Communication preferences form

This communication preferences form lets your contacts decide what they receive from you, through which channel and how often. Rather than unsubscribing entirely, many people simply want fewer or more relevant messages.

What does this communication preferences form do?

Contacts confirm their email and choose between setting their preferences or leaving altogether; those who leave can say why, which gives you valuable feedback. Those who stay pick their channels (email, SMS or post), their topics (news, offers, events, tips, surveys) and a frequency, from weekly to important news only. A mobile number is requested only when SMS is selected. It acts as a simple preference center that you can link from every newsletter.

Who is it for?

• Marketing teams sending regular newsletters and promotions
• Retailers who communicate by email, SMS and printed mailings
• Associations and federations with members interested in different topics
• Event organisers wanting to target invitations

How to adapt it in Mailpro

Replace the topics with your own content categories, adjust the frequencies and add your logo and colours. The form already uses conditional questions to show only the relevant fields. Most importantly, you can tag contacts according to their answers, then send each segment only what it asked for. Share the form through a link in your email footer, a QR code in your shop or a dedicated Mailpro newsletter; choices arrive in Mailpro.

Tips

• Place the link next to the unsubscribe link: it keeps contacts who only wanted fewer messages.
• Respect the frequency chosen; otherwise the form loses its credibility.
• Read the reasons for leaving regularly and adjust your content.
• Ask people to update their email preferences once a year with a short reminder.

Frequently asked questions

What is the difference with a subscription preferences form?

The terms are close. A subscription form usually covers newsletters only, while this communication preference form also covers SMS and post.

Does the form unsubscribe people automatically?

Answers arrive in Mailpro; make sure every request to stop receiving messages is applied promptly in your lists.

How many topics should a communication preferences form offer?

Four to six is ideal. Too many choices make the form tedious and the segments hard to feed.

Questions in this template

Your choices

1. Your email
2. Would you like to hear from us?
   Yes, I choose my preferences · No, unsubscribe me from everything
3. Could you tell us why? (optional)
   Too many messages · The content does not interest me · I never signed up · Other
4. How would you like to be contacted? (several answers)
   Email · SMS · Post
5. Mobile number

Your topics

1. Which topics interest you? (several answers)
   News and new products · Offers and promotions · Events and invitations · Tips and guides · Surveys
2. How often?
   Every week · Every month · Only important news
3. Consent