Email Analytics: Track these Metrics & KPIs for a Successful Email Marketing Campaign
There is a great need to measure the activities marketers are doing to enhance your business’s value and success. It should be done to analyze the data that your client views and understand their way towards your services.
In this rapidly increasing digital marketing period, email has provided some best options to trace the marketing activity of your business, clients, conversions, and other related performance. An email marketing campaign can be tracked through some metrics and KPIs if followed with a piece of proper knowledge.
It is well said, if you don’t know how to measure the things, then you will not be able to improve the same. So, it is requisite to have proper knowledge of all possible KPIs and select the best one for each marketing activity to analyze them.
Here are some Metrics & KPIs that can be followed for a Successful Email Marketing Campaign. Let’s go through them!
- Emails Delivery:
How will you get to know if the email sent by you has been delivered to all the receivers? It is the most crucial activity one needs to keep an eye on.
It depends on the service domain you are using to send your emails or the sender’s status. Both things are equally responsible for the accurate delivery of emails.
- Open Rate:
After checking the delivery reports of an email, the next step that one must follow is tracking the number of opened and read emails by the receiver from that of the delivered mails. Once the images are displayed on the receiver’s screen, only then the email will be considered an open email.
You may create some encouraging and attractive subject of emails to increase the possibility of opening an email. It will guide you to the following step of analyzing email marketing activity. Many email marketing software, such as mailpro can help you track open rate, so you can create new strategies accordingly.
- Click-Through Rate:
This is a crucial step to increase the number of visitors on your webpage. In this step, you need to track the number of recipients who have opened the link available in your email. It mostly depends on the content, images, font style of an email.
To increase the number of clicks on your link, you must add material related to people’s interests with some inspirational and educational resources.
- Bounce Rate:
Some permanent or temporary, i.e., hard or soft bounces are found when emails are returned to the sender after being sent. The hard error occurs because of the wrong email address of the receiver or an invalid domain name.
Soft bounce back refers to the temporary errors because of full inboxes or some technical issues on the recipient’s server. Both problems have occurred through the receiver’s side. Hard faults cannot be resolved, whereas soft faults are temporary and can be solved automatically.
- Unsubscribe Rate:
Checking the subscribers and no-subscribers of your email campaign is equally essential. It consists of those beneficiaries who have opted to unsubscribe emails through your campaign.
One must check this rate regularly so that if the number of unsubscribed users crosses the average rate, you can take immediate action. It is then needed to check the content and quality of the email that is sent and make some slight changes.
- Conversion Rate:
Most of the actions of the subscribers through your email can be said as conversion. Such acts may include, click on the link provided, registration is done after clicking the link, etc. Such activities show the response and effects of the email on the client.
The email marketing person must check out through this metric regularly so that you may know the value of your services quickly. These actions depend on the type of campaign you are running, content, messages, and other studies.
- Opening Device:
Valuable information about the receivers is that at what type of device they are viewing your email. This will help you in designing your email content and graphics according to the most usable device.
Such devices may include desktop, laptop, mobile devices, and tablets, etc. Some software helps you to know all such details of an individual or even of the complete list. Through this, you will be able to concentrate on the receivers properly.
- Spam Score:
To stop entering your emails to a spam box, you need to use some software that can help your email campaign to throw the email in the right way. The software will let you know the spam risk of your email by giving each section a score.
Checking the spam score of the email sent will surely help you know about the email before it will be in a spam danger. This metric checks the email before sending it so that you can correct it and stop your emails from being marked as spam in other devices.
- Overall ROI:
Checking the cost that comes to you in return for your email campaign is one of the best email analytics metrics. Through this, you may compare your investments done to execute the campaign and the cost-effectiveness that comes to you in return easily.
There are many ways to calculate the Return on Investment over your email campaign. It will show you how valuable email campaign marketing is for your products and services by providing you with some best results throughout the working period.
We hope, as now you have gone through above-explained metrics for your email campaign, you must have understood the same that can be used for different types of activities of email marketing. You must select the best tracking metric to easily measure the performance of your email campaign and enhance your business’s performance.
Moreover, our dedicated team always welcomes you, should you have any queries in the future. You will get the best solution through our platform quickly.
Further, you can also use our email marketing software, mailpro, which can help you analyze all the analytics mentioned above.
Ecommerce Email Marketing Trends That Will Be Popular in 2021 and Beyond
To improve the experience of users, online stores use some strategies like technology enhancements or marketing tactics that are known as e-commerce trends. To convert customers and make them trustworthy towards your brand, an online store needs to increase speed, highlights their products and services, and make their online store easy to use for every kind of customer.
In this world of modern marketing, email is the top activity on the internet that is used by more than 90% of people in the world. Email is the only platform that can break the hindrances of generation, culture, and level of modern marketing. Return on investment through email has a great effect on marketers these days. Mailpro is software that can help you in creating your e-commerce email marketing campaigns for your new customers.
Email is at the same level at which it was for some last decades. Meanwhile, Facebook and some other social media platforms must have got a good raise, but there marketing cannot beat up the standard of email marketing. As compared to 2010, in 2020, more than 50% of emails have been sent per day.
Here are some top eCommerce Email Marketing Trends that will remain the same in 2021 and even beyond.
- User-generated content (UGC)
UGC is a definite form of content text, images, audio, and visual that engages audiences. These contents may provide an email with a real-time engagement with the customers. It motivates the marketer to add some content through email marketing, and this content converts the visitor into a customer.
Majority of customers trust only user-generated reviews before taking up any service. That’s why it is necessary to create content that may tell your customers about your products and services easily to any new visitor. Mailpro helps you create the best content and let your customers easily add the content as well and track easily the reactivity of your campaigns
- Responsive interactivity
According to the email stats, it has been proven that this year most of the emails are opened in a mobile device as compared to desktop or laptop. So, it is necessary to make your email marketing content in a good format so that it is easily opened in every type of device.
Reactions of every challenge given by the competitive world are important for a business that is doing email marketing. Email marketing will now and beyond will be used for more functional ways such as promotions and let costumers leave emails easily to the service providers.
Here are some latest interactive email fundamentals that are introduced now and will be taken forwarded for more practical work of email marketing such as Animated buttons and calls-to-action, Rollover effects to showcase product offerings, Interactive image and product carousels controlled by the user, Accordion features designed to make long-form emails more compact and Surveys, polls and user-generated interactive content.
Accessibility is necessary these days because every person, even with some physical disabilities uses the internet independently. Many websites have already adapted some features for visually impaired people and for those who are physically impaired.
Suppose you also want your email to be viewed easily by the disabled people. In that case, you must also take the help of the best software that will convert the content of your email to audio-video version so that everyone can go through it and get the information what you want to pass on.
Mailpro can design in the way that it will be read by physically disabled people also. They may use real text HTML, create a strong visual ladder within your email, avoid long sections of center-justified wording, use suitable font sizes, optimize line spacing, and use highly distinct colors.
- Artificial Intelligence
The term artificial intelligence may scare any marketer if he/she is not an experienced one. But AI, i.e., artificial intelligence is a tool that is used for automatic working of various processes. It takes care of the type of content must be provided to the specific group or individual and what time. It makes sure that the marketing has been done at the right time for the right group of people.
AI gives the solution to complete the transformation of traditional as well the latest level of segmentation processes, and all the marketers are easily able to provide the customers what they want. It may also help email marketers in reducing the expense cost and also will lead to an increase in Return on Investment.
- Relationship of New Generation with Email Marketing
It is necessary to think about the new and upcoming generation before working on any digital marketing because they are the only forthcoming trends of the digital world.
Here are some facts about the upcoming generation that are essential to know for marketers.
- Today’s youth and kids are the first that are being raised in this digital world of mobile phones, email addresses, and the internet.
- They have been taught about social media from their high school
- This generation is already spending the right amount on the digital world per year.
- A maximum number of people from this generation have their smartphones and spend almost 10 hours of their day on social media.
- Maximum hours are taken by today’s youth only to gather some information through different online platforms.
If we talk about email sites, then it has been proven that most of the youth check their email once, twice, or multiple times a day. No doubt, they are using social media platforms at a vast volume, and they must be looking for something more attractive in their future.
All such aspects tell us about the Ecommerce Email Marketing Trends in 2021 and beyond also. We hope that this will help you a lot in improving the standard of email marketing according to the upcoming standards of 2021 as email will remain the same as it is. Moreover, if you wish to get the best software that may help you throughout your marketing journey, you may get connected with Mailpro and enhance your business digitally.
Mailpro Version 9 Is Finally Here! So, what’s New?
Considering the ROI generated through email marketing for various businesses, we can conclude that email marketing is here to stay. This is why we at Mailpro are working hard to meet our clients’ marketing demands.
Digital marketing has undoubtedly taken a toll on various marketing strategies. Smart marketers have already gravitated towards digital marketing instead of traditional marketing strategies.
However, with the current pandemic going on, we know it’s a challenging time. Most of the marketing strategies have failed, and many businesses have seen a decline in their services.
To keep your business afloat, you need different marketing strategies to keep in mind your customer’s needs and requirements. For this, you need fantastic email marketing software that can help you say goodbye to all your marketing woes.
Well, here are we, with the exceptional email marketing features with our new version.
We make sure that you can get the best of our services right from our home’s comfort. And, the good news is Mailpro version 9 has finally launched. Yes, you can now have access to all new and improved version of our email marketing software and increase your businesses’ ROI in no time.
So, here is what we have improved.
- Contact Management
We acknowledge the fact that contacts are the heart of your email marketing strategies. Thanks to contact management, you can send super-targeted emails and personalized content to the right audience.
We have improved contact management to help you optimize your time. With Mailpro version 9, you can now create tags, custom fields, and segments. It allows users to add custom fields such as name, date of birth, contact, etc. to contact for the better identification and organization of contacts.
Users can even use the fields to create segments and send automated campaigns.
Some more features of contact management are:
- Email Contact List:Get ready to choose the list in which you add the contact whenever you import new connections in the software. You can even delete contacts from a specific list without removing it from all the contact lists.
- Reports Importing:Mailpro allows its users to import the contacts, and our software will automatically manage duplicate, invalid, bad mails, and unsubscribed emails.
- Form Generator:Mailpro allows you to integrate a subscription form to your site to collect your customer’s information. With the form, you can even invite the visitors to subscribe to you. This will increase your contact list quickly as well as safely.
- Double Opt-In Subscription:No one wants invalid subscribers in their contact list. Mailpro enables its users to create a double acceptance form, which allows genuine subscribers to join the list.
- Unsubscription Management:Mailpro manages unsubscription automatically. The software will automatically include the unsubscribe list at the end of each email, so your list only has genuine and real subscribers. It will not only increase the efficiency of your campaign but also boost the ROI of your business.
- Email Segmentation
Segments are an essential part of email marketing. It is the tactic of dividing your email list into different sections to tailor unique and relevant messages to each segment. With email segmenting, you can separate contacts with similar conditions but in different lists. Isn’t it amazing? And, yes, this is what our latest version can do.
Through email segmentation, you can rest assured that your emails reach the right person and at the right time.
Email segmentation allows you to enable advanced search conditions. Now you can search for a contact in different segments without any hassle.
With the new version of Mailpro, you can now create segments based on tags, fields, and activity.
Here is why you must try our email segmentation feature.
- It helps you to maintain a robust email database.
- It prompts you to learn more about your clients.
- It boosts efficiency.
- You will get more engagement with your customers.
- It helps you create a brand image.
- It enables you to save money which you have otherwise spent on traditional marketing.
Moreover, with Mailpro, you can now send milestone emails. It means you can send behavior-based emails to your loyal customers to keep them in the loop. It is a great tactic to pay heed to your existing customers’ demands so they keep on being your subscriber and buy from your site.
- Introduction Of Tags
Tagging is a step above the email segmentation. It will help you classify your contacts further. Tags are labels that are used to organize and categorize contacts and can quickly take your segmentation to another level.
Using Mailpro version 9, users can label their contacts using tags to identify them with a particular behavior or activity. Using tags, you can store extra information about your customers so you can target them with the right information.
For example, you can segregate your contact based on tags such as a contact who doesn’t buy, who is a subscriber, and who buys it frequently. Tags in Mailpro are personalized, and you can create as many as you want. Besides, you can now give any number of tags to your contacts.
Further, the new version allows you to filter the contact by specific tags. You can even create segments to send campaigns to contacts with the same tags but in the different contact lists. Not only will this optimize your time, but also make your email marketing campaigns a huge success.
Users can also create an automatic action to add tags to their contacts after the specific behavior of the contacts.
So, this was all about the latest version of Mailpro. Our skilled and experienced team has strived to give you the best of email marketing. With Mailpro, you can get the most out of your email marketing campaigns, which, in turn, will boost your conversion rate.
With so many new features, you don’t have to worry about a single thing in your email marketing campaign.
Should you need any help with your email marketing strategy, get in touch with us! We, at Mailpro, will guide you happily throughout the whole procedure.
Mailpro Guide to Email Segmenting
Digital marketing is undoubtedly the most cost-effective marketing tactic in every entrepreneur’s pack of cards in the current era. According to a survey, more than 60% of the global population has access to the internet!
This statement alone should be self-sufficient to demonstrate how important it is to see this as an opportunity to expand one’s customer base. Even if not, there is a good chance that you will develop a strong network across the global markets, which is a win-win situation.
Marketing, in simpler words, means targeting a part of the audience and using relative information to influence those who might demand the goods or services. Put that in digital terms; generate relative audio and visual aid to drive more traffic to your business. Believe it or not, there is detailed research on how a particular text, placement, and even font has a significant impact on one’s decision making, isn’t it astonishing?
A basic plan for digital marketing should include SEO, PPC, Social Media, and website advertisements, right? No. A key element of a successful digital marketing campaign will always have email marketing. This cannot be emphasized enough. Want to know why? Continue reading.
Ever got a mail from a website that you purchased goods/services from in your inbox? You know where this is going. Still, that’s what Email marketing is, but it is the tip of the iceberg. Email marketing involves sending updates regarding the product/service in a curated manner towards a potential customer. If you have a website, you can combine it with newsletters (which offer some benefit to visitors).
Many people skip this step, but according to statistics, it has the most click-back rate compared to any other form of marketing! Engaging a user is mildly difficult but rewarding at the end. This is the chief reason why a lot of businesses fail. Just imagine getting hundreds of marketing emails per month with no useful information, what would you do? Mark as spam or simply unsubscribe to them, simple.
The email should be simple, well designed, relative, and should involve something known as ‘call-to-action’.
Segment your campaign
The problem of relativity can be solved using segmentation. Segmentation is nothing but arranging tailored emails and specific content in bundles and delivering them to listed people. Following are the commonly focused aspects covered in email segmentation:
The end audience is who will ultimately see the marketing email. This is mentioned at first because if the list is narrowed down according to this parameter first, the rest of the fragmentation process will be much easier.
Now speaking about the audience, the end audience can be anything from a normal consumer to a potential business partner. Anyone who can access your website/newsletter can be targeted, just that you need to fit the right offering in the newsletter.
Age can affect the decision making of an end-user. An older man would love to have a more secure, trustable, easy, and simple campaign while younger users might be attracted to a flashy video and urban content. Also, younger users are more active on mobile as compared to the population of older people; therefore, you should focus on the platform of the device, respectively.
Secret tip, you could also conduct surveys via email marketing by rewarding young audiences in cash/points or coupons. As youth is more aware of technology, the fact can be utilized to our advantage.
98% of the females prefer to click on call-to-action when they are offered a special discount or deal with a product or service they have previously availed. But on the flip side, men usually don’t prefer discounts, but rather free items.
Also, the interests of a person are greatly influenced by gender. Men will prefer stuff like cars, motorcycles, electronics while women lookout for clothing, cosmetics, and self-care.
The geographical structure of a region affects the lifestyle of the natives, hence the demands. For example, a person living in a hilly area needs more woolen material clothing or may even opt for meat-based food because of cold ambient temperature.
If you’re planning to include all existing buyers in the mailing list, this might be a very good check. People hate spam, so you should avoid unnecessary mailing. Moreover, filtering out people will reduce the cost of operations because the list will be shorter, and fragmentation will take less time.
If a buyer purchases stuff from your website frequently, then it might be good to keep him/her updated about your latest offerings. The customer will be your asset because he/she brings a returning customer.
This doesn’t mean that you should not send marketing emails to those who have never purchased at all. Based on other parameters, you can always make a list of people who might be interested in your content.
It is a good way to implement a follow-up plan. This is because of two reasons; first, you will be able to get statistics which will help in making a better campaign next time and second, you might be able to adhere to how successful the campaign was, possibly re-implement the same one for a definite period and save on cost.
A straightforward and effective way to do this is:
- Generate statistical data for sales/visits before the campaign.
- Compare that data with the data after the campaign.
- Deduce the areas which might need improvements.
Importance of Email Segmentation
This cannot be repeated enough, email segmentation is a must. A data survey reveals that Email segmentation is three times more effective than a successful ad campaign. Following are some reasons which might be of use to you:
If you curate email marketing campaigns tailored on a user basis, it will fetch your brand goodwill. Users love to see add which are suited for their demands, and it creates a psychological image that the brand cares for them. If you offer deals via email, it appeals to the end recipient in a way that the company is not just about fetching customers but also giving something back in return.
Engagement with customers
The most valuable feedback you can get about customers is from the customers themselves. No amount of surveys can meet the quality of feedback provided directly by them. Imagine you being visited for a survey every month for feedback. It will be annoying for you, and you might be unwilling and give biased reviews. The feedback information stays between the company and the recipient, so a sense of comfortless is established.
Digital marketing is cheaper than traditional means of marketing. One can plan a campaign from anywhere and at any time. You don’t have to be a professional and tech-savvy marketer or hire a marketing agency that will care about the billboards and stuff. There are a variety of guides available on the internet that you can go through and carry out the backend work on your shoulders, hence saving the cost.
Email marketing is instant as well. Right when you hit the send button, email is delivered to the recipient. No delay whatsoever, unlike traditional means of marketing. This ensures that your company is ahead of the game every single time.
You can include a dedicated video message or even a digital postcard in the email campaign. Get a poster designed with attractive fonts and graphics, or you can go simple, just type out a personalized email for your base. You can cater to the preference of every individual group. All of this can be done within a day or so! Imagine the amount of time you will spare by incorporating all of this in an email marketing campaign.
Advanced Tools for Email Fragmentation
To fully leech the advantages of email fragmentation, you can use a bunch of automated tools to ease the workflow process for you.
Processing emails every time can be time-consuming and not worth the effort. There are a bunch of email processing solutions like Mailpro, which can maintain the list and fragmentation for you. Just enter in the message and hit on send next time and that’s it!
What if you’re delivering feedback forms in email marketing? No worries; there are a bunch of autoresponders for letting users know that the company has addressed their feedback, and the same is appreciated. It appeals to the user and is super easy to set up the backend. Just search for a client who does this and enter in a custom message, link with the email, and voila!
In the end, email marketing is a tried and tested method that, if implemented carefully and executed correctly, can bring miracles to your company or business. You need not be a computer geek to start with email campaigns in the first place, just a little bit of research from here and there, and you’ll reap the results of the efforts soon!
How to Use Tags to Boost Your Email Marketing Campaign
If you have already tested the waters through email marketing, you must have heard about the term tags. So what are tags and what is all this hype surrounding them?
This is what this article is all about. Here, we will talk about tags. What tags are, how tags can empower your email marketing campaign and take it to an all-new level. We will also talk about various ways in which tags can be used, and lastly, we will discuss how Mailpro can help.
So let’s get started.
What are Tags?
Tags are a kind of tool that can help you identify your contacts within your user base.
Have you ever wondered if you could target a specific segment of your contacts differently? If you could manage a part of your contact list in a more organized way?
That’s when tags help you.
They help you in defining the unique characteristics of your contacts so that you can target them more effectively and properly.
If you are a Mailpro user, you can set up tags in a range of ways. You can add a tag directly to an email, such that when a customer clicks on the tag, they will be directly added to that tag.
So, What is the Difference Between a Tag and List?
While email lists contain information about your target customer base, a tag helps you in segmenting your email lists further to facilitate pinpoint accuracy while targeting.
Let’s consider this with the help of an example.
Supposedly, you manage an eCommerce store that sells home décor products.
You likely manage a list of consumers who have subscribed to your newsletter. But how would you differentiate one contact from the other? While some of them might be looking for wallpapers, there could be others who want to focus on paintings.
While one might only be interesting in boho décor, the other individual might be looking for some western outlook. Or there could be few who are looking for décor for their kids’ room.
This is when lists help you out. They help you in categorizing the contacts.
But what if you want to segment your contact even further? For instance, if you want to see who visited the wallpaper section on your store plus who also visited paintings. Or the ones who opened your email X and the ones who clicked on a link in email Y.
This is when tags come to your rescue.
As is evident, the right combination of lists and tags can help you in targeting precisely.
Why Use Tags in Your Email Marketing Campaign?
You create your email list from various sources like through a website, through a Facebook ad campaign, Twitter campaign, or even in-store. But not all of them are equal.
If you go by the purchase funnel, then all subscribers can be segmented into four categories: Awareness, Interest, Desire, and Action. By tagging your emails, you’ll have a better idea of which category a user might belong to. This will help you determine which users you should spend your maximum budget and time.
After you have segmented your subscribers, you can target each of them differently. So, if someone is in the awareness stage, instead of sending out product emails, you can send them useful content which will take then to the desire section.
Similarly, if someone is in the action stage, you can send them a coupon code so they can make a purchase and become a customer. This is a better way than sending the same email to everyone.
Personalized emails are a key ingredient to email marketing success. Nobody wants to receive emails from a company or marketing team. People love to receive emails from someone they know, someone they understand and trust.
By tagging correctly, you’ll be able to learn more about your customers like where they came from, what triggered them to subscribe, what their expectations are, and what they are looking for. You can then use this information to send out personalized emails instead of a boring, generic email. This will improve both trust and credibility.
With marketing automation, one of the main challenges marketers face is the issue of duplication. When users receive the same message but through different mediums, they might fill out the form multiple times. This might get you into thinking that you have acquired two users when there’s only one. With the implementation of tags, you can create a filtering layer to help you remove duplicate subscribers.
Another use case is related to categorization. For example, if a user has a “first-time-buyer” tag attached to him and completes another order, then you can change the tag to “Repeat-customer” and put him in a separate marketing list. This will help you ensure that he is not present on the same marketing list.
Tagging can streamline user acquisition. In the fast-paced world of social media where the average attention span in 8 seconds, you cannot bombard potential customers with tons of questions. But at the same time, you want to have as much data as possible.
With tagging, you can have both at once. Marketing software lets you create tags based on user interaction. For example, if they have visited five pages, this gets tagged when they sign up. So you can predict that they are somehow familiar with your brand, and you can take this question out of your sign up form.
Every marketing activity is stored in the form of reports which is a summary of how the marketing campaign performed. Labeling users with tags make it easy for the software to create reports at a more granular level.
This, in turn, makes the report easy to consume across the board. For example, someone sitting at the sales department can analyze how the post-purchase campaign worked without getting into the technicalities.
Affiliates are important to any e-commerce business. With affiliates, you can tap into their subscriber base and pay them a commission for every sale generated. If you have affiliates who sell your products, then it’s important to tag each one of them.
Without this, you’ll be left wondering which affiliate generated what amount of sale. This will also create confusion among both affiliate members and customer which may lead them to abandon your product for once and all.
Every lead you generate needs to be scored based on engagement and various data points. They are usually scored from a scale of 1 to 10, but you can score them from 1 to 100. Every brand needs to have loyal customers to sustain itself.
Most marketing stacks are limited by only a handful of data points like actions and triggers. You can create “Contact Tags” to include your own data points and score every lead that comes through.
Tags and Mailpro
Mailpro features a very intuitive interface for you to explore. You can easily add tags to your contacts on the go. All you need to do is visit your contacts. From there, you can add the corresponding tags next to them, and you are done.
Didn’t we say that this is extremely easy?
Best Practices to Keep in Mind While Tagging Contacts
Now that you know the basics of tagging, let’s have a look at a few best practices to keep in mind:
- Plan your tags effectively
When it comes to tagging, planning is essential. Do not kick off your email marketing campaign and think of tagging later. This will only make the entire process messy, and moreover, it will not make any sense as well.
Thus, the best practice here is to start right and plan your tags before triggering your email marketing campaign.
What is in the name? A lot! Do not name your tags randomly, instead keep in simple and to the point. For instance, sale customers 2019 sound may more clear and crisp when compared to GH sale 2019.
What’s more, this will also keep your team on the same page.
The Next Steps
So, get started with tagging now. Take the right steps and make your email marketing campaign even more effective with Mailpro.
Milestone Emailing for Loyal Customers
While it is bad not to be able to land in your potential customers’ inbox, it is worse to lose an existing customer. “We miss you,” “Where have you been?” “Long time, no see” are magical phrases that help you show your customers that you appreciate their loyalty to shop, and it makes your brand surface their mind more often. Two birds, one arrow.
And while we say this, we want you to know that it costs 5x more to acquire a potential customer than to keep an existing one. So you must know the dos and don’ts of digital marketing solutions to attract the traffic of potential customers and make the existing ones loyal. The number one priority for any brand is to have a long-lasting relationship with their customers. Just making them subscribe to you isn’t enough; you will have to nurture them so that they hold onto your brand and patronize it.
Thought for the day:
Just birthday wishes do not fetch you brand-loyal customers.
If you think that sending superfluous emails every week will help you retain your customers, then we are sorry, my friend, it doesn’t. Yeah, but it will get you one thing for sure, a free trip to their spam box!
So before you get over this setback and think of other flop resorts to engage your targeted audience, we present you with a fail-proof idea to develop and maintain healthy relationships with your customer. And it is Milestone emails. Tadaa!
Send triggered emails dedicated to an exclusive and specific milestone, and that is it. Your job is done.
Well, partly. That said if you are thinking of sending customized, beautifully designed birthday or anniversary emails, there is a little caveat with it that it worked in the medieval period of marketing. Okay, we won’t exaggerate; actually it worked decades ago, not in 2020.
Your Brand Needs to Do More than Just Say a Happy Birthday Message
We mean it is fine if you want your customer to remember your brand once in a year because this is what birthdays and anniversaries are- once in a year thing. What do you do for the rest of the 364 days? The bad news is, this will not help you generate more revenue and return on investment for your brand. It is an excellent call to show your customer that you value and care for their interest on special days, but make the special day more frequent.
Here, we are unboxing what your milestone marketing campaigns need to do to get that extraaaa oomph!
However, before we dive in, we first want you to look at how we define customer milestone campaigns.
What’s a Milestone Email?
In this instalment of unveiling the digital marketing programs critical for success, we bring you a customer milestone emailing solution. Your brand celebrates all the events of your customers’ progress towards a goal they have for themselves. And that’s why they are always a hit!
You know customers are like babies who need attention, or they are lost. It is a metaphor, though. Customers are picky these days. They want their online experience to be personalized because too much data makes them overwhelming. However, if you personalize it just too much, they get creeped out. Now you must be wondering what the middle line is then. Here’s where a milestone-emailing toolkit gives your customer a nicely blended cocktail of attention and space for a tasteful online experience.
Technically speaking, milestone marketing is a popular resort for subscription-based companies like ride-sharing or fitness. Still, an expert’s opinion is that they work fine for any ongoing service or product of recurring use.
Milestone emails are not just automated emails or short reminders, but a part of the lifecycle routine. These triggered emails are highly personalized for each customer and should have the right time of entry, just like a hero, to save your brand from being sublime. Now you know why they say that not all heroes wear capes!
Sending these milestone emails on specific occasions dramatically augments responses and sales rate by 15%. How cool, right? However, be cautious enough and choose specific events wisely. It should include birthdays and anniversaries but should not be limited to it. We will get to the part of the right timing of milestone emailing later, but first, let's highlight more on what it puts in your bucket.
A milestone email is a digital marketing style that inculcates a behavior-based email you might send to an existing customer. Take a moment in knowing that it’s designed to:
- Connect with your customers and celebrate customer-hood.
- Remind your customer that you value their existence.
- Learn more about what is happening with your subscribers through their online-behavior
- Increase the likeliness to make them continue using your product/service
- Enjoy celebrating and honoring your or their milestone, their special days and anniversaries.
- Generate a “community vibe” as it often leads to more referrals and hence drives more traffic.
So pay due heed to reflect how important your audience's role is in your life and celebrate every special milestone in a meaningful way to make them continue to live with the heart as a loyal customer of your beloved brand products.
While you are happy knowing about this digital marketing tool, let us get you more gen about the right timing of milestone emailing.
When to Send Milestone Emails?
When a customer interacts with your brand, he undergoes several stages of the customer-lifecycle that makes him into a regular buyer from a new subscriber. You, as a brand, should consider each step of this lifecycle, from greeting your new subscriber with a welcome email to wake up the sleepy audience through a re-engagement program.
The type of the email concludes the time it should be sent. According to the experts, weekly emails may appear too much, so quarterly sneak peeks in the customers’ inbox is a rational option. Otherwise, you can surely throw up emails now and then on their special days, for example, with a simple birthday greeting, or create some special days by yourself. We will tell you how to send what and when. Take a closer look.
- Birthdays, Anniversary or a Happy Month:
These are mandatory inclusions to celebrate customers’ progress towards another year, but staying within these lines is a foolish attempt if you want your brand to go further with milestones. Automated greetings on their special days are super easy to set up after you capture all the data.
Adding a discount or coupon is advisable as it augments purchase or sales rate by 480%. That is a magnificent figure.
- Throw a Loyalty or Reward Winning Program:
Since you cannot rely on a once-a-year celebratory message for your brand value, you should often try to create more customer milestones through loyalty and rewarding programs. And when they reach a specific level or point, celebrate that milestone with them. What a friendly way to remind about your brand!
- Keep Track of their Activity:
Another way to create and celebrate customer milestones is to keep track of their activity and online behavior. Based on what they did over a year, like the most listened genre of music, rides shared, or fitness records, you can make a chance to pop out in front of their eyes.
- Relevant Offers:
You can always rely on this resort to slip in customer’s inbox. Who doesn’t like an offer? When you send a meaningful and customized offer, it not only engrosses your brand’s name but also fetches you more sales. Woohoo!
With this, we introduced you to a topic, customer milestone emailing, that you could use for brand marketing. However, that’s not all. We can also help you to pull out milestone emailing to engage your audience. We are pro at it. Mailpro is an expert in marketing, and we can help you to create, execute, and optimize branding campaigns through this and various other services. We are unparalleled marketers, so contact us to unveil the positive effects of a simple automated milestone emailing services for your brand.
How to Keep your Email List Clean
Do you know the most important part of your email marketing campaign? It is the email list. Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and general health and progress simply by observing it. This is why purging unclean and incorrect data from the list is crucial.
What’s more, a clean email list ensures that your marketing is 100% effective to customers who are interested in your brand, and you don’t spam people who don’t want to hear back from you. No, there is no upside to keeping people on your email list who have marked you spam, unsubscribed you, or who have not engaged with you in over 90 days.
All said and done, this seems like a good idea. But why do you need to clean your email list, and how exactly do you accomplish this task? Keeping your email list clean has many benefits, and we will scrutinize every detail to know why it’s best for your brand, plus a neat how-to to get you started on the right path.
What Are The Benefits Of Keeping A Clean Email List?
- You risk getting marked spam
What is the first thing people do when they don’t want to read your email? They either put it in the trash or junk folder. When they junk your mail, email providers like Gmail, Yahoo, think that you must be sending spam emails.
When you continue sending emails to people who have junked you, you end up risking your complete online presence. Besides, there is not a single upside to marketing to people who don’t wish to hear back from you.
You are paying a hefty price to mass market your brand. The price between sending email to 5000 people and 10000 people will vary astronomically. The email providers will charge you by the numbers whether the customers open your emails or not.
- Your open rates will improve
The problem with having a located email list is that your open rate is correlated to this. This is an important metric in the business that you should be tracking religiously. If you have a poor open rate, you do everything to improve it, including modifying your current marketing strategy. But how do you know your open rate is accurate when you have unclean emails in your database?
Let’s look at this example: Let’s say that your business requires to have a 10% open rate monthly. If your open rate is lower than that, it means people are not interested in your marketing campaigns, products, or brand.
Now, you have a database of 10,000 emails, and your open rate is staggering at 8%. You cannot figure out why and end up spending a lot of money on improving marketing strategy with little to no ROI.
Then you decide to scrub your email list. You end up with 5,000 active emails. On one hand, you have cut down marketing costs, have focused on accounts interested in your products, and on the other, your ROI has shot up to 16%. This means you are performing as expected, but tracing the metric incorrectly.
- Improve your click-through rate
CTR will always be lower than your open rate. If 500 subscribers open your emails, you might get 20 clicks at best at a time. Now, this is expected for any business. But remember, click-through rate (CTR) is a vital metric to track. If you measure incorrectly, you don’t know the health of your marketing campaign. And a sharp drop in CTR is always a huge cause for concern.
The more invalid emails you have on your list, the higher will be the bounce rate. Spam complaints are nothing to joke about. If an email provider thinks you are spamming, after a certain limit, your emails will automatically be directed to the spam box of your new clients.
Fortunately, cleaning an email list is not a difficult task. You just have to follow the strategy behind it.
Tips and Tricks for Maintaining A Clean Email List
Lots of people subscribe to the same mail lists. If your website already does not have measures to prevent signing up with an existing email id, you should recheck your list for redundant emails and remove them,
Your clients should be segmented in order of frequency of engagement. This means, your highly active clients should never be put in the same marketing list with someone who shops once every six months. When you have proper segmentation, start by the lists that are most active to least active. Since you do not engage with the least active segment that frequently anyway.
- Make way for double opt-ins
Having double opt-ins is the best way to ensure that your target audiences are interested in hearing from you. How does this work? Once your customer have subscribed to your newsletter (opt-in), they will receive an email where they will need to reconfirm the subscription, hence the name double opt-in.
Quite predictably, users who have chosen to go for double opt-in are the ones who are genuinely interested in your brand, and this is what you need.
- Block email addresses from disposable providers/fake email addresses
If you have a manageable list that you can verify manually, look for emails from disposable providers. They provide the user with a temporary email account which lasts about an hour. So, the user signs up with you, but never receive emails. The domain names are usually spot on. @arkssga.com or some gibberish. Remove emails that belong to unregistered domains.
And then proceed to identify fake email addresses such as [email protected] Clients often make a separate mailbox for emails from brands. They don’t add any value to your campaign.
- Remove people who wish to unsubscribe
People who complain of spam should be removed ASAP to ensure you have spam complaints at the low. We have explained why, but it is worth repeating. Plus, removing unwanted emails will improve your ROI.
You can utilize email verification services. These providers have free trials where you can generate a report for a sample of your database and see the performance of the emails you have enlisted. If you have a sufficiently big database, you must use an email verification service to clean out the junk.
The Wrap Up
As you can see, keeping your email list clean is the need of the hour. So, how do you ensure that you email is well-updated and clean? Do let us know in the comments below.
Email Marketing vs. Social Media Marketing
With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace.
Being a tried a tested approach, email marketing is still alive and kicking. But, if you think that email marketing is just a fad, sorry to burst your little bubble, but it isn’t going anywhere.
Although traditional emails may seem outdated with the escalation of social media over the past decade, email marketing is undoubtedly a persuasive marketing channel. It boosts acquisition, builds awareness, and increases conversions.
So, marketers might need to buckle up their shoes and start on creating effective email marketing campaigns if they want to race out their competitors.
Given the fact that both channels are sticking around, which one should be prioritized? Dive into the article to find out. You will learn about the importance of email marketing and which one is better among these amazing communication mediums.
Importance of Email Marketing
Emails give Personalized Results
Personalization is one of the most effective benefits of email marketing. As it directly impacts your site's revenue and engagement, sending personalized emails is a powerful tool.
If we ask customers, they agree that email is a lot more personal than some random messages of social media platforms. Although social media messages can lead to one-on-one communication, it isn't easy to make it convert unless you have a lot of employees.
By putting in some efforts, marketers can personalize their emails, but they cannot make their tweets or Facebook posts feel personal. When customers can relate to your emails, they are most likely to click on that CTA to make a purchase.
Emails Let you Segment your Audience
With social media marketing, your content is shared with everyone. However, email marketing doesn't let your content go out to a general audience. In email marketing, you can segment your audience based on many factors, including their age, demographics, preferences, interests, and so on.
For instance, you can create emails for people who have added your product in the cart to let them know about the discount. Or, if people have bought a specific product from your store, you can let them know about their related accessories.
Further, with segments, you can remove people who have unsubscribed your newsletter or are inactive for a long time. If smart marketers have the right tools, they will never send an email to a generic audience again. Instead, marketers can provide highly appropriate content to prospects based on their interests and behavior.
You can Test your Emails
The growth of a business depends on a series of tests. You need to see how your current campaign is working and try new tactics to improve the results.
Email marketing allows you to test different content or headlines when you send emails to a list of subscribers. For instance, you can send the same email with two different title variants. By monitoring carefully, you can find out what type of content best connects to your prospects.
A/B testing is the most powerful tool for any marketer. They can test everything, from CTAs to length of the email to image use, etc.
Email marketers allow you to target the audience based on their past interactions, which is not available on social media. You can check:
- Who has opened your emails?
- Did the recipient click any links?
- Which link prompted them to click on it?
You Own your Database in Email Marketing
Do you really own your social media audience? NO! So, don't sweep up in an apparently huge opportunity of increasing your social media followers. There was a time when a huge number of followers meant more engagement and more sales.
Unfortunately, times have changed. Not everyone on social media can see your post, and even if they do, there is a slight chance that they will click on your post.
On the other hand, once someone subscribes to your mailing list, you have their contact details, and you can contact them anytime you like. Only you have access to these people, and no other company has control over this database.
You Get more Attention through Email Marketing
No one is unaware of the fact that emails get much more attention than tweets and Facebook posts. On Facebook, if you want your posts to reach to users, you need to use promoted posts.
This is not the case in email marketing. If people have signed up for your newsletter, you can easily get them to check your emails. If your email newsletter is personalized enough, there is a greater chance that people will click on your email to reach your landing page. For this, you need to have personalized newsletters. You can seek help from various online tools to help you in creating appealing and converting email campaigns and landing pages.
Email Marketing vs. Social Media Marketing: Which One is Better?
Are you one of those who check a brand’s social media channel after opening their email to see if the product is really worth it? Well, there is nothing wrong with this. In fact, you are not alone; many of us are guilty of this.
As a matter of fact, if done correctly, email and social media marketing can work in sync to boost sales and drive leads. For better leads and sales, you need to take social media and email marketing together to avail of their full benefits.
You can even integrate your social media buttons in your newsletter for boosting conversion rates. The bottom line is you don’t have to get lured by the hype of social platforms, but focus your time and effort on both of these modes equally for effective results.
So, what’s the verdict? Who is the winner among social media marketing and email marketing?
Well, it is an ongoing battle that no one will ever win. The crux is that you should integrate both email and social media into your marketing strategy.
There are a place and time for every marketing channel. You need to keep this in mind.
There is no science in creating effective digital marketing campaigns; all you need to do is use different communication platforms to support each other. Understand your target audience. Keep their preferences and interest while choosing your mode of communication.
Lastly, emails will always have the upper hand when it comes to marketing because it allows you to personalize your messages and segment your audience. So, should you need any help with your email marketing campaigns, you can always rely on Mailpro.
How to Test your Newsletter before Sending your Campaign?
If you have just finished with your email newsletter, you must know that clicking on that send button can be nerve-wracking. As challenging as it to write a compelling newsletter, it is equally hard to tell if our newsletter is mistake-free. Numerous questions must be flooding your thoughts.
Is the content appropriate and engaging? Will people open it? Is the email error-free? Did I spell everything right? To say the least, these things can happen to anyone.
But, worry not! We have got you covered. Here are a few pointers you must know to test your newsletter before sending your campaign.
Personalize your Newsletter
Personalization, when used right, can be the most powerful tool for marketers. It has a significant impact on your site’s engagement and revenue. Having sent a personalized email can automatically increase your open rate by 29 percent.
Shocking, right? So, the first thing you should check before sending out an email is whether it is personalized or not. For this, you need to target the specific audience effectively. Create content that users can relate to. Ask the right questions.
Along with the receiver’s name, you can also use their location and time. Besides, you can personalize your business as well. It means instead of sending out emails on behalf of your company, send out a more personal email. For instance, ask someone from your marketing team to reach out to your customers.
Further, you can integrate dynamic fields into your message to add more personalization effects.
Best Practices for Text-Image in Email
The fact is not oblivious that mobile phones are the primary device to check emails for many subscribers. It is critically important to use responsive design and striking the right balance between text-image ratios; otherwise, users will be less inclined to engage themselves in reading.
- Strive For Balance: Reading big textual pieces is so inconvenient and weary, especially on the phone’s tiny screen. A 3000-word paragraph will not be informative at all because it slews away readers’ attention.
So, aim for shorter and crisp sentences and preferably break content in paragraphs that run 3-5 sentences. Position and align the message using bullets, numbered lists, sub-headings, and highlight words of utmost priority.
- The 60/40 Principle: Ideally, the rule of using nearly 60% text and 40% image generally keeps away any deliverability issues. An all-text or all-image email will land in the spam folder in the offing. Although there are several new rules for the same, like the 80-20 principle that says 20% image coverage is yet a safe bet. Therefore, there is no one answer that works for everyone. Just be cautious about the targeted audience and always pre-test your mail.
Double Check All the Links
Obviously, your emails should link to the offers or content of your website. Including links make your newsletter look more interactive.
But, overwhelming your newsletter with links is not the answer. Neither is to have dead links in it. Both of these things have a bad impact on your site’s reputation. On top of that, these dead links will only make your email land into the spam folder.
To avoid these things, make sure to check your links. For this, you can use spam tester, which can help you detect and avoid any broken links in the emails. Also, this tool can help you prevent spam words and get a spam score as well.
Avoid Spam Trigger Words
You might have thought that email marketing is dead, but to your surprise, it is still alive and more effective than it was ever before. Nevertheless, it is crucial to pull it off well, though it is not easy. The hard part is to pass the spam filters that perform regular checks on email messages to identify any spammer.
Sadly, spam filters have become more sophisticated and catch suspicious words and phrases associated with- Scams, Gimmicks, or any spam triggering word for that matter.
Spam triggering and dubious words or phrases regarded as red flags for email providers can cause your email to skip recipients’ inboxes but land in the spam box instead. So, one of the easiest ways to dodge these filters is to be careful while writing the email’s subject lines and avoid using “spammy” words, which are problematic and increase the chances of falling in a spam trap.
Now, rather than stressing about writing the subject lines of emails and wonder if it is too engaging/ boring or too long/short, you can consider us as your email wingman. We provide you an escape route so that your emails will not be flagged as spam. Just go through this exhaustive list of forbidden words that get your messages beyond the spam filters. You might need to bookmark this list!
Too Heavy Messages Can Be “Spammy”
It is always advisable to keep the email under 100kb, to avoid it from being marked as spam. This is because it passes out clean through most spam filters by staying light and prevents Gmail from “clipping” your message that gets displayed at the bottom if you exceed 102kb mark. Even more interestingly, Gmail mobile version in the newer and advanced devices like iPad, the newsletter does not appear anyway.
Now, are you wondering how to keep your email within limits? Try the following:
- Avoid using redundant styles
- Move content of the message to a landing page or redirecting page
- Omit using any unnecessary character from the code
- Opt for responsive orientation
- Precise content, shun beating about the bush
- Promote what you need to
- Insert links from your website that will give further details
So make it a rule to preview your mails, check if the file size is less than 100kb, and keep it as small as promising because of the couple good reasons mentioned above. A heavy file is always a WARNING!
Since email marketing is growing and thriving, marketers must make this a priority. Undeniably, creating and testing email newsletters is a daunting task, considering marketers already have a lot on their plate. To streamline these operations and to make your email campaigns run smoothly, you can seek help from any email marketing software available online.
One such software is Mailpro. It is a reliable email marketing software that can help you in building a compelling newsletter. With its easy to use and accessible features, you can take your business to new heights. Be it contact management, email automation, campaign statistics, and reporting or advanced personalization features, you can confide in this tool for the best and result-driven campaigns.