Question : What Are Contact Tags?

A tag is a short keyword you stick on a contact — "VIP", "Black-Friday-2024", "Webinar-attendee". Unlike fixed fields, you can add as many tags as you want and use them to target campaigns precisely.

Why tags matter

• Source tracking: tag every contact with the channel that brought them in.
• Behaviour: tag contacts who clicked, opened or filled in a form.
• Interests: tag preferences from a survey or sign-up question.
• Lifecycle: tag "trial", "active", "churned" to send the right message at the right time.

How to use tags in Mailpro

1. Open a contact and add tags manually, or apply tags in bulk from the contact list.
2. Create a segment from any tag combination.
3. Send to the segment — or trigger an automation when a tag is added.

Related:

• Email segmentation
• Segmentation ideas