Tags turn your contact list into a precision-segmented database. Here is how to apply them and use them to send better campaigns.
Apply tags
- Open the contact list and select one or more contacts.
- Click Apply tag and type a name (or pick an existing tag).
- Mailpro auto-suggests tags as you type to keep things consistent.
Filter and segment by tag
Use the filter in the contact list, or create a segment from any tag combination — "VIP AND last_click_30d" for example.
Automate based on tags
Trigger an automation when a tag is added (welcome series, upsell, etc.).
Best practices
- Use lowercase, no spaces, for clean tag names.
- Group tags by prefix: "src_facebook", "src_organic".
- Audit unused tags monthly.
Better targeting, higher conversion
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