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How to Test your Newsletter before Sending your Campaign?

How to Test your Newsletter before Sending your Campaign?

If you have just finished with your email newsletter, you must know that clicking on that send button can be nerve-wracking. As challenging as it to write a compelling newsletter, it is equally hard to tell if our newsletter is mistake-free. Numerous questions must be flooding your thoughts. 

Is the content appropriate and engaging? Will people open it? Is the email error-free? Did I spell everything right? To say the least, these things can happen to anyone. 

But, worry not! We have got you covered. Here are a few pointers you must know to test your newsletter before sending your campaign. 

Personalize your Newsletter 

Personalization, when used right, can be the most powerful tool for marketers. It has a significant impact on your site’s engagement and revenue. Having sent a personalized email can automatically increase your open rate by 29 percent.

Shocking, right? So, the first thing you should check before sending out an email is whether it is personalized or not. For this, you need to target the specific audience effectively. Create content that users can relate to. Ask the right questions. 

Along with the receiver’s name, you can also use their location and time. Besides, you can personalize your business as well. It means instead of sending out emails on behalf of your company, send out a more personal email. For instance, ask someone from your marketing team to reach out to your customers.  

Further, you can integrate dynamic fields into your message to add more personalization effects.

Best Practices for Text-Image in Email

The fact is not oblivious that mobile phones are the primary device to check emails for many subscribers. It is critically important to use responsive design and striking the right balance between text-image ratios; otherwise, users will be less inclined to engage themselves in reading.

  • Strive For Balance: Reading big textual pieces is so inconvenient and weary, especially on the phone’s tiny screen. A 3000-word paragraph will not be informative at all because it slews away readers’ attention.

So, aim for shorter and crisp sentences and preferably break content in paragraphs that run 3-5 sentences. Position and align the message using bullets, numbered lists, sub-headings, and highlight words of utmost priority.

  • The 60/40 Principle: Ideally, the rule of using nearly 60% text and 40% image generally keeps away any deliverability issues. An all-text or all-image email will land in the spam folder in the offing. Although there are several new rules for the same, like the 80-20 principle that says 20% image coverage is yet a safe bet. Therefore, there is no one answer that works for everyone. Just be cautious about the targeted audience and always pre-test your mail.

Double Check All the Links

Obviously, your emails should link to the offers or content of your website. Including links make your newsletter look more interactive.

But, overwhelming your newsletter with links is not the answer. Neither is to have dead links in it. Both of these things have a bad impact on your site’s reputation. On top of that, these dead links will only make your email land into the spam folder.

To avoid these things, make sure to check your links. For this, you can use spam tester, which can help you detect and avoid any broken links in the emails. Also, this tool can help you prevent spam words and get a spam score as well.  

Avoid Spam Trigger Words

 You might have thought that email marketing is dead, but to your surprise, it is still alive and more effective than it was ever before. Nevertheless, it is crucial to pull it off well, though it is not easy. The hard part is to pass the spam filters that perform regular checks on email messages to identify any spammer.

Sadly, spam filters have become more sophisticated and catch suspicious words and phrases associated with- Scams, Gimmicks, or any spam triggering word for that matter.

Spam triggering and dubious words or phrases regarded as red flags for email providers can cause your email to skip recipients’ inboxes but land in the spam box instead. So, one of the easiest ways to dodge these filters is to be careful while writing the email’s subject lines and avoid using “spammy” words, which are problematic and increase the chances of falling in a spam trap.

Now, rather than stressing about writing the subject lines of emails and wonder if it is too engaging/ boring or too long/short, you can consider us as your email wingman. We provide you an escape route so that your emails will not be flagged as spam. Just go through this exhaustive list of forbidden words that get your messages beyond the spam filters. You might need to bookmark this list!

Too Heavy Messages Can Be “Spammy”

It is always advisable to keep the email under 100kb, to avoid it from being marked as spam. This is because it passes out clean through most spam filters by staying light and prevents Gmail from “clipping” your message that gets displayed at the bottom if you exceed 102kb mark. Even more interestingly, Gmail mobile version in the newer and advanced devices like iPad, the newsletter does not appear anyway.

Now, are you wondering how to keep your email within limits? Try the following:

  • Avoid using redundant styles
  • Move content of the message to a landing page or redirecting page
  • Omit using any unnecessary character from the code
  • Opt for responsive orientation
  • Precise content, shun beating about the bush
  • Promote what you need to
  • Insert links from your website that will give further details

So make it a rule to preview your mails, check if the file size is less than 100kb, and keep it as small as promising because of the couple good reasons mentioned above. A heavy file is always a WARNING!

Parting Thoughts

Since email marketing is growing and thriving, marketers must make this a priority. Undeniably, creating and testing email newsletters is a daunting task, considering marketers already have a lot on their plate. To streamline these operations and to make your email campaigns run smoothly, you can seek help from any email marketing software available online.

One such software is Mailpro. It is a reliable email marketing software that can help you in building a compelling newsletter. With its easy to use and accessible features, you can take your business to new heights. Be it contact management, email automation, campaign statistics, and reporting or advanced personalization features, you can confide in this tool for the best and result-driven campaigns.

Email Bounces: Everything you Need to Know

Email Bounces: Everything You Need To Know

Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced?  

Truth be told, email marketing is tricky. Many factors impact the success and failure of the marketing campaign. One such factor is the Email Bounce Rate. While bounces are entirely normal and you can ignore a few bounces, but the problem starts when they start to pile up.

And, as hard as it seems, you can’t avoid bounces altogether. Well, it’s the truth, but the good news is – you can maintain a healthy email bounce rate

Below we’ve rendered everything you need to know about email bounces or bounced emails. So, if you want to keep your emails flowing, continue reading.

What Is An Email Bounce?

Bounced email is an email that isn’t delivered to the recipient. Basically, a bounced email means that the message has not been delivered, and for this, you’ll get a notification of non-delivery.

There are many reasons for bounced emails, some of which are:

  • Bad IP address: there are chances that the IP address you are using for sending emails could be blocked. It can be blocked if you are suspected of email fraud or spamming.

Avoid this problem by using high-quality marketing techniques and make sure you never buy or rent email lists. 

  • The Recipient’s mailbox is full: Many email providers allow limited storage. So, as soon as the inbox gets full, it will bounce all the future messages.  
  • The subscriber blocked you: If someone no longer wants to hear from you, the recipient can block you.
  • The server is overloaded: Even the most powerful server cannot handle so much traffic. The email could bounce due to an overloaded or unavailable server. This type of case generates a soft bounce.
  • The subscriber’s email address is invalid: If the recipient’s email address is invalid, it could result in a bounce.
  • The receiving server doesn’t trust your content: Your email should be credible enough so the recipient could trust it.      

What are the contents of a bounce message?  

The bounce message contains the information, which will help you in identifying the reason for email delivery failure. It includes:

  • The date and time the email got bounced
  • The mail server that bounced it
  • The reason for the bounce along with the RFC code

Types of Bounce

Soft Bounce

Soft bounces are temporary reasons an email cannot be delivered. This type of bounce means that the email address was valid, and the email message has reached the recipient's mail server. But delivery has prevented the word from reaching the recipient.

So, the common reasons for bounced email could be:

  • The Server was Down: There are many instances when maintenance periods on messaging services trigger temporary bounces. After finishing the maintenance, your server delivers the email.
  • The mailbox was Full: If your email contact has a full inbox, the server can reject the email. These are usually temporary failures. Once the space is available, the server accepts the email for delivery. In some cases, full mailboxes can cause immediate hard bounces.
  • Overly broad message: If the message is too large for the recipient system, it could also result in a soft bounce.
  • Greylisting: In this type of spam filtering, emails get delayed purposefully. When the server tries to send the message, the recipient's server issues a temporary error response (421).

After some time, the server attempts to resend the email, when the recipient's server accepts the email.      

Hard Bounce

A hard bounce is when the message has been permanently rejected.

And, you shouldn’t take hard bounces lightly. As soon as you see a hard bounce from an address, immediately remove that recipient from the subscriber list. 

  • Unknown Domain Errors: This bounce happens if the domain you used either cannot be resolved by DNS or did not exist. Domain errors are not so common, and error messages vary considerably.
  • Unknown Users: Unknown users are a major cause of hard bounces. There are a variety of messages for these issues, which may include:
  • No mailbox by that name is currently available
  • No such user available
  • Recipient address rejected
  • The recipient cannot be reached
  • Spam Filtering: If your domain has a history of forwarding spam emails or your IP is on a blacklist, your email may be blocked.
  • Email Policy Filters: Along with spam filtering, few systems may use email policy filters. These filters scan both outbound and incoming emails.
  • Misconfigured Recipient Server: the Wrong configuration on the server of the recipient can cause bounces. In this situation, you may or may not get any specific error but a non-delivery report.
  • File Attachment Issues: Most mail servers limit the type and size of attachments for performance and security. As with email policy filters, this filtering can be both outgoing and incoming. The most frequent email bounce is due to an overly large attachment.

When a Soft Bounce Becomes a Hard Bounce

When an email address returns a soft bounce five times, without opening or clicking during this period, the address automatically gets converted into a hard bounce.

And, when a subscriber interacts with an email, the number of software bounces recorded for that address (if any) is reset.

How to Improve the Bounce Rate

Email bounce rate can be reduced using the following methods:

  • Use Double Opt-In: A double opt-in campaign is a useful way to gain permission to send out email campaigns. With this method, a contact must respond to an email confirmation to be added to your email address. 

As you’ll not be able to add an invalid email address, you can cut down the bounce rate. 

  • Maintain Good List Hygiene: Verify your list daily to remove invalid emails and non-responders. Keeping your list clean is a proven method of achieving higher email delivery rates. 
  • Monitor The Email Delivery: You can use online software such as mailproto track your email delivery rates by keeping track of your response rates and bounce rates. With regular monitoring, you can know potential failures before they occur or before they do much damage. 
  • Do Not Rent, Buy, Or Harvest Email Address: Buying your email list may get you some quick business, but one can’t rely on the quality of such lists. In such situations, there is a bigger risk of sending emails to invalid addresses and getting blacklisted.  
  • Check the Message Against Spam Filters: Content filters block many messages. You can reduce those bounces by identifying the problem and fixing them. 
  • Authenticate Your Emails: Another method is to sign emails with Domain Key Identified Mail (DKIM) to ensure credibility and increase email deliverability. To generate DKIM and SPF records, visit “Service Settings” and choose “Email Authentication.”

How Bounce Rate Affects Deliverability?

  • Blacklisting: Frequently observed bounce rates send the sender's IP address to be on blacklists supported by ISPs and anti-spam organizations.
  • Lost money: Since email service providers are charging you for each message you send, Invalid email addresses increase the cost of your email campaigns without any ROI.
  • Low inbox placement: Mailbox providers track bounce rates for each campaign you send and use this information to decide where to send your emails in the future. And many mailbox providers are known to block the sender's email domain for repeated sending to email addresses from non-existent domains.
  • Bad reputation: The mailbox provider watches and monitors the IP addresses that continuously send messages to invalid users. They even adjust the sender's reputation accordingly.
  • Suspended accounts: Email service providers have a strict policy regarding complaints and bounce rates. They will immediately suspend the user's account if the campaign sent by the user causes a complaint rate that exceeds the limit authorized by the ESP. They do this because high bounce rates can blacklist their sending IP addresses and potentially affect other users of their service.

How to fix the email bounce?

Make sure you have the correct email address. Pay attention to simple typos, extra spaces, or @ symbols.

If temporarily unsuccessful, wait and send a follow-up email. Your mail server should resend the message automatically.

If you have a hard bounce error 550, you need to contact your email service provider. Your email administrator or provider can review your bounce and fix the error.

If you provide the email headers for your bounce, your email administrator can usually quickly detect the problem. If you're blacklisted, you can check out software Mailpro.

How to Check Email Bounce Rate?

After you’ve sent an email to the recipients, you must monitor the results to see which areas need improvement. Mailpro email service software allows the monitoring of general statistics for email campaigns. Once you send the emails to your contacts, this software will start tracking statistics and analyze the email delivery rate and reactivity of your email campaigns.

Mailpro keeps the bounce rate as low as possible so you can deliver as many emails as you want. Along with monitoring the email acceptance rates of the outgoing IP address, we use algorithms to adjust sending rates and which IPs are used.    

Why Mailpro?

With Mailpro, you can find an accurate and complete summary of all your campaigns. These numbers show the results of the behavior of all your campaigns in real-time. The software allows you to easily study and understand the behavior of your current as well as past campaigns.

With Mailpro, you can even see and calculate the results, which will reveal where you have lacked and how you can improve the bounce rates.

Additionally, the software gives you the detail of your campaigns with graphs, which summarizes the email delivery rate and reactivity of your email campaigns. If you want more detailed statistics visualization, we have various plans for you. Check them out now.

Along with campaign statistics and reporting,MMailpro can also help you with contact management, email automation, email marketing campaign, SMS campaigns, SMTP relay server, deliverability and routing, and more.     

Final Words

Bounce rates are directly associated with the quality of your subscriber list. For a healthy, permission-based list having active subscribers, you need to have a low bounce rate. High bounce rates are a result of how badly you managed your list or how you grew the list.        

The healthy email list should see bounce rates of between 2-3%. So, if you’re regularly getting higher bounce rates, you need to identify the problem and take immediate action to control the bounce rate.

Mailpro can help you investigate the reason of increased bounce rates and work out how to fix the issues, so please do give us a call. If your bounce rates are continuously growing, it may lead to suspension of your account. To avoid the case, you should start using the email marketing software available online.

Choose the Perfect Email Template

Choose the Perfect Email Template

Have you ever stumbled upon an email that has genuinely impressed you with its captivating layout or the way it was written? Needless to say, email marketing is a popular communication medium that can have a significant impact on your brand’s reputation. However, the success of an email marketing strategy depends on how well it is designed and is its capability to attract customers.

Whether you want to bring traffic to your site or just want to increase your sales, email marketing is an excellent way to do this. Also, if you want someone to sign up for your newsletter, make sure you have some exciting things to offer them. 

To compel the audience to click on that call-to-action, you must choose the perfect email template. But how do you do this? Well, if this is the case, you might find this article helpful. Here are some tips on how you can find the perfect email template.

But first, let us see why using email templates are beneficial for your brand.

Deliver Personalized Emails

Nowadays, customers expect and demand personalized and relevant content and experience. For this, marketers are leveraging personalization to make an online presence of their brand. 

Tailoring your emails according to your audience is a sure shot way to your brand’s success.

With email templates, you can add essential personalization to your emails, such as subscriber’s name, their location, and even action-based customization.

Send Out Emails At Winning Time

While using an email template, you can send the right email at the right time. For instance, if your audience is available to read the messages at two at night, you can easily schedule emails according to their time zone and preferences.

There are many online email marketing tools such as Mailpro, which gives you access to this fantastic feature. With this tool, you can also stay consistent in sending out the messages. Consistency allows a better customer experience and makes the audience stay at your site a little longer.

Saves Time

Since email templates let you plug your personalized content into an existing template, it saves you time, which you might have wasted designing new templates.

What does this mean? It means that with email templates, you can spend less time on tedious tasks of designing templates and more times creating relevant content for your audience.

Now, here is how you can choose the perfect email template.

  1. Match Your Content

The first and foremost thing you should look for in an email template is its relevancy to your content. Ask yourself if the template matches your content. Be it an industry match or an aesthetic match; make sure your template is suitable and attracts the relevant audience.

In fact, many templates will endow you with genuine content ideas that you have not thought about.

So, before selecting a template, note down the requirements such as photos, call to action, text, and so on.

For instance, if you have an online store, you can look for templates with more images and less text. But, if you have a digital marketing company, you might need more text and fewer images to convey your message to the person it is intended for. 

  1. Easy To Customize

Do you want your email to look exactly like your competitor? Well, we bet your answer would be a big NO!

If you want to be unique and stand out amongst your competitors, you might need an email template, which can be customized easily. Also, make sure your template has multiple customizable options. It should allow you to adjust the elements to match the colors, fonts, and imagery of your brand.

Mailpro is a versatile email marketing tool, which allows you to add or remove various parts of your template. The tool has over 600 newsletter templates that offer a variety of advance features and personalization. Also, the tool gives you an option for customizing templates according to events such as Easter and birthdays.  

It allows you to personalize your brand’s logo, integrate Google analytics, and have a variety of plugins that you can use to connect your CMS to the mailpro.

This amazing tool even gives you control over the layout and look of your email without having to mess with code. With this tool, you can create something that perfectly that represents your brand.

  1. Responsive Design

Responsiveness and adaptability to mobile layouts is yet another important feature you should look for in your email template. Since people these days tend to spend most of their time on mobile devices, your emails are most likely to be opened on these devices.

And, you might want your email to look as good on mobiles as it does on a desktop.

Keeping this in mind, you should choose a responsive email template, which will have a direct impact on your click-through rates.

  1. Makes Your Product Stand Out

While choosing an email template, make sure that the template makes your products stand out.

The attention span is short. So, you must attract the customers in just a few seconds of them opening your email.

Also, the template should match the style of your brand. The email should look like the other means of communication from your brand. Be it social media or website’s design, it should deliver the same message in the same way.

  1. Interactive Features

Make sure your email template has several interactive features, which could be really beneficial for your brand.

Impactful emails need not be lengthy. It should just have an effective and interactive element that prompts users to click on the call-to-action. 

So, choose an email template that allows you to mix up engaging elements to keep your audience interested in your every new email. These elements might include a button, a GIF, or a video link. 

Conclusion

Email marketing is one of the most effective methods for making your brand reach a relevant audience.  With this article, you must now know how you can choose an effective email template to promote your brand. So, select a template and put your marketing tactic into action.

However, if you need help with your campaigns, Mailpro is a useful email marketing tool, which will take your brand reach to new heights. Be it segmenting, contact management, you can rely on this tool for effective and efficient email marketing campaigns.

Branding Tips to Help your Business during Crisis

Branding Tips to Help your Business during Crisis

The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effectively. 

During this hard time, many famous brands, such as Google, Starbucks, etc. have temporarily shut down. With this being said, many brands are finding new ways to make their brand survive through this epidemic situation.

In these situations, customers only pay for important and valuable stuff. Also, these difficult times will let you know who your loyal customers are. So, brands need to implement effective and best marketing strategies that will embrace and solve their problems.

However, now the question arises what strategies you should implement during the time of crisis. Well, this article will help deal with this situation effectively and efficiently. Here are some branding tips to boost your business during the crisis.

Set a Reasonable Price

If you set a price for your product, make sure your price makes sense. Whether the prices go up or down, it should make sense to customers and not suppliers. If the price is reasonable, customers are going to get attracted to your product. Moreover, when the price is at the economic window, you are going to get an increased demand from the customers.

Hence, the right window of the price holds a significant value.

Besides, keep in mind that during critical times, customers tend to be more price-sensitive and less loyal to brands. So, to keep your customers loyal to you, you need to sell your products at a fair price they won’t get anywhere. Also, make certain to keep an eye on the product’s prices of competitors. 

Add an Added Value to your Product

Make sure to add an added value to your products, which will incite customer loyalty. Adding value to your products or services can help you in attracting more customers, which in turn, boost ROI. For this, you need to make your product a brand.

Many companies can just add value to their product by just adding their logo to their product. For instance, Nike can sell their shoes at a much higher price if they have their logo on the product. Even the cost of production is low; Nike can be ahead of its competitors just because of its brand name.   

Further, for increasing ROI, you can add an extra feature to increase the value of your service. As this will make you different from your competitors, you can attract more and more customers.  

Invest in Reasonable Marketing Advertisements

In critical times, many businesses make the mistake of not promoting their brand or products. But, this should not be the case. In fact, you should really market your products and services so customers can get to know about your services. However, if you have a low budget, you can invest in budget-friendly marketing tools that will help you build a great marketing campaign. 

Yes, you can now invest in marketing without spending a fortune. One such affordable marketing platform is Mailpro, as it is a reasonable way to do marketing and increase customer loyalty. By offering you a variety of features, Mailpro can be your savior at this time of crisis.

Some of the amazing features this tools offers are contact management, email marketing campaign, email automation, SMS campaigns, campaign statistics and reporting, and much more.

Since email marketing is a sure shot way to increase your sales at this time, this tool gives you just that by offering the best and most effective email campaign assistance. On top of that, the tool is reasonable, so it won’t make a dent in your pocket at this time of recession.      

Deal with your Customer the Right Way

This is a sensitive time. So, it is a top challenge for marketers to provide their customers with the right and relevant stuff they can rely on and relate to. Make sure to give a message of ‘Stay safe and well’ through your brand.

For this, you need to understand your customers and their pain points so you can provide genuine solutions to their problems.

Although it is a difficult thing, brands should try to say the right thing at the right time with the right tone. Keep in mind the following things:

  • Make sure your product meets the needs of buyers
  • Inspire your customers
  • Show your customers some genuine sympathy
  • Talk with actions rather than words

Be Innovative

At the time of crisis, people prefer to stay at home. For this reason, only, gaming and video apps industries have seen a significant increase in their demand.

To keep up with this fact, you need to be more innovative and engaging with your marketing campaigns. You can build branded games, apps, and videos. Also, by promoting health and fitness, you can hugely increase your brand awareness.  

Embrace Social Media

Social media is one of the most effective forms of digital advertising. Since, at the time of crisis, most of the people stay at home and spend an extended time on various social media, marketers should pick a practical and relevant platform. 

For instance, if your audience consists of women, Pinterest is a good platform. Besides, Instagram and Facebook offer a highly specific audience that you can easily customize according to your needs.     

Parting Thoughts

Anticipating various crises can be a hard thing to think about. But, it would help if you prepared yourself beforehand, so the terrific situation won’t hit you hard. For this, you need to make sure that you are implementing the best practices at your company while the company is still strong. You can do this by keeping the above strategies in mind. Or, you can also endow your customers with engaging and quality content, so they come to the online store again and again.

And, to make sure you create effective and converting campaigns, Mailpro can help you. Along with letting you create compelling email campaigns, the tool will make sure to boost your conversion rate.      

5 Ways to Increase Your Newsletter's Audience Engagement

5 Ways to Increase Your Newsletter's Audience Engagement

The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails and newsletters serve as one of the most effective means to establish a direct connection with customers at an individual level.

The first step of email marketing, quite obviously, is to build a list of customers, and subscribers. But in today’s world, time and attention are just as valuable as money. So if your newsletters are not engaging enough for your audience, then they will lose interest in your products or services.

And that is why today, we'll be giving you 5 effective tips that will help you increase the audience engagement on your newsletters.

5 Tips to Make Your Newsletters Highly Engaging for Your Audience

Get Feedback from Inactive Customers

It’s impossible to keep every one of your subscribers interested and engaged, so you’ll probably have many inactive subscribers in your email list. If you want to increase audience engagement in the future, then you need to what made your inactive subscribers lose interest.

So our first tip is quite simple – collect feedback from customers who have stopped interacting with your newsletters. Ask them why they lost interest. If there was something they didn’t like, and what they can do to improve.

However, keep in mind that these are uninterested subscribers, and there’s a good chance that they may even ignore your feedback mail. Then how do you make sure that your feedback mail gets a response from them? Here are some ways to do it:

  • The subject of your mail should make it clear that you want the customer’s feedback.
  • Your email copy should be short, polite yet professional, and straight to the point.
  • Add in words that express how valuable their opinions are, and that they can help you improve your services.
  • Add in a few sentences to express how you appreciate them for taking time to send feedback, and that their voices matter to you.
  • In the end, also tell them that you’d love to have them back on board.

You can even throw in a personalized offer in your feedback mail, to give the customers some motivation or incentive to come back.

Feedback emails will not just help you to collect audience opinion on what went wrong, but may even draw the attention of audiences who lost interest. And most importantly, it will show them that you care for your customers and not just for profits.

Segment your email list

Customer segmentation is a term that is frequently heard in the digital marketing domain. There are many benefits of segmenting your customers based on their preferences or other demographic factors such as age, gender, location, etc. And one such benefit is that it helps to increase audience engagement.

Customers don't like to receive lots of irrelevant emails and newsletters. You want to target the right content towards the right audience. And customer segmentation is one of the most effective methods of doing it. When you categorize your email list, you can group customers with similar interests and behavior.

Once you have segmented your audience, you'll get a good idea about the type of content that attracts each group. Then you can carefully draft your newsletters based on the audience's preferences. When customers get the most relevant content in their inbox, they are more likely to respond or interact.

Create Quality Content

A lot of people who seek marketing advice get annoyed when they hear something as clichéd as 'Quality Content'. And yet, it was a highly successful and influential person – Bill Gates – who popularized the phrase 'Content is King.’

Yes, even today, this phrase holds just as much weight as it did in the past. All your marketing efforts and strategies will go down the drains if your content isn’t good enough. Here are some points that will help you create quality content for your newsletters:

  • Don’t stretch your words. Your newsletters should drive home the main point of the email at the beginning itself. The subject and first few lines of the mail should clearly tell the audience what it’s about.
  • Create content that has a voice. It means that your newsletters should have a conversational tone and shouldn’t be monotonous or generic.
  • Your newsletters must be useful to the readers. Whether you are trying to sell something or simply sharing information, it should benefit the audience. Also, don’t forget to provide your subscribers with an option through which they can share the content on social media.

If you are dealing with a large number of customers and subscribers, consider hiring professional copywriters who are experienced in creating quality content for newsletters.

Make Your Emails Visually Appealing

Bland is boring, and you don’t want your readers to feel bored. People are busy these days, and they usually skim through the information that they don’t find useful. If your newsletter fails to capture the readers’ attention instantly, then it will fail to create any engagement. With a visually appealing email draft, you can immediately grasp the readers’ attention.

There are plenty of tools, templates, and software that are designed to integrate engaging graphical elements to your emails. Understand color combinations and how they influence your readers’ mindset.

Add in some animations and images that are relevant to the content of your mail. Highlight important links, call-to-action buttons, and other important texts in the mail so that even those who don’t read the entire mail can still get the main point. If you want to create a positive first impression, then make sure that your newsletters are visually appealing.

Craft Personalized Newsletters

Customers love to receive personalized emails; it shows them that you’ve taken the time to understand their needs. More importantly, personalized emails are a way to tell your audience that you appreciate them individually.

A common mistake that many businesses make is that they focus more on what they want to say, and not what the readers want to hear. If your newsletters sound like a sales pitch, then that’s a red flag for your business.

Here are some things you can do to create reader-oriented newsletters.

  • Build a two-way communication channel. Let the audience share their voices too. A great example is to start a newsletter campaign that asks audiences to share their experiences with your product or service. Then you can even share these stories with other readers in future newsletters.
  • Study your audience. How can you create emails focused on your audience if you don’t know what they want? Don’t be too engaged in promoting your own services. Spend a considerable time studying your customers' behavior and know them better at an individual level.

There’s no rocket science behind the fact that readers love to engage with content that makes them feel appreciated at a personal level.

Conclusion

Newsletters are a versatile marketing tool. They can provide information, enlighten readers about your business, and boost sales by increasing conversion rates. But customer preferences and trending topics are constantly changing, so it can be very difficult to craft engaging newsletters.

Give a fresh perspective to your email campaigns, and make the best use of the above-mentioned tips in your newsletters with the help of Mailpro. We guarantee that you will be pleased with the results.

How to Adapt your Email Marketing to the Corona Virus Crisis?

How to Adapt your Email Marketing to the Corona Virus Crisis?

For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is impacting our world economy severely. 

Just like any other marketing trick, coronavirus has also affected email marketing, which could affect your online store. This devastating virus has already unsettled the stock market and caused operational disruptions to various industries, be it health, eCommerce, medicine, or education.

This leaves email marketers with two questions, which are how to respond to these changes and how to anticipate customer’s behavior so it won’t affect sales at a large scale. However, to help the affected countries and regaining the world economy, you need to make new marketing strategies keeping the current situation in mind.

As an email marketer, you must be thinking about how you can do this. So, here is how you can adapt your email marketing to the coronavirus crisis.

  • Do Not Focus On Your Sales During This Sensitive Time

Don’t just stay silent at the time of crisis. Instead, show some support and empathy during this frightening situation. Although there will be times where you can say the wrong things at the wrong time, in this situation, you just have to show full support to the affected people and their families.

So, in this situation, keep focusing on “how can you support your customers during this devastating time” instead of just focusing on increasing your sales. This can even work against you for brand promotion.    

Many companies, including Dell, Microsoft, etc. have already donated millions of dollars to the Chinese Red Cross. But you don’t have to make a dent in your pocket if you are on short on cash. You can build your brand by sharing motivating messages, sending some products to those in need, and creating relevant content to educate people.  

Apart from this, make sure you don’t use this time or leverage the virus to increase the sales of your eCommerce store. DO NOT focus on promoting sales by offering discounts sales. Although it can increase your sales, it could have a bad effect on your reputation. 

Another great measure to support is to provide the necessary items. For instance, provide free masks to them so they can protect themselves from the virus. Or, since the people would be washing their hands more often, you can give them hand creams to prevent their hands from drying. You can send these products directly to the hospital or distribute them at their homes.

  • Target The Right Customers

Since people are staying more and more inside their homes, it is driving online sales. It is also leading to low inventory and delays in logistics and manufacturing, which makes it hard to deliver products to customers who are paying.    

With this in mind, instead of making efforts to acquire new customers, e-commerce marketers should focus on developing existing customers with the highest lifetime value. They are the ones who will stay and spend beyond the crisis period.

Leverage deep learning to analyze your data more effectively to identify your high-value customers. It is done by examining past behaviors and discovering patterns for segmenting audiences, then predicting conversion rates for each group. Once you have this idea, you can customize your engagement campaigns accordingly.

Also, this is the time where target the right customers is essential. Keep in mind your products and focus on the right customers. Suppose you are selling masks; in this case, do not target kids. Instead, it would be best if you targeted their parents and hospitals. 

Also, whatever you are creating and sending in your email, make sure to make it relevant and compelling. So, people are forced to open it and browse through your sections. By keeping the coronavirus in mind, integrating crisis-relevant keywords and visuals into your email marketing campaigns and advertising can help you draw attention to them. However, you need to be careful and make sure they are appropriate.

Also, do not run the campaigns for the products that are not related to the current situation. However, if your product can help people right now, as a hand sanitizer, you should spread your message and your product.

  • Communicate More Often

Given the current situation, more and more people are avoiding social interactions and prefer to be in the home as a safety measure. This gives you the right opportunity to communicate more often with your customers, as they will be online more often. People confining themselves to their homes can lead to higher opening rates.

You will be surprised to know that all social marketing platforms have experienced a sudden increase in the number of users. Be it content related to fitness and health, games, crafts, or the latest news; the people are spending most of their behind their laptop or phone screens.

So, you can send out relevant emails more often instead every other week or once a month. You can have your email sent out daily or every alternate day, or you can create your videos and apps to promote your brand.  

For instance, if you are in the health and fitness industry, you can promote videos of simple exercises and eat healthy meals to fight the virus. Also, promote your product the right way. Promote your products along with some safety measures and encourage people to stay healthy and strong if you are selling food items. 

  • Segmenting Your Audience

Another important thing that will boost your email marketing sales is segmenting your audience. Segmenting your contact lists will help you deliver the relatable and valuable information to your audience at the appropriate time.

Coronavirus is making more and more people go online and read about it. With reading more and more about this virus, they will buy relevant products to help and protect themselves from getting infected by the virus.

This has opened numerous opportunities for you and various brands. The industries may include wellness, healthcare, and pharmacy. To avail the maximum benefits during this time of crisis, you need to focus on the right customers at the appropriate time.    

You can seek help from artificial intelligence-driven tools to analyze the online data to identify who reads the content on the coronavirus and what type of content they read. You can then segment your target audience based on the keywords or topics that interest them to provide relevant content for more precise targeting.       

  • Communicate In A Sensitive Manner

At this time of crisis, you need to handle your audience in a sensitive manner. Since this virus has affected the population physically and mentally, you need to be very cautious while dealing with these issues and its affected people.

Don’t be materialistic and mean and just focusing on selling the products. This might affect your reputation in a bad way, which could affect your sales after this situation as well. Keep in mind that they are going through a hard time and just need some mental support.  

Additionally, in every email, make sure to include some helpful data. It could some tips and tricks to keep prevented from the virus or mention them nearby locations where they can get themselves tested if they are experiencing symptoms of this virus.

Besides, not everyone is fully aware of the situation and the harmful effects of the virus. With your email, you can make everyone aware of the current situation and give them precautionary tips to deal with the circumstances. Mention the symptoms of the virus and tell them to get them tested at the earliest so they can be cured.  

At this time, you need to be more sensitive. Make sure you are putting your ads and emails in the right context. Pay more attention to when and how your customers see your emails. Before sending out an email, make sure that your language is natural. Use web-based tools to analyze the data and gain a better knowledge of customers so you can help them in this needy hour. 

Conclusion

Although this is a tough time for many countries, the good news is the crisis is only temporary. With people spending most of their time online, it is a fantastic opportunity to build your brand name. You can do this by following the sure-shot tips mentioned above. Or, you can engage more people by endowing them with interesting and quality content. 

Keeping the current circumstances in mind, if you focus primarily on education and entertainment, it would be really beneficial for email marketing campaigns and brands. Also, show workers some internal support as well. Let them work from home and make sure to check in on them and their families.  

However, with all these tips and tricks, make sure to keep your customers your top priority. Support them and be available for them round the clock by adjusting your marketing strategy accordingly. With these, you can be in a good position to keep your brand safe currently and in the future as well. 

Also, if you need help with your email marketing, you can contact us. We, at Mailpro, will give you genuine suggestions regarding your campaigns to increase your conversion rate.

The Importance of Image to Text Ratio in Newsletters

 The Importance of Image to Text Ratio in Newsletters

The act of sending effective and impressive communication, to existing and or prospective consumers to gain their loyalty or to turn them into buyers, via emails is called email marketing.

Since about 99% of consumers check their emails daily, emails make a great marketing tool. However, there are several things that are to be done right to ensure that the users open your emails. In this article, we will discuss one of the crucial yet highly debatable aspects of the emails i.e. image to text ratio.

Why Image to Text Ratio is Important?

One reason why the image to text ratio is gaining high importance is that this ratio determines if the message is spam or not. Various email servers use a spam filter based on the image to text ratio to determine if an email is a spam.

An email that is image-heavy with minimum to no text is considered spam. Thus, it is essential to maintain a healthy image to text ratio so that your emails end up in the inbox of your users and not anywhere else.

Some users also turn off the automatic image download option. This results in blank emails and could also make your users unsubscribe to your newsletter.

What is the Ideal Ratio?

This is a bit of a tough number to figure out, mostly because of the varied level of filters applied by different email servers. Various numbers have been presented so far, ranging from 60-40 to 80-20 text to image ratio, for the perfect email. We highly recommend you stick to an 80-20 text to image ratio while designing an email.

How to Use an Image in an Email Newsletter?

Keeping in mind the above constraint, we recommend that you use the image very astutely while designing a newsletter with Mailpro. Follow these points to dodge the spam bullet:

  • Do not give the image more than 40% exposure
  • Minimum 60% area in a layout should be text
  • Don’t have more than 3 images in a page
  • Ensure that the images don’t touch each other
  • Keep a minimum of 400 characters of text

Along with this, it is advisable to follow certain other guidelines as well:

  • Intriguing Preview Pane

Most users today end up skimming through mails to get to the important ones. It becomes necessary to utilize the preview space in an interesting way to catches the attention of the consumers. Thus, to improve the click-through rate, we will highly recommend using enticing text.  

  • Note the Load Time

Though internet speed has improved drastically over the years, there still exist places where the connectivity is not proper and the internet speed is slow.

The result - emails do not download properly on a smartphone or any other device. Sometimes, this even leads to a blank email. To avoid this, do not use a big heavy image or a collage of several small ones. It may look good on your computer screen but it is not functional.

  • Simple is Best

Simple emails are the best emails to get through to your consumers instead of the ones with too complex graphics and design.

Subsequently, it is a good idea to do A/B testing of different layout and design options available to figure out what works best for you.

What if Rules were not followed?

These are not hard fast rules that you ought to religiously follow. You can certainly try different options before you arrive at the sweet ratio that works for you. However, following the aforementioned guidelines will ensure better click-through rates and might help you in avoiding being dumped in the spam folder.

Determining the Best Image to Text Ratio

If you are still confused about the image to text ratio in your emails and don’t want to take any risk whatsoever, the best way to move ahead with this is by conducting a SPAM test. Mailpro can assist you here.

In addition to , Mailpro also estimates if your email will be considered as spam. It helps you by:

  • Highlighting the spamwords
  • Highlighting the broken links
  • Allowing you to adjust the image/text ratio
  • Providing you with a spam score

All you need to do is start using Mailpro to stay safe!

How to Determine the Right Budget for Your Email Marketing Campaign?

How to Determine the Right Budget for Your Email Marketing Campaign?

Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the campaign.

Now, allocating a certain budget for email marketing can be somewhat tricky, as it depends on many factors and a little bit of guesswork. So to make things easier for you, we have listed some important aspects that you should consider when planning your email marketing campaign budget.

Things to Consider When Creating a Budget for Email Marketing Campaigns

The following factors must be considered when you are estimating the total cost for an email marketing campaign.

  1. Generating Leads and Building Your Email List

The first and foremost aspect of email marketing is to have a list of customers to send emails to. The best practice is to try and build your subscribers list ‘organically’ is by using methods where the customers themselves show interest and provide their email address to you.

But a common misconception in the marketing domain is that people think “organic” means “free”. So just because you work on building an organic email list doesn’t mean you won’t need to spend a single penny for it. As such, the first step in building your budget is to calculate what expenses will be involved in growing your email/subscriber list.

  1. The Design Aspect of Emails

When we talk about the design of emails, a lot of things are included such as images, layout, templates, animation, and much more. So the first thing you need to decide is whether you want to handle the email designs yourself or outsource the work to a designer.

If you decide to hire a designing service, you’ll have to contact different individuals or companies that provide email designing services and get their price quotes. Select two or three of the best services you can find and add the price of the most expensive one among them to your budget plan.

This option may be a little expensive, but an expert designing service can take care of everything – the font, graphics, animation, images and gifs, templates, and all other design aspects of your email.

In case you take the other route and plan to do things yourself, you will have two options. One is to get someone within your organization who has the required designing skills and let them do the job.

The other option is to get online email templates. Many such tools are available online, some are free and some need to be paid for. If you’re running a small campaign with financial restrictions, then it may be better to go for free templates. Otherwise, choosing a paid template is always the better option. This option may be cheaper than hiring a designer but it will require more effort from your end.

  1. Cost of Email Service Provider

It’s obvious that you’ll have to get a mailing service for your email marketing campaign. Research the different email service providers (ESP) and select what suits you best. The safe route would be to choose reputed email services like Gmail or Outlook. But there are many other options so feel free to check them out.

However, keep in mind that the service you choose should have a good reputation regarding the deliverability of email, and tight security measures to protect your data and confidential or sensitive mails. Also ensure that ESP you choose is capable of handling business mailing requirements, such as bulk mails, auto – filtering of inactive subscribers, mail tracking, and the like.

  1. Cost of Analytical and Other Tools

To operate an efficient email marketing campaign, you will also have to make the best use of advanced tools and software. For example, it is essential to have an analytic tool that can measure parameters such as conversion rates and click-through rates. It will give you a clear idea of the result of your marketing campaign.

So make a list of all the performance measuring and statistical tools/software that you want to use for your marketing campaign. The cost of acquiring these tools must be added to your budget.

  1. Cost of Database and its Maintenance

When you are dealing with thousands of emails and subscribers, you will need a secure database to store and manage all data and information. You can set up your database in-house by installing all the necessary hardware.

It can be expensive, so it’s a better option for bigger organizations. The next option is to opt for cloud computing services.

Your ESP may also provide cloud storage for maintaining your email contacts and other databases. So the cost of maintaining an up-to-date database with high-security measures must be included in your budget plan.

  1. Hiring an Email Marketing Agency/Manager

This last factor is also one of the most decisive aspects when it comes to budget planning. It’s an extremely important decision as to whether you should hire an email marketing agency or not.

If you don’t hire an agency or manager, you’ll have to plan all the aspects of your email marketing campaign by yourself. This means jotting down all the different factors which we have discussed in the above points, estimating the budget for each factor, and adding them up to get an estimate for the overall budget.

But if you hire a marketing agency, it means a lot less workload for you. No need to do calculations and estimations for the budget of different aspects of your campaign. No need to spend your time and effort on planning every minute detail on your own. The agency will give you a fixed quote and that itself will be your overall marketing budget.

The agency will then handle most other aspects on their own. If you find a reliable and professional agency who provide you with a reasonable or affordable price quote for their services, then this option will definitely be worth considering. And instead of dividing your budget into different sections, you’ll most likely be paying a fixed, upfront amount/

Conclusion

When you consider the above aspects for your email marketing campaign, just remember that there’s no right or wrong option. Your main focus should be on striking the right balance between cost and quality.

Don’t underspend by opting for cheaper services at the cost of quality. At the same time, don’t overspend by allocating a budget that will be a bit heavy on your business’s finances.

We hope that keeping all these things in mind will help you plan a suitable budget for your email marketing campaign.

Wondering where you will get the best email services? Don’t forget to check Mailpro!

How to Do your First Drip Campaign?

How to Do your First Drip Campaign?

Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads.

No matter how many new strategies and tactics come, email marketing never goes out style.  But there are few tips that you need to learn before you start a drip campaign.

How Do You Write An Effective Drip Campaign?

Well, writing a compelling and converting drip campaign may seem a little daunting, but it is not. Here, we’ve rendered a few steps that can help you in achieving your goals and creating an effective drip campaign.

Step 1: Set Your Objectives and Goals

Yes – you are here for more customers and revenue!

But to get started, the very first thing you need to do is figure out your objectives and what you want from this campaign. Make sure you know what you want to achieve after or during your campaign.

Not everyone wants the same thing as others. You need to understand what your goals are. Do you want to win over email leads? Do you want more referrals? Or, perhaps, you just want people to buy a specific product or service.  

So, before anything else, make sure you are well-acquainted with your end-goal. You will have to measure your goal to track your results. In fact, these goals will let you know about the failure or success of your campaign.

For instance, you can set goals for:

  • Conversion rate
  • Click-through rate
  • Email open rate
  • Number of sales
  • Number of new customers

Step 2: Plan Beforehand

If this is your first campaign, you need a plan to implement. If you don’t have a plan, chances are you’ll just lose many potential customers. So, plan for things like:

  • Choose an email provider that best suits your needs. You can consider factors such as automation features, customer support, cost, purpose of the campaign, etc.
  • Consider the number and length of emails in your campaigns. Avoid sending too few or too many emails. The length of the email depends on the needs of your audience. Usually, shorter emails are the norm, but you can send longer emails if needed.
  • The content of your email should also be given some thought before starting the campaign.

Step 3: Understand Your Audience

The basic rule of any marketing strategy is to know your audience. Be it TV advertisements, websites, or email marketing, knowing your audience is probably one of the most important steps.

 

Now, you must be wondering why.

Well, because if you don’t get to know your audience, you probably wouldn’t know their needs.

And, if you don’t know what they want and why they want it, you’re unable to understand their preferences, perspective, and questions. If this has been the case, your messages will come across irrelevant.     

Also, you need to segment your customers into specific niches so that you can create personalized campaigns to meet each customer’s needs.

Step 4: Focus on the Content

The content your email contains is probably one of the most important things about the drip campaign. And, the content of your email should be outstanding.

Understand it this way: If your customers can’t relate to your emails, there are most likely to consider it spam, which would result in a decreased conversion rate.

So, focus on creating content that provides a solution to customer’s problems. Let your emails mean something to customers to make your campaign a success.

Tip: Make the information in your email scan-able, so it catches the user’s attention. Do it with headings, sub-headings, bold sections, and more.       

Make sure you write content that aligns with your goals and customers’ needs. Here are some tips for writing creative and effective content:

  • Keep it engaging and short
  • Make sure to include call-to-actions (CTAs)
  • The subject line should be catchy
  • Try using recipient’s personal information if you have

Step 5: Create the Landing Page 

You don’t need a landing page for every part of the campaign. But with landing pages, you’ll get to know who visits your website and what type of content they click or engage with.   

The landing page makes it easy to monitor how much time a visitor is spending on-page.

Step 6: Decide When and How Often You Need To Send Out Emails

Now you need to decide when you want to send out the emails. Also, decide the frequency of the emails. Since there is no hard and fast rule for this, it all depends on your brand and goal.   

But to ease things up, you can start by sending the emails regularly and then settling down with the flow.

For instance, start sending out emails every day, then once a week, followed by once a month and once a 3 months and so on.

In this step, you’ll also set triggers, which include ‘if/then’ commands.

Step 7: Measure Stuff and Test

So, your campaign is up and running! Now, you need to review how things are working and make little amendments to make sure everything is working as planned.

 

Apart from clicks and open rates, you also need to measure which of your emails are converting.

To make people visit your sign-up page, you need to measure the total traffic from the campaign to the desired page and then monitor the conversions.

Parting Thoughts  

Mailpro logoBuilding your drip campaign may seem intimidating at first, but it gets quite easy once you get the hold of it.

As appealing as the idea of lead generation is to marketers, it is equally a highly effective tool for lead generation. The one thing you are required to do is pay proper attention to your audience, your objectives, goals, and you are good to go. 

Should you need any help with your campaign, you can also seek help from various email marketing software available online such as mailpro. Mailpro is one of the best and easy-to-use autoresponders that can help you in email automation, campaign statistics and reporting, email marketing campaign, and so on. 

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