Powerful Marketing Software
Powerful Marketing Software
All in one marketing platform to help you increase your sales and succeed.
Start for free

Question : What is the best day to send my newsletter?

The Opening Rate of an email campaign is the percentage of the number of your subscribers who opened your email. It is an important metric to study as it shows you how efficient your email marketing campaign is, or if you email marketing strategy is working.

The average opening rate should be between 12% to 25%. Anything below that could suggest that you are either targeting the wrong kind of audience, or that your content is not interesting enough for your audience to open your emails. Read below for some tips about how to improve your opening rate.

but which day of the week are emails opened the most?


According to our benchmark, Fridays turned out to be the day of the week with the best opening rates, 20.78 %, followed by Wednesday with a 19.09% and Thursday with a 18.71% opening rate.

Bold Points to Consider

Finding the best time to send your email is going to help improve your engagement and conversion rates. Always keep in mind the following when determining when to send your email campaigns:

  1. Review our Benchmark for more detailed data
  2. Send at “odd” times instead of at the top or bottom of the hour
  3. Get to know your audience. Create tags and remind yourself where your customers reside and their usual active hours.
  4. Don’t forget to test!

In Brief

Remember that email send time is only a piece of your email marketing program. And no matter how optimized your email send time is, if you aren’t providing engaging and valuable content, you won’t persuade users to keep opening and engaging with your emails.



You might also be interested in:

Inserting Images inside your Newsletters Yes, you can seamlessly integrate images in your newsletter (the WYSIWYG HTML allows it by default)....
Read more
Yes, the unsubscribe link is automatically inserted when a newsletter is created. You cannot see it when you create the...
Read more
SMTP Statistics The statistics pertaining to messages sent through the SMTP server are gathered by means of a tracking email system...
Read more
Transform your email to SMS easily with Mailpro If you want to transform an email into an SMS all you have...
Read more
To add a sender email address Yes, you can add more addresses that can be defined as sending addresses or reply...
Read more

How can I help you?

Get 90% of your answers through research by keywords.
By Category FAQ organized by category
Mailpro™ Training Videos

Email Marketing Software & Email Automation

Open a Mailpro account and enjoy 500 free credits