Lead generation form to capture qualified leads

This lead generation form helps you turn interested visitors into qualified prospects. Along with contact details, it asks about budget, timing and the kind of follow-up the person expects, so your sales team knows where to start.

What is this lead generation form for?

Use it on landing pages, in campaigns or after a webinar when you want more than an email address. Prospects give their company name, contact name, email and phone. They then select an estimated budget range, say when they would like to start (as soon as possible, within one to three months, in three to six months or just exploring), whether they want to book a meeting and whether they expect a proposal or an estimate. A free field and a consent box complete the form.

Who is it for?

• Agencies, consultancies and software vendors
• Construction, renovation and installation companies receiving project requests
• Event and travel organisers handling group inquiries
• Marketing teams running paid campaigns

How to adapt it in Mailpro

• Edit the budget ranges, timeframes and texts to suit your market, and add your logo and colors.
• Use conditional questions to ask for meeting availability only when the prospect wants a meeting.
• Tag contacts by budget and timing, so hot leads are called first and others receive a nurturing Mailpro newsletter.
• Share the form by link in ads and social posts, by QR code at trade shows or in your newsletter. Leads arrive in Mailpro.

Tips

• Add the currency to the budget question; the template leaves it open.
• Keep the "Just exploring" and "Not decided yet" options: they reduce abandonment and still identify early-stage prospects.
• Promise a response time only if your team can keep it.

Frequently asked questions

What is the difference between a lead form and a lead capture form?

The second often asks only for an email. This one goes further by qualifying the prospect, which is why it suits B2B sales.

Can I see other lead generation form examples?

Our gallery includes newsletter sign-ups, information requests and contact forms; each can serve as a lead generation form template depending on how much you want to qualify.

How many questions should I ask?

Enough to prioritise, not so many that people leave. Budget and timing usually tell you most of what you need.

Questions in this template

1. Company name
2. Contact name
3. Contact email
4. Phone
5. Estimated budget
   Less than 5,000 · 5,000 - 20,000 · 20,000 - 50,000 · More than 50,000 · Not decided yet
6. When would you like to start?
   As soon as possible · Within 1-3 months · In 3-6 months · Just exploring
7. Would you like to book a meeting?
   Yes · No
8. What would you like to receive?
   Proposal · Estimate
9. Anything else we should know?
10. Consent