Ebook download form for your free guide

This ebook download form turns a free guide into new qualified contacts. Visitors enter their first name and email, describe their company size and sector, and can subscribe to your newsletter, then receive the guide by email.

What is this ebook download form for?

A useful guide, checklist or white paper is a strong lead magnet form when access is simple. Here, only two fields are essential, while two quick multiple-choice questions tell you who downloaded the content: from freelancers to companies of more than fifty people, in retail, services, industry or the non-profit sector. The separate newsletter checkbox keeps consent clear: downloading the guide and joining your mailing list are two distinct choices.

Who is it for?

• Marketing teams building a list of prospects
• Consultants and agencies sharing their expertise
• Software publishers offering guides, templates or reports
• Training organisations promoting their courses with free resources

How to adapt it in Mailpro

Replace the title and description of the guide, adapt the sector and size options to your targets and add your logo and colours. You can tag contacts according to their sector or company size, then send each group a follow-up sequence that fits. Share the form through a link on your website, a QR code at trade fairs or in a Mailpro newsletter; contacts arrive in Mailpro, ready to receive the guide.

Tips

• Describe concretely what the guide contains and who it helps.
• Do not tick the newsletter box in advance: consent must be an active choice.
• Send the guide promptly after sign-up, while interest is high.
• Follow up a few days later with related advice, not straight away with a sales pitch.

Frequently asked questions

What is gated content?

It is content available in exchange for a few details. A gated content form like this one balances value for the reader with information for you.

How many fields should a free guide download form have?

The fewer, the better. First name and email are essential; one or two qualifying questions are acceptable if they help you follow up.

Can I use this ebook download form for other resources?

Yes. It suits any lead capture form: checklists, templates, studies or video courses.

Questions in this template

1. First name
2. Email
3. Company size
   Just me · 2 to 10 people · 11 to 50 people · More than 50 people
4. Your sector
   Retail · Services · Industry · Non-profit · Other
5. Newsletter