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What should an email marketing report to a client contain?
Four things: what you sent, what it achieved, what you learned, and what you will do next. Everything else is decoration. A client report is not a data dump — it ...
Why email campaigns show up as "direct" in Google Analytics
Because without UTM parameters, Google Analytics has no way to know where a visitor came from. A click from a desktop email client carries no referrer, so th...
Email marketing is one of the most powerful tools for engaging with customers, allowing businesses to nurture relationships, promote products, and drive conversions. However, the effectiveness of an email campaign isn’t just a...
In today’s mobile-first world, mobile email performance is more critical than ever. With over 60% of emails being opened on mobile devices, optimizing your email campaigns for mobile users is no longer optional—it’s esse...
In the intricate landscape of email marketing, accurate data is the cornerstone of strategic decision-making. However, this data can often be compromised by the presence of bot clicks, which are non-human interactions that can si...
What is a Good Open Rate for Email ?
Email marketing is still one of the most powerful ways to engage with your audience. But how do you know if your emails are effective? One key metric to watch is your email open rate—t...
Use Email Heatmaps to Improve your Email Campaigns
Welcome to Mailpro's guide on leveraging email heatmaps to supercharge your email marketing campaigns. In today's fast-paced digital landscape, understanding how your a...
Email marketing can be a great way to reach out to potential and current customers. But how do you know if your email marketing campaigns are actually effective? In this blog post, we'll show you how to measure the ROI of you...
Mailpro recently launched it&s Email Marketing Benchmark for you to study your metrics and see where you stand compare to others in your industry or your region.
Email plays a vital role in any marketing strategy. Quality conte...
Email is the core of the marketing channel for all sizes and shapes of brands. Email is contributing factor in organizational growth and marketing success. The email marketing campaign statistics let you determine if you can focu...
There is a great need to measure the activities marketers are doing to enhance your business’s value and success. It should be done to analyze the data that your client views and understand their way towards your services.
In t...
The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can check which versions generate higher opening rates, click-through rates or more interaction with the CTAs...
Keeping track of the activity generated by your email marketing platform is now easier since Mailpro offers you a monthly report of email and SMS campaigns.
On a month by month scale, you will be able to find out the general st...
Statistical analysis is a fundamental part of email marketing, as it is for all the strategies that digital marketing allows us to achieve. Thanks to the traceability provided by the measurement tools, you may know the mosgene...
One of the greatest advantages of e-mail campaigns is that with the help of tracking you can determine the problems in a campaign or on the contrary the actions that are profitable to the turnover. The stats enable to have an obje...
A good click-through rate means good chance for conversions. This is why many marketers take this rate into consideration in their strategy. If you use a qualified database and relevant content, you are likely to get a high click-...
