entire process. Given below are some ideas for your Christmas newsletter.
- Introduction: Keep the introduction short and sweet. You can also start with a strong statement or question.
- Include a story: Narrate a Christmas story from your staff.
- Success stories: Include a few client success stories to showcase their achievements.
- Highlight your best practices: In this section of your newsletter, you can highlight your best practices and opinions. For instance, you can share expert opinions, news about changes in the industry, or other industry news that may be interesting for your customers.
- Lifestyle: You can also recommend your clients a good book that they can read on Christmas Day.
Design and Images
Don't forget to include your business logo and a few vibrant background colors. Based on your brand colors, you can choose from a lot of templates. With these templates, you can make sure that your Christmas newsletter is formatted properly based on the devices your customers are using.
If your content is long-form, you can place a URL link or you can add include a "read more" button on the bottom of the page. This link should take your readers to the news page of your site or your blog.
Your Christmas newsletter should also contain images so that it creates more engagement. If your newsletter is engaging, your customers will share it with their friends which will increase the click rate father.
However, using too many images is not a good idea. You can use a few images to break up the content of your newsletter. What sets your firm apart from others is the personal connection you have with your customers. Therefore, you may add your photos as well as the photos of your staff members.
Follow the Rules
If you are sending your Christmas newsletter to or large number of customers, make sure you have their permission. You may leave an "unsubscribe" link at the bottom of the newsletter page. It is even better if you inform your recipients why they are receiving these emails from you.
Send a Test
Lastly, before you send the newsletter to your customers, do a test by sending this Email to yourself. Read through the newsletter to check for spelling and grammar errors. This will make sure your newsletter is designed well and is free of glaring spelling and grammar errors. If left, these errors will create a bad impression on your recipients.
To cut a long story short, if you want to make your Christmas newsletter more compelling to increase the click rate, make sure you follow the tips given in this article. Hopefully, these tips will help you get the most out of your newsletters this Christmas.
7 Email Marketing Mistakes that We Saw in 2019
Email marketing is an ideal marketing solution for all kinds of businesses and startups. According to the 2018 studies by DMA, the marketing platform served an ROI of almost $32 for every dollar you spend on it.
Another study by Emarsys revealed that 81% of SMBs rely on email for customer acquisition medium while approximately 80% prefer it for retention.
However, not everyone who employed email marketing got the expected results, mostly due to some common mistakes like the following.
Mailpro can help you to avoid these mistakes and build the market you want. They have a powerful server and interactive website feature that you can use.
No Call-To-Action in Newsletter
Call to action is the simplest way to provoke the customer to take action or click a website link. It is the element of a newsletter that is responsible for converting the potential lead to a customer. Using these buttons practically increases your click-through rate by almost 50%.
Mailpro button builder can help you to integrate these call-to-action buttons into your newsletters. We have an advanced newsletter editor that enables you to design newsletter with several types of CTA buttons including, classic HTTP links, Secure HTTPs links, call me links, SIP, FTP, and Skype links. The Mailpro button builder also has options for 'Call me' links to integrate phone call and 'chat' link for Skype chat.
The editor also allows you to customize these buttons according to the newsletter theme and type. You can choose different kinds of shapes, sizes, alignments, font sizes, backgrounds, colors, and borders. Moreover, we create these CTAs using HTML, which makes them a lot lighter than the standard image buttons. They load much faster and can appear even when the email program can't display images.
Using Heavy Newsletters
Creating a highly interactive email that is full of appealing graphics is the first instinct of every marketer. They think that the graphics and images can excite their consumers for better click-through rates. While these things do have benefits, they don't always work.
A majority of the time, they just bulk up the email newsletter. As a result, the newsletter loads so slow that users simply ignore it and move on. Therefore, always try to optimize the content of your email newsletter. You can start off by making the email small and using a simple text format. Further, you can optimize the images and other graphics on the email for better performance and loading speed.
Moreover, a lot of consumers use text-only mode for their email inbox, so you will need a plan 'B' to deal with such users. For instance, you can add some relevant text around the image and use some ALT text for it. This way, even if the image fails to load, users will at least have an idea of the missing content.
Non-Mobile Friendly Newsletters
Not everyone accessing your email or website use a desktop; a majority of them depend on other tablets and other smart devices for it. Statistics say that over 80% of the emails you send are accessed through these smart devices. It means that a newsletter that is not multi-screen responsive loses more than half of its potential audience.
The mailpro newsletter builder is a one-shot solution for the optimization you require. It can create emails that can load on any screen with the same speed and readability. It can easily decrease the bounce rate of your emails.
The best part is that you don't need any type of programming code or redesigning for it. The newsletter will automatically adapt the images, content, and graphics for the mobile devices that are accessing them. We also have a pre-virtualization tool that will help you to check the result after the optimization before sending them.
Moreover, this newsletter builder also provides predesigned responsive templates and also supports drag and drop base customization for designing the newsletters. We have distinct newsletter themes for almost every business, event, and offer,
Bad Subject Lines
The email subject lines are the most critical part of the email that you send. It is the element that becomes visible to the user even before he/she opens your email. In fact, in many cases, the line you write will have a direct effect on whether the users open up the email or delete it. So, you have to focus on keeping your subject line interesting short and yet direct toward your main goal.
You can also consider optimizing it with catchy words and CTAs like 'buy now' or 'free.' Using a date or time to create a sense of urgency is also a good plan. It will make the customer curious about the offer and will persuade them to act fast. Similarly, if you want to keep it simple, using a short teaser of the whole email is the best strategy. A touch of humor and uniqueness is also beneficial.
Other than these aspects, you can also pay attention to the words you are using. You can also use an anti-spammer tool to prevent lines that are more prone to be marked as spam.
Treating Everyone Equally
Not all the subscriber of potential customers in your email list has the same requirement and daily routine. Some may access the emails multiple times in a single day, while a lot of others would want the emails to be a weekly or monthly thing. Similarly, some would want to know about new arrivals while others will be more interested in discount coupons and daily deals.
If you are using the same type and timing of messages for everyone, it makes your email less valuable. Over 60% of the people will delete an email if they find it irrelevant. Moreover, 27% of them will unsubscribe your emails, and 23% will even mark it as spam. It won't just harm your email marketing return but can also drive away a potential customer forever.
Therefore, always create a categorization system for this aspect. You can sort the potential client based on their age, location, interest, language, and many more criteria. Their past searches and purchase can also help you to anticipate their interests and customize their emails. It is also an ideal plan to ask the subscriber about their preference while signing up.
Non Personalized Emails
Tailoring the email newsletter for individual users or groups is a considerable part of email marketing. A study by eConsultancy reveals that over 74% of marketers believe that personalization can enhance customer engagement rates. Adopting this personalization in your email campaign can increase the ROI and help you to expand your email subscriber list.
You can easily implement personalization in your newsletters with Mailpro personalize your newsletter .The process is very simple and straightforward. You have to add the details of the contact while uploading the address list and also create customization fields for them. The tools allow 25 fields, including last name, class, type, first name, and more. It also allows you to create fields for coupons and offers.
Once you have the list, you can use these fields to categorize the contact and send newsletters according to it.
After this initial categorization, you can simply select the location to attach this dynamic element in your newsletter. Just select the spot, click on the icon, select the field you want to add, and you are good to go.
Further, we also allow you to add these customization fields to your email subject lines.
Broken Links In Newsletters
Spamming is one of the biggest reasons for low click-through rates of your emails. The marketing industry accounts for over 70% of the total spam emails on the internet. The problem can occur due to many problems, including low engagement rates, misleading subject lines, and low mailbox usage.
However, the biggest reason for this issue is your own content. Almost ¾ of your emails end in spam boxes due to the content of your newsletter. The mailpro antispam test can help you decrease these spamming rates. The free tool can test the emails for error and other problems before you mail them. With this tool, you can ensure that there are no broken links or heavy messages in your email.
The anti-spamming tool also controls the image or text ratio and also eliminates the spam words for enhanced results. In the end, this tool also provides you a spam score as a confirmation of the progress.
Another good part of the tool is that it is very simple to use. You can access it by clicking the 'check spam' option in the message listing.
The Final Words
Mailpro is the best service for enhancing the results of your email marketing campaign. We can help you to avoid the common errors and get the very best of your campaign.
Ask for more information on the Mailpro email marketing tools or signup on Mailpro account and enjoy 500 free credits for the services.
The Best Email Marketing Strategy of 2020
Email marketing is making its presence felt. It is constantly adjusting, adapting, and advancing in unison with the everchanging business landscape, and is governing the online marketing industry more than ever.
According to an estimate by Marketo, checking one’s email is the number one activity on the internet. As many as 94% of internet users get online just to check their emails. Undoubtedly, emails have emerged to become an important part of our culture and this is why they provide a steady return on investment, of around $39.40 on each email.
About 247 billion emails were sent per day in 2010 and this number is expected to reach 307 billion by 2020.
These figures should be more than enough motivation for you to start employing email marketing strategy in 2020. So what should you prepare for and what’s in the pipeline in the coming year? Let’s have a look.
Have a clean contact list
When you are about to kick start your email marketing campaign, one obvious question that will pop up in your mind is – do I have a list of contacts to send the emails? This makes it imperative to have a clean contact list.
While you might feel tempted to buy databases from third parties or email people randomly after having gathered their email addresses from all over the place, the golden rule is to ensure that you do not spam.
Undoubtedly, it makes no sense to shoot a promotional email to a German when you are an ecommerce store based in Australia that only offers national shipping and deliveries.
What’s more, when you send targeted emails only to the target audiences, it also boosts your open rates and click rates tremendously, thus helping you in achieving your goals.
To get high-quality contacts and to have a clean contact list, you must entice your users to subscribe to your newsletters. Mailpro can help you here. Mailpro helps you create an online form where your customers can subscribe to your newsletters easily.
Segmentation at its best
With smart customers arises the need for smart email marketing strategies that can be personalized as per the preferences and behaviors of said customers. For this reason, it is highly recommended to segregate your customers dynamically based on real-time data.
This will enable you to update the customer contact list based on the previous interaction of the customers with your website, and target them accordingly.
Mailpro is an amazing tool that helps you segregate your emails based on the address file. You can create your address file internally, segregate it, and keep everything well-organized.
Mobile-friendly and easily-accessible emails
The least you would ever expect is to send emails that are not mobile-friendly and not accessible to your users. The result? All your efforts go down the drain, and you never get to enjoy the expected traction from your users.
The need of the hour is to design your emails in such a way that they can be read by all your target audiences, irrespective of the screen size they view the emails on. Additionally, as an added step, you could also design your emails so that they can be well-understood by those with special needs.
As 2020 is expected to be a year of big innovation in regards to powerful email coding techniques, make the most out of it by designing readily-accessible mails. Use alt-text for every image that you use in your email so that even your visually impaired subscribers can understand what the email is about through screen readers.
You can design your responsive newsletters and emails with Mailpro which provides you with quick access to responsive email templates. Additionally, you can also craft your own newsletter with the help of a newsletter builder.
Personalize each message
Believe it or not, a personalized message such as the one which greets the user like Hi John, is expected to enjoy a far better return on investment when compared to a random generalized email along the lines of – Hi!, or Dear Subscriber!
It is the age of personalization, and more and more customers want brands to treat them with a more human touch. They hope that brands should care for them, and there could be no better way to illustrate your love towards your followers than sending personalized emails.
In addition to greeting them by their first name, you could also follow up with them on their recent purchase, ask for their feedback, ask them about what they thought of your checkout process, wish them a happy birthday and anniversary, and offer them discounts on special occasions.
If personalizing an email sounds like a tough task for you, Mailpro will come to your rescue. The tool helps you create personalized emails by allowing you to input data into your message dynamically.
Automatize your newsletters
Email automation has been with us for quite some time now and has only gotten better over the years. As cloud services have worked their way deeper into the contemporary business landscape, it has become easier for the companies to access data and use it to fuel their marketing strategies.
Automation not only helps you send and track the emails at the single click of a button, it also helps you in analyzing and studying the results and establishing performance benchmarks for a more targeted approach.
You can also empower your email marketing strategy through the right use of machine learning and deep learning techniques. To further enhance the workflows, you can automate the customer lifecycle stages.
Mailpro helps you create a series of automatic emails. The tool allows you to send a welcome email as soon as someone subscribes to your newsletters, or an automatic follow up email when someone abandons there shopping cart and so on.
Clear call-to-action in your campaigns
Let’s not forget that your email marketing campaign is useless if it ultimately doesn’t contain proper call-to-action.
How will you persuade your customers to check out your store? How will you convince them to use their offer code, or to make the most out of your season sale?
This is when a properly placed and crafted call-to-action can help you out by redirecting your customers to the appropriate action and by motivating them to take the desired action.
Mailpro allows you to include a range of call-to-action buttons as per your requirements. You can choose from the classic link, the secure link, message link for Skype, SIP link, FTP link, and so on.
Quality over quantity
There is no denying the fact that email marketing is a powerful tool that could enhance the brand’s visibility online. However, it is equally true that you cannot keep on bombarding your customers with frequent emails in an attempt to make your campaign more effective.
Truth be told, sending emails too frequently could, in fact, backfire. Your users might unsubscribe to your emails if they feel that they are getting overwhelmed by your manner of communicating. What’s more, if you exceed the limit, they can also decide to mark your emails as spam which will hurt your reputation more than ever!
The best bet here is to start slow and see how your users respond to your emails. Analyze the trends, and use the statistics to define your next course of action.
Timing is important
Finding out the perfect time to send your emails is important. While we don’t have a perfect answer with us as to which time will provide the best engagement, we can definitely help you by providing some quick advice and insights.
We recommend you to send your emails on Tuesdays to get the most engagement. However, you can also dig in your data from previous campaigns and figure out what works best for you.
According to the basic rule of thumb, you should always send your emails during off times and not during busy hours. This is because if you send your emails on Mondays at around noon, the chance is high that it will not be noticed as your users might already be busy with something else. On the other hand, sending them during lunch hours and in the evening increases their probability of getting opened.
What’s more, send your emails at imperfect hours like 10:13 am instead of 10:00 am. This is because sending mails at the perfect, rounded out hours delays them and your recipient might not get them when intended.
Test it out!
It is important to mention here that the content of your newsletter plays a vital role in determining the status of your email – whether it is spam or not. This is where Mailpro helps you in conducting a quick anti-spam test where you can get a spam score, avoid spam words, avoid broken links and ensure that your email will not be considered spam.
It also helps you in conducting A/B testing and multivariate testing to help you make educated decisions.
As email marketing campaigns are becoming more advanced than ever, it is the optimal time for you to employ the best strategies and practices to ensure the widespread success of your campaign. Simply follow the tips mentioned above and you will be able to make your 2020 email marketing strategy stand out.
What do you think of this all? Let us know in the comments below.
The Evolution of Email Marketing
Most business email users receive more than 100 email messages and send more than 30 messages on a daily basis. In other words, sending emails and reading them takes a lot of time. It didn't start all of a sudden. It went through a process. In this article, we are going to take a look at the evolution of email marketing.
If you are an email user, you may be getting inbound messages from entertainment companies, retailers, healthcare providers, and other businesses on a regular basis. Even if you don't send any email, you still get a lot of email messages in the inbox to check on a daily basis. These companies or businesses send these emails for marketing purposes.
Now the question is, how did businesses start using email in order to market their products and services. We will answer this question in detail. Besides, we will also talk about where the industry is heading.
This story begins with Gary Thuerk who was the marketing manager at a popular corporation known as Digital Equipment Corp in 1978. The responsibility of Gary was to promote the TSeries of wax systems. Digital Equipment Corporation had hundreds of customers. So Gary decided to find a way to get in touch with all of them simultaneously in order to save time and effort.
The birth of spam
Apple computer came into existence in 1976. Digital Equipment Corporation decided on extending the PDP-11 architecture and opted for 32 bits. Aside from this, the company also decided to include a virtual memory system. Therefore, the resulting system was the virtual address extension for the VAX architecture.
VAX-11/780 was the first computer that implemented this computation architecture. DC named this machine "super mini-computer" T-Series which is the latest model of this supercomputer.
Gary wanted to find a way to communicate with the customers of the company. In other words, he was in search of a technology that would make it possible for him to communicate with the West Coast and East coast consumers simultaneously. He did not want to write to each customer one by one. So, with the help of his assistant, he sent a single email about an informational event and sent it to 400 customers.
As a result, the company made tons of sales. In 2007, the Computer World interviewed Gary. In reply to a question, Gary revealed that the new way of sending emails resulted in sales of around 14 million dollars. In other words, the corporation sold tons of DC machines the worth of which was around 14 million dollars.
Gary also said that he received a lot of complaints from the customers but the benefits outweighed the complaints.
"spam" is the term that emerged later. It's not clear as to how the term "spam" was started being associated with email marketing. In fact, it's as unclear as the origin of the email itself. According to some people, this term was taken from Monty Python skit of 1970. Others believe that it's origin goes back to the first real-time multi-user shared environment, which was called MUDs (Multi-user-dungeons).
The decision taken by Thuerk brought a revolution in the world of email marketing strategies once and for all. Companies started sending tons of unsolicited emails to a large list of recipients.
Email marketing and mobile phones
The world saw the first smartphone in 1992, which allowed the owners of mobile phones to send and receive email through their mobile phones. Apple released its first smartphone in 2007 and named it iPhone. According to an announcement made by Apple in 2011, the company successfully sold more than 100 million handsets of iPhone. Another report revealed that more than 75% users of iPhone in Britain had used their handsets to send emails. In fact, sending and receiving emails on mobile phones is the most popular activity nowadays.
According to the reports released in 2012, more than 40% of emails sent for marketing purposes were received on mobile devices. Since most consumers read their emails on their mobile devices, marketers try to find new ways to make their emails look best on mobile phones.
During the same period, social media sites started having a great impact on email-based marketing campaigns. In 2006, Facebook was made available for common users. By the end of 2007, Facebook had more than 100,000 pages for businesses. So, a lot of companies started using Facebook in order to attract potential customers.
This was the era when consumers could communicate with different companies via different mediums, such as email, Facebook, and Twitter. So in a couple of years, the importance of data management and data collection increased significantly. As a result, the focus of marketers shifted from desktop computers two different types of mobile devices such as mobile phones and tablets.
Automatic emails and responders
Today, almost all marketers know the importance of automation of emails. Automation allows marketers to send emails at the best time possible for better conversions.
The good news is that you can use marketing automation software for automation of emails without spending a good deal of money.
For automation, you need to use an email automation or marketing automation platform.
The use of pictures and Gifs in emails
Soon email marketers started including Gifs in their email newsletters for enhancement. Since the image formats are either PNG or JPEG, they work in almost all email clients. Even if gif doesn't show, the first frame is always visible so the subscribers don't get confused. Gifs serve the following purposes:
- Add humor
- Make the email more friendly and inviting
- Trigger interest
- Add delight
- Add a sense of intrigue
Email marketing has never been so popular. Nowadays, most email marketing campaigns are focused on hyper-personalized ads. So, the emails of today are customized based on the needs and interests of target customers.
Marketers of today are facing a lot of hurdles. The reason is that there is a clash between regional and national data protection laws and global commerce.
In Europe, the European Commission established the General Data Protection Regulation in 2018. The purpose of this regulation was to unify and strengthen data protection for the people within the European Union.
So this is how email marketing has gone through the process of evolution. Today, email is one of the best means for businesses to conduct their email marketing campaigns. And most businesses are getting the most out of this technique.
Make the Most Out of Black Friday with Email Marketing
If you are an ecommerce company, you might already know the importance of Black Friday and Cyber Monday. These two events could actually prove to be a make-or-break time of the year!
Rightfully so, Black Friday generates 3.6x higher ecommerce sales when compared to an average day in November. And if we notice the trend here, Black Friday weekend sales are demonstrating healthy growth, year over year.
When compared to 2017, 2018 Black Friday was far bigger and better as far as customers and sales are concerned. According to the data released by the National Retail Foundation, 165 million Americans shopped over Black Friday, Cyber Monday, and Thanksgiving.
Let’s have a closer look at what the statistics say:
- 2018 Thanksgiving was able to generate 27.9% more online sales when compared to 2017. The average order in 2018 was up by 8% in comparison to 2017.
- Revenue of $7.9 billion was generated on Cyber Monday, exhibiting an increase of 19.3% over 2017.
Quite predictably, Black Friday 2019 will exceed these numbers. Therefore, it is the right time to plan and make the most out of email marketing this year. How do you do that? Choose the right newsletter templates for Black Friday, target the right people, and strategize effectively.
Let’s find out.
Best Black Friday Email Marketing Strategies
Kick off your email marketing campaign early
Shoppers start flooding the online shops at the break of dawn. Make sure that you don’t wait for the end moment to launch your email marketing campaign. Instead, start early. You must, at least, schedule your campaign a week early.
We will highly recommend you to send around three emails in the series – the first one should provide a quick teaser about the expected deals, the second one should provide a closer insight on the varied offers, and the third one should act as a wakeup call.
Build your subscriber list
To execute an email marketing strategy successfully, it is necessary that you have an exhaustive email list of your customers. Think about the customers who have already shopped from you. It is much easier to sustain your existing customers than to attract new ones.
To further boost your subscriber list, build a sense of urgency by offering lucrative deals to your customers. To attract more signups, make sure that you style the signup forms to emphasize your seasonal offerings.
Creating a landing page tailored for the holiday season is another great way to grab visitors’ emails.
Split test your subject lines
While launching your email marketing campaign is easier, what is tough is to extract the expected ROI from it. You might not get enough open rates, and even if you do, not a lot many people might make a purchase.
This is why it is essential to take the right steps right from step one. And the subject line is one of the critical aspects that could impact the psychology of your customers.
That said, there is no right and wrong when it comes to subject lines – what works for you works for you. The idea is to go with your intuition, run a few trial tests, analyze, predict and repeat.
Focus on cart abandonments
Cart abandonment is one of the grave issues that all ecommerce owners face. However, employing automated email workflows to follow-up these cart abandonments was found to be associated with a 34%open rate and a 9% click-through rate in 2017.
It was found that these figures only got better in 2018 with CTR increasing from 7.62% in 2017 to 9% in 2018.
The bottom line? Customers often find themselves in the middle of an array deals on Black Friday. It is important to win their focus and give them a final call to make the purchase while the offer lasts.
Design your newsletter attractively
Similar to the subject line of your email, the design of your newsletter also impacts the mood of your customers. Make sure that your emailer is properly designed, reflects the festive mood, and also builds the trust of your customers.
Additionally, ensure that your newsletter is responsive such that it can fit devices of all screen sizes. Do not only focus on its design but also ensure that it is nicely written with no spelling and grammatical errors.
Analyze the previous year’s trends
If you really want to take off your holiday email marketing, it is essential that you learn from the past. Dig out your historical email campaign data. Look for trends like which day of the time witnessed the most opens, what were the most popular subject lines, and so on.
Derive inputs from previous campaigns and build your strategy around those. Most importantly, do not forget to add a call-to-action button at the bottom of the email to help customers take the desired action!
The Next Steps
With this in mind, it is the right time to get started with your email marketing campaign. To make the most out of the holiday season, we will highly recommend you to get started early. Build hype around your Black Friday offerings and integrate your social media and email campaigns for the best results.