A tag is a short keyword you stick on a contact — "VIP", "Black-Friday-2024", "Webinar-attendee". Unlike fixed fields, you can add as many tags as you want and use them to target campaigns precisely.
Why tags matter
- Source tracking: tag every contact with the channel that brought them in.
- Behaviour: tag contacts who clicked, opened or filled in a form.
- Interests: tag preferences from a survey or sign-up question.
- Lifecycle: tag "trial", "active", "churned" to send the right message at the right time.
How to use tags in Mailpro
- Open a contact and add tags manually, or apply tags in bulk from the contact list.
- Create a segment from any tag combination.
- Send to the segment — or trigger an automation when a tag is added.
Send the right email to the right person
Tags + Mailpro = high-converting segmented campaigns. Try Mailpro free or discover contact tagging.
Related: