Yes. Pick the trigger Tag ajouté / supprimé (Tag added / removed) in Mes Automatisations (My Automations). It fires the moment a specified tag is applied to (or removed from) a contact — whether the tag was added manually, by import, by a form, by an API call, or by another automation. One trigger family handles both directions; you choose which to react to in the workflow settings.
How the Tag trigger fires
You point the trigger at a specific tag name. The moment that tag attaches to any contact, the workflow runs for that contact. Mailpro applies the same OncePerDay guardrail used by every trigger, so the same contact can’t loop the workflow more than once per day even if the tag is removed and re-added quickly.
What can apply a tag
- Manual — from the contact screen, see how to assign a tag.
- Bulk — tag a whole segment at once.
- Form — configure a form to apply a tag on success.
- API — your CRM or integration can attach tags through the contact API.
- Another automation — the AddTag action lets one workflow trigger another, building chains.
Common patterns
Tag-based triggers shine when you need to react to states (VIP-status, trial-converted, quote-requested) rather than to dates or list events. They’re also the bridge for form-based and integration-based automations until a native Form trigger ships.
Use tags as your trigger backbone
See contact tags and how to use tags before you build, then pick the trigger from the triggers overview.
Mailpro and automation
Beyond automation — email marketing that runs itself
Set your triggers once and let Mailpro send the right message at the right moment — Swiss-hosted and GDPR-native.