Partner program application form

This partner program application form lets companies apply to become resellers, technology partners or affiliates. You receive structured information about each candidate (size, markets, customers, motivation) and can select the right partners quickly.

What is a partner program application for?

Instead of handling vague emails, you ask every candidate the same questions. The company gives its name, website, country, size and a contact person, then chooses the type of partnership: reseller, technology integration or affiliate and referral. Depending on that choice, it describes its markets, number of active customers and brands already resold, or its product, API and integration use case. The partner application form ends with the candidate's motivation and how they heard about your programme.

Who is it for?

• Software publishers building a reseller or integration network
• Manufacturers and distributors recruiting regional dealers
• Companies launching an affiliate or referral scheme
• Channel and partnership managers who need to qualify applications

How to adapt it in Mailpro

• Edit the questions and texts: rename the partnership types to match your programme or add your own criteria.
• Keep the conditional questions so each candidate only sees the page relevant to the partnership chosen.
• Add your logo and colours, then share the form by link, QR code or in a Mailpro newsletter to your network.
• Tag contacts according to their answers (reseller, integration, affiliate) to send each group the right follow-up; all applications arrive in Mailpro.

Tips

• Describe the benefits and commitments of your programme in the introduction, so candidates select themselves.
• Reply within the time you announce: the template promises an answer within a week.
• Use the number of active customers and markets covered to prioritise reseller applications.
• Ask technology partners for a precise integration use case rather than a general wish.

Frequently asked questions

What should a reseller application form ask?

The company's size, markets covered, customer base and the brands it already sells. These answers show whether the candidate can really represent your product.

Can one partnership form cover several types of partners?

Yes. This template uses a single entry point and then shows specific questions for resellers, integrators or affiliates.

Should every partner program application be accepted?

No. The form is a selection tool: compare applications with your criteria before signing any agreement.

Questions in this template

Your company

1. Company name
2. Website
3. Country
4. Number of employees
   1 to 10 · 11 to 50 · 51 to 250 · More than 250
5. Contact name
6. Email
7. Phone
8. Type of partnership
   Reseller · Technology integration · Affiliate or referral

Reseller

1. Markets or regions covered
2. Number of active customers
3. Brands you already resell

Integration

1. Your product or platform
2. Do you already have an API?
   Yes · No
3. Integration use case

Your project

1. Why do you want to become our partner?
2. How did you hear about our programme?