There’s no one-size-fits-all answer, but research shows that the best times to send newsletters often depend on your audience, industry, and the type of content you’re sharing.
Here are some general best practices:
- Tuesday to Thursday are often the most effective weekdays.
- Mid-mornings (around 10 a.m.) or early afternoons (around 2 p.m.) tend to perform well.
- Avoid sending late at night, on weekends, or during major holidays (unless your audience expects it).
To find the optimal time for your business, we recommend using Mailpro’s email statistics to track open rates and engagement over time. You can then adjust your schedule based on what works best for your specific audience.
👉 For more insights, read our full article:
Which are the best days to send an email marketing campaign?
📅 Want more control? Mailpro allows you to schedule your email campaigns in advance to hit the perfect send window.
Learn more about scheduling emails in Mailpro.