Yes — Mailpro lets you personalize every newsletter beyond the basic first name. Dynamic fields tailor each email to its recipient.
Pro tip: personalised emails see up to 26% higher open rates compared with generic campaigns.
Available dynamic fields
- Contact data: first name, last name, company, role, city…
- Custom fields: build any field you need (purchase date, customer segment, loyalty points…)
- System variables: current date, unsubscribe link, web version
Explore personalized contact fields and how to personalise a newsletter.
How to insert a dynamic field
- Place your cursor where the value should appear
- Click Insert dynamic field
- Pick the field (e.g. First Name)
- Mailpro adds a placeholder that gets replaced at send time
Conditional content
Show different blocks based on the recipient's profile (gender, city, language, segment) — perfect for tailoring offers without duplicating campaigns.
Beyond text personalisation
- Personalised sender name and reply-to
- Personalised subject line
- Personalised landing pages via UTM tags
Boost engagement with personalised newsletters. Start a free Mailpro trial and use every dynamic field today.