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What are the biggest email marketing trends for 2027?
The email marketing trends that matter for 2027 are not design fashions. They are changes that mailbox providers, device makers and regulators have already shipped: AI assis...
How to run a product launch by email
A product launch email campaign works by building an interested audience before the launch, converting it on launch day, and following up with the people who hesitated. Most launches fail no...
Email marketing rules explained: the ratios worth knowing
The email marketing "rules" people ask about are simple ratios that help you decide where to focus: the 80/20 rule (put effort where it pays off), the 60/40 ru...
Why you have 12,000 unread emails (and why that's fine)
Somewhere on your phone right now is a little red badge with a number in it. For a lot of people that number has commas. Twelve thousand unread. Forty thousand. A frie...
A short, weird history of the newsletter
The newsletter is supposedly always dying, and it keeps refusing to. Substack made it cool again, LinkedIn bolted one on, every creator suddenly has one. But the format people call new i...
There is a very specific kind of silence that happens about four seconds after you hit "Send" and realize something is horribly wrong. The blood drains from your face. Your hand hovers uselessly over a mouse, because th...
New year, new targets. Saying "I want more sales from email in 2026" is easy. The hard part is turning that idea into clear, realistic email marketing goals that you can actually track and improve.
In this guide...
You already know you “should do more email in 2026”. The problem is not ideas. The problem is focus. There are so many things you could work on: templates, automations, list cleaning, SMS, surveys, AI…
Instead of trying to fi...
Email can be your most reliable growth channel—if your team is set up to ship great messages consistently. Most companies start with a heroic generalist doing everything from strategy to HTML fixes. That works… until...
If your email schedule swings between “three sends this week” and “radio silence for a month,” you don’t have a content problem—you have a cadence problem. A good emailing calendar does two things at once: it keeps you visible wi...
In the fast-paced world of digital marketing, email continues to be one of the most powerful tools available. Among the various email marketing techniques, one term that still floats around is “Eblast.” But what exact...
In a world dominated by TikTok ads, Instagram influencers, and increasingly intelligent AI-powered chatbots, it’s easy to wonder if traditional digital strategies like email marketing still have a place. With so many flashy to...
If you want your email campaigns to stand out in crowded inboxes and drive real results, understanding the 5Ts of email marketing is essential. These five foundational principles—Targeting, Timing, Tailoring, Testing, and T...
When businesses talk about growth, one of the most powerful—and often misunderstood—concepts is market penetration. Whether you’re a startup trying to break into your industry or a well-established company looking to ...
In today’s competitive market, businesses aren’t just looking for leads—they’re looking for warm leads: potential customers who already know your brand, trust your expertise, and are more likely to buy. But how exactly do y...
In the world of digital marketing, email marketing has long been a staple channel for reaching customers. It’s reliable, cost-effective, and offers direct access to your audience’s inbox. But as consumer behaviors shift, especial...
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One of the trickiest parts of email marketing is figuring out how often to send emails. Send too many, and you might irritate your subscribers to the point of unsubscribing. Send too few, and they ...
In today's competitive market, a strong brand identity is not just a luxury for big corporations; it's essential for small and medium-sized enterprises (SMEs) aiming to carve out a distinct space for themselves. A robust ...
Email, a cornerstone of modern communication, has undergone a remarkable transformation since its inception, reflecting broader shifts in technology and society. This article delves into the rich history of email, tracing its ori...
In recent years, voice commerce has rapidly gained traction, revolutionizing how consumers search for products, make purchases, and interact with brands. Smart assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have...
