Blog
What is an email sunset policy?
An email sunset policy is a documented rule for automatically retiring subscribers who have stopped engaging with your emails after a defined period of inactivity. Instead of mailing the same ...
Last updated: May 22, 2026 — by the Mailpro Marketing Team
Quick answer: Zero-party data is what subscribers tell you on purpose — their preferences, intentions, and context. You collect it by asking directly through signup for...
If you want your email marketing to work, you need one thing first: a constant flow of new subscribers. That doesn’t happen by magic. It happens because you’ve placed the right forms in the right places, and you send people ...
A great email list isn’t just big—it’s healthy. People joined on purpose, they hear from you at a comfortable pace, and the content actually helps them. That kind of list performs for years. This guide shows how to build it: 2...
Guerrilla marketing is all about creating unforgettable, surprising, and low-cost campaigns that grab people’s attention in the real world. But here’s the thing — attention alone doesn’t pay the bills. If you can’t convert ...
Summer is often considered a downtime for many businesses, but it’s actually the ideal moment to do some email marketing housekeeping. While your subscribers are heading off on vacations, it's the perfect time for you to tidy...
What is the 80/20 rule in email marketing?
The 80/20 rule in email marketing — also called the Pareto principle — is the observation that roughly 80% of your results (opens, clicks, revenue) come from about 20% of your subscriber...
What Is an Opt-In Email Message?
An opt-in email message is the first email someone receives after they’ve given you permission to contact them—usually by signing up for a newsletter, downloading a free resource, or registering...
In the dynamic world of marketing, understanding your audience goes beyond just knowing their age, gender, or location. This is where psychographic segmentation plays a pivotal role, offering a more nuanced view of your potential...
How to Get an Email List for Marketing?
The Complete Guide to Building Your Email List for Effective Marketing
Index:
1. Why You Shouldn’t Buy an Email List
2. The Benefits of Building an Email List Organi...
Looking for a concrete recommendation? See our comparison of the best newsletter software for small businesses.
In the digital age, building and maintaining an engaged audience is crucial for any business or organization. On...
In the world of email marketing, one-size-fits-all approaches are increasingly ineffective. Personalized, targeted messages resonate far better with recipients. This is where email segmentation comes into play. By dividing your e...
Welcome to the world of email marketing! In today's digital age, where our inboxes are constantly buzzing with newsletters, promotions, and updates, email marketing has become a cornerstone of business communication. But amid...
The Importance of Managing Email Lists
In today's digital landscape, where communication is abundant and attention spans are fleeting, managing email lists has become more crucial than ever for businesses and marketers alik...
Are Email Addresses and Case Sensitivity? A Straightforward Guide
In today's digital world, email is more than just a way to communicate; it's an essential part of our daily lives, whether for work, school, or keeping i...
Email marketing, when executed well, can yield an impressive return on investment. At the heart of successful email campaigns is effective segmentation, a strategy that can be significantly enhanced using tools like Mailpro. Howe...
You should start by collecting email addresses from current and potential customers. Once you have a list of email addresses, you can start sending out regular emails with information about your products or services, as well as sp...
A dedicated IP is a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP ...
Email segmentation is the practice of dividing your email list into smaller groups based on common characteristics. By segmenting your list, you can send more targeted and relevant messages to your subscribers, which can lead to ...
Email marketing is a great way to keep in touch with your customers, remind them about your product or service, and encourage them to come back and buy from you again. You can also use email marketing to build relationships with ...
