6 Ideas for Back to School Email Marketing Campaigns
When classes are back in session, the days of rest and vacation have come to an end, and students return to their work routines and classrooms. It is a moment where there are new challenges, new changes and of course, in which commercial activity is resumed. The start of the new semester, is one of the most important dates in the calendars of every business and is the perfect reason to resume contact with your customers.
The main strategies for back to school email marketing campaigns, will be focused on discounts and offer, and instilling novelty and creativity when reconnecting with your customers. For this reason, it is common that the messages planned during this season are focused on communication strategy promotions.
If your business does not sell products related to school, it is the perfect time to take advantage of the occasion and apply back to school marketing strategies that fit your product and try to generate sales through this sector, attracting new subscribers.
Strategies for back to school email campaigns
Clean your databases
Before starting a new campaign, take the time to update your contact lists, and delete your inactive contacts. A good idea is to send an update campaign to get the attention of subscribers and discard those who do not respond within a period of time.
It is time to reactivate and tackle the commercial activity vigorously. Thoroughly review your lists and welcome new subscribers as well as already active ones by engaging them with interesting content.
Check the metrics
The last quarter of the year indicates a new season, so it is a good idea to carefully review the seasonal statistics. Review your statistical reports from previous months, comparing the numbers so that you recognize the behavior of your subscribers and how they have interacted with your back-to-school and summer campaigns. This will give you clues and many ideas about creating upcoming campaigns.
Segment and customize
As we told you before, if your business or service is not related to school, the change of season invites you to start over. You should adjust your campaigns to the different subscriber segments, taking advantage of the back-to-school period to design a strategy with valuable content related to the sector that allows you to interact with your subscribers again. For example, create a campaign where you promote the registration for the download of an eBook, in order to capture new data from your subscribers that helps you improve segmentation in the next end of year campaigns.
Reward your subscribers
Reactivate your contacts by sending special offers to those who have remained active through the summer. Sending a thank you message where you include a special discount is also a way to promote cross-selling items, an interesting option to promote products that need a boost in sales. It is a back-to-school campaign strategy that you can apply to all types of products or services.
Use exclusivity and a sense of urgency
It is valid to resort to presenting a sense of exclusivity and urgency when promoting the discounts and offers which will get you closer to your objective. One of the strategies for presenting promotions, is sending last-minute messages, with the coupon or download link valid for only a limited time. It is also valid to send new discounts to exclusive groups of your subscribers. There are tons of possibilities and getting your subscriber to convert simply takes a little innovation and creativity.
Plan automatic emails
Take time to plan automatic emails for your back to school campaign starting from the first contact with your new subscribers with the welcome email. After several days, send promotions and discounts activating a series of emails after an action on the links.
Templates for back to school campaigns
Mailpro offers you an extensive catalog of templates to create your back to school campaign. Depending on the type of product or service your business offers, you can choose between the categories and simply add the information you need.
Within this catalog you can find exclusive templates for schools that are designed to create direct communication with school parents, colleges, institutes or universities in a creative and secure way.
Using the customizable templates, you can make all mass email deliveries quickly and easily. As they are pre-designed, you simply have to change the text, images and adapt it to your brand. All templates for Mailpro newsletters are adapted to mobile devices, so you don't have to worry about the settings for each device. Simply worry about defining the strategy, and the responsibility is on us for sending all your messages successfully.
By accessing the Mailpro message builder, you can easily find the more than 500 templates for communicating the news, and your business promotions and thus reinforce the relationship with your client.
Regardless of the type of product or service your company dedicates their back to school season campaign to, it can help you strengthen relationships with your customers, generate new subscribers and update the subscriber lists you already have in your database.
Introducing Mailpro V8, the New Version of Email Marketing Software
After several months of work by our development and design team at Mailpro, we are eager to introduce to you, the latest version of our application, Mailpro V8. In this new version of our email marketing software we have focused on creating a renewed, fresh and easy-to-navigate design that is complemented by a brand new way of presenting the statistics of all your email marketing campaigns and transactional emails, whether SMTP or API.
The security of your data has also been strengthened in this version, as we’ve created more secure encryption methods for the links you place within your messages. Let’s not forget that at your disposal, you also have our SMTP Relay server service for all the transactional messages that you need to make.
Simplicity and efficiency defines this new version of Mailpro, which is the email marketing tool for everyone. In this article, we will give you a detailed review of all the news that Mailpro V8 has for you.
From now on, when accessing your Mailpro account, you will be welcomed by a panel containing buttons that will allow you to quickly choose between the tool’s functionalities for the design and management of your campaigns. You can design your message, add new contacts, send the campaigns you have planned and also access the tool’s configuration and customization options. If the credits have been used up, you can replace them directly from the panel using shortcuts.
In this New Dashboard, you can get an overview summarizing the metrics of the most recent campaigns. You can also identify the campaigns that have had the best engagement and the new statistics that will show you the most successful subject lines and the campaigns with the best performance.
We also offer you all the information and advice on email marketing collected in our Blog, so you can create successful email marketing campaigns.
New presentation of your statistics
Mailpro V8, presents a completely redesigned global statistics panel. From now on, all delivered data for email, SMTP, Transactional or API campaigns will be centralized and accessible from this global statistical panel, so you can check them when necessary.
In general, you will be able to find out the number of emails sent, delivered, the opening percentage, the percentage of clicks, as well as details about percentages of bounces and cancellations. In this general statistics panel, we have added two new pieces of data: Main email issues and Best campaign performance.
Top Email Subjects, will be selected according to the highest opening percentages of all your campaigns. This stat will help you evaluate which subject lines have been best received by your subscribers; a very valuable detail when sending your future campaigns, as it will give you more detail about the behavior of your readers and the types of messages with which they best connect.
Top Campaign Performance, will show you a list of the best evaluated campaigns according to the percentages of CTR, that is, it will show you the campaigns that users have had the best interaction with, which is measured by how often they’ve clicked on the links. This new data will help you more easily define and recognize the behavior of the user when interacting with your campaigns and therefore, you will be able to have more concrete details to evaluate improvements in future deliveries.
If you have sent emails through the SMTP server or from the API, you can simply access this data by clicking on the All Sendings tab so you can find out the global details of the different sendings.
Complete redesign of the campaign statistics
By consulting the statistical data by campaign, you will find a clear and simple presentation that will show you the details of the specific campaign you have selected. You will find the summary with data such as: name, subject of the email, email address you sent to, as well as a look at the message sent.
The Global Campaign statistics, will show you the data for sendings, deliveries, openings, click-throughs, bounces and unsubscribed rates of each unique campaign. Through our redesigned statistical breakdown, you can consult your data more directly and speedily.
In three graphs, we have detailed the most important data for recognizing the success of your campaign: opening percentages, click through rate and bounce rate. A timeline will indicate the specific days and times when they opened your message and clicked on it.
Without making any changes, you will be able to immediately see the data for Users by devices, Geolocation and the most popular URLs within your message.
Now it will be much easier to analyze your statistics, and we hope you enjoy this new design and that it will steer you to making a detailed study of all your campaigns.
Changes always come with great advantages, which is why we have created a rewards program for our new users and trial users, which offers additional credits for completing simple tasks that help them become familiar with the tool.
You can work your way through three levels in our Mailpro Rewards Program, from beginner to advanced, to accumulate up to 1000 account credits in the process.
For Beginners, upon completing the basic steps within the platform, you will receive 200 additional credits. Among the tasks required for completing the intermediate level rewards, you must create your first subscription form, customize your profile and put your messages through the Anti-Spam test to receive 300 free credits.
The reward for Experts is 500 additional credits for completing the requirements of creating your first automatic campaign, adding or changing the email sender and completing the user configuration of the Anti-Spam filters: SPF, DKIM, DMARC.
Learn more about the rewards program from our FAQ
This Mailpro V.8 version is accompanied by our new SMTP Relay Server service dedicated to large-scale transactional messages. SMTP Relay is the service that will allow you to easily integrate any system or application for sending your emails without having to leave your CMS application, Ecommerce Platform, CRM or collection management program.
The process of transferring emails using the SMTP protocol and SMTP servers is known as SMTP Relay. This means that if your company needs to send large volumes of messages, you can use a third party service (SMTP Relay) to manage the sending of these emails without the need for using your own Email Servers.
Mailpro, offers you a mail server for SMTP Relay processes, capable of connecting to virtually all external systems, such as ecommerce, email inboxes, blogs, WordPress sites or other content management systems.
Advantages of the Mailpro SMTP Relay Server
Ease of installation: The Mailpro SMTP Relay service is already easy to configure. You just have to configure your mail or application to our server with the credentials that you will find within your Mailpro account, which will only take a few minutes.
Better delivery rates: Most traditional email providers (Gmail, Hotmail, Yahoo), in order to combat SPAM, have limits on the amount of emails they can send to different recipients per day. With the Mailpro SMTP server, the delivery of your messages will be guaranteed.
Statistics: Mailpro, will allow you to see sending statistics for emails sent through the SMTP servers. You can access these statistics from the renewed Statistics Panel, so you can discover the opening rates, click-through rates, geolocation and also analyze the bounce of your emails sent through SMTP Relay.
Security: Using an SMTP server, you can be fully confident in sending large volumes of emails, without the fear of being labeled as SPAM. We maintain strict IP review standards, as well as the ease of installing filters such as SPF, DKIM.
These are some of the great changes we are making in Mailpro, in our mission to create the best experience for our users. Above all, we will always maintaining the simplicity and efficiency of our email marketing software.
Mailpro V.8, is now available so go enjoy this new version.
Take the opportunity to obtain additional credits with our rewards program. Create your Mailpro account, it's free!
What is the Best Port Number for SMTP?
When configuring the SMTP Relay server to your email or application, it is common for doubts to arise about which email ports to use. So, what kind of ports should you use? Which are safe and secure? In this article we will briefly summarize which ports you can use to send emails through the SMTP Mailpro servers.
The Simple Email Transfer Protocol (SMTP) is the basic standard used by email servers and some applications or services that support SMTP relay. With regards to "storing and forwarding", the SMTP Protocol is responsible for the transfer of emails by working directly with an email transfer agent to send the communication from the computer to the recipient's inbox.
The connection ports are the communication points through which the transfer of all data and communications takes place, each of these has a particular purpose as well as being associated with a specific protocol. An SMTP port is the specific part of the internet address that is used to transfer emails.
The common standard SMTP ports are 25, 465, 587 or 2525. Mailpro offers you the standard SMTP ports 25 and 587 to perform the mail transfer.
SMTP server providers such as Mailpro have been concerned with investing in the creation of infrastructures for the relay of emails to large volumes and strictly monitoring the security of the relay process in order not to allow junk traffic that affects the SMTP exchange process.
Ports 25 or 587, which of the two to use?
Port 25, the original standard
Many of the emails sent are routed through port 25, which becomes the communication channel between the email client and the email server. The IANA (Internet Assigned Numbers Authority) recognizes port 25 as the default standard port for mail transfer between servers through a point-to-point connection. Its connection to the SMTP server is produced by text commands sent from the SMTP server. This is the default port, but, when used extensively, it is also more susceptible to large amounts of spam and unwanted traffic.
Port 25 is still used primarily for SMTP relay, but more and more Internet providers (ISPs) are restricting the use of port 25 due to its widespread use for spam. Many ISPs and service providers restrict connections to port 25 to reduce the number of spam emails.
Port 587, safe harbor
Port 587 is another port for SMTP sending compatible with most servers and recognized for the safe sending of your emails through the SMTP port. It is recommended that when configuring your SMTP connection, to use this port as default to send your emails securely and thus ensure that all messages reach their destination.
With Mailpro, you can work from ports 25 and 587, which are the standard ports and subsequently, you will not having to perform an encryption and decryption task, making everything much easier. Through the authentication of the SMTP Mailpro Server, you ensure the unique access to your SMTP Server Mailpro, once you have done the configuration of our SMTP server you will not have to perform a reconfiguration on each connection.
Keep in mind that before selecting the SMTP Server service for your company, it is essential that you take some details into account such as:
Scalability: The scalability of a server is essential for a growing business, it is important that it can be adjusted to the needs of your company as the number of customers or users increases.
Messages Metrics: In Mailpro we make sure that the statistics for SMTP server show you the number of messages delivered, opening percentages, click percentages and you can also verify the bounce rate of your deliveries.
Simple Integration: An SMTP Relay server helps you create much simpler processes so it is much easier to configure.
Support when you need it: You cannot disregard the advantage of having a reliable support team. Having a team that is always present to help you solve all doubts about installation, shipping processes etc. can be a life saver.
Authentication and protection: Exclusive security passwords for the installation of your server in each software or application you use. SMTP authentication is configured to increase security levels and prevent your account from being used without authorization to send SPAM emails.
High deliverability: Mailpro SMTP servers are fully suited to support large shipping volumes, and you can also enjoy high delivery capacity when installing SPF or DKIM for better delivery.
The Mailpro SMTP Relay service offers you the advantage of sending all the transactional or commercial messages you need. In addition, you will have access to the statistics of the SMTP server for deliveries and the opening, click-through, and bounce rates of your emails.
Learn how sending through the SMTP Relay server can be useful for your company. Find more information by accessing the Mailpro SMTP Relay functionalities to learn more about all the benefits.
What is the Pre Header and Why is it the Ideal Complement in your Campaigns?
The Email PreHeader can be defined as the text summary that lies next to the subject line when you view the mail from the inbox. It is that line that gives an idea of what the message contains, this line of text that for many may go unnoticed but makes a big difference when convincing the reader to open the message or not.
For some, Preheader text will have been completely unbeknownst until now but email clients actually extract this information directly from the email content, specifically from the first lines of content they can find.
Sure you will ask... but if it is generated automatically why you should pay so much attention to it? A big reason is that this text is one of the first three elements that are displayed in the inbox next to the subject line and the recipient or potential subscriber will see this before making the important decision to open the message or not.
The importance of a good PreHeader
When used consciously, the PreHeader text has the power to be that ideal complement to the subject line that will make all the difference and help you increase the opening rates of your emails. A well-written Pre-header will show an accurate and attractive summary of the message that will be displayed to your readers.
Some of the usual errors that may appear in the Pre-Header are shown automatically and it will show messages such as: "If this message is not displayed correctly, click here". It wouldn’t look so good for the reader to see this text accompanying your well thought out subject line.
The self-generated Pre-Header text may seem sufficient, but you’d be missing the opportunity to generate curiosity and capture your reader’s attention.
How can you control the text that appears in the Pre-Header?
To avoid seeing unattractive text and maintain the relationship between Issuer-Subject-PreHeader between texts, you can take some of these solutions into account.
Hide the PreHeader text: Lead readers directly to the design of your newsletter by adding a hidden div style code in the HTML code of your newsletter’s design which will allow you to insert a hidden text that will be displayed by email clients. The drawback is that these email clients modify the rules frequently, which forces you to adapt the code so that it works for everyone.
An example of the code to solve it manually would be:
<div style = ”display: none! important; mso-hide: all; ”> Pre-Header Text </div>
Use a Professional Email software: When you use a professional email tool like Mailpro you will simply need to insert the text you want to show as Pre-Header from the advanced options that our platform offers you to design messages.
Using the Message Builder, simply go to the advanced options, in the “Pre-Header” line, and add the text you want to display.
If you have designed your Newsletter in HTML code, when importing it to Mailpro you can go directly to advanced options in the WYSIWYG editor and insert the text, so you will save time and you can be sure that the Pre-Header will be viewed correctly.
This is where you should take the opportunity to place that message that complements your powerful subject line and serves as a hook for capturing the attention of your subscriber. If you create your message from Mailpro, it will only take you a few minutes to place the appropriate message in these boxes. It’s simple.
Keep in mind that the most important information should be present in the first characters that you include in the content of your message. To get the best results and get the most out of using Pre-Header text in your email marketing campaigns, keep the following tips in mind:
- Include a call to action that helps you increase the opening percentages of your campaigns. Think of including a line like “Discounts for End of Season” in the Pre-Header.
- Provide relevant information that complements the subject line. This text will help to reaffirm or expand the message of the email title so that it is consistent with the subject line. This space allows you to expand what you consider important to show the reader.
- Must be attractive. Create expectations and contain few but concise words. Complement it with resources of exclusivity and customization to make it even more attractive. Always keep in mind that personalization in the email helps increase opening rates. Adapt the message as much as possible to make it a direct conversation with the client from the very first look at the inbox.
- Be creative and fun. Use the PreHeader text to give you freedom for ideas and creativity. Write something different to help capture the reader's attention, a bit of sparkle and humor always comes in handy. Without forgetting that everything depends on the content of the message, never lose the relationship with the content. You don't want to confuse the reader and have it send you directly to the SPAM folder.
- Do not repeat the subject line. Take advantage of the space and additional characters to gather the reader's attention.
- Think mobile. The pre-headers may not be quiet as valuable when you open emails from a computer but on mobile devices they can be as important as the subject line.
Using all possible resources to make your message stand out from the amount of emails received daily is one of the challenges of email marketing. In your next campaign, do not forget to create a suitable text for your Pre-Header. Including the correct message as a complement to an attractive subject line will capture the attention of your readers and will be a reason that leads them to open the message.
In order to achieve all the objectives you propose in your email campaign, it is important that you use a professional email marketing platform such as Mailpro, the platform that integrates everything you need to manage the design, delivery and statistical analysis of your email marketing campaigns.
Discover all that Mailpro offers you, open your account and receive 500 free credits.
SMTP Relay vs Email API, Advantages and Disadvantages of Each
With Mailpro you can integrate your application, ecommerce or website through SMTP or API. Which one you decide to use depends on your needs, which is more convenient for you, and on the amount of money you would like to invest in coding. We will try to guide you through the advantages and disadvantages of each in this article.
SMTP stands for Simple Mail Transfer Protocol and is a set of rules used to send emails. With Mailpro's SMTP Relay Server, first, your will connect your software to our SMTP Server and we will then send your emails from our own infrastructure (with its outstanding IP reputation), a Tracking system if required, and much more.
Basically the SMTP will allow you to create and send emails from your application and send them to the server, while an API gives access to the applications through code.
First, let’s begin with the advantages of SMTP
Some of the advantages of SMTP compared to API are:
- No Coding required: It is extremely easy to start using Mailpro for your transactional emails. All you have to do is exchange credentials and you are set to go. Unlike with API, where Coding is required.
- Connect to all Systems: all you have to do is use your credentials and it will work.
- In case of failure, the message will include an explanation about why the email failed to be delivered.
Disadvantages of SMTP
- Usually requires more back and forth conversation between servers in order to deliver your message, which can delay sending and also increase the chances of the message not being delivered.
- Some firewalls can block ports commonly used with SMTP.
Advantages of the Email API
API, on the other hand, stands for Application Programing Interface, and is a way in which applications, and softwares communicate or share information between each other.
- API’s in general have a way quicker delivery speed as there is less back and forth required between servers.
- Less Chances for the Potential Failure of your message.
- Extra level of security with API Key, that only your website, application or platform can access.
- API’s are accepted by most firewalls when using HTTP.
Email API disadvantages
- You need programming knowledge to configure and execute the shipments.
- API requires constant modifications and updates stay up to date.
The SMTP Relay Service can be used to connect applications, such as Outlook or your current CRM Software, while APIs are usually used by people developing their own application.
Which is better SMTP or API?
This question varies according to the needs of your brand and your technological experience. If you consider yourself as having enough knowledge in programming, the use of API will be the most attractive option, since it offers you the possibility to customize and modify the configuration so that it fits your needs.
If you are looking to integrate the sending of emails to your platforms without the need to apply any code, SMTP is your solution. In addition to the simplicity of its execution, the Mailpro SMTP Relay service gives you access to the metrics of every messages delivered.
The objective of both functions is the same; linking your applications to send your transactional messages. SMTP is a universally used standard mail protocol that can be connected to applications such as CRM. The API is used mainly by developers who create their own applications.
You’re using either SMTP or API depends completely on your needs, and also on the capacity of your application, website or e-commerce.
As you can see, there are two advantages and disadvantages between both functionalities; the SMTP protocol allows you to integrate in a simple way by following a few steps, but if you are looking to safely process highly confidential information through email, the key provided by the API may be your solution.
Get more information on how to integrate Mailpro to your e-commerce site and website with the new features.
Reasons Why you Should Avoid using "No-Reply" Email Addresses
A common practice for companies when deciding to create their email marketing campaigns is to use email addresses that do not support a return response, that is, No-Reply Email addresses. These are accounts created for the sole purpose of sending emails, a means of unidirectional communication, that as indicated by the username, does not support users sending emails back.
Email marketing is a tool that seeks to generate communication, build loyalty and effectively maintain close contact with those interested in your brand or services. Having a No-Reply Email address would be completely preventing communication between your brand and the customer.
A No Reply address is an unsupervised email address that prevents customers from making inquiries. For some, the main reason why a no-reply address is usually used, is the lack of resources to respond to customer inquiries via email. It is common for companies that send information such as invoices, purchase receipts, and account statements to use these types of addresses to discourage users from answering emails that only contain this general information.
When creating a strategy for sending emails, it is important that you consider the possibility of offering your subscribers the opportunity to respond to the email you have sent. Maintaining a channel where communication between the brand and the client can occur in a bidirectional manner, will help users keep in touch with your brand and show that your brand cares about being close to its users.
Why you should not use a “No-Reply” address
Using an address that does not support answers, is telling the recipient of your emails that you are not interested in their opinion.
In addition to damaging the relationship with your subscribers, the No-Reply would affect the engagement of your brand, as it is a factor that would reduce communication. The user who seeks to request extra information would not be able to find who to send their query to.
These details would affect your deliverability, because the ISP and anti-spam filters can be configured in such a way that when receiving emails from a non-reply sender, they are automatically sent to spam emails.
Learn more about deliverability optimization in our blog
Personalizing your brand and creating a proximity with your subscribers are currently some of the most important things to keep in mind when establishing your marketing strategies. If you were one of your subscribers, would you trust a no-reply email address? Most likely, the first thing that would come to your mind is that it is an inaccessible company with little interest in its customers.
Create a two-way conversation with your client
If your messages are commercially oriented, such as promotions, discount announcements or an informative newsletter with information about your product, it is important to give the user a space to answer their questions. Rather than being simply informative, these types of messages should help your brand generate interaction and build a closer relationship with the user. Try making the response address to which the client is directed as descriptive, personal, and friendly as possible, revealing a desire for your brand to grow closer to its users. Keep in mind addresses such as [email protected], [email protected] or you could even modify the reply address based on your campaign objective, example: [email protected]
Using personalized addresses shows the user that there is a human and not a machine behind your emails. Maintaining a personalized sending address will avoid giving your customers that image of a cold and distant company. Most importantly make sure to use an email address with a Real username and which is under your own domain (.com, .fr, .es) as this would be more likely to pass spam filters.
In our article “How to avoid the Anti-Spam folder and deliver your emails better” you can find information that will help you avoid falling into the Spam folder.
An email address that you can respond to is essential in any email marketing strategy, whether you send commercial or transactional emails. If for any reason you decide to use a no-reply address to send your messages, consider providing an additional address so that whoever receives your email can make inquiries.
If the business model is of the B2B (Business to Business) type, usually a response address is used from some sales staff that can quickly and directly respond to the customer. If you use the B2C (Business to Consumer) model, you could maintain a general response address that is constantly reviewed by yourself or some trained team personnel to respond to customer inquiries.
"No-Reply" Email addresses should not be present in any email you send under the banner of your brand or business. Take the opportunity to improve the relationship with your customers, and maintain a channel where you can receive inquiries as it will allow you to collect data or comments that may be useful to improve your product or service.
What is SMTP Relay and How it will help your Business
If you use transactional emails in your business every day, you may have heard the term SMTP.
The SMTP protocol is very important because it makes a big difference in the emails you send to your customers and in your delivery capacity. It may sound super technical, but we'll give you all the details so you can understand how it works and why it can impact your email marketing campaigns.
What is SMTP?
SMTP stands for "Simple Mail Transfer Protocol." This is a communication protocol used between email servers to send and receive emails.
SMTP is responsible for processing and forwarding emails from a sender to a recipient. That is, it acts as an intermediary between both. For personal use and traditional mailings, free email applications such as Gmail, Yahoo, Outlook, can offer basic functionalities to achieve simple tasks. But, if you manage an ecommerce and need to perform professional actions, you can use the services of an SMTP server to directly connect your systems and send transactional emails without the need to make complex integrations.
It is currently the most used sending protocol and used exclusively for the delivery of large volumes of messages.
How do I send with an SMTP Server?
The process of transferring emails using the SMTP protocol and SMTP servers is known as SMTP Relay. This means that if your company needs to send large volumes of messages, you can use the services of a third party (SMTP Relay) to manage the sending of these emails without the need to use your own Email Servers.
Imagine that you run a small company with few employees and a minimum client volume and that all communications are done through email. In the case of a need to send a reduced number of personal emails, you can manage communication through a common email provider. But, the moment your company starts to grow and the volume of emails and customers increases, the majority of classic email providers (Gmail, Outlook, and Yahoo) limit the amount of emails that can be sent daily and it becomes evident that they are not adapted for sending mass emails.
Then it is necessary that the transactional messages you send, such as purchase confirmations, order vouchers, invoices, etc. are made from a trusted SMTP server that can respond to the demands of your business.
To send an SMTP email, you just need to create the messages in your email client (Outlook, Gmail, Yahoo, etc.) CRM or web application, authenticate your connection to the Mailpro SMTP server with the user and password generated by the platform and send it. If you have placed the data correctly, this email will be sent to the Email Server SMTP Mailpro and delivered to the recipient's server.
Once you have configured your access to the SMTP server of Mailpro, you can send all the necessary emails without leaving your traditional email software or the external service you use.
What is a SMTP Relay server?
An SMTP server is a server on which SMTP Relay services are performed. It receives the emails sent by a sender and in the majority of cases, transfers them to another server before reaching its recipient. Compare it with the work of a physical post office, where they receive correspondence from the sender and are responsible for delivering it to the post office of the recipient's city where it will be distributed.
The SMTP servers used by Gmail, Yahoo or Outlook are shared among users, so if you want to send massive messages, this can be a big problem, as you could be using an IP address that is also shared by a Spammer which would immediately ruin the sending you try do.
For this reason, a good option is to use the services of professional email providers such as Mailpro, who specialize in handling large volumes of emails and that have their own servers and constant monitoring of the IP reputations.
The sender creates the email from his personal account and the server of his email client (Example, Gmail, Yahoo) sends it to the SMTP server, where it is managed and sent to its recipients.
The SMTP Mailpro server
So that you can manage your messages with confidence and security, Mailpro gives you access to a mail server for SMTP Relay processes on which you are able to connect to virtually all external systems, such as ecommerce, email boxes, and sites such as WordPress or other content management systems.
Ease of installation
The Mailpro SMTP Relay service is configured very easily and requires you to make only the necessary mail configurations or to connect your application to our server with the credentials that you will find on your Mailpro account, something that will only take you a few minutes.
Better delivery rates
In order to combat SPAM, most traditional email providers (Gmail, Hotmail, Yahoo) have limits to the amount of email they can send to different recipients per day. With Mailpro's SMTP server, the deliverability of your messages will be guaranteed because we maintain a solid infrastructure to manage large volumes of emails.
One of the advantages you will have when using the Mailpro SMTP Server Statistics, is that the tracking system allows you to collect the statistical data of each transactional message that you send.
Mailpro, allows you access to statistics of the sending made through the SMTP servers. Through this, you can review the openings, click rates, geolocation and also analyze the bounce rate of your emails, granting you the knowledge as to why they are considered as Hard Bounce or Soft Bounce.
Using an SMTP server you can have the complete confidence of making your large volume sendings without carrying the fear of being labeled as SPAM. We maintain strict Ips revision standards, as well as the ease of installing filters such as SPF, DKIM. In addition, the servers being located in Switzerland, serves as backup and ensures you that your data will be completely safe.
IP reputation management
A team of experts ensures that the IPs used to make your sendings are of quality and thus prevent them from going to the SPAM folder.
If you are looking to send with optimal delivery and have the benefits of the tracking tools of a professional email application, while still using your own applications to send transactional emails such as marketing messages, you need an SMTP server like the one offered by Mailpro .
Simplify your time and leave the work to the emailing experts, consult our plans and enjoy all the functions that our SMTP Relay Services have for you.
Email Marketing the Ideal Partner for the Tourism Industry
Access to technology has drastically changed the way vacation destinations are chosen. Most people can spend hours looking for hotel websites, travel agencies and airlines, and the right information for finding the best destination to go on vacation and especially the price that suits their needs. Email marketing for tourism has become a powerful and fundamental tool to attract customers.
Because of its ability to generate direct and personalized conversations, email marketing for tourism has become one of the main channels within tourism marketing developed by the industry.
No matter the size of the company within the tourism sector, you must have a strategically planned online presence and should always include email marketing in your strategy, as one of the tools for reaching your ideal customer. Be it an international signature hotel or a hostel in any part of the country, professional email marketing tools have solutions that adapt to every need.
Why is Email Marketing convenient for the tourism industry?
Many of the potential clients make their decision through internet searches. There are convincing reasons for choosing email marketing as the main channel of communication with clients:
- Help capture quality leads, turn them into customers and brand ambassadors
- Allows customers to keep up to date with information about reservations, purchase details and updates about their trip.
- You can create relevant offers for each client based on the previous activity of your subscriber.
- It is economical and ensures a high return on investment
- Ensures a high opening rate.
Create an email marketing strategy for Travel and Tourism Industry
Use the information you collect from your contacts to generate a database segmented by the interests of your subscribers. Have you been successful in reaching your website through searching for information about beach, adventures, and reservation costs? Keep in mind that people interested in information about travel, tourist destinations or hotels are very likely to want to subscribe to obtain the necessary information, and that is where you should take advantage of the moment to capture as much information as possible. Acquire this information by including additional questions on your subscription forms such as favorite destinations, ideal vacation types, and thereby creating your subscriber segments.
- Keep contact from the first moment
Take advantage of information requests about reservations to start a relationship with your future client. Trips can be planned a month or two in advance, so booking emails are a good opportunity to create a relationship with the client. It is important to maintain contact with the traveler during this time to provide additional information or services that may be of interest to them.
You can generate these emails automatically weeks or even days before the trip, including the reservation information and also offer reservations for other services that may be useful.
- Alerts for special offers and discounts
- Welcome email
- Thank you emails
Many of the travelers invest hours on the internet looking for the best deals for trips therefore it is opportune that you send the contacts alerts with your company’s offers, conveying a sense of urgency that urges users to open the mail.
When it comes to customer loyalty, sending reminder emails is one of the most important tactics. In addition to including all the information about the next trip, you can include additional information such as destination guides or promotions about the attractive features of future destinations, offers with hotel discounts or points for loyalty programs, and create an email that has additional value that is relevant. Delivering additional information that complements what the customer is looking for, will always lead to a grateful customer and will indicate that your company is interested in offering a quality service.
- Recovers inactive clients
Do not give up on those inactive customers, designing an email marketing strategy for tourism can help you reactivate the interest of those users. Create a segment of inactive customers and send them a campaign that reminds them of the services you offer or send them special offers to get their attention, the important thing is that they remain active and generate some type of conversion, such as downloading promotional material that may capture their interest and lead to a sale.
In case you do not get a return from them, it is valid to consider sending a campaign such as "We miss you" to ask the user if he / she still wants to be part of your subscriber list or leave it out of your emails.
- Send interesting discounts and promotions
No matter the time of year, promotions and discounts always work. It is clear that close to the holiday season, offers are more effective, so take advantage of both high and low seasons to offer your subscribers discounts and exclusive promotions that can increase the chances of conversion.
The possibilities are endless, and more than enough to plan a solid strategy that is attractive to your customers and makes them click the reserve button.
- Responsive emails as the main rule
It is essential that the design of the messages be responsive. Remember that a large volume of searches on topics related to the tourism industry is carried out through websites. Mobile devices are a fundamental part of that.
If you plan a campaign during the summer holidays, it is much more important to take into account the mobile users, as they will normally be outside their offices, therefore spending less time in front of the computers and more in front of their mobile phones. Design your responsive email thinking of that end users who will be flicking through their mobile phone during their free time.
Brands that are destined to attract a clients’ attention rely on opinions. Take advantage of the contact that the client made to inquire about a reservation to your hotel, hostel or travel agency to find out their opinion about the quality of your services. This will help you make changes in your business but to also learn about their needs and opinions. Create surveys where they give you their opinion about the destination, or your service. Pay attention and send the surveys a few days after the purchase.
Take advantage of the opportunity to gain exposure, offered by tools such as Mailpro for the development of your Email Marketing for your Travel or .
Creating an email marketing campaign for tourism is one of the most dynamic tools you can have to build loyalty with the client who is interested in information about your travel agency, hotel, and airline. Undoubtedly, you can use the services of tools such as Mailpro in all the stages of the sales process your client is involved in; from an initial welcome greeting up to an experience survey.
If you need information about Mailpro, we will be glad to help you.
How to use Images in Email Marketing
One of the good practices in email marketing is to have a newsletter with balance between text and images, but, we must choose the image and visual style of our content well to provoke the reader to interact with it.
Sending a newsletter in which you only see paragraphs and paragraphs of text, can make your reader stop reading, quickly send your email to the SPAM folder or simply delete your message. However, everything depends on your messages intention, and it is possible that if the wording is interesting, text-only content may still have a chance. But it is obvious that people are geared very visually, so images are vital elements of email campaigns.
Some reasons to include images in email marketing are:
- Emails with visual content are easier to consume, they do not require much effort to get the message across.
- Content with images are better received by the user, this includes both gifs and photographs.
- They capture the user's attention almost immediately.In your contact’sover-saturated inbox’s , you have a brief window of time to capture their attention, so content with integrated images in email marketing is one of the perfect ways to get it.
A study published by the firm Neilsen highlights that newsletter recipients expect to receive the same high quality images that they see on websites. Participants in their study said they "prefer high-quality, large-scale images that show details of the content clearly."
If the images are not used correctly they can be a double-edged sword, they should be shown responsively, be consistent with the content and be of good quality to effect the reader positively.
To avoid making mistakes in your next email, we will give you some tips for selecting images, errors to avoid and the formats you should use to add the perfect images for your email marketing campaign.
Common mistakes when using images in the newsletters
Images are a way to create the balance in the content of the message and thus avoid saturating the reader with amounts of text that will only tired their eyes and lead to the main message you seek to communicate, being wasted. Some errors that can hinder your newsletter from being received well are:
Sending a newsletter where images are used excessively, may not only send a bad message to your reader, but it will affect your deliverability. Emails that only contain images or in which visual element predominate over the text, can be considered as SPAM by filters.
For this reason, it is important to maintain a balance between texts and images, one could say that it should be 60/40 text and image.
One of the problems with using very large images is that there is a risk that the images in the email may not be displayed correctly or may take a while to load. In addition they will consume mobile user’s date.
Try to use images that do not exceed 1MB in size and that have a width of 600 pixels. You can use free online tools to reduce the size of images without losing quality. One tool you can use is TinyPNG, which will allow you to reduce the size of up to 20 files with the maximum weight of 5M each.
According to Nielsen consultant’s report, users expect to see a newsletter where the images are well integrated into the content; placing the product images in small columns is not attractive. In comparison, it is expected to see images that have greater importance and aesthetic value within the content.
Another bad practice is to cut and lengthen the images just so that they can fit in the content. Before placing them in the template, cut them down to the size of the email template using the Mailpro image editor, that allows you to edit the images from the same template.
- Images that are not adapted to mobile
It’s no secret that a good portion of emails are read from mobile devices. This means that the images should be able to be displayed in a responsive format. For this reason, all the templates offered by Mailpro are designed to be displayed on mobile devices. When the time comes to design and select the image, you must have your final recipient in mind.
Imagine taking hours to create a design full of details but to see all of it, you have to scroll a bunch to reach the end. This would be very unpleasant to read. Always keep in mind how it your designs will be displayed on a mobile or tablet screen.
- Images that can’t be seen
It’s possible that even after choosing an image with a size and weight optimized for mobile , and have chosen the ideal image, it still doesn’t appear. That happens because there are email clients, browsers applications that block or show the images differently than in the emails. This happens frequently in the case of Outlook, where the image appears in white and only the title of the image is displayed.
In these cases, it is important that you use the ALT tag, adding the alt tag to the images will show the descriptive text of the image to give context to the subscriber of the image content. Do not place CTAs in images, it is recommended that you place them on buttons or add the link in the text.
You can read about "Why my campaign looks bad in Outlook" in our FAQs
Image file formats for Email Marketing
There are several formats that you can use in the design of your emails, each with its own special features and different ways of being viewed by email clients.
JPG for email
The format JPG (Joint Photographic Expert Group) is the most common format on the Internet, its popularity is due to the fact that it is a format that allows you to reduce its size up to 100 times without losing the color information. In this capacity, it is the right to share photos because it allows you to share images that are light and will not affect the email load.
But despite this strength, there are still disadvantages, as compression can bring about a loss in the quality of the image in photographs where there are large areas of color. If you work with illustrations, or images with texts, the loss of quality will be higher and the file will look pixelated. Also the JPG format does not support transparencies, if you have images with transparent backgrounds these will be displayed as a white background.
PNG for email
The PNG (Portable Network Graphic) format is another of the most well-known formats. Unlike JPG, it does not lose quality when it is compressed and supports images with transparent backgrounds. Its great disadvantage is the size of the file, as this can be even larger than the JPG format.
Another drawback is that browsers with older versions such as Internet Explorer up to version 6.0 can’t display that format correctly. So it is important to know where our subscribers read our emails. Remember, from Mailpro you can obtain clear statistical details by reading your messages through the software analysis tool, that will show you which operating system your messages are being read from.
How to include images in a Mailpro newsletter
There are two main ways to add images to your newsletter, uploading the image to the gallery or copying the image link.
- Image inserted in the email
Insert the image in the email and it will upload the image you select to your account gallery. In this way, you are attaching the image to the newsletter’s design, and are ensuring that the user receives the image and can see it when in offline mode. But, inserting images also has its disadvantages. Very large images can cause the email to be seen as spam, enlargen the size of the email and the parameters of certain email providers.
Another option is to include images from an external source, that is, an online or web server. In this way, only the image link is copied and the newsletter is pasted. The advantage is that the size of the mail is smaller, and face time is decreased. The disadvantage is that if the server where your image is hosted has problems, the images will not be displayed correctly.
Adding images to the design of your emails is essential. Now that you know the importance of using images in email marketing, it's time to create creative emails that impact your readers.
Remember to follow email marketing good practices and also that you have our gallery of templates for newsletters, that will help you design creative messages.