Mailpro Guide to Email Segmenting
Digital marketing is undoubtedly the most cost-effective marketing tactic in every entrepreneur’s pack of cards in the current era. According to a survey, more than 60% of the global population has access to the internet!
This statement alone should be self-sufficient to demonstrate how important it is to see this as an opportunity to expand one’s customer base. Even if not, there is a good chance that you will develop a strong network across the global markets, which is a win-win situation.
Marketing, in simpler words, means targeting a part of the audience and using relative information to influence those who might demand the goods or services. Put that in digital terms; generate relative audio and visual aid to drive more traffic to your business. Believe it or not, there is detailed research on how a particular text, placement, and even font has a significant impact on one’s decision making, isn’t it astonishing?
A basic plan for digital marketing should include SEO, PPC, Social Media, and website advertisements, right? No. A key element of a successful digital marketing campaign will always have email marketing. This cannot be emphasized enough. Want to know why? Continue reading.
Ever got a mail from a website that you purchased goods/services from in your inbox? You know where this is going. Still, that’s what Email marketing is, but it is the tip of the iceberg. Email marketing involves sending updates regarding the product/service in a curated manner towards a potential customer. If you have a website, you can combine it with newsletters (which offer some benefit to visitors).
Many people skip this step, but according to statistics, it has the most click-back rate compared to any other form of marketing! Engaging a user is mildly difficult but rewarding at the end. This is the chief reason why a lot of businesses fail. Just imagine getting hundreds of marketing emails per month with no useful information, what would you do? Mark as spam or simply unsubscribe to them, simple.
The email should be simple, well designed, relative, and should involve something known as ‘call-to-action’.
Segment your campaign
The problem of relativity can be solved using segmentation. Segmentation is nothing but arranging tailored emails and specific content in bundles and delivering them to listed people. Following are the commonly focused aspects covered in email segmentation:
The end audience is who will ultimately see the marketing email. This is mentioned at first because if the list is narrowed down according to this parameter first, the rest of the fragmentation process will be much easier.
Now speaking about the audience, the end audience can be anything from a normal consumer to a potential business partner. Anyone who can access your website/newsletter can be targeted, just that you need to fit the right offering in the newsletter.
Age can affect the decision making of an end-user. An older man would love to have a more secure, trustable, easy, and simple campaign while younger users might be attracted to a flashy video and urban content. Also, younger users are more active on mobile as compared to the population of older people; therefore, you should focus on the platform of the device, respectively.
Secret tip, you could also conduct surveys via email marketing by rewarding young audiences in cash/points or coupons. As youth is more aware of technology, the fact can be utilized to our advantage.
98% of the females prefer to click on call-to-action when they are offered a special discount or deal with a product or service they have previously availed. But on the flip side, men usually don’t prefer discounts, but rather free items.
Also, the interests of a person are greatly influenced by gender. Men will prefer stuff like cars, motorcycles, electronics while women lookout for clothing, cosmetics, and self-care.
The geographical structure of a region affects the lifestyle of the natives, hence the demands. For example, a person living in a hilly area needs more woolen material clothing or may even opt for meat-based food because of cold ambient temperature.
If you’re planning to include all existing buyers in the mailing list, this might be a very good check. People hate spam, so you should avoid unnecessary mailing. Moreover, filtering out people will reduce the cost of operations because the list will be shorter, and fragmentation will take less time.
If a buyer purchases stuff from your website frequently, then it might be good to keep him/her updated about your latest offerings. The customer will be your asset because he/she brings a returning customer.
This doesn’t mean that you should not send marketing emails to those who have never purchased at all. Based on other parameters, you can always make a list of people who might be interested in your content.
It is a good way to implement a follow-up plan. This is because of two reasons; first, you will be able to get statistics which will help in making a better campaign next time and second, you might be able to adhere to how successful the campaign was, possibly re-implement the same one for a definite period and save on cost.
A straightforward and effective way to do this is:
- Generate statistical data for sales/visits before the campaign.
- Compare that data with the data after the campaign.
- Deduce the areas which might need improvements.
Importance of Email Segmentation
This cannot be repeated enough, email segmentation is a must. A data survey reveals that Email segmentation is three times more effective than a successful ad campaign. Following are some reasons which might be of use to you:
If you curate email marketing campaigns tailored on a user basis, it will fetch your brand goodwill. Users love to see add which are suited for their demands, and it creates a psychological image that the brand cares for them. If you offer deals via email, it appeals to the end recipient in a way that the company is not just about fetching customers but also giving something back in return.
Engagement with customers
The most valuable feedback you can get about customers is from the customers themselves. No amount of surveys can meet the quality of feedback provided directly by them. Imagine you being visited for a survey every month for feedback. It will be annoying for you, and you might be unwilling and give biased reviews. The feedback information stays between the company and the recipient, so a sense of comfortless is established.
Digital marketing is cheaper than traditional means of marketing. One can plan a campaign from anywhere and at any time. You don’t have to be a professional and tech-savvy marketer or hire a marketing agency that will care about the billboards and stuff. There are a variety of guides available on the internet that you can go through and carry out the backend work on your shoulders, hence saving the cost.
Email marketing is instant as well. Right when you hit the send button, email is delivered to the recipient. No delay whatsoever, unlike traditional means of marketing. This ensures that your company is ahead of the game every single time.
You can include a dedicated video message or even a digital postcard in the email campaign. Get a poster designed with attractive fonts and graphics, or you can go simple, just type out a personalized email for your base. You can cater to the preference of every individual group. All of this can be done within a day or so! Imagine the amount of time you will spare by incorporating all of this in an email marketing campaign.
Advanced Tools for Email Fragmentation
To fully leech the advantages of email fragmentation, you can use a bunch of automated tools to ease the workflow process for you.
Processing emails every time can be time-consuming and not worth the effort. There are a bunch of email processing solutions like Mailpro, which can maintain the list and fragmentation for you. Just enter in the message and hit on send next time and that’s it!
What if you’re delivering feedback forms in email marketing? No worries; there are a bunch of autoresponders for letting users know that the company has addressed their feedback, and the same is appreciated. It appeals to the user and is super easy to set up the backend. Just search for a client who does this and enter in a custom message, link with the email, and voila!
In the end, email marketing is a tried and tested method that, if implemented carefully and executed correctly, can bring miracles to your company or business. You need not be a computer geek to start with email campaigns in the first place, just a little bit of research from here and there, and you’ll reap the results of the efforts soon!
How to Use Tags to Boost Your Email Marketing Campaign
If you have already tested the waters through email marketing, you must have heard about the term tags. So what are tags and what is all this hype surrounding them?
This is what this article is all about. Here, we will talk about tags. What tags are, how tags can empower your email marketing campaign and take it to an all-new level. We will also talk about various ways in which tags can be used, and lastly, we will discuss how Mailpro can help.
So let’s get started.
What are Tags?
Tags are a kind of tool that can help you identify your contacts within your user base.
Have you ever wondered if you could target a specific segment of your contacts differently? If you could manage a part of your contact list in a more organized way?
That’s when tags help you.
They help you in defining the unique characteristics of your contacts so that you can target them more effectively and properly.
If you are a Mailpro user, you can set up tags in a range of ways. You can add a tag directly to an email, such that when a customer clicks on the tag, they will be directly added to that tag.
So, What is the Difference Between a Tag and List?
While email lists contain information about your target customer base, a tag helps you in segmenting your email lists further to facilitate pinpoint accuracy while targeting.
Let’s consider this with the help of an example.
Supposedly, you manage an eCommerce store that sells home décor products.
You likely manage a list of consumers who have subscribed to your newsletter. But how would you differentiate one contact from the other? While some of them might be looking for wallpapers, there could be others who want to focus on paintings.
While one might only be interesting in boho décor, the other individual might be looking for some western outlook. Or there could be few who are looking for décor for their kids’ room.
This is when lists help you out. They help you in categorizing the contacts.
But what if you want to segment your contact even further? For instance, if you want to see who visited the wallpaper section on your store plus who also visited paintings. Or the ones who opened your email X and the ones who clicked on a link in email Y.
This is when tags come to your rescue.
As is evident, the right combination of lists and tags can help you in targeting precisely.
Why Use Tags in Your Email Marketing Campaign?
You create your email list from various sources like through a website, through a Facebook ad campaign, Twitter campaign, or even in-store. But not all of them are equal.
If you go by the purchase funnel, then all subscribers can be segmented into four categories: Awareness, Interest, Desire, and Action. By tagging your emails, you’ll have a better idea of which category a user might belong to. This will help you determine which users you should spend your maximum budget and time.
After you have segmented your subscribers, you can target each of them differently. So, if someone is in the awareness stage, instead of sending out product emails, you can send them useful content which will take then to the desire section.
Similarly, if someone is in the action stage, you can send them a coupon code so they can make a purchase and become a customer. This is a better way than sending the same email to everyone.
Personalized emails are a key ingredient to email marketing success. Nobody wants to receive emails from a company or marketing team. People love to receive emails from someone they know, someone they understand and trust.
By tagging correctly, you’ll be able to learn more about your customers like where they came from, what triggered them to subscribe, what their expectations are, and what they are looking for. You can then use this information to send out personalized emails instead of a boring, generic email. This will improve both trust and credibility.
With marketing automation, one of the main challenges marketers face is the issue of duplication. When users receive the same message but through different mediums, they might fill out the form multiple times. This might get you into thinking that you have acquired two users when there’s only one. With the implementation of tags, you can create a filtering layer to help you remove duplicate subscribers.
Another use case is related to categorization. For example, if a user has a “first-time-buyer” tag attached to him and completes another order, then you can change the tag to “Repeat-customer” and put him in a separate marketing list. This will help you ensure that he is not present on the same marketing list.
Tagging can streamline user acquisition. In the fast-paced world of social media where the average attention span in 8 seconds, you cannot bombard potential customers with tons of questions. But at the same time, you want to have as much data as possible.
With tagging, you can have both at once. Marketing software lets you create tags based on user interaction. For example, if they have visited five pages, this gets tagged when they sign up. So you can predict that they are somehow familiar with your brand, and you can take this question out of your sign up form.
Every marketing activity is stored in the form of reports which is a summary of how the marketing campaign performed. Labeling users with tags make it easy for the software to create reports at a more granular level.
This, in turn, makes the report easy to consume across the board. For example, someone sitting at the sales department can analyze how the post-purchase campaign worked without getting into the technicalities.
Affiliates are important to any e-commerce business. With affiliates, you can tap into their subscriber base and pay them a commission for every sale generated. If you have affiliates who sell your products, then it’s important to tag each one of them.
Without this, you’ll be left wondering which affiliate generated what amount of sale. This will also create confusion among both affiliate members and customer which may lead them to abandon your product for once and all.
Every lead you generate needs to be scored based on engagement and various data points. They are usually scored from a scale of 1 to 10, but you can score them from 1 to 100. Every brand needs to have loyal customers to sustain itself.
Most marketing stacks are limited by only a handful of data points like actions and triggers. You can create “Contact Tags” to include your own data points and score every lead that comes through.
Tags and Mailpro
Mailpro features a very intuitive interface for you to explore. You can easily add tags to your contacts on the go. All you need to do is visit your contacts. From there, you can add the corresponding tags next to them, and you are done.
Didn’t we say that this is extremely easy?
Best Practices to Keep in Mind While Tagging Contacts
Now that you know the basics of tagging, let’s have a look at a few best practices to keep in mind:
- Plan your tags effectively
When it comes to tagging, planning is essential. Do not kick off your email marketing campaign and think of tagging later. This will only make the entire process messy, and moreover, it will not make any sense as well.
Thus, the best practice here is to start right and plan your tags before triggering your email marketing campaign.
What is in the name? A lot! Do not name your tags randomly, instead keep in simple and to the point. For instance, sale customers 2019 sound may more clear and crisp when compared to GH sale 2019.
What’s more, this will also keep your team on the same page.
The Next Steps
So, get started with tagging now. Take the right steps and make your email marketing campaign even more effective with Mailpro.
Milestone Emailing for Loyal Customers
While it is bad not to be able to land in your potential customers’ inbox, it is worse to lose an existing customer. “We miss you,” “Where have you been?” “Long time, no see” are magical phrases that help you show your customers that you appreciate their loyalty to shop, and it makes your brand surface their mind more often. Two birds, one arrow.
And while we say this, we want you to know that it costs 5x more to acquire a potential customer than to keep an existing one. So you must know the dos and don’ts of digital marketing solutions to attract the traffic of potential customers and make the existing ones loyal. The number one priority for any brand is to have a long-lasting relationship with their customers. Just making them subscribe to you isn’t enough; you will have to nurture them so that they hold onto your brand and patronize it.
Thought for the day:
Just birthday wishes do not fetch you brand-loyal customers.
If you think that sending superfluous emails every week will help you retain your customers, then we are sorry, my friend, it doesn’t. Yeah, but it will get you one thing for sure, a free trip to their spam box!
So before you get over this setback and think of other flop resorts to engage your targeted audience, we present you with a fail-proof idea to develop and maintain healthy relationships with your customer. And it is Milestone emails. Tadaa!
Send triggered emails dedicated to an exclusive and specific milestone, and that is it. Your job is done.
Well, partly. That said if you are thinking of sending customized, beautifully designed birthday or anniversary emails, there is a little caveat with it that it worked in the medieval period of marketing. Okay, we won’t exaggerate; actually it worked decades ago, not in 2020.
Your Brand Needs to Do More than Just Say a Happy Birthday Message
We mean it is fine if you want your customer to remember your brand once in a year because this is what birthdays and anniversaries are- once in a year thing. What do you do for the rest of the 364 days? The bad news is, this will not help you generate more revenue and return on investment for your brand. It is an excellent call to show your customer that you value and care for their interest on special days, but make the special day more frequent.
Here, we are unboxing what your milestone marketing campaigns need to do to get that extraaaa oomph!
However, before we dive in, we first want you to look at how we define customer milestone campaigns.
What’s a Milestone Email?
In this instalment of unveiling the digital marketing programs critical for success, we bring you a customer milestone emailing solution. Your brand celebrates all the events of your customers’ progress towards a goal they have for themselves. And that’s why they are always a hit!
You know customers are like babies who need attention, or they are lost. It is a metaphor, though. Customers are picky these days. They want their online experience to be personalized because too much data makes them overwhelming. However, if you personalize it just too much, they get creeped out. Now you must be wondering what the middle line is then. Here’s where a milestone-emailing toolkit gives your customer a nicely blended cocktail of attention and space for a tasteful online experience.
Technically speaking, milestone marketing is a popular resort for subscription-based companies like ride-sharing or fitness. Still, an expert’s opinion is that they work fine for any ongoing service or product of recurring use.
Milestone emails are not just automated emails or short reminders, but a part of the lifecycle routine. These triggered emails are highly personalized for each customer and should have the right time of entry, just like a hero, to save your brand from being sublime. Now you know why they say that not all heroes wear capes!
Sending these milestone emails on specific occasions dramatically augments responses and sales rate by 15%. How cool, right? However, be cautious enough and choose specific events wisely. It should include birthdays and anniversaries but should not be limited to it. We will get to the part of the right timing of milestone emailing later, but first, let's highlight more on what it puts in your bucket.
A milestone email is a digital marketing style that inculcates a behavior-based email you might send to an existing customer. Take a moment in knowing that it’s designed to:
- Connect with your customers and celebrate customer-hood.
- Remind your customer that you value their existence.
- Learn more about what is happening with your subscribers through their online-behavior
- Increase the likeliness to make them continue using your product/service
- Enjoy celebrating and honoring your or their milestone, their special days and anniversaries.
- Generate a “community vibe” as it often leads to more referrals and hence drives more traffic.
So pay due heed to reflect how important your audience's role is in your life and celebrate every special milestone in a meaningful way to make them continue to live with the heart as a loyal customer of your beloved brand products.
While you are happy knowing about this digital marketing tool, let us get you more gen about the right timing of milestone emailing.
When to Send Milestone Emails?
When a customer interacts with your brand, he undergoes several stages of the customer-lifecycle that makes him into a regular buyer from a new subscriber. You, as a brand, should consider each step of this lifecycle, from greeting your new subscriber with a welcome email to wake up the sleepy audience through a re-engagement program.
The type of the email concludes the time it should be sent. According to the experts, weekly emails may appear too much, so quarterly sneak peeks in the customers’ inbox is a rational option. Otherwise, you can surely throw up emails now and then on their special days, for example, with a simple birthday greeting, or create some special days by yourself. We will tell you how to send what and when. Take a closer look.
- Birthdays, Anniversary or a Happy Month:
These are mandatory inclusions to celebrate customers’ progress towards another year, but staying within these lines is a foolish attempt if you want your brand to go further with milestones. Automated greetings on their special days are super easy to set up after you capture all the data.
Adding a discount or coupon is advisable as it augments purchase or sales rate by 480%. That is a magnificent figure.
- Throw a Loyalty or Reward Winning Program:
Since you cannot rely on a once-a-year celebratory message for your brand value, you should often try to create more customer milestones through loyalty and rewarding programs. And when they reach a specific level or point, celebrate that milestone with them. What a friendly way to remind about your brand!
- Keep Track of their Activity:
Another way to create and celebrate customer milestones is to keep track of their activity and online behavior. Based on what they did over a year, like the most listened genre of music, rides shared, or fitness records, you can make a chance to pop out in front of their eyes.
- Relevant Offers:
You can always rely on this resort to slip in customer’s inbox. Who doesn’t like an offer? When you send a meaningful and customized offer, it not only engrosses your brand’s name but also fetches you more sales. Woohoo!
With this, we introduced you to a topic, customer milestone emailing, that you could use for brand marketing. However, that’s not all. We can also help you to pull out milestone emailing to engage your audience. We are pro at it. Mailpro is an expert in marketing, and we can help you to create, execute, and optimize branding campaigns through this and various other services. We are unparalleled marketers, so contact us to unveil the positive effects of a simple automated milestone emailing services for your brand.
How to Keep your Email List Clean
Do you know the most important part of your email marketing campaign? It is the email list. Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and general health and progress simply by observing it. This is why purging unclean and incorrect data from the list is crucial.
What’s more, a clean email list ensures that your marketing is 100% effective to customers who are interested in your brand, and you don’t spam people who don’t want to hear back from you. No, there is no upside to keeping people on your email list who have marked you spam, unsubscribed you, or who have not engaged with you in over 90 days.
All said and done, this seems like a good idea. But why do you need to clean your email list, and how exactly do you accomplish this task? Keeping your email list clean has many benefits, and we will scrutinize every detail to know why it’s best for your brand, plus a neat how-to to get you started on the right path.
What Are The Benefits Of Keeping A Clean Email List?
- You risk getting marked spam
What is the first thing people do when they don’t want to read your email? They either put it in the trash or junk folder. When they junk your mail, email providers like Gmail, Yahoo, think that you must be sending spam emails.
When you continue sending emails to people who have junked you, you end up risking your complete online presence. Besides, there is not a single upside to marketing to people who don’t wish to hear back from you.
You are paying a hefty price to mass market your brand. The price between sending email to 5000 people and 10000 people will vary astronomically. The email providers will charge you by the numbers whether the customers open your emails or not.
- Your open rates will improve
The problem with having a located email list is that your open rate is correlated to this. This is an important metric in the business that you should be tracking religiously. If you have a poor open rate, you do everything to improve it, including modifying your current marketing strategy. But how do you know your open rate is accurate when you have unclean emails in your database?
Let’s look at this example: Let’s say that your business requires to have a 10% open rate monthly. If your open rate is lower than that, it means people are not interested in your marketing campaigns, products, or brand.
Now, you have a database of 10,000 emails, and your open rate is staggering at 8%. You cannot figure out why and end up spending a lot of money on improving marketing strategy with little to no ROI.
Then you decide to scrub your email list. You end up with 5,000 active emails. On one hand, you have cut down marketing costs, have focused on accounts interested in your products, and on the other, your ROI has shot up to 16%. This means you are performing as expected, but tracing the metric incorrectly.
- Improve your click-through rate
CTR will always be lower than your open rate. If 500 subscribers open your emails, you might get 20 clicks at best at a time. Now, this is expected for any business. But remember, click-through rate (CTR) is a vital metric to track. If you measure incorrectly, you don’t know the health of your marketing campaign. And a sharp drop in CTR is always a huge cause for concern.
The more invalid emails you have on your list, the higher will be the bounce rate. Spam complaints are nothing to joke about. If an email provider thinks you are spamming, after a certain limit, your emails will automatically be directed to the spam box of your new clients.
Fortunately, cleaning an email list is not a difficult task. You just have to follow the strategy behind it.
Tips and Tricks for Maintaining A Clean Email List
Lots of people subscribe to the same mail lists. If your website already does not have measures to prevent signing up with an existing email id, you should recheck your list for redundant emails and remove them,
Your clients should be segmented in order of frequency of engagement. This means, your highly active clients should never be put in the same marketing list with someone who shops once every six months. When you have proper segmentation, start by the lists that are most active to least active. Since you do not engage with the least active segment that frequently anyway.
- Make way for double opt-ins
Having double opt-ins is the best way to ensure that your target audiences are interested in hearing from you. How does this work? Once your customer have subscribed to your newsletter (opt-in), they will receive an email where they will need to reconfirm the subscription, hence the name double opt-in.
Quite predictably, users who have chosen to go for double opt-in are the ones who are genuinely interested in your brand, and this is what you need.
- Block email addresses from disposable providers/fake email addresses
If you have a manageable list that you can verify manually, look for emails from disposable providers. They provide the user with a temporary email account which lasts about an hour. So, the user signs up with you, but never receive emails. The domain names are usually spot on. @arkssga.com or some gibberish. Remove emails that belong to unregistered domains.
And then proceed to identify fake email addresses such as [email protected] Clients often make a separate mailbox for emails from brands. They don’t add any value to your campaign.
- Remove people who wish to unsubscribe
People who complain of spam should be removed ASAP to ensure you have spam complaints at the low. We have explained why, but it is worth repeating. Plus, removing unwanted emails will improve your ROI.
You can utilize email verification services. These providers have free trials where you can generate a report for a sample of your database and see the performance of the emails you have enlisted. If you have a sufficiently big database, you must use an email verification service to clean out the junk.
The Wrap Up
As you can see, keeping your email list clean is the need of the hour. So, how do you ensure that you email is well-updated and clean? Do let us know in the comments below.
Email Marketing vs. Social Media Marketing
With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace.
Being a tried a tested approach, email marketing is still alive and kicking. But, if you think that email marketing is just a fad, sorry to burst your little bubble, but it isn’t going anywhere.
Although traditional emails may seem outdated with the escalation of social media over the past decade, email marketing is undoubtedly a persuasive marketing channel. It boosts acquisition, builds awareness, and increases conversions.
So, marketers might need to buckle up their shoes and start on creating effective email marketing campaigns if they want to race out their competitors.
Given the fact that both channels are sticking around, which one should be prioritized? Dive into the article to find out. You will learn about the importance of email marketing and which one is better among these amazing communication mediums.
Importance of Email Marketing
Emails give Personalized Results
Personalization is one of the most effective benefits of email marketing. As it directly impacts your site's revenue and engagement, sending personalized emails is a powerful tool.
If we ask customers, they agree that email is a lot more personal than some random messages of social media platforms. Although social media messages can lead to one-on-one communication, it isn't easy to make it convert unless you have a lot of employees.
By putting in some efforts, marketers can personalize their emails, but they cannot make their tweets or Facebook posts feel personal. When customers can relate to your emails, they are most likely to click on that CTA to make a purchase.
Emails Let you Segment your Audience
With social media marketing, your content is shared with everyone. However, email marketing doesn't let your content go out to a general audience. In email marketing, you can segment your audience based on many factors, including their age, demographics, preferences, interests, and so on.
For instance, you can create emails for people who have added your product in the cart to let them know about the discount. Or, if people have bought a specific product from your store, you can let them know about their related accessories.
Further, with segments, you can remove people who have unsubscribed your newsletter or are inactive for a long time. If smart marketers have the right tools, they will never send an email to a generic audience again. Instead, marketers can provide highly appropriate content to prospects based on their interests and behavior.
You can Test your Emails
The growth of a business depends on a series of tests. You need to see how your current campaign is working and try new tactics to improve the results.
Email marketing allows you to test different content or headlines when you send emails to a list of subscribers. For instance, you can send the same email with two different title variants. By monitoring carefully, you can find out what type of content best connects to your prospects.
A/B testing is the most powerful tool for any marketer. They can test everything, from CTAs to length of the email to image use, etc.
Email marketers allow you to target the audience based on their past interactions, which is not available on social media. You can check:
- Who has opened your emails?
- Did the recipient click any links?
- Which link prompted them to click on it?
You Own your Database in Email Marketing
Do you really own your social media audience? NO! So, don't sweep up in an apparently huge opportunity of increasing your social media followers. There was a time when a huge number of followers meant more engagement and more sales.
Unfortunately, times have changed. Not everyone on social media can see your post, and even if they do, there is a slight chance that they will click on your post.
On the other hand, once someone subscribes to your mailing list, you have their contact details, and you can contact them anytime you like. Only you have access to these people, and no other company has control over this database.
You Get more Attention through Email Marketing
No one is unaware of the fact that emails get much more attention than tweets and Facebook posts. On Facebook, if you want your posts to reach to users, you need to use promoted posts.
This is not the case in email marketing. If people have signed up for your newsletter, you can easily get them to check your emails. If your email newsletter is personalized enough, there is a greater chance that people will click on your email to reach your landing page. For this, you need to have personalized newsletters. You can seek help from various online tools to help you in creating appealing and converting email campaigns and landing pages.
Email Marketing vs. Social Media Marketing: Which One is Better?
Are you one of those who check a brand’s social media channel after opening their email to see if the product is really worth it? Well, there is nothing wrong with this. In fact, you are not alone; many of us are guilty of this.
As a matter of fact, if done correctly, email and social media marketing can work in sync to boost sales and drive leads. For better leads and sales, you need to take social media and email marketing together to avail of their full benefits.
You can even integrate your social media buttons in your newsletter for boosting conversion rates. The bottom line is you don’t have to get lured by the hype of social platforms, but focus your time and effort on both of these modes equally for effective results.
So, what’s the verdict? Who is the winner among social media marketing and email marketing?
Well, it is an ongoing battle that no one will ever win. The crux is that you should integrate both email and social media into your marketing strategy.
There are a place and time for every marketing channel. You need to keep this in mind.
There is no science in creating effective digital marketing campaigns; all you need to do is use different communication platforms to support each other. Understand your target audience. Keep their preferences and interest while choosing your mode of communication.
Lastly, emails will always have the upper hand when it comes to marketing because it allows you to personalize your messages and segment your audience. So, should you need any help with your email marketing campaigns, you can always rely on Mailpro.
How to Test your Newsletter before Sending your Campaign?
If you have just finished with your email newsletter, you must know that clicking on that send button can be nerve-wracking. As challenging as it to write a compelling newsletter, it is equally hard to tell if our newsletter is mistake-free. Numerous questions must be flooding your thoughts.
Is the content appropriate and engaging? Will people open it? Is the email error-free? Did I spell everything right? To say the least, these things can happen to anyone.
But, worry not! We have got you covered. Here are a few pointers you must know to test your newsletter before sending your campaign.
Personalize your Newsletter
Personalization, when used right, can be the most powerful tool for marketers. It has a significant impact on your site’s engagement and revenue. Having sent a personalized email can automatically increase your open rate by 29 percent.
Shocking, right? So, the first thing you should check before sending out an email is whether it is personalized or not. For this, you need to target the specific audience effectively. Create content that users can relate to. Ask the right questions.
Along with the receiver’s name, you can also use their location and time. Besides, you can personalize your business as well. It means instead of sending out emails on behalf of your company, send out a more personal email. For instance, ask someone from your marketing team to reach out to your customers.
Further, you can integrate dynamic fields into your message to add more personalization effects.
Best Practices for Text-Image in Email
The fact is not oblivious that mobile phones are the primary device to check emails for many subscribers. It is critically important to use responsive design and striking the right balance between text-image ratios; otherwise, users will be less inclined to engage themselves in reading.
- Strive For Balance: Reading big textual pieces is so inconvenient and weary, especially on the phone’s tiny screen. A 3000-word paragraph will not be informative at all because it slews away readers’ attention.
So, aim for shorter and crisp sentences and preferably break content in paragraphs that run 3-5 sentences. Position and align the message using bullets, numbered lists, sub-headings, and highlight words of utmost priority.
- The 60/40 Principle: Ideally, the rule of using nearly 60% text and 40% image generally keeps away any deliverability issues. An all-text or all-image email will land in the spam folder in the offing. Although there are several new rules for the same, like the 80-20 principle that says 20% image coverage is yet a safe bet. Therefore, there is no one answer that works for everyone. Just be cautious about the targeted audience and always pre-test your mail.
Double Check All the Links
Obviously, your emails should link to the offers or content of your website. Including links make your newsletter look more interactive.
But, overwhelming your newsletter with links is not the answer. Neither is to have dead links in it. Both of these things have a bad impact on your site’s reputation. On top of that, these dead links will only make your email land into the spam folder.
To avoid these things, make sure to check your links. For this, you can use spam tester, which can help you detect and avoid any broken links in the emails. Also, this tool can help you prevent spam words and get a spam score as well.
Avoid Spam Trigger Words
You might have thought that email marketing is dead, but to your surprise, it is still alive and more effective than it was ever before. Nevertheless, it is crucial to pull it off well, though it is not easy. The hard part is to pass the spam filters that perform regular checks on email messages to identify any spammer.
Sadly, spam filters have become more sophisticated and catch suspicious words and phrases associated with- Scams, Gimmicks, or any spam triggering word for that matter.
Spam triggering and dubious words or phrases regarded as red flags for email providers can cause your email to skip recipients’ inboxes but land in the spam box instead. So, one of the easiest ways to dodge these filters is to be careful while writing the email’s subject lines and avoid using “spammy” words, which are problematic and increase the chances of falling in a spam trap.
Now, rather than stressing about writing the subject lines of emails and wonder if it is too engaging/ boring or too long/short, you can consider us as your email wingman. We provide you an escape route so that your emails will not be flagged as spam. Just go through this exhaustive list of forbidden words that get your messages beyond the spam filters. You might need to bookmark this list!
Too Heavy Messages Can Be “Spammy”
It is always advisable to keep the email under 100kb, to avoid it from being marked as spam. This is because it passes out clean through most spam filters by staying light and prevents Gmail from “clipping” your message that gets displayed at the bottom if you exceed 102kb mark. Even more interestingly, Gmail mobile version in the newer and advanced devices like iPad, the newsletter does not appear anyway.
Now, are you wondering how to keep your email within limits? Try the following:
- Avoid using redundant styles
- Move content of the message to a landing page or redirecting page
- Omit using any unnecessary character from the code
- Opt for responsive orientation
- Precise content, shun beating about the bush
- Promote what you need to
- Insert links from your website that will give further details
So make it a rule to preview your mails, check if the file size is less than 100kb, and keep it as small as promising because of the couple good reasons mentioned above. A heavy file is always a WARNING!
Since email marketing is growing and thriving, marketers must make this a priority. Undeniably, creating and testing email newsletters is a daunting task, considering marketers already have a lot on their plate. To streamline these operations and to make your email campaigns run smoothly, you can seek help from any email marketing software available online.
One such software is Mailpro. It is a reliable email marketing software that can help you in building a compelling newsletter. With its easy to use and accessible features, you can take your business to new heights. Be it contact management, email automation, campaign statistics, and reporting or advanced personalization features, you can confide in this tool for the best and result-driven campaigns.
Email Bounces: Everything you Need to Know
Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced?
Truth be told, email marketing is tricky. Many factors impact the success and failure of the marketing campaign. One such factor is the Email Bounce Rate. While bounces are entirely normal and you can ignore a few bounces, but the problem starts when they start to pile up.
And, as hard as it seems, you can’t avoid bounces altogether. Well, it’s the truth, but the good news is – you can maintain a healthy email bounce rate!
Below we’ve rendered everything you need to know about email bounces or bounced emails. So, if you want to keep your emails flowing, continue reading.
What Is An Email Bounce?
Bounced email is an email that isn’t delivered to the recipient. Basically, a bounced email means that the message has not been delivered, and for this, you’ll get a notification of non-delivery.
There are many reasons for bounced emails, some of which are:
- Bad IP address: there are chances that the IP address you are using for sending emails could be blocked. It can be blocked if you are suspected of email fraud or spamming.
Avoid this problem by using high-quality marketing techniques and make sure you never buy or rent email lists.
- The Recipient’s mailbox is full: Many email providers allow limited storage. So, as soon as the inbox gets full, it will bounce all the future messages.
- The subscriber blocked you: If someone no longer wants to hear from you, the recipient can block you.
- The server is overloaded: Even the most powerful server cannot handle so much traffic. The email could bounce due to an overloaded or unavailable server. This type of case generates a soft bounce.
- The subscriber’s email address is invalid: If the recipient’s email address is invalid, it could result in a bounce.
- The receiving server doesn’t trust your content: Your email should be credible enough so the recipient could trust it.
What are the contents of a bounce message?
The bounce message contains the information, which will help you in identifying the reason for email delivery failure. It includes:
- The date and time the email got bounced
- The mail server that bounced it
- The reason for the bounce along with the RFC code
Types of Bounce
Soft bounces are temporary reasons an email cannot be delivered. This type of bounce means that the email address was valid, and the email message has reached the recipient's mail server. But delivery has prevented the word from reaching the recipient.
So, the common reasons for bounced email could be:
- The Server was Down: There are many instances when maintenance periods on messaging services trigger temporary bounces. After finishing the maintenance, your server delivers the email.
- The mailbox was Full: If your email contact has a full inbox, the server can reject the email. These are usually temporary failures. Once the space is available, the server accepts the email for delivery. In some cases, full mailboxes can cause immediate hard bounces.
- Overly broad message: If the message is too large for the recipient system, it could also result in a soft bounce.
- Greylisting: In this type of spam filtering, emails get delayed purposefully. When the server tries to send the message, the recipient's server issues a temporary error response (421).
After some time, the server attempts to resend the email, when the recipient's server accepts the email.
A hard bounce is when the message has been permanently rejected.
And, you shouldn’t take hard bounces lightly. As soon as you see a hard bounce from an address, immediately remove that recipient from the subscriber list.
- Unknown Domain Errors: This bounce happens if the domain you used either cannot be resolved by DNS or did not exist. Domain errors are not so common, and error messages vary considerably.
- Unknown Users: Unknown users are a major cause of hard bounces. There are a variety of messages for these issues, which may include:
- No mailbox by that name is currently available
- No such user available
- Recipient address rejected
- The recipient cannot be reached
- Spam Filtering: If your domain has a history of forwarding spam emails or your IP is on a blacklist, your email may be blocked.
- Email Policy Filters: Along with spam filtering, few systems may use email policy filters. These filters scan both outbound and incoming emails.
- Misconfigured Recipient Server: the Wrong configuration on the server of the recipient can cause bounces. In this situation, you may or may not get any specific error but a non-delivery report.
- File Attachment Issues: Most mail servers limit the type and size of attachments for performance and security. As with email policy filters, this filtering can be both outgoing and incoming. The most frequent email bounce is due to an overly large attachment.
When a Soft Bounce Becomes a Hard Bounce
When an email address returns a soft bounce five times, without opening or clicking during this period, the address automatically gets converted into a hard bounce.
And, when a subscriber interacts with an email, the number of software bounces recorded for that address (if any) is reset.
How to Improve the Bounce Rate
Email bounce rate can be reduced using the following methods:
- Use Double Opt-In: A double opt-in campaign is a useful way to gain permission to send out email campaigns. With this method, a contact must respond to an email confirmation to be added to your email address.
As you’ll not be able to add an invalid email address, you can cut down the bounce rate.
- Maintain Good List Hygiene: Verify your list daily to remove invalid emails and non-responders. Keeping your list clean is a proven method of achieving higher email delivery rates.
- Monitor The Email Delivery: You can use online software such as mailproto track your email delivery rates by keeping track of your response rates and bounce rates. With regular monitoring, you can know potential failures before they occur or before they do much damage.
- Do Not Rent, Buy, Or Harvest Email Address: Buying your email list may get you some quick business, but one can’t rely on the quality of such lists. In such situations, there is a bigger risk of sending emails to invalid addresses and getting blacklisted.
- Check the Message Against Spam Filters: Content filters block many messages. You can reduce those bounces by identifying the problem and fixing them.
- Authenticate Your Emails: Another method is to sign emails with Domain Key Identified Mail (DKIM) to ensure credibility and increase email deliverability. To generate DKIM and SPF records, visit “Service Settings” and choose “Email Authentication.”
How Bounce Rate Affects Deliverability?
- Blacklisting: Frequently observed bounce rates send the sender's IP address to be on blacklists supported by ISPs and anti-spam organizations.
- Lost money: Since email service providers are charging you for each message you send, Invalid email addresses increase the cost of your email campaigns without any ROI.
- Low inbox placement: Mailbox providers track bounce rates for each campaign you send and use this information to decide where to send your emails in the future. And many mailbox providers are known to block the sender's email domain for repeated sending to email addresses from non-existent domains.
- Bad reputation: The mailbox provider watches and monitors the IP addresses that continuously send messages to invalid users. They even adjust the sender's reputation accordingly.
- Suspended accounts: Email service providers have a strict policy regarding complaints and bounce rates. They will immediately suspend the user's account if the campaign sent by the user causes a complaint rate that exceeds the limit authorized by the ESP. They do this because high bounce rates can blacklist their sending IP addresses and potentially affect other users of their service.
How to fix the email bounce?
Make sure you have the correct email address. Pay attention to simple typos, extra spaces, or @ symbols.
If temporarily unsuccessful, wait and send a follow-up email. Your mail server should resend the message automatically.
If you have a hard bounce error 550, you need to contact your email service provider. Your email administrator or provider can review your bounce and fix the error.
If you provide the email headers for your bounce, your email administrator can usually quickly detect the problem. If you're blacklisted, you can check out software Mailpro.
How to Check Email Bounce Rate?
After you’ve sent an email to the recipients, you must monitor the results to see which areas need improvement. Mailpro email service software allows the monitoring of general statistics for email campaigns. Once you send the emails to your contacts, this software will start tracking statistics and analyze the email delivery rate and reactivity of your email campaigns.
Mailpro keeps the bounce rate as low as possible so you can deliver as many emails as you want. Along with monitoring the email acceptance rates of the outgoing IP address, we use algorithms to adjust sending rates and which IPs are used.
With Mailpro, you can find an accurate and complete summary of all your campaigns. These numbers show the results of the behavior of all your campaigns in real-time. The software allows you to easily study and understand the behavior of your current as well as past campaigns.
With Mailpro, you can even see and calculate the results, which will reveal where you have lacked and how you can improve the bounce rates.
Additionally, the software gives you the detail of your campaigns with graphs, which summarizes the email delivery rate and reactivity of your email campaigns. If you want more detailed statistics visualization, we have various plans for you. Check them out now.
Along with campaign statistics and reporting,MMailpro can also help you with contact management, email automation, email marketing campaign, SMS campaigns, SMTP relay server, deliverability and routing, and more.
Bounce rates are directly associated with the quality of your subscriber list. For a healthy, permission-based list having active subscribers, you need to have a low bounce rate. High bounce rates are a result of how badly you managed your list or how you grew the list.
The healthy email list should see bounce rates of between 2-3%. So, if you’re regularly getting higher bounce rates, you need to identify the problem and take immediate action to control the bounce rate.
Mailpro can help you investigate the reason of increased bounce rates and work out how to fix the issues, so please do give us a call. If your bounce rates are continuously growing, it may lead to suspension of your account. To avoid the case, you should start using the email marketing software available online.
Choose the Perfect Email Template
Have you ever stumbled upon an email that has genuinely impressed you with its captivating layout or the way it was written? Needless to say, email marketing is a popular communication medium that can have a significant impact on your brand’s reputation. However, the success of an email marketing strategy depends on how well it is designed and is its capability to attract customers.
Whether you want to bring traffic to your site or just want to increase your sales, email marketing is an excellent way to do this. Also, if you want someone to sign up for your newsletter, make sure you have some exciting things to offer them.
To compel the audience to click on that call-to-action, you must choose the perfect email template. But how do you do this? Well, if this is the case, you might find this article helpful. Here are some tips on how you can find the perfect email template.
But first, let us see why using email templates are beneficial for your brand.
Deliver Personalized Emails
Nowadays, customers expect and demand personalized and relevant content and experience. For this, marketers are leveraging personalization to make an online presence of their brand.
Tailoring your emails according to your audience is a sure shot way to your brand’s success.
With email templates, you can add essential personalization to your emails, such as subscriber’s name, their location, and even action-based customization.
Send Out Emails At Winning Time
While using an email template, you can send the right email at the right time. For instance, if your audience is available to read the messages at two at night, you can easily schedule emails according to their time zone and preferences.
There are many online email marketing tools such as Mailpro, which gives you access to this fantastic feature. With this tool, you can also stay consistent in sending out the messages. Consistency allows a better customer experience and makes the audience stay at your site a little longer.
Since email templates let you plug your personalized content into an existing template, it saves you time, which you might have wasted designing new templates.
What does this mean? It means that with email templates, you can spend less time on tedious tasks of designing templates and more times creating relevant content for your audience.
Now, here is how you can choose the perfect email template.
Match Your Content
The first and foremost thing you should look for in an email template is its relevancy to your content. Ask yourself if the template matches your content. Be it an industry match or an aesthetic match; make sure your template is suitable and attracts the relevant audience.
In fact, many templates will endow you with genuine content ideas that you have not thought about.
So, before selecting a template, note down the requirements such as photos, call to action, text, and so on.
For instance, if you have an online store, you can look for templates with more images and less text. But, if you have a digital marketing company, you might need more text and fewer images to convey your message to the person it is intended for.
Easy To Customize
Do you want your email to look exactly like your competitor? Well, we bet your answer would be a big NO!
If you want to be unique and stand out amongst your competitors, you might need an email template, which can be customized easily. Also, make sure your template has multiple customizable options. It should allow you to adjust the elements to match the colors, fonts, and imagery of your brand.
Mailpro is a versatile email marketing tool, which allows you to add or remove various parts of your template. The tool has over 600 newsletter templates that offer a variety of advance features and personalization. Also, the tool gives you an option for customizing templates according to events such as Easter and birthdays.
It allows you to personalize your brand’s logo, integrate Google analytics, and have a variety of plugins that you can use to connect your CMS to the mailpro.
This amazing tool even gives you control over the layout and look of your email without having to mess with code. With this tool, you can create something that perfectly that represents your brand.
Responsiveness and adaptability to mobile layouts is yet another important feature you should look for in your email template. Since people these days tend to spend most of their time on mobile devices, your emails are most likely to be opened on these devices.
And, you might want your email to look as good on mobiles as it does on a desktop.
Keeping this in mind, you should choose a responsive email template, which will have a direct impact on your click-through rates.
Makes Your Product Stand Out
While choosing an email template, make sure that the template makes your products stand out.
The attention span is short. So, you must attract the customers in just a few seconds of them opening your email.
Also, the template should match the style of your brand. The email should look like the other means of communication from your brand. Be it social media or website’s design, it should deliver the same message in the same way.
Make sure your email template has several interactive features, which could be really beneficial for your brand.
Impactful emails need not be lengthy. It should just have an effective and interactive element that prompts users to click on the call-to-action.
So, choose an email template that allows you to mix up engaging elements to keep your audience interested in your every new email. These elements might include a button, a GIF, or a video link.
Email marketing is one of the most effective methods for making your brand reach a relevant audience. With this article, you must now know how you can choose an effective email template to promote your brand. So, select a template and put your marketing tactic into action.
However, if you need help with your campaigns, Mailpro is a useful email marketing tool, which will take your brand reach to new heights. Be it segmenting, contact management, you can rely on this tool for effective and efficient email marketing campaigns.
Branding Tips to Help your Business during Crisis
The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effectively.
During this hard time, many famous brands, such as Google, Starbucks, etc. have temporarily shut down. With this being said, many brands are finding new ways to make their brand survive through this epidemic situation.
In these situations, customers only pay for important and valuable stuff. Also, these difficult times will let you know who your loyal customers are. So, brands need to implement effective and best marketing strategies that will embrace and solve their problems.
However, now the question arises what strategies you should implement during the time of crisis. Well, this article will help deal with this situation effectively and efficiently. Here are some branding tips to boost your business during the crisis.
Set a Reasonable Price
If you set a price for your product, make sure your price makes sense. Whether the prices go up or down, it should make sense to customers and not suppliers. If the price is reasonable, customers are going to get attracted to your product. Moreover, when the price is at the economic window, you are going to get an increased demand from the customers.
Hence, the right window of the price holds a significant value.
Besides, keep in mind that during critical times, customers tend to be more price-sensitive and less loyal to brands. So, to keep your customers loyal to you, you need to sell your products at a fair price they won’t get anywhere. Also, make certain to keep an eye on the product’s prices of competitors.
Add an Added Value to your Product
Make sure to add an added value to your products, which will incite customer loyalty. Adding value to your products or services can help you in attracting more customers, which in turn, boost ROI. For this, you need to make your product a brand.
Many companies can just add value to their product by just adding their logo to their product. For instance, Nike can sell their shoes at a much higher price if they have their logo on the product. Even the cost of production is low; Nike can be ahead of its competitors just because of its brand name.
Further, for increasing ROI, you can add an extra feature to increase the value of your service. As this will make you different from your competitors, you can attract more and more customers.
Invest in Reasonable Marketing Advertisements
In critical times, many businesses make the mistake of not promoting their brand or products. But, this should not be the case. In fact, you should really market your products and services so customers can get to know about your services. However, if you have a low budget, you can invest in budget-friendly marketing tools that will help you build a great marketing campaign.
Yes, you can now invest in marketing without spending a fortune. One such affordable marketing platform is Mailpro, as it is a reasonable way to do marketing and increase customer loyalty. By offering you a variety of features, Mailpro can be your savior at this time of crisis.
Some of the amazing features this tools offers are contact management, email marketing campaign, email automation, SMS campaigns, campaign statistics and reporting, and much more.
Since email marketing is a sure shot way to increase your sales at this time, this tool gives you just that by offering the best and most effective email campaign assistance. On top of that, the tool is reasonable, so it won’t make a dent in your pocket at this time of recession.
Deal with your Customer the Right Way
This is a sensitive time. So, it is a top challenge for marketers to provide their customers with the right and relevant stuff they can rely on and relate to. Make sure to give a message of ‘Stay safe and well’ through your brand.
For this, you need to understand your customers and their pain points so you can provide genuine solutions to their problems.
Although it is a difficult thing, brands should try to say the right thing at the right time with the right tone. Keep in mind the following things:
- Make sure your product meets the needs of buyers
- Inspire your customers
- Show your customers some genuine sympathy
- Talk with actions rather than words
At the time of crisis, people prefer to stay at home. For this reason, only, gaming and video apps industries have seen a significant increase in their demand.
To keep up with this fact, you need to be more innovative and engaging with your marketing campaigns. You can build branded games, apps, and videos. Also, by promoting health and fitness, you can hugely increase your brand awareness.
Embrace Social Media
Social media is one of the most effective forms of digital advertising. Since, at the time of crisis, most of the people stay at home and spend an extended time on various social media, marketers should pick a practical and relevant platform.
For instance, if your audience consists of women, Pinterest is a good platform. Besides, Instagram and Facebook offer a highly specific audience that you can easily customize according to your needs.
Anticipating various crises can be a hard thing to think about. But, it would help if you prepared yourself beforehand, so the terrific situation won’t hit you hard. For this, you need to make sure that you are implementing the best practices at your company while the company is still strong. You can do this by keeping the above strategies in mind. Or, you can also endow your customers with engaging and quality content, so they come to the online store again and again.
And, to make sure you create effective and converting campaigns, Mailpro can help you. Along with letting you create compelling email campaigns, the tool will make sure to boost your conversion rate.